Long Xiaoshan ran away.

It was Li Qingshan who came to tell Xiao Fan.

After hearing the news, Xiao Fan no longer worried about this Long Xiaoshan.

Because there will be more people, scrambling to kill him.

For several days in a row, Xiao Fan took the people of Xiao Mansion to boil sugar and lard, and the stock of white sugar and soap quickly increased.

In order to dry and store soap, Xiao Fan deliberately cleaned the vacant south courtyard as a warehouse.

"One person carries a burden, follow me to Wanfu Building."

It's already the day of shipment, and the white sugar and soap have to be taken to Wanfulou.

Storing too many goods also requires a cost, and this cost should be passed on to Wanfulou.

Arriving at Wanfu Building, the shopkeeper Qiu personally came out to greet him, and the group walked directly into the back hall of Wanfu Building with the goods.

"You guys are waiting outside, I'm going to talk to the shopkeeper." Xiao Fan said to everyone.

Zhang Zongbao wanted to follow, Xiao Fan gave him a look, and he immediately remembered something that the two had said before.

"Brother, you have a good talk, we'll wait here." Zhang Zongbao said.

After speaking, he turned his gaze to the other people present.

…………

Inside the back hall room.

Qiu received Xiao Fan in person, and no one else was present, and both sides knew that what they were going to talk about was business secrets.

"How's it going, Shopkeeper Qiu?"

Xiao Fan picked up the tea that Qiu had just poured: "You have brought some goods and gone to the capital to test the water, what is the result?" ”

A few days ago, the two sides started a soap business.

According to the previous routine of white sugar, Qiu asked for some samples and went to the capital to see what price it could sell.

Whether it is easy to sell is not imaginary, it needs to be verified by the market, and a good product is a good product with a good reputation.

"Brother Xiao!"

Qiu Gu sat down, smiled from ear to ear, stretched out his hand and said, "Sure enough, as we expected, this thing is novel and easy to use, and it will cause a sensation as soon as it appears!" ”

"Sensational?" Xiao Fan said casually, "How sensational? ”

"At first, I tested the waters on the black market, and the price offered by the people there was so high that some people were even willing to pay five taels of silver a piece!"

Qiu said: "In the second batch, I put it in Wanfu Building in the capital, and there were a few pieces with strange shapes, and even the price of ten taels was bought!" ”

"People who have used it want to buy it back, but now it is really hard to find, and most of the nobles in the capital have not seen this thing, and they are even more unwilling...... I heard that someone has already fried soap to a dozen taels a piece! ”

"Hiss......"

Xiao Fan gasped and said slowly, "...... There are so many rich people in this world! ”

Just this soap, selling for fifty yuan a piece, Xiao Fan felt that he should be tied to the street lamp.

But here, there are people who are willing to spend more than ten or twenty taels to buy a piece!

The capital is so good, but it's really a place where people are stupid and have a lot of money, and they must go in the future!

Qiu Gu was even more excited: "Brother, this time it's going to be sent!" ”

Last time, the profit of white sugar was also large, but it didn't cause such a sensation, and it couldn't make Qiu pay so much attention to it.

The advent of soap, like a revolution, immediately caused a storm.

The price that has been speculated to the sky cannot be reduced too much, because it is no longer an ordinary commodity.

It has the attributes of luxury.

"Our selling price has to be changed, if it is sold for a few hundred yuan, it will be considered a counterfeit!" Qiu is the right color road.

It's not that he is black-hearted, things have developed to this point, and they are no longer under the control of the two.

Xiao Fan also understands that if the price of this soap is lower than a few taels of silver, it will not make people want to buy it so much.

The people of the capital have given this item an extra meaning.

"It has to be changed, but in this way, the market can only be positioned in a narrow group of wealthy people, and it will make a lot less money."

Xiao Fan understands very well that the real big head is still the market of the common people.

Don't look at these little people, they are shouting poor every day, and when they really want to have money, they can still take out a few children.

The most important thing is that there are a lot of people!

Just like salt and iron, the unit price is not very expensive, but if there are more people who buy it, the profit will be ridiculously large.

Although those powerful people are willing to spend money, there are few people after all, and they are not as good as one percent of the low-end market.

And as far as Xiao Fan is concerned, he is also a little cautious, if he can benefit the public with his own ability, why not do it?

Therefore, no matter what, Xiao Fan will not give up affordable soap.

"Brother Xiao is right."

Qiu Gu also has concerns: "We can't let go of the big market of the common people, you see that the annual tax revenue of the official salt is as high as more than 20 million taels." ”

"It's impossible for us to compare with official salt, but you're right, we have to do this piece of parity."

"It's just that before selling affordable soap, we have to sell it to those rich people at a high price and harvest a batch of them!"

Xiao Fan's eyes were full of joy, and Qiu Gu's eyes were facing each other, and the two foxes showed a sly smile.

"The hero sees the same thing, shopkeeper Qiu!" Xiao Fan sneered, "Those nobles in the capital are too rich, we have the responsibility to collect the wealth in their hands and distribute it again!" ”

"Well said!"

Qiu gave a thumbs up, he obeyed, and it was the first time he heard a profiteer speak so righteously.

"Look, brother, what price should this soap be set for?" Qiu therefore consulted with him.

Xiao Fan thought for a while and said, "Wait two more days, and when the speculation reaches the peak, just take a middle price." ”

"Well, I think so too, if I sell it now, it's still too much of a loss."

Both of them wanted to maximize the pit of those powerful people first.

Their money is so much that they have no place to spend it, and it is unreasonable not to earn their money.

"Now that the market has verified that so many people like soap, then we have to make good use of it."

Xiao Fan said: "My idea is to make a few soaps at different prices. ”

"For example, if there is a special shape, it is counted as third-class; If there are all kinds of floral fragrances, they are considered second-class; Customized shape and floral fragrance, count as first-class! ”

"Brother Gao!" Qiu had a feeling of sudden enlightenment.

That's what business should do!

Qiu Su immediately drew inferences: "The white sugar, we can also do the same, pure white is considered first-class; Some variegated ones are second-class; Large-scale variegated color is considered third-class...... You can even make more colors of white sugar! ”

"The shopkeeper Qiu is tall, he deserves to be an old Jianghu!" Xiao Fan also boasted.

Qiu Su smiled proudly, his years of business experience and sense of smell are still very useful.

Xiao Fan added: "If there are enough powerful cards, we can take orders to meet any of their customization needs...... For example, shapes, floral types, branding or patterns, and even making soap into various crafts...... As long as they're willing to pay a high price! ”

"Wow!"

Qiu Gu felt that the thumb of one hand was not enough to express his admiration for Xiao Fan at this moment.

So he gave a thumbs up in both hands.

Praise: "Brother, your brain is so useful!" ”

"Really?" Xiao Fan deliberately said ignorantly, "Shopkeeper Qiu thinks, is there a problem with doing this?" ”

"There's a head!"

Qiu Gu sighed: "That's too funny!" ”

He pulled Xiao Fan and said excitedly:

"Brother, you don't know, how rich those people in the capital are, how vain they are!"

"Vanity, comparison, dislike of the poor and love of the rich have been engraved in their bones, a hundred times more serious than our small places!"

"If we can meet their needs, the price they can give will definitely satisfy us!"

Xiao Fan nodded again and again.

Qiu Gu was excited for a while, and suddenly hesitated:

"Brother, soap has to be sold at a high price, and it's better to change the name...... Change it to the name of Baume & Mercier! ”

Xiao Fan was amazed.

This Qiu is really not to be underestimated, he really knows how to do business too well!

For a product to sell well, quality is a must, but more important is the packaging!

The name is the most basic and most important packaging.

Soap, these two words, sound too down-to-earth. This doesn't work, this has to be changed, change to a vassal elegant name, change it so that those celebrities don't buy one, and they feel that they can't keep up with the trend of the times!

This is called packaging, this is called marketing!

It turns out that people in this era already understand these things, Xiao Fan sighed silently.

"That's called soap." Xiao Fan blurted out.

High-end soap is especially soap.

"In the future, our high-end soaps will be called soap, and the affordable ones will be called soap...... It makes people think that they are two categories, but in fact, the essence is the same, and the cost difference is not big. Xiao Fan said.

Qiu thought so: "I also think so, to make people think that these are two completely different products, and there is a big gap in pricing in the future to explain." ”

He emphatically emphasized: "Brother Xiao, the cost and secret recipe need to be kept absolutely confidential, and must not be disclosed!" ”

Xiao Fan nodded: "Don't worry, Shopkeeper Qiu, I only let my family help me boil one of the raw materials, and the core secrets are all operated by me...... No one can leak it out! ”

"That's good...... Hey? Isn't it, Zhang Zongbao doesn't know? ”

"Zongbao won't pass it on." Xiao Fan firmly trusted.

Qiu frowned, and he didn't want to say much.

Xiao Fan remembered one thing: "When Shopkeeper Qiu brought a batch of soap to the capital before, I asked you to bring some to the Qi Palace, can you send it in?" ”