Chapter 150: Offense is the best defense
When Nanshan Technology Co., Ltd. turned the equipment industry upside down, the auto parts business actually did not stop for a moment.
Throughout August 2001, the turnover of parts and components successfully exceeded 90 million, which is only one step away from 100 million.
In particular, the export of bearing products to Ford Motor and General Motors has begun to increase in volume.
The construction of Nanshan Industrial Park is also changing with each passing day.
The bearing plant, which is the most priority to be built, is expected to be put into operation by the end of this year.
This makes the entire Nanshan full of energy.
"Mr. Cao, our 6AT gearbox has already made two batches of prototypes."
"Although there are still some parts that need to be debugged in combination with the matching of the engine, the main structure design can already be determined."
"Can we consider finding some customers to see if there are any opportunities for cooperation?"
Ji Hua stayed in the factory in Nanshan during this time, and he had long left the idea of returning to Germany behind.
Originally, he thought that the 6AT automatic transmission project would not have some obvious progress until next year at the earliest, after all, the design of the transmission is difficult.
For example, the hydraulic system, the automatic transmission needs to control the shift and braking through the hydraulic system.
The design difficulties of hydraulic systems include pressure control, flow control, fault diagnosis, etc.
Although Ji Hua has also done a lot of research in this regard, it is obviously not enough to put it into actual production.
There is also the lubrication and cooling system, which is also easy to overlook.
Automatic transmissions need to be lubricated and cooled to ensure the longevity and performance of the transmission.
The design difficulties of lubrication and cooling systems are system optimization, lubrication and cooling effect optimization, etc.
It seems that there are not a few words, but it is not easy to do it well.
On the contrary, in terms of mechanical systems, Ji Hua's research is very mature, and the threshold is relatively low.
But after arriving in Nanshan, he found that Nanshan actually had sufficient information for his own research in terms of hydraulic systems, lubrication and cooling systems, and even control systems.
During the communication with Cao Yang, I also got a lot of suggestions for improvement.
As a result, Nanshan's first gearbox product, the 6AT gearbox, soon had a prototype.
"Zhang Bu, what do you think of Lao Pan's proposal?"
Cao Yang was thinking about whose cake should be moved by his 6AT gearbox.
Compared with other parts, the importance of the gearbox is undoubtedly much higher.
If you want to get an order easily, it is obviously not that easy.
"I don't think there is a problem, we have also promoted with Great Wall Motors, Chery Automobile, Geely Automobile and Changan Automobile in the field of bearings this year, although there is no actual supply performance, but everyone's contact has been established."
"The gearboxes of these manufacturers are all outsourced, using products from Aisin, ZF, Jatco and other companies."
"Except for some of Aisin's products, which are made in China, the others are imported from abroad, and the cost must be very expensive."
"Especially with a 6AT gearbox, sometimes you can't buy it even if you have money."
Zhang Fugui knew that after he started to study 6AT, he consciously collected news in this regard.
So now that it smells, it's not panicked at all.
"Most of the parts of our gearbox are produced in-house, which can save a lot of costs."
"When the time comes, not to mention that the 6AT is much better than the 4AT he used, even for the 6AT of ZF and Aisin, we are not bad."
Zhang Fugui has seen the design parameters of his own 6AT, which is very powerful.
It can be said that among the models sold on the market, there is no gearbox that is better than it.
In this way, as long as the price is right, he feels that there is no problem in getting an order.
It's like Chery and Geely, as long as they buy a 6AT from Nanshan, the price is cheaper than Aisin's 4AT, can they refuse?
"Our 6AT is very good, even better than any 6AT automatic transmission I know."
"Isn't it a pity to supply independent brands at a low price?"
Ji Hua is a person who has returned from studying in Germany.
He is a little unaccustomed to engaging in price wars at every turn.
However, this time, Cao Yang was biased towards him.
"What Professor Ji said is also reasonable, our gearbox is no worse than others, if the positioning is very low at the beginning, then there will be better products in the future, and we can't afford to sell the price."
"The most important thing is that Volkswagen, GM and Ford will be reluctant to adopt them."
In this era, the best sales are definitely still the giants such as General Motors, Ford, Toyota and Volkswagen.
Toyota don't think about it, other people's gearboxes must be Aisin.
Even if Nanshan supplies to others at a loss, people will not use it.
Then GM, Ford and Volkswagen are the main target customers of Nanshan Transmission.
However, the gearboxes used by these international giants are the products of international parts giants such as ZF, Aisin, Schaeffler, and Gates.
It is obviously very difficult to get them to buy Nanshan's gearbox.
Zhang Fugui should also be aware of this, so the companies just mentioned are independent brands.
"Mr. Cao, it is naturally ideal to be able to obtain transmission orders from Volkswagen, GM and Ford."
"But the replacement of the gearbox has a great impact, whether it is the public of the magic capital or the general purpose of the magic capital, they definitely have no right to decide."
"That's where we need to convince these corporate headquarters."
Zhang Fugui's analysis is also reasonable.
Although all car companies have the pressure of localization, not all parts can be easily localized.
Just like the chips used in various control systems, even in another twenty years, the localization rate will be so low that everyone doubts life.
Even in many fuel vehicles, none of the chips of the core control system have been domestically produced.
"I think it's inevitable to communicate with Volkswagen headquarters or General Motors or Ford headquarters."
"Although the parameters of our gearbox are very good, we also need to do some matching work with other people's engines in order to maximize our advantages."
"This requires the R&D departments of various automobile companies to cooperate to do some testing."
"Mr. Cao, why don't we go to Germany and the United States to sell our gearboxes with their R&D and procurement?"
"Compared with Dongying enterprises and Korean enterprises, European and American automobile companies are much more open in the selection of suppliers."
"As long as our gearbox is really good, then it is completely possible to achieve breakthroughs in individual models."
Ji Hua, who has been drinking foreign ink in Germany for 5 years, still knows the practices of foreign companies.
"No problem, offense is the best defense."
"If we want to develop and grow, it is inevitable to grab meat from the mouths of international parts giants."
"Since you want to grab it, let's start with the most core parts and the main customers."
With Cao Yang's decision, Nanshan Technology Co., Ltd. began to rely solely on the technical advantages of parts and components to compete for orders in the international market.
This practice is also the first time for China's auto parts companies.
Don't fight for the technology, this can definitely bring surprises to everyone.
(End of chapter)