Chapter 76: The Brake Gate Coming Early
The confinement bends to Kyushu, and a few families are happy and a few are sad.
Cao Yang happily visited the purchasing and technical departments of General Motors and Ford Motors.
However, Tetsuaki Kobayashi, the head of Toyota's North American headquarters, was sad at this time.
In order to attack the North American market, Toyota naturally has special personnel in the United States to keep an eye on public opinion.
The news that the Camry can't brake, they are not unnoticed.
However, I think that this is just a related report of individual car accidents, and it has not attracted enough attention.
However, when NHTSA officially stated that it was going to investigate Toyota, Tetsuaki Kobayashi sensed that something seemed to be wrong.
Before Toyota could figure out what was going on, all kinds of related public opinion had already fermented in the media.
Whether it is a traditional newspaper, or an emerging Internet media such as Yahoo, or a TV station, they are all reporting on the fact that Toyota cars can't brake.
The word "brake door" has officially entered the public's field of vision.
"Kobayashi-san, what the hell is going on?"
"Why is there such a big mess in just one week?"
Zhang Fujifu, who is very concerned about the American market, immediately flew to the United States overnight with the design director Atsuo Fukuichi.
This made the pressure on Tetsuaki Kobayashi even greater.
"President, the company is also checking to see if there is any problem with our brakes."
"From what we know so far, there is no clear evidence that these crashes are related to our poor parts."
Although there is a lot of pressure in his heart, in the face of the president's questioning, Tetsuaki Kobayashi still has to work twelve points of energy to deal with it.
"Is it possible that there is nothing wrong with the design itself, but something goes wrong during the production of the part?"
"For example, the brake pedal and the accelerator pedal, do they really meet the requirements of the drawings?"
"Are local suppliers in the United States cutting corners?"
As the design director, Atsuo Fukuichi naturally didn't want the problem to lie in his own department.
So the first point he made was that there was a bad production.
In response to the rapid increase in sales in the United States, many parts of Toyota vehicles were purchased locally.
Toyota, on the other hand, is known for being very strict about cost control.
This method is not very problematic in Dongying suppliers who pursue excellence.
But in the United States, in order to cope with the cost target, people cut corners, and that is entirely possible.
Obviously, Atsuo Fukuichi is aware of these situations.
"In this regard, people from the quality department have also gone to the supplier's site to confirm."
"I can't completely rule out this possibility, but I don't think it's very probable."
As soon as Tetsuaki Kobayashi said this, Atsuo Fukuichi was not very happy.
"Then according to Minister Kobayashi's intentions, this brake can't be braked is a design problem?"
"The brake pedal and accelerator pedal are shared in several of our models, and if this is really a design issue, it will require a large-scale recall."
"When the time comes, if we change the design, there will still be problems, and then the situation will be even more troublesome."
As soon as Atsuo Fukuichi said this, the pressure on Tetsuaki Kobayashi was even greater.
"We spend so much money on advertising in various media every year, do they not tell us about this kind of negative news?"
Zhang Fujifu listened to the two right-hand men arguing there, and his mood became even worse.
Now is the critical moment for Toyota to "catch up with Ford and Super GM", but there is such a big mess here in the United States.
"President, normally speaking, those newspapers that cooperate with us in advertising will say hello to us if they want to publish relevant negative reports."
"But this time it's a bit strange, the other party didn't make any moves."
"We also asked our colleagues in the marketing department to communicate, but the attitude of the other party was very formulaic."
As soon as Tetsuaki Kobayashi said this, Zhang Fujifu immediately frowned.
Being able to rise from a staff member with no background to the position of president of Toyota Motor, Fujio Zhang's head melon is definitely very useful.
From such a small detail, he sensed that something was wrong.
There's an air of intrigue in it.
"Kobayashi-san, according to your analysis, is it normal for the public opinion to develop at the 'brake gate' this time?"
Although there were some speculations in his heart, Zhang Fujifu did not say it immediately.
"Not normal, not at all." Tetsuaki Kobayashi shook his head and said, "Even Ford's 'Firestone Tire Door' some time ago was fermented by public opinion for a long time before it had the final effect. ”
"It's like this time, in less than a week, it seems that the whole American people know."
"Judging from the feedback from dealers around the country, the number of customers visiting the store in the sales store has dropped significantly."
"President, I think there are competitors behind this matter."
"GM, Ford, and Chrysler all have this motivation, and even Honda, Nissan, and Hyundai are likely to be involved."
As soon as Tetsuaki Kobayashi said this, Zhang Fujifu immediately said unhappily, "You only now reacted that there are competitors involved in this matter?" ”
"It's inevitable that there will be other manufacturers who are fueling the fire."
"What I want to know most is whether this is planned by some opponent behind the scenes."
As soon as Zhang Fujifu said this, Tetsuaki Kobayashi immediately became nervous.
"President, no...... Not really, right? ”
"This kind of thing, no matter who does it, is a taboo in the industry."
To say that there are competitors who have contributed to the accident of Toyota, Tetsuaki Kobayashi believes it.
But he still doesn't believe that the "brake door" was specially planned by someone.
"Don't think too much of America's opponents."
"The bottom line of their work is much lower than you think."
Zhang Fujifu obviously has a relatively good understanding of the situation in the United States.
That doesn't solve the problem, though.
"So what should we do now?"
"Are you cooperating with the NHTSA investigation?"
Tetsuaki Kobayashi is a little flustered now, and he doesn't know how to deal with this situation.
Toyota has been developing in the United States for so many years, and it is the first time that Toyota has encountered such a crisis.
"Is it okay not to cooperate?"
"The attitude must be better."
"But in the absence of evidence, we must not admit mistakes that should not be admitted."
"It's best for each department to analyze as soon as possible and find a few reasons that everyone can accept, such as a problem with the brake mat, or a poor installation of the carpet next to it."
"It's good to give consumers an explanation and give NHTSA a step down."
"Get this over as soon as possible."
Zhang Fujifu is very clear-headed.
It's certainly not okay to fight against NHTSA, but you can't admit mistakes in their entirety.
It is undoubtedly best to find a solution where everyone has a step down.