380. That's right, it's you, I promise not to kill you
It's really fast.
For excellent people, as long as the direction is clear, all that remains is to forge ahead towards the right goal.
Smart glasses are desperately shipping, and they are desperately trying to collect money.
The market reaction doesn't lie.
The Y series smart glasses, which have been integrated into a big brand, are sweeping the entire market with a devastating situation.
Just like the new energy tram has been shouting for more than ten years, the state subsidy has not opened the market, consumers just don't accept this change of thinking, but once the node of the market blowout arrives, it can't be stopped.
In the past, everyone thought that smart glasses were redundant and not a daily necessity.
Now the Olympic champion and super Internet celebrity bring their own goods to recommend, and the price of more than 1,000 can't be bought, and they can't be fooled at a loss, so they have a try.
It turned out to be so fragrant!
Someone has taken photos of the crowding on the evening rush hour subway in first-tier cities.
It's all office workers wearing smart glasses!
Isn't it easier than swiping with your phone?
Operate the remote control in one pocket, watch the news, flip, watch short dramas, and even continue to watch PPT, memorize words, and sort out work reports without delay.
Even when you see beautiful figures around, you don't have to risk taking pictures secretly, you can take a look at it generously and remember it!
Of course, because of the difference in appearance, the common chain effect of contempt for such products has also begun to appear, and the most expensive model has begun to climb the sales throne silently on the purchase channel of all models reopened after the explosion of production capacity!
Intentions can indeed create productivity.
This is not only reflected in the fact that Mr. Sun's broken wrist has shifted from blindfold-style VR glasses to the field of AR glasses, but also launched a variety of optional styles.
It also makes this series of products clearly different from other models in appearance.
The black frame style on the top, which is very popular with IT enthusiasts, the silver half-frame that women can barely bear, the wood grain frame that young people are fashioning and trendy, and even the service that most of the components are on the temples and the glasses frames can be purchased separately.
The market was opened up at once!
By the way, it has driven several other series, and the low-profile version and outdoor version feel like they have become subordinate styles of this series.
After the unification of Yan Qing's power, it was Ms. Zhao's academic integration that made the relationship between several families that were originally fighting each other extremely harmonious.
After the main product is formed, the other intelligent robots will be used to support the production line and the periphery will be transferred to the periphery.
Glasses cases and frames with charging function, lenses that can be replaced, glasses frames with a variety of themes, and even glasses ropes hanging around the neck can quickly form a whole product peripheral match.
The total daily sales of more than 100,000 units, and the stable situation of turnover of more than three or four hundred million yuan, shocked the entire IT industry!
Because the last thriving electronics industry chain is smartphones.
It is also a domestic mainstream smartphone of two or three thousand yuan, which has made the domestic IT industry eat dividends for several years.
But at that time, the annual shipment of tens of millions and more than 100 million units was a bloody battle between several brands.
Now the entire market is almost exclusively owned by this company!
No one expected that the Olympic champion would quietly integrate most of the smart glasses brands and technical forces on the market, and then work together to hit the entire market.
With the super ability of super Internet celebrities, this kind of electronic products have been thoroughly promoted to the point where all consumers feel that they can try it!
This is a real blue ocean market.
In the past, all brands combined, there was an immortal situation of 10,000 or 20,000 smart glasses sold throughout the year, and now it has suddenly skyrocketed into a more mouth-watering sweetness than the mobile phone market.
It makes other similar companies simply unable to cry.
If you are not careful, you will let several small brands unite with super Internet celebrities and become a strong industry, and it is difficult to overturn the Matthew effect if you want to enter at this time.
The only way to do this is to wait for this new power brand to make a mistake.
In particular, there are two major brands that have made this kind of smart glasses, and they want to follow the market acceptance opened by the Y series, and they also sell their own products with popularity.
Who knows that it can't reach the ecology formed by the Y series relying on tens of millions of users, rich APP applications, and mature various use skills, all of which dwarf the products of these two companies.
took advantage of the chaos to sell a lot, but users found that it was not Yanqing's brand at all, and they were fooled, and the super high return rate also affected these two brands a lot.
As a result, the most common marketing tactics in the market competition from smartphones to new energy vehicles began to play.
Overnight, various social media and Internet forums across the country broke out a large number of violent dismantling, complaints and hype, quality problems and other negative news against the Y series products.
Some remarks have even risen to the attack on Yan Qing, but the wording is still that set of sports stars crossover has no good result, this is a mockery of the IT industry, using their own fan circle culture to sell products, rather than crafting the product itself, which is not responsible for consumers, the mainland market, and the mainland manufacturing Yunyun......
Of course, in various social media, forums and Yanqing's fans, users of smart glasses, and sports enthusiasts in the sports city broke out various keyboard conflicts.
It instantly dries up the atmosphere.
Yan Qing and the entire technology company up and down the staff and supervisors are all happy.
The sports company also happily greeted dealers and sports enthusiasts to watch the excitement.
What years and months have passed, and anyone still dares to play this set of online water army against Yan Qing?
Did you really forget the miserable appearance of the faces of the water army during the Spring Festival?
In a sense, the franchisee system of Wuhuan Sports City is formed because of the response to this kind of water army.
And you don't even change your lines, are you still looking for the same water army wholesale company?
You can't be so stupid, right?
Ms. Zhao was a little caught off guard.
Is the domestic business environment so dangerous?
From the perspective of human nature, she can understand that shopping malls are like battlefields, and they must do everything.
However, the current situation is clearly divided between winners and losers, which smear and destroy the sales of Y series products, and stifle the entire consumer soil environment that smart glasses have just established.
For China, tens of millions of annual sales tend to be at the limit, but the purpose is that domestic smart glasses can impact the global market.
Isn't it okay to quickly transfer to the international market, and the domestic market must be turned into a dung pit.
Song Siyu is familiar with it, and whispers science popularization side by side: "It's an old trick, starting from smart phones, the domestic market has become white-hot, that is, to slander friends and businessmen, instead of finding a way from their own product power, using various emotions, and even patriotic feelings to incite consumption power." ”
As soon as she said this, Ms. Zhao understood: "Oh, populism, anyone who instigates this will sooner or later be counterattacked." ”
The sister of the master of Chinese immediately turned her head, and her eyes still couldn't hide the look of admiration: "Don't worry, Qingyun will get things done." ”
Unexpectedly, Ms. Zhao still said coldly: "He is also a master of inciting this kind of emotion, in fact, he is taking advantage of the weakness of human nature to take advantage of opportunism, not to work product power as you said, the essence is still cowardice." ”
Song Siyu is in charge of the sports group, and Ms. Zhao is the CEO of the technology group, except for Qiu Wenfang's hidden overseas funds, these two can be regarded as controlling all the business assets of the Yanqing brothers.
I didn't expect this new colleague to take the boss so seriously.
The master's sister was stunned: "He, he doesn't coax, he's still very brave." ”
That's right, in the face of such a siege of public opinion, Yan Qing has already walked to the wrestling platform with a smile to face the live broadcast, where is the cowardice?
Ms. Zhao looked at the figure under the light: "Do you think that people who dare to fight and kill are brave?" No, the true courage of human beings is the serenity to explore the truth and to hold on to it. ”
Song Siyu, who was full of poetry and books, was completely conquered: "No wonder Qingyun decided to work with you as soon as we met, and handed over the technology group he valued most to you at the helm, you really represent the height of our company's future." ”
Ms. Zhao only smiled and did not speak.
Because Yan Qing had already stood in front of the spotlight and spoke: "When the live broadcast was started yesterday, the world was still peaceful, and there was applause everywhere, without a trace of noise, but in less than 24 hours, 2,417 product complaints actually popped up, and then triggered more than 14,300 Weibo, videos, and posts exposed on the Internet, and finally got more than 720,000 echoes and likes, setting off the atmosphere, this water army is not good......"
Stimulated by negative public opinion, tens of millions of netizens can't wait to gather in the live broadcast room to watch the excitement.
Because they all know that Yan Qing will definitely not be used to this kind of.
Now seeing that Yan Qing came up so just, netizens immediately turned the sky in advance.
"Yes, yes, yes, yesterday was fine, and suddenly I can't go back today!"
"I also understand that there is no public opinion supervision environment here, it is all business, and sudden targets are often besieged by money behind them."
"Hold on! Qingyun, don't be cowardly, just do it! ”
"What are you cowardly, the last time the official media and account went down, Xiao Gai didn't instigate it, this time he didn't even have a big V, it was purely an atmosphere group making a fuss, this water army is really not good!"
"Qingyun, shouldn't you be reading the manuscript to the PPT in the glasses again, I will too, hehe, the title has been evaluated once!"
Yan Qing really took off her black half-rimmed glasses to show everyone: "Yes, why don't you use such a good thing, can you do it, M starts with that mobile phone brand, that's right, I just named it directly, you attacked me and my brand through the marketing department's outreach to buy Pengzhen's water army company, come on, come out and talk to me, I promise not to kill any of your high-level people!" ”
, I guessed that Yan Qing would definitely fight back, but I didn't expect him to be so hard!
actually named it directly in the live broadcast room of tens of millions of people!
In the entire business war, in this kind of tens of billions of high-level business wars, I have never seen such a direct flip on the table and point at the nose, right?
People think that the IT business war is the unpredictable kind of strategy, and you are directly about it?
And from this short sentence, it is obvious that the ins and outs of how the other party buys the navy are firmly grasped in his hands.
Obviously not to scare people.
In less than a day, this kind of slander method is clearly felt, and this technical power is terrifying!
(End of chapter)