Song Jiajia said: "I should agree, because Douyin's current advertising revenue is not as good as the revenue of live broadcasting, we leave the most profitable ones in Douyin, and they don't care about those who don't make money." ”

"But those who don't make money are high-quality products, but they won't know that it's not time to make money yet."

When you don't make money, the video quality is good, and once you start making money, the video quality is pure water.

No one can keep their hearts after making money, sink down to create, and deduce.

And this matter is obviously because Douyin doesn't want a competing company to appear, so he will suppress it.

In this matter, a choice must be made.

Song Jiajia said: "You are the boss, I listen to you." ”

"You're the general manager......

"Vice, doesn't count."

Li Yuan: "......"

In fact, those videos of Jiutian Media have made no less money in Bixin.

Boutique video, basically every one can receive two or three hundred thousand flowers.

It's just that there are no advertisements in Bixin, and at the same level on Douyin's side, an advertisement can have about 50,000 yuan.

Bixin is good for users, and it's not bad for creators, but it's not as violent as Douyin.

A lot of people who make videos can't receive advertisements at all in Douyin, but the video content is easier to receive flowers than the heart.

For top Internet celebrities, Douyin has more ways to monetize and earn more.

There is another way of Monetization at present, that is, if you enter the mall through the personal homepage of an Internet celebrity and buy something, the Internet celebrity can receive one percent of the entrance fee.

This is already a subsidy for Bixin Mall, after all, this mall has always been sold at cost price.

There are few big brand products, and they can only support domestic brands.

He knew that Song Jiajia didn't come here this time for this matter, because he had just called, and there was still a lot of time for discussion.

Song Jiajia is discussing with Li Yuan about Bixin's operation model.

To put it bluntly, Song Jiajia feels that there is a problem with this model.

It's understandable that Li Yuan doesn't want fakes to exist in Bixin Mall, but there are few big brands, so she doesn't understand.

"If Bixin wants to go through the mode of Douyin, I can directly refuse Douyin's side, let them limit the current, and slowly attract fans to Bixin. The premise is that Bixin Mall has to come up with a certain profit......"

Small brands should raise prices, and big brands should be introduced, so that both parties have profits to take.

Li Yuan didn't answer, Song Jiajia continued: "The B station model has been proven to be unworkable, high-quality content is important, and there are also more monetization methods. Bixin already has such a good foundation, it can be said that the time and place are favorable, and you have also spent tens of billions of advertising dollars. If this continues, users will be happy, but the interests of creators will not be adequately protected, and the content created will only get worse and worse...... Now that all the anchors on the whole network have come over to get the rotten money of flowers, the audience can't tell who is the original, and the video of the second creation will become the mainstream sooner or later......"

At this time, Li Yuan opened his mouth and said: "Bixin Mall, I am not going to change it, and I will not change the entire Bixin model." ”

"Then I'll go and sign an exclusive agreement with Douyin."

"Okay, that's it."

"You...... What's in the figure? Do you think that if you don't make money, others will appreciate you? At most, others think that you have a conscience, and even most people see that things are cheap, and they dare not buy them at all, thinking that there is a problem with the quality. What do you do with all that produce? How much is agricultural produce worth? Each order must be reversed for freight...... There are also those small brands, selling a hundred orders, none of them have a single luxury product, who doesn't like luxury? Who's going to buy a product that doesn't have a good reputation at all? ”

Song Jiajia questioned Li Yuan's strategy for the first time.

"Mr. Song, what you said is too absolute, right? First of all, Bixin Mall also has luxury goods, but we give profits to those companies and ask the companies to give more services. Those seven-day no reason to refund, such as a three-year warranty, we have put it in place, even if the manufacturer can't do it, Bixin Mall will also be responsible for this matter, we are also profitable, as long as the brand quality is good enough, those service funds are our profits. ”

"Forget if you lose money yourself, what's the use of the creator if he doesn't have money? On other platforms, you can earn twenty or thirty points with goods, and you can earn millions in one night. In the heart of tired and tired, just a little ......"

"That's better than a scam...... As far as the current live broadcast is concerned, how many of them are conscientious? Which one is not a signing of various agreements, and the platform price is very different from the actual price. ”

"You are the richest man, you can have a conscience, but in this world, isn't it true that those who earn money earn money without a conscience? Users are willing to pay, and everyone is happy, isn't it good? ”

"Do you think users are willing to pay? The user doesn't know once, doesn't know twice, and can he not know three times? If you treat the user as the wronged leader, you will lose this user sooner or later. The most important point is that it will make users across the country lose confidence in consumption......"

Of course, Li Yuan can do it according to the douyin mode, although it may not be able to compare with others, at least it is better than now.

But he knows very well that from 2022, the country's consumer credibility will begin to have problems, and the impact of this economic crisis will be superimposed, and the vast majority of people will not dare to consume.

This is evidenced by the tens of trillions of extra deposits in banks, as evidenced by the fact that young people travel around in poverty.

Of course, the most direct is the amount of online purchases.

In 2019, Ali spent an average of 30,000 yuan a year online shopping per user, but in 2023, the average annual online shopping amount per user will only be 3,000 yuan.

If it weren't for Ali's finance, secretly raising prices, rising profits of single products, and cutting leeks, the stock price halving would not be their final destination, and it might fall even worse.

Shopping online every day, every day I find out that I am wronged, I am a normal person, and I will gradually sober up.

In order to cope with this situation, merchants began to use all kinds of tricks.

For example, a certain snail flour has risen from five yuan at the beginning to thirteen yuan.

Then the price of the whole network has risen, and the offline physical stores have also risen, creating an illusion that it should be this price.

Actually? All the extra money is used as marketing costs.

How can anyone regard food and clothing as the main wrongdoer?

And that's not all, it's synonymous with the entire industry.

Almost any product is facing a big price increase.

Users know that they can't resist, so can't I buy it? I don't consume anymore!

As a result, the situation is even worse, because the marketing fee is smashed out, the merchant does not sell enough goods, and it still loses money, and only the person in charge of marketing in the middle is full of oil.

And for the sake of marketing, those people have no bottom line.

Every day is that your nails have vertical lines, it is a liver problem, fortunately you met me, this product XXX, eat it to ensure that you return to normal in three days......

None of them are afraid to eat the dead!

What is the economy? It's the flow of money.

If everyone is unwilling to spend money, no matter how good the foundation is, it will be scrapped.

In particular, China's 1.4 billion population is completely supported by the economy, and once the economy loses its vitality, the consequences are unimaginable.

For a commodity, everyone has benefits, but users do not have any benefits, which can be cut compared to A shares.

How did Pinxi become popular? Low quality and low price, plus Gu farming marketing.

If it goes public this year, the stock price will directly triple.

But it won't be long before they start cutting leeks as well...... It's only a good situation in the past two years.

At present, all we can see is a downgrade in consumption, but in the future, we will face the depletion of consumption.

After all, the vast majority of consumption is essentially unnecessary, because a person's normal consumption is two sets of clothes a year, firewood, rice, oil and salt, transportation expenses.

Push everyone to such a point, and all capital will have to die!

What bullshit GDP, what does it have to do with me, I know that all your products are treating Lao Tzu as a big wrongdoer, making an event, or rising and falling, and the price is higher than usual.

Li Yuan didn't know where the problem was, why no one cared about it.

Price agreements are flying all over the place, and consumers have no human rights......

Li Yuan is not short of money at all now, what he lacks is a moat.

Even when the economic crisis comes, he can't make any money in finance, he has projects in his hands that can make the money work.

Otherwise, once the economic crisis comes, he will be no different from a waste.

Now Bixin's creator income is indeed not particularly explosive, and the income of a single video exceeds 500,000, and there are only five or six in total.

On other platforms, videos with more than one million likes earn 30,000 or 50,000 here.

But what he did was incremental.

There will only be more and more flowers, and with the improvement of user levels, it is possible that a single video will earn more than one million in the future.

The live broadcast of cutting leeks with goods is to reduce the amount.

There is no doubt that the more advertisements, the lower the value for money of the product.

Even luxury is no exception.

Besides, Li Yuan plans to make his own luxury goods, and Yu Yue has already arranged for someone to investigate.

At present, there are many flaws in Bixin, such as monetization methods, profit models, etc......

But in fact, Li Yuan is cultivating users' confidence in consumption, and is willing to consume on a platform that does not treat them as wronged.

Even if there are economic problems in the future, with the consumption level in Bixin, you can also do a guarantee.

To put it bluntly, on other platforms, the more you consume, the easier it is to be used as a leek.

What diamond gold consumption level, there is no use at all.

The companies that are willing to cooperate with Bixin want to do a good job in the product, and Bixin has made enough profits to let the manufacturer roll the quality.

Instead of letting manufacturers roll up marketing.

It's really not good now, and it's still falling into the disadvantage, but what about another two or three years?

What about another four or five years?

Consumption never goes out of style, only ideas go out of style.

What Bixin Mall will earn in the future is the money for services.

The ex-factory price of a luxury item is 5,000, and the normal selling price is about 15,000.

And Bixin Mall itself does not earn this profit, and will convert this profit into services.

For example, defective products are returned to the door, and special people are sent to carry out after-sales maintenance of the products.

If you use these functions, let the company's after-sales personnel earn this money, and if you don't use these functions, this service fee is earned by Bixin Mall.

It's just that there are no luxury goods now, only a few pieces, and there is no way to extend enough services, so there is no profit in Bixin Mall.

There are also those pure goods, the profit point of Bixin Mall is about 10%, which also includes logistics costs, so on the whole, some products have to lose money, and some products earn three or four points at most.

On the whole, about two points of profit, one point will be distributed to major creators.

Of course, now because of the special willingness, the whole is losing money, and there is no way.

At least one point, there are few people who are currently buying things in Bixin, and few say they are not satisfied.

Many people place orders with the mentality that the quality is not good, and the quality is surprisingly good after the results are obtained.

Song Jiajia took a deep breath and said: "Although I don't understand, I also know that even if my heart collapses, Jiutian Media collapses, it won't affect you, since you can't give an idea today, then I'll follow my own ideas." ”

Li Yuan nodded and said, "Okay, don't worry about the mode of comparing hearts, you can consider how to improve the protection for creators." For example, we can sign an agreement with the creator and give them five insurances and one housing fund, which is nothing more than the company's expenses are a little larger, which I can accept. ”

"Pay five insurances and one housing fund to freelancers, you are the most outrageous boss I have ever seen."

Song Jiajia didn't know what to say, because there were too many creators.

"According to the level, for example, if the creator's monthly income exceeds 10,000 yuan or the annual income exceeds 36,000 yuan, this guarantee will be given."

"There will be at least 100,000 people in that way...... Five insurances and one housing fund, 1,000 yuan per capita per month, is billions a year. ”

This is the most insecure aspect of freelancing, and if you can't control your money, you can spend as much as you earn, and you may be gone next month.

However, Li Yuan still has one thing to say, that is, Bixin's data is very valuable, as long as there is more and more data, he can feed his language model.

At present, the large language model is only short of data, and he participated in part of the overall structure construction, giving some forward-looking hints, and the first generation model will be similar next year.

There is also the AI painting model, which is also in the data feeding stage.

The preliminary stage is to generate a standard drawing, and manually modify the defects to meet the work needs of the comic direction.

The deep stage is to generate a narrative video based on the description, so that it can be considered a real AI model.

If you enter an article, you can quickly generate a full-scene video, which is also recognized as the most ideal state in the industry.

However, Li Yuan also has an ultimate goal, that is, to be able to directly transform a person's thoughts into images.

This belongs to the lifetime series, the sense of science fiction is too strong, and it needs the progress of the entire industry, and there is no hope for at least ten or twenty years.

In the second stage, there may be drama in five to ten years.

"That boss, you will lose billions of dollars, you don't mind losing hundreds of millions more on me, right?" (End of chapter)