Chapter 165: Steady as an Old Dog
Cao Yang saw a news in his previous life, in 1997, Huaxia introduced two shield machines from Germany.
It is used to excavate the railway Qinling tunnel.
In that year, the price of an imported shield machine was as high as 300 million yuan.
That's 300 million yuan in 1997.
The international giants have a monopoly on technology, and Huaxia people are not allowed to participate in maintenance and maintenance, and the man-hours required for maintenance also depend entirely on foreign parties, which seriously affects the progress of the project on the Huaxia side.
In order to get out of the predicament, the relevant enterprises set up a research and development team of 18 people.
After 6 years of technical breakthroughs, Huaxia's first composite shield machine with independent intellectual property rights was successfully rolled off the assembly line in 2008, realizing the transformation from "using shields to building shields".
This fully proves that as long as you make up your mind, some technical thresholds are not impossible to break.
With this technological breakthrough, the shield machine no longer needs to be imported, and the cost is naturally greatly reduced.
At this time, international giants will naturally come up with the means to reduce prices, but at this time, it is useless to reduce prices.
Today, the Nanshan 6AT has completely broken the monopoly of international parts giants such as Aisin, ZF and JATCO on automatic transmissions.
Seeing that their market was about to be snatched away by Nanshan, the giants immediately began to come up with price reduction methods.
In their opinion, the car market in Huaxia is not large.
Even if you don't make money by selling gearboxes, you can't let Huaxia's gearbox manufacturers grow and grow.
Otherwise, it threatens their global interests, and that is a big problem.
"Mr. Cao, just now someone from Great Wall Motors contacted us and said that Aisin's attitude has changed again in the past few days."
"Before, the price of 4AT was reduced, and 6AT was still reluctant to sell."
"Later, I found that this didn't seem to have an effect, so I immediately changed to 4AT and continued to reduce the price, and then 6AT can also be sold."
"Although the price of the 6AT is still higher than ours, the price of the 4AT is already about the same as our 6AT."
Zeng Tingting, as the head of the sales department, naturally wants to collect market information in a timely manner.
Great Wall Motors and Changan Automobile are among the domestic independent brands, and they are relatively close to Nanshan during this time.
Aisin's movements, they are also willing to take the initiative to share with Nanshan.
"Aisin has set up a gearbox factory in Huaxia, which is obviously aimed at those domestic independent brands."
"Now that we are killed halfway out of Nanshan, it must have disrupted their plans."
"Don't think about the original high profits, now the first thing to consider is how to keep the market."
"Let's ignore them for now, after we finish all the 6AT production lines, we will put in CVT gearboxes, and we won't do 4AT products."
"If some manufacturers would rather use Aisin 4AT products than our 6AT, consumers will tell them what the results are."
The 6AT has too many advantages over the 4AT
In terms of gear ratios, the 6AT has more gears, so it can have higher gear ratios, which makes the car smoother at low speeds, accelerates more linear, and improves fuel economy.
In terms of quietness, the 6AT has more gears, which allows the vehicle to rev lower while driving, which reduces noise and vibration, making the interior quieter.
In terms of handling, the 6AT has more gears, making the car more agile when accelerating and braking, while also improving the vehicle's handling.
For most consumers, whether it is Aisin or Nanshan, they have never heard of it.
But 6AT is better than 4AT, and it should be easy for everyone to understand.
"Aisin has started to cut prices to deal with us, and I'm worried that they will also make moves on the side of Foton Motor and General Motors."
"And ZF and JATCO are certainly not going to sit still."
Zeng Tingting has already felt an atmosphere of wind and rain coming all over the building.
The value of the gearbox is high, the profit is high, and it is more important.
Neither Aisin nor ZF will be able to give up on this field.
Then they will definitely not let Nanshan, a new company, attack the city everywhere.
"Don't worry too much about Ford, we have a different cooperation model."
"On the GM side, they have been doing experiments for several months, and they should have a more intuitive understanding of the performance of our 6AT."
"Unless ZF and Aisin can lower the price even lower than we do, they won't be able to grab it at all."
Cao Yang is still very confident in the 6AT he made.
In addition to the durability, it will take some time to prove, and the other parameters are completely better than other manufacturers in the industry.
The key is that the price of Nanshan is much cheaper.
In this case, as long as the brain is not flooded, it will not be easy to give up the Nanshan 6AT and choose Aisin and ZF products.
Otherwise, why would Ford Motor wield a knife from the palace, give up its own research and development of 6AT, and cooperate with Nanshan?
"Their 6ATs are all produced overseas, and the cost is definitely a lot more expensive than ours."
"It's impossible for a 6AT to be lower than ours, but it's possible to have a 4AT."
Zeng Tingting has done a relatively full study of the gearbox industry during this time.
For various situations, it is natural to have its own judgment.
"Let's look at it first, I think in the face of absolute technical superiority and cost superiority, our 6AT has no rival."
"Even if there are still some manufacturers waiting and seeing, they will soon choose to cooperate with us."
"What we have to do now is to do a good job of quality control, so as not to be caught in pigtails when the time comes."
The gearbox is an important part of Nanshan Technology Co., Ltd. to take off.
Even if one is calculated at 8,000 yuan, if it sells 1 million units a year, it will have a turnover of 8 billion.
Considering that Nanshan has now cooperated with Ford Motor and General Motors, the cooperation with Great Wall Motor and Changan Automobile has also been finalized.
Then in two years, after the volume of each model, it is possible to say 1 million, 2 million, or even 3 million units a year.
At that time, the turnover of the transmission assembly alone will go to 24 billion.
Not to mention the spare parts supplied by Nanshan to Ford's own 6AT, which is also a very huge number.
At that time, a 6AT will be enough to contribute billions of profits to Nanshan every year.
Many of Cao Yang's ideas can be fully rolled out.
Otherwise, is something like a chip that Nanshan can touch?
gritted his teeth and persisted for a few years, but in the end there was not enough profit to support, and he could only choose to stop loss.
This is a situation that Cao Yang does not want to see.
"Mr. Cao, Aisin and they took the initiative to start dealing with us."
"In addition to making our own products, do we also want to see if we can give them some trouble?"
Zeng Tingting is a person with more ideas.
She is the new head of the sales department, and naturally she also hopes to make some achievements.
At least let everyone see that she is more suitable for the position of head of the sales department than Zhang Fugui.
"To deal with Aisin, of course, you don't have to be polite."
"As long as you have the opportunity, you have to clean them up."
"Do you have any plans?"
Whether it is Aisin or ZF, or JATCO and Schaeffler, these international transmission manufacturers are the targets that Cao Yang wants to suppress.
Similarly, Nanshan is also a manufacturer they want to suppress.
There's not much room for compromise here.
"That's what I thought......"
……
"Okumura, the 6AT you sold us is more than 10% higher than the price in the Huaxia market, which is absolutely unacceptable."
For Aisin Seiki, GM is the largest customer besides Toyota.
Because the purchasing director of General Motors asked the head of Aisin's global sales to negotiate the price, Okumura had to fly to the United States.
"Austin, the price we give to GM is definitely very advantageous, lower than that given to Ford and Chrysler."
"General Motors is our most important customer, and we will never make unreasonable profits in this partnership."
Okumura is still very respectful in front of Austin.
These Dongying parts companies, when facing American car companies, have a very humble attitude.
Prior to this, this attitude had led to a lot of misunderstandings about Ford and General Motors' procurement.
They also thought that Dongying's parts companies were really so easy to cooperate.
"You haven't answered my question directly."
"The car market in the United States is much larger than that of Huaxia, but the price of them is higher than that of Huaxia, what does this mean?"
"Do you think GM has no other choice but to ask you Aisin to buy a 6AT?"
Several gearbox manufacturers of General Motors were relatively strong before.
Although it will not make GM, the father of Party A, become Party B, it is definitely not a manufacturer that GM says will be what they do.
This made Austin not very happy either.
When purchasing, who doesn't want the supplier to be obedient?
I quarrel every day, and I'm tired.
And there will be no overpayment.
"Misunderstanding, this is definitely a misunderstanding."
"Austin, you must also know that Huaxia's Nanshan Technology Co., Ltd. has now launched a 6AT automatic transmission, and they are grabbing our orders everywhere in China."
"I know that those car companies are reluctant to use expensive automatic transmissions, but they deliberately continue to tempt people."
"We quote a relatively low price, which is all preconditional."
"Actually, it's not cheaper than the one given to General Motors."
"In particular, the low price we give is mainly for customers who have already cooperated with Nanshan."
"These prices look low, but they don't actually make sense, because these offers are taken out to disgust Nanshan."
In order to dispel Austin's doubts, Okumura also desperately wanted to explain the situation in Huaxia.
But how could Austin, who had caught Aisin's handle, let them go so easily?
"Since you can quote those prices, it means that this price can be done."
"I don't care what your starting point is, anyway, the 6AT that GM bought from Aisin can't be higher than your lowest offer in Huaxia."
"Otherwise, you should also know that GM and Nanshan also have cooperation."
"If we give Aisin's full share to Nanshan, I think the other party will definitely give us a price that is much lower than the current price."
Taking one manufacturer to suppress another manufacturer is a routine operation of procurement.
Cao Yang specially gave Austin this idea of reducing costs, and he naturally couldn't live up to the kindness of others.
Anyway, Nanshan and Aisindou's life and death are good things for General Motors.
"Austin, I need to go back to the company to report this situation, the price is too low, and it is difficult for the company to accept."
Seeing Austen's attitude so tough, Okumura was in a bad mood.
As soon as he left General Motors, he didn't care how much time Huaxia had, so he called Saburo Sato, the head of the sales department of Aisin's Huaxia branch.
"Sato, what are you paying attention to?"
"The price has been reduced, the order has not been obtained, and now it is affecting the price of General Motors."
"If there is still no progress on the Huaxia side, you can cut your own stomach."
Saburo Sato, who was sleepy-eyed, was scolded by Okumura for splitting his head and covering his face.
However, scolding obviously won't solve the problem.
"Minister Ben, Nanshan 6AT has been recognized by more and more OEMs, especially the endorsement given to them by Ford Motor, so that Huaxia automobile companies have chosen to cooperate with Nanshan."
"I feel that there is no way to suppress them by relying on traditional methods."
"Do you want to consider some extreme solutions?"
Sato, who was in a very depressed mood, came up with some vicious ideas.
Business competition, for the sake of profit, that is to do everything.
Grabbing stamps and the like, it's just a trivial matter.
It's not uncommon to set fire to your factory, poach people, or even cause "car accidents" and the like around the world.
Obviously, Sato had this in mind.
"Huaxia!"
"You're in Huaxia!"
"Who do you ask to implement these measures?"
Okumura's words made Sato unable to refute.
The situation in China is very different from that of Dongying and the United States.
For a moment, he really didn't know what to do.
"Minister Ben, why don't we just drop a super low price and disgust Nanshan?"
"Do you have water in your brain? At that time, General Motors wants us to settle at an ultra-low price, what should we do? ”
Thinking of what happened to him just now, Okumura was angry.
Now Sato dares to propose a similar plan.
Isn't it enough to suffer a loss once?
"4AT, this minister, what I'm talking about is 4AT to make an ultra-low price."
"Anyway, this gearbox has already begun to be produced in the Huaxia factory, and the cost has dropped a lot compared to before."
"In addition, we can also hire a group of people to constantly slander Nanshan 6AT, saying that their technology is not good, and their durability is not good."
"True and false, we must make Chinese consumers full of questions about them."
Feeling Okumura's anger, Sato is also desperately trying to find a way to redeem it.
"How to do it, you figure it out yourself."
"In short, if this situation continues, you know the consequences!"
(End of chapter)