Chapter 103: SKF is going to enlarge the move (ask for subscription~)
In the magic capital in April, the weather has not yet fully warmed. Although it is not like Yangcheng, there is an exaggerated return to the south sky, but the weather in the magic capital at this time is definitely not comfortable.
In fact, everyone doesn't want to be bored in the conference room.
However, Xue Wenqiang's words successfully attracted everyone's attention.
"China's automobile industry is now mainly Chuncheng Automobile Group, Xifeng Automobile Group, Modu Automobile Group and several affiliated enterprises occupy the main market share."
"Their joint ventures with international auto giants such as Volkswagen, General Motors, Toyota, and PSA Peugeot Citroen are our main customers."
"As long as we make sure that these customers' bearing orders go to SKF, we can firmly sit in the first position in the market share."
"In the past, we mainly relied on technology to obtain orders, and completed the work of fixed parts directly at the headquarters of various car companies."
"But with the rapid development of the Huaxia automobile market, our bearings are basically imported, which is definitely unsustainable."
"It's better to simply take this opportunity to make joint ventures with parts companies under various automobile groups."
"In this way, there is naturally no problem with the relevant orders."
"We can even expand the market further."
Xue Wenqiang said as he observed Ovid and Golmo's reactions.
Seeing that the bigwigs didn't interrupt him, he felt a little more confident.
"For example, we wanted to pull the Zephyr bearing to deal with Nanshan before, but now this trick is useless."
"But we can still consider continuing the joint venture with Xifeng Bearing, and symbolically give them 20% or 30% of the shares, and they should be willing."
"When the time comes, whether it is DPCA or the independent brand of Xifeng Group, can their bearings not give priority to the products of the joint venture Xifeng SKF?"
"If the other party doesn't use it, we don't need to go out, and the Huaxia employees of Zephyr SKF will take the initiative to ask for orders."
Xue Wenqiang's proposal, Ovid felt that although it was effective, it was a little unworthy, "In this case, wouldn't it be in vain to share 30% of the profits to the West Wind Bearing?" ”
"Not necessarily."
"Judging from the books, the profits of Zephyr SKF must be divided into 30% to Zephyr bearings."
"But we have a lot of ways to ensure SKF's bottom line."
"For example, the special steel for the production of bearings is imported from the headquarters."
"When the time comes, we will adjust the price of imports, and we will be able to transfer some of the profits from the joint venture before we know it."
"For example, when we sign a joint venture agreement, we can stipulate that all products must pay SKF a 5% technology commission fee."
"Even through joint ventures, we can make the price of the product higher, so that the yield can also increase."
"So even if the West Wind Bearing takes away 30% of the profits, we SKF will get more than the original."
As soon as Xue Wenqiang explained this, Ovid was immediately moved.
Sounds like no problem at all.
At that time, a joint venture company will be formed with Xifeng Bearing, and a joint venture company will be formed with Chuncheng Automobile Group and Modu Automobile Group.
So wouldn't it be that the bearing orders of these groups have been completed?
And then just wait to lie down and win to make money?
"Ovid, I think Xue's proposal is very operable."
"Although the headquarters has always been worried that the joint venture will leak our core technology, at the level of those competitors in Huaxia, even if the drawings are given to the other party, they may not be able to produce them."
"It's a big deal that we don't have one or two of the key components in the joint venture."
"For example, the rollers of the bearings are all imported from the headquarters."
"It not only makes it easier for us to regulate prices and profits, but also prevents the joint venture partners from obtaining our complete technology."
Holm was also clearly inclined to agree to Xue Wenqiang's proposal.
According to that method, the bearing market in China will definitely be the world of SKF.
His days as a sales director should not be so moisturizing.
"This proposal from Golmo is better than what I just had, and it will ensure that SKF's interests are not compromised."
"Even by taking this opportunity, we can put some pressure on the automotive companies in their group through the joint venture to not adopt Nanshan Technology Co., Ltd."
As soon as Xue Wenqiang said this, Ovid and Golmo became even more interested.
Of course, they also know that this is not so easy.
After all, even if it is a joint venture parts enterprise under the group, its status is not as good as that of a joint venture automobile factory.
If you want to influence people, to some extent, you are encroaching on the purchasing rights of the joint venture car factory.
People in the purchasing department will be happy to blame.
"Xue, you prepare the relevant information, and we will have a meeting with the headquarters in a few days to report our plan."
Although Ovid is the president of the Asia Pacific region, major matters such as new factory investment and joint ventures must also need to be approved by the headquarters.
Otherwise, it's a mess.
In fact, any foreign company's investment in China or overseas must be reported to the headquarters.
Otherwise, the company will not know if it is sold.
……
Nanshan Technology Co., Ltd. moves quickly.
It was only a week after the plan of Nanshan Industrial Park was thrown out, and the design company had already been contacted and the first phase of the plan was made.
The district also completed part of the approval work at an extraordinary speed and began to engage in land requisition.
In 2001, Panyu still had a lot of land to build factories.
To say that it is a suburban district is a compliment.
It's quite a suburb at all.
It seems that in the future, it will be difficult to get an acre of 1 million industrial land.
Now it's 50,000 to get it.
Even the Nanshan Industrial Park is tax-free for the first three years, and half of the fees for the second three years.
Banks that hate the poor and love the rich, this time the efficiency is also high, don't want it.
Do you want to borrow 200 million yuan first?
No problem, batch!
In this way, after May Day, the industrial park began to be constructed synchronously.
It's just that Nanshan's movements are fast, and SKF's movements are not slow.
As the result of the first step, SEF signed a joint venture framework agreement with SEF Automobile Group on the first day of May Day.
This means that SKF's new China strategy has officially begun to be implemented.
And Nanshan naturally inquired about the relevant situation as soon as possible.
"Mr. Cao, SKF's approach, our future orders from Shenlong Automobile are estimated to be in trouble."
Zhang Fugui was a little worried and reported the latest collected information to Cao Yang.
SKF's trick seems a bit incomprehensible to him.
(End of chapter)