On this day, Philip came with good news and reached a united war agreement with Herbhead's side.

Eddie Hearn, Herbhead's agent promoter, does not participate in the promotion of the united war, and the promoter is composed of Bob Arlum, Don King, Roger Philip, and Luduwa, who contributed 60 million, 40 million, 30 million, and 20 million US dollars respectively, and the promotion fund reached 150 million US dollars.

15% of the income of the fighters on both sides will be distributed to the promoters.

Zhou Quan's appearance fee remains unchanged at $50 million.

Herbhead is as high as $20 million, and his previous appearance fee for one of his title defenses was only $8 million, a 2.5-fold increase.

The prize money is $20 million.

In terms of PPV revenue, it still cooperates with ESPN, with a unit price of $100, with ESPN accounting for 45%, promoters 5%, Zhou Quan 35%, and Herbhead 15%.

In terms of box office and advertising, 70% are promoters, 20% are Zhou Quan, and 10% are Herbhead.

After Filly knew these contents, he said a little unwillingly: "Let them make a lot of money, Herbie Hyde has no appeal at all, and the most earned boxing match in the past is only 17 million US dollars, and this time he can get at least 100 million." ”

"It's all about united warfare." Zhou Quan comforted.

Philip added: "There has been progress in the negotiations with Lewis, and an agreement should be reached soon." Zhou, what are your thoughts on the timing of the fight? ”

Zhou Quan thought for a while and said, "Don't delay it too long, I don't have any opinion on the specific time." ”

Philip thought for a while and said with a strange expression: "The unification battle with Herbie Hyde might as well be arranged on the day of the NBA All-Star." ”

"Poof!"

Zhou Quan burst into laughter instantly.

Philip added: "The match against Lewis is scheduled for the finals. ”

"Haha......"

Zhou Quan laughed, and then shook his head and said: "Actually, it can't affect the NBA, we are rich TV, and they are wireless." ”

"Even if it can't affect their ratings, you can disgust them, at least in terms of influence, you can crush them." Philip laughed.

"By the way, Zhou, this year's NBA All-Star is held at Madison Square Garden in New York, so which city do you want to put in the boxing city?" He asked later.

Zhou Quan's first city came to mind, Las Vegas, and then Los Angeles.

He finally chose Las Vegas, because Los Angeles is half of his home field, and Herbhead should not agree, Las Vegas is a neutral city and is the most suitable.

Three days later, a promoter consisting of Bob Arum and Don King and Roger Phillip held a press conference in New York to announce the news of Zhou Quan's unification with Herbhead.

The venue was the MGM Hotel in Las Vegas, and the date of the boxing match was February 8, 1998.

"On February 8, the Iron Fist King pointed to the NBA All-Star." New york times.

"On February 8, the 24 NBA All-Stars will compete with the Iron Fist King in terms of influence and appeal." Los Angeles Daily News.

"On February 8, Flyer Michael Jordan will join 23 other All-Stars to once again compete with the Iron Fist King." The Seattle Post.

This date suddenly made the media think about it, and all kinds of fancy hype began to begin.

"What does Iron Fist want to do? Is he still angry? This date also made David Stern's heart cold.

Magic Johnson said in an interview: "I don't know why Tek Fist chose February 8th, but his boxing match is a paid TV model, and our all-star is a wireless free model, so I don't think his boxing match will affect the All-Star ratings, maybe it's just a coincidence." ”

"Elwin, do you want the Iron Fist King to return to the NBA?" The journalist asked.

"Of course, I want him to return to the league today."

Magic Johnson replied without hesitation, and said with emotion: "The alliance is in trouble and needs to be saved by a knight." He's the king of the NBA, and I think he deserves to come back to the league, and he's the Cavaliers who saved the league. ”

"I don't know if the date was intentional, but I don't think it makes much sense. I know it's going to be tough right now, but I'm sure we're going to get through it. Jordan said in a media interview.

"Michael, do you want Tekken to return to the NBA?" The reporter asked again.

Jordan nodded: "The NBA without Iron Fist has lost its strongest competitiveness. We all want the honor we have won to have the highest gold content, but without an iron fist, there is no high gold content. ”

Many media wanted to interview Zhou Quan, and there were a lot of reporters outside the villa every day, and occasionally he would come out for an interview.

"Iron Fist, why did you set the bout on February 8th?"

"It's a date set by the promoter, and I'm not providing advice." Zhou Quan replied.

"You must have followed the NBA, so do you have anything to say about the current state of the NBA?"

"Oh, of course, my energy is on boxing and golf, I don't pay much attention to the NBA, and I don't have much basketball training, so I don't have much time to play in my free time," Zhou said.

I know a little bit about the current situation in the NBA, but I don't want to say anything, I've retired from the NBA. ”

"How long do you want to knock out Herbie Hyde?"

"Haha, I'm sorry, sir, it's disrespectful to my opponent to discuss this now. He's actually a very strong world champion, and I need to do my best to prepare for it. ”

Two days later, on January 8, the NBA announced its first-week All-Star voting.

Jordan won the first-week vote with 250,000 votes, 20,000 fewer than last year's All-Star first-week votes, which were 270,000 last year.

This vote hit the NBA league again.

Because of last year's All-Star vote, Zhou Quan received 1.01 million votes in the first week, all 4.41 million votes, according to Jordan's voting analysis in the first week of this year, I am afraid that it will be difficult to exceed one million.

Sure enough, January passed in a hurry, and at the end of the month, the All-Star voting ended, and Jordan became the vote king, but only received 910,000 votes, and the league's All-Star vote king's record of more than one million for many years was interrupted.

At this time, Zhou Quan had already come to Las Vegas.

Zeng Lixi didn't have time to come, because the launch of fine coffee was already in its final stages.

The company has set up a listing consultant team composed of company executives, investment banks, legal consultants, accountants and other elites, with efficient work efficiency, has completed the preparation for listing, registered with the US Securities and Exchange Commission on February 3, and released a public prospectus to the public on the same day.

The company has a registered capital of 60 million US dollars, 60 million original shares, estimated at 250 million US dollars, and plans to issue 60 million shares to the public at an issue price of 15 US dollars, raising 900 million US dollars.

The SEC will review Fine Coffee's listing application within 30 business days.

It was the 8th of February.

At Madison Square Garden in New York, Jordan led 24 NBA All-Stars to 15.5 million viewers.

This rating is much worse than last year's All-Stars, which were as high as 47.1 million last year, only one-third.

On the same night, Zhou Quan knocked out Herbie Head in the third round with a heavy punch, won the WBO heavyweight belt, and became the WBO, WBA, and WBC triple crown.

The PPV sales of this boxing match did not break the record of Upper Ring and Tyson, nor did it reach 5 million, but it was still as high as 4.24 million, surpassing the PPV figures of Zhou Quan and Holyfield.

The boxing match also grossed $91 million, plus $81.2 million in advertising revenue, for a total of $172.2 million.

The huge advertising sponsorship revenue has made several promoters very excited, even higher than the fight with Tyson, which shows that Zhou Quan's boxing match is becoming more and more attractive to advertisers.

Zhou Quan earned $252.8 million from this unification battle.

Among them, the appearance fee and bonus were 70 million, the box office advertising was 34.44 million, and the PPV revenue was 148.4 million, excluding 15% of the promoter, and 215 million US dollars were received.

"It's time to suck the gold! The Iron Fist King is getting farther and farther away from the run-down NBA. The New York Times.

"Iron Fist crushes NBA All-Stars!" The Seattle Times.

"I look forward to the Iron Fist King becoming the first super king to complete the unification battle of the four major boxing organizations." The Seattle Post.

"Lennox Lewis, the Iron Fist King's last stone at the pinnacle of boxing." Los Angeles Times.

Some media have doubts about this boxing match, believing that Tyson was knocked out in the first round, why did British Tyson hold on to the third round?

"Maybe the Iron Fist King gave Herbie Hyde two more rounds because of PPV sales?" The New York Times has been relentless in its response to Mr. Zhou, openly expressing its doubts.

Speaking to the media in Las Vegas on Feb. 9, Don King excitedly said, "I'm already looking forward to the unification fight between Tekken and Lewis the Lion, and I've decided that I'm going to invest at least $60 million in promotion." ”

At noon that day, while Zhou Quan was still sleeping, Don King began negotiations with Arum, Philip, and Luduwa.

"I'll give 60 million." Tang Jin waved his fist and said excitedly.

"I can also come up with 60 million." Arum said calmly.

The rest of Philip and Luduwa looked at each other, and Philip said, "I don't have your strength, it's still 30 million." ”

"Then I'll take 50 million out." Luduwa said excitedly.

"200 million, this is the highest promotion fund record in the history of professional boxing." Don Kim said excitedly.

Arum laughed, "You expect so much from Lewis? ”

"Of course, he should be stronger than Tyson." Luduwa said.

"We haven't talked to Frank Warren yet, and he wanted to join us last time, what do you think?" Philip asked.

Tang Jin said dissatisfiedly: "If you make a steady profit, why do you want to give it to him?" ”

Arum shook his head and said: "Let's talk again, it's really not okay to focus on united warfare, each of us will give up a part of the quota." ”

"Okay, then."

Tang Jin thought of the unification battle that the Iron Fist King was looking forward to, if he affected the unification battle, he was afraid that he would be kicked out of the promotion team, so he had to nod.

At two o'clock, after lunch, Zhou Quan was interviewed by the media.

"Tekken, the New York Times questioned last night's fight, they thought you had two more rounds of Hyde for the sake of PPV sales, do you agree with their doubts?" The journalist asked.

"The New York Times is! Their attitude towards journalism is questionable. ”

Zhou Quan first gave the answer, and then explained: "Michael Tyson can knock out his opponent in just a few seconds at his peak, so can he knock out his opponent in just a few seconds in every boxing fight?"

Obviously not, he can't do that, and I can't do it every time I can knock out my opponent in the first round, which is a smear against me by the New York Times, and I asked them to take it down. ”

Then he analyzed last night's boxing match, saying: "Anyone who watched the boxing match last night knows that Herbiehead's tactics are guerrilla warfare, I am taking the initiative to attack, he has a lot of hugs, I can take the opportunity to knock him out in the third round, which is already very good, otherwise it may have to drag on more rounds."

By the way, the New York Times questioned me, and I guess they didn't watch last night's fight, and if they did, they wouldn't have that kind of doubt. ”

On February 15, negotiations with Lewis's side were reached.

Lewis's promoter, Frank Warren, joined the promotion of the fight, coming up with $30 million.

However, the entire promotion fund is still 200 million, and the other four people have each allocated a part of the quota.

This was the last unification battle, and Zhou Quan's appearance fee set a record, reaching a terrifying $80 million.

The reason why the five promoters are willing to give Zhou Quan so much appearance fee has only one purpose, that is, to promote Zhou Quan's influence in the professional boxing world, and then maximize the influence of this unified battle, so as to generate the greatest benefits.

This is actually very cost-effective, because this is to give part of the publicity funds to Zhou Quan as an appearance fee, and even if the money is not given to Zhou Quan, it will be given to those media.

Lewis received $30 million in appearance fees, the highest he ever paid to appear, up from $20 million previously.

The prize money is set at $40 million.

Originally, Philip wanted to set the prize at $50 million, but unfortunately Frank Warren did not agree.

Eighty percent of the remaining $50 million will be used for publicity, and the rest will be for organizational and other expenses.

The address of the tournament is MGM Las Vegas and the date is 6/10/98.

On the 16th, the five major promoters held a media conference in Los Angeles to announce the news of the united war, which immediately caused a sensation all over the world.

"If the Iron Fist wins the fight, he will earn more than $350 million from this unification fight." New york times.

"With an appearance fee of 80 million US dollars, the Iron Fist King deserves to be the strongest gold-absorbing machine!" Los Angeles Times.

"On June 10, the Iron Fist King singled out the NBA Finals." The Seattle Post.

"Iron Fist will dominate the boxing world." The Seattle Times.

"After this unification battle, the professional boxing world will give birth to the first four-time champion of the four major boxing organizations." BBC, UK.

"The greatest fight in professional boxing is about to begin!" German Bild.

"Tekken, the greatest crossover king! The greatest yellow man in the field of sports. Tokyo Daily News.

"If the Iron Fist King were to unify the four organizational heavyweights and become king in both basketball and professional boxing, he would be the greatest athlete on the planet, if not one of them." AFP reports.

Next, as the NBA regular season enters the second half, Zhou Quan's unification battle with Lewis has also entered the publicity stage.

Tens of millions of propaganda funds were thrown out, coupled with the influence of Zhou Quan and Lewis, the propaganda effect was leveraged, and the media all over the world went into battle together, and the powerful propaganda was overwhelming.

(End of chapter)