Chapter 148: Giants? Fight until you regret it (2-in-1)

There are so many domestic machine tool companies, and there are always a few buyers who have a good relationship with Siemens or Fanuc.

Or to put it another way, there are always some purchases that are willing to sell the news as long as they are given meat and bones.

Chen Liang and Xiao Qin went out to inquire about the news together, and naturally they would soon be able to roughly figure out what was going on at the CNC system exhibition in Nanshan.

At the same time, various machine tool companies have also carried out tests on Nanshan CNC system.

"Mr. Zhang, the current feedback from the R&D center shows that the Nanshan CNC system is better than Fanuc's."

"In addition to the control of various actions, their system also has a certain intelligent judgment function, and actively provides some choices for the operator."

"It's a real surprise."

"According to the communication I have with the people at Fanuc before, the CNC system they are researching for the next generation of high-end machine tools will have this function."

"But those systems will not be able to be studied for several years, and there are no plans to export them."

"Now Nanshan's mass products already have this function, and it is really possible to sell well at that time."

"Do we have to place an order quickly, so as not to have enough production capacity when we get it?"

"In particular, each CNC system basically has to do some fine-tuning in combination with the situation of the equipment, which needs to be adjusted manually."

Liu Yongzhe, as the head of the purchasing department of Jier Machine Tool Factory, was also under great pressure during this time.

The cost of the CNC system accounts for about 15% of the cost of the machine tool, which has risen so much at once, almost making the cost of the entire machine tool rise by fifty percent.

This is absolutely unacceptable.

At that time, each buyer will go directly to buy imported equipment.

"The CNC system of the machine tool needs to achieve real-time control to ensure the accuracy and speed of processing. However, the real-time problem involves the performance and reliability of the system, and it is costly to optimize the real-time performance, so how to balance the real-time performance is a difficult point. ”

"Can this Nanshan really solve this problem?"

Although Zhang Sheng was mentally prepared, he was still a little surprised to hear the news from the report below.

"So far, they've really solved this problem."

"At least so far, we haven't found a problem."

"My colleagues from the sales department even went to visit the Chuncheng stamping plant, where there is a 600-ton PRG press produced by Nanshan, which has been in use for almost a year."

"So far, there have been no problems, and the performance in all aspects is not worse than that of Aida's press."

"There's even a bit more speed in terms of processing speed."

Liu Yongzhe obviously did some work.

So when Zhang Sheng asked, he also answered with confidence.

"In that case, let's order a batch first."

……

The people of Siemens and Fanuc have done their best during this time, asking for information about the Nanshan CNC system everywhere.

Under this kind of effort, the harvest is naturally full.

Even the test results of various companies on Nanshan CNC systems have fallen into the hands of Fanuc and Siemens.

However, in this way, they are a little panicked.

"Minister, from all aspects of feedback, the level of Nanshan CNC system is very high, even the design of the difficult human-computer interface, so that the machine tool manufacturers can not find faults."

Chen Liang sorted out the news he had heard in the past few days and reported it to Yoshida Yongzheng.

The other party also needs to report to the headquarters.

"The design of the human-computer interaction interface of the CNC system of the machine tool is a difficult point, which needs to take into account the user's habits, work efficiency, etc., and at the same time needs to ensure the intuitiveness and ease of use of the interface."

"It takes many years of accumulation to do this well."

"Nanshan's performance in this area can actually satisfy customers?"

Yoshida found this fact difficult to accept.

In order to design a human-computer interaction interface that satisfies customers, Fanuc has invested a lot of manpower and material resources to achieve today's results.

As a result, it was easily caught up by a private enterprise in China.

"From what we have learned so far, various machine tool companies have indeed not questioned this aspect."

As soon as Chen Liang's words came out, the atmosphere became even colder.

After waiting for a while, Yoshida Nagamasa took advantage of the words.

"Huaxia's electronic products are all learning from Maozi's route, and the production is very stupid, and the CNC system of machine tools usually adopts embedded systems, which need to achieve smaller, lighter, and more power-efficient design."

"However, the development and optimization of embedded systems involves many aspects, such as hardware, software, networking, etc., so how to effectively apply embedded systems is also a difficult point."

"In this regard, Fanuc has always been the world's leader, and even Siemens can't compare to us."

"Nanshan CNC system can't do the same as us, right?"

Yoshida is very confident in his products.

He does not believe that Huaxia Enterprises can surpass itself in this regard.

Otherwise, you'll be in real trouble.

"Minister's ......"

Chen Liang was a little entangled.

Do you want to tell the truth or tell a lie?

"What? Could it be that Nanshan is also doing well in this regard? ”

Yoshida's heart sank, and he felt so stressed.

He regretted it a little.

Although Aida is a customer of Fanuc, there are many customers of Fanuc.

Even in Toei China, Aida only has about the same share of customers as Komatsu, Mori Seiki, and Okuma Machine Tools.

Why did the company easily agree to cooperate with Huitian to suppress Huaxia's enterprises?

"I think it's a little unbelievable, but from what I've learned so far, it's true."

"I even consulted with the people in Aida, and they have a relatively in-depth study of the stamping machine in Nanshan."

"Judging from what I heard, the CNC system of Nanshan's stamping machine is no worse than ours in this regard."

After thinking about it, Chen Liang felt that it would be better to explain truthfully.

Otherwise, you may have to take the blame yourself.

"Our CNC system pays attention to reliability and stability in design and manufacturing, and the stability and reliability of the system have been highly praised by the majority of users."

"So, we have that little advantage left?"

The reliability and stability of the products produced by Dongying Enterprise are very good.

This is a globally recognized point.

It's also Yoshida's best stubbornness.

However, Chen Liang even had to hit Yoshida at this point.

"I believe that Nanshan's CNC system is definitely not as good as our Fanuc in terms of reliability and stability."

"But at present, I have not heard any problems with Nanshan CNC in this regard."

"Even stamping manufacturers such as Huitian and Schuler hate Nanshan to the core, and they don't dare to go to Heinanshan all the time in this regard."

Yoshida: ......

……

The CNC business is only one part of Siemens' business, which also excels in other areas such as mechanical engineering, electrical engineering, automation technology, digital services and energy management.

However, the profit margin of the CNC system is relatively high, and the selling price is not cheap.

Overall, Siemens' CNC systems business accounts for about 15% of the group's sales.

This number is actually not low.

After all, Siemens has a big business and has its own products in many fields.

Although the CNC system of machine tools is only a part of Siemens' CNC system business, if the Chinese market is lost, it will definitely hurt the bones.

Therefore, Siemens Huaxia actually attaches great importance to the emergence of the CNC system of Nanshan Technology Co., Ltd.

"Scott, from what we've been investigating so far, things aren't very rosy."

"I suggest that the company withdraw the previous price increase letter as soon as possible, otherwise those machine tool companies in China are likely to really abandon our products and buy Nanshan's CNC system instead."

Xiao Qin reported his investigation report to Scott, sales director of Siemens Huaxia, with a serious face.

The results of this investigation, which combines the results of investigations in various fields such as R&D, technology, sales, and procurement, made Xiao Qin realize the seriousness of the problem.

"Huaxia started late in the CNC system technology of machine tools, and there is still a very big gap compared with Dongying and Germany."

"Our Siemens products focus on technological innovation and research and development, and constantly improve the stability and intelligence of the system."

"And our products are better in terms of quality, with higher stability and reliability."

"Aren't you a bit alarmist?"

Scott clearly did not believe that Nanshan Technology's CNC system could pose a real threat to Siemens.

At most, in terms of low-end products, there will be some manufacturers who choose Nanshan because of price.

But low-end products are already a business that Siemens is gradually abandoning.

Scott didn't really care about that at all.

"Before the emergence of Nanshan, Huaxia's CNC system was indeed like what you said."

"They are deficient in terms of technical level, innovation ability, product quality and policy support."

"But now the situation is different, whether it is Jier Machine Tool Factory or North One Machine Tool, Qi Yi Machine Tool, Qi Second Machine Tool, Shen Yi Machine Tool Factory, are trying to order Nanshan products."

"Once that momentum is built, it's going to be very bad."

"I strongly recommend that the company adjust the price to the level before the price increase, and it is best to find a reason at the same time, so that everyone can have a step down."

Xiao Qin has been joining Siemens for several years, and she is still very satisfied with the treatment offered by Siemens.

Not to mention up to 20 days of annual leave per year, there are also 10 days of paid sick leave.

Usually late for work and early leave or something, it is very loose.

The accommodation for business trips is a local five-star hotel, and the cost of the taxi is reimbursed casually.

Even a one-day business trip allowance can be compared to the monthly salary of many waiters in Huaxia.

Such a good job, if it was gone, she felt that her heart would break.

"In this way, I took out a sum of money from the sales funds, and asked the purchasing department to order a set of Nanshan's CNC system through other manufacturers, so that the technical and R&D personnel could analyze it again."

Although Scott doesn't believe that the level of Nanshan Technology Co., Ltd. is so high, he still trusts Xiao Qin.

Now that Xiao Qin has said that the matter is so serious, he has also increased his attention a little.

However, it has only improved slightly.

The pride and prejudice of the Germans against China will not be so easily eliminated.

And the same thing, in fact, Fanuc is also doing.

Even do it faster.

"Yoshida, you immediately contact the customer and say that after this period of hard work, we have solved the chip problem and the production capacity problem."

"The price of the CNC system can be restored to the original level."

"Then the company specially approved your sales funds of 1 million, and I went to visit customers every day during this time."

"If you should have a meal, you will have a meal, and if you should give a gift, you must not let them give up ordering our CNC system."

Matsumoto Mizuno, general manager of Fanuc Huaxia Company, was very panicked at this time.

Because through analysis and comparison, they found that Nanshan's CNC system is actually better than Fanuc's?

How is this possible?

Although the CNC system sold by Fanuc is not the best of the company, it is not even a second-echelon product.

But that's not something that Huaxia companies can easily catch up with.

But the result was brutal.

So Matsumoto Mizuno immediately made the decision to restore the original price.

You know, Fanuc is a manufacturer focusing on CNC systems, and their business is not as extensive as Siemens.

For a long time, the business of Huaxia Branch accounted for more than 30% of Fanuc's global business.

If he loses it, his position will definitely not be saved.

Even whether or not you want to cut your stomach has to be said.

"General manager, it's been less than a month since our price increase letter was sent, and if we withdraw it now, will it make people laugh?"

Yoshida was a little unwilling.

When did Fanuc actually go to please customers?

"Jokes?"

"If you don't withdraw it, we'll really be a joke."

"You don't have to have so many ideas, just go ahead and implement them."

Matsumoto was not in the mood to talk to Yoshida at this time, so he gave instructions directly.

In this way, Fanuc's contact to withdraw the price increase letter will naturally soon be in the hands of various machine tool companies.

And Siemens, who learned about this movement, naturally couldn't sit still.

The price of Fanuc has dropped back, and if Siemens is still inconvenient, then Siemens' opponent will not only be Nanshan.

There was no way, no matter how unwilling they were, they could only withdraw the price increase letter.

As for how much regret they have in their hearts, only they know best.

For this result, within the Huaxia machine tool enterprise, it has naturally caused a very big response.

When did Huaxia's enterprises actually win against international giants?

Especially in the field of numerical control systems, everyone dared not think of it before.

This is the first time in history.

For a time, the CEOs of various machine tool factories and the head of the purchasing department called Cao Yang and Zhang Fugui.

(End of chapter)