Chapter 170: As long as you are good enough, the giants have to kneel

"Sato, I just received the news that General Motors has officially decided to use the Nanshan 6AT automatic transmission on the models of Modu GM."

"And General Motors' plant in Korea will also import 6AT from Namsan."

"Even in the second half of next year, some models of the American plant will choose to purchase transmissions from Nanshan."

"They've already got an order from Ford, and now they're making a breakthrough at General Motors."

"The orders of Huaxia's own brands can't all be snatched away by them."

"Otherwise, Aisin will only have one customer for Toyota in the future."

Okumura's anxious voice made Saburo Sato's heart become cold and cold.

General Motors is the leader of the global automotive industry, and even they have chosen to cooperate with Nanshan 6AT, and the demonstration effect is definitely very large.

When the time comes, Aisin's life will be really sad.

"Minister Ben, we have just discussed a plan internally, and I would like to report to you."

Obviously, he was very unwilling just now, but Saburo Sato had to report the cooperation plan that Zhang Hao said at this time.

"What's the plan?"

Okumura's tone was not very good.

He was clearly not satisfied with the performance of Aisin Huaxia.

When Nanshan started to engage in the information of 6AT, he should have reported it to the headquarters as soon as possible.

Otherwise, it wouldn't have become as passive as it is now.

"We took the initiative to contact Nanshan, negotiated the price and customers on both sides, and everyone made money together, so as not to make the competition so fierce."

"Now they are quoting a very low price in order to grab orders, which should not be the situation they want to see."

"If the number of customers decreases, the sales volume decreases, but the profit becomes higher, they should probably agree."

After Saburo Sato said this, he felt that all the strength in his body had been drained.

This situation is really not what he wants to see.

When did Aisin take the initiative to bow his head and discuss "cooperation" with Huaxia's parts companies?

"Will this practice violate the anti-monopoly law?"

Dongying enterprises have suffered a big loss in the United States this year.

Although Aisin was not fined, Yazaki and other parts giants received huge fines from the American judiciary.

This makes Dongying's parts companies a little more sensitive to anti-monopoly.

"Minister Ben, there is no anti-monopoly law in Huaxia."

"Although there has been a wave of voices this year to review whether to legislate."

"But many companies in China have violated the anti-monopoly law."

"In this case, we don't have to worry about it at all."

Sato is obviously very sure of this.

"Then you can talk!"

"In short, our business in Huaxia cannot have negative growth!"

Okumura didn't hesitate and agreed.

No way, he didn't have a better choice.

Otherwise, who wants to bow their heads?

Isn't it all about the position under the ass?

……

The contact information of Nanshan Technology Co., Ltd. is not a secret to industry insiders.

Aisin can easily get the mobile phone numbers of Zhang Fugui and Zeng Tingting.

However, when Zeng Tingting received a call from Zhang Hao, she was still surprised.

Aisin people take the initiative to visit Nanshan?

Could it be that he came to steal the teacher?

That's not right.

If you want to steal teachers, it should be R&D technicians, not salespeople.

Besides, if Zeng Tingting didn't take them to visit the site and didn't explain the technology of Nanshan 6AT to them, even if they wanted to steal the teacher, there was no way.

"Mr. Cao, the people who love it want to come over to see you, but the other party doesn't say what they want to discuss on the phone."

"Do you see it or not?"

couldn't make up her mind, Zeng Tingting immediately reported to Cao Yang.

"Aisin is coming to see us?"

"The sun is coming out of the west."

"Haven't these Dongying people always been tough?"

"Why did you succumb so quickly?"

Cao Yang sneered, probably guessing what the other party wanted to come over for.

Anyway, it's not about wooing yourself, it's about discussing cooperation.

In short, I didn't want to come over and start a war with Nanshan.

"Mr. Cao, should we see what they want to do first?"

"If their plan is good for us, it's not that it can't be considered."

"After all, in addition to Aisin, there are also a lot of international transmission giants such as ZF, JATCO, SADC, and Getrag."

"It's not worth it if we put all our energy into Aisin."

Zeng Tingting is now in charge of the sales department, and in the process of dealing with various customers, she has slowly realized the pressure brought by competitors.

Those international parts giants have deep heritage and have their own fixed customers.

Nanshan wants to snatch meat from their rice bowls to eat, which is obviously not so easy.

"See when you see it."

"However, our opponent on the side of our own brand is mainly Aisin, and we must understand this clearly."

"If we don't put Aisin down, they will always jump out and grab orders from our own brands."

"This year, the sales volume of the domestic automobile market is expected to reach about 2.3 million, and various institutions are predicting that it can exceed 3 million next year, and there is a chance to hit 4 million later, and the annual increase will not be less than 1 million after that."

"Although the share of independent brands is only about 30%, even so, there will be more than 1 million shares."

"As long as we work hard, at least half of this can be our market."

Cao Yang is naturally very clear about the development of Huaxia's automobile industry.

Don't look at the sales of more than 2 million in 2001, but after 5 years, it exceeded 7 million, and in 2008, it broke through the 10 million mark in one fell swoop.

If commercial vehicles are included, sales reached more than 13 million in 2008.

The huge business opportunities contained in this are definitely not to be missed.

"In fact, it's very simple to beat Aisin, we already have a 6AT, which is enough for most mid-to-high-end models."

"In order to seize the market, we continue to introduce 4AT and 4MT gearboxes, and just keep the price down."

"When the time comes, all independent brands, as long as they want to be cost competitive, will either actively or passively choose to cooperate with us."

During this time, Zeng Tingting also dealt with domestic independent brands.

She is well aware that cost is the most critical factor for these car companies.

If you can do it to less than 3,000 yuan at the cost of 4MT and less than 5,000 yuan for 4AT, then you will be absolutely invincible.

"Do you think there is a market for 4MT?"

In Cao Yang's impression, the gearbox is basically automatic.

In later generations, few people will choose to open a manual transmission.

Even the drivers of later generations will not be able to drive a manual transmission.

"Mr. Cao, although the technology of 6AT is much more advanced than that of 4MT, the cost is also much higher."

"The transmission ratio of the manual gearbox is fixed and does not need to be adjusted by electronic control, so the TCU is saved."

"The 4MT only requires a simple transmission and control mechanism, unlike the 6AT automatic transmission, which requires complex hydraulic and electronic control systems."

"Cost control is a very important factor for early independent car brands, so manual transmission is a more affordable option."

"And manual transmissions are generally more durable and reliable than automatic transmissions, and they don't require frequent shifting operations, so they can deliver better performance in terms of fuel economy."

"This is also an important means of fuel saving for independent brand enterprises with poor engine technology."

"The most important thing is that I think that in the automotive market now, manual transmissions are more popular, and at the same time, they are more in line with the needs of users."

"For some drivers, the manual transmission provides better handling and driving pleasure, and is more in line with traditional driving habits."

Zeng Tingting's words made Cao Yang fall into deep thought.

I seem to be stuck in a state of mind.

It is assumed that automatic transmission and gearbox make sense.

"In this way, you arrange for someone to do a simple market research."

"And then you also do a survey with all the customers to see what they think about manual transmissions and automatic transmissions."

"In particular, I took the opportunity to communicate with the sales department and R&D department of the OEM to understand their ideas."

"If there is really a market for manual transmissions, then we can do 4MT, 5MT and 6MT."

"At the same time, in order to lower the price threshold of automatic transmissions, a simplified version of the 4AT can also be introduced on the basis of the 6AT."

Fathers and sons are in battle, and it seems that it is not enough to rely on a 6AT to fight the world.

After all, no matter how powerful your technology is, it is impossible to cover all the market needs.

"No problem, I'll arrange it now."

"It's a good time to put more pressure on transmission giants like Aisin."

The gearbox is definitely a very promising component in this era, and Zeng Tingting is very optimistic.

Now Cao Yang has decided to expand the product type of gearbox, and she, the head of the sales department, is naturally happy to see it.

……

Saburo Sato and Zhang Hao came much earlier than Cao Yang imagined.

Zeng Tingting gave several time periods, and they chose the earliest day.

Then it was only a meeting at 9 o'clock, and the other party had already appeared at the gate of Nanshan at 8 o'clock.

Nanshan Technology Co., Ltd. normally goes to work at half past eight, and when it comes at eight o'clock, the security guard will not even let you in the gate.

But they didn't mind at all, and stood there respectfully waiting.

I have to say that the Dongying people are still quite good at the surface of kung fu.

No wonder so many Chinese companies have been fooled by them.

In this regard, Cao Yang saw it very clearly.

"Minister Sato is a rare guest."

When Cao Yang appeared in the conference room at nine o'clock on time, he had already heard Zeng Tingting say in advance that Sato would arrive at eight o'clock.

However, this is a good thing for Nanshan.

The other party also attaches importance to this meeting, the more it shows that the other party has something to ask for himself.

It seems that Aisin was hurt by Nanshan.

Among the top 100 international parts companies, in addition to SKF, there is finally another giant that has been hurt by Nanshan.

It's a joy to think about.

"Cao Sang, I've heard of it for a long time."

"It's all about saying that you are a young entrepreneur with extraordinary talent and a keen business acumen."

"After taking over the Nanshan plant, he has shown amazing perseverance and determination, constantly pursuing innovation and breakthroughs."

"In just a few years, he has led the company to develop rapidly, not only occupying a place in the market, but also obtaining many honors and patents."

"It's really impressive."

Sato's Chinese is pretty good.

It's even better than most Yangcheng people say.

It seems that as the head of Aisin's sales department, he also has some ability.

"Forget about admiration, I'm thankful that Aisin doesn't hate me."

Cao Yang was not there to greet Sato.

Nanshan and Aisin are fundamentally the relationship between water and fire, and there is no need to be polite.

Turn around, whether it is Nanshan or Aisin, as long as they find an opportunity to kill each other, they will not be soft.

"You're laughing." Sato listened to Cao Yang's words, his face was a little embarrassed, but he quickly adjusted, "Cao Sang, I came here today to discuss win-win cooperation with Nanshan. ”

"In the past, there has been some competition between the two sides."

"But in business, competition is eternal, and I don't think I need to pay special attention to that."

"Everyone runs a company for profit."

"If cooperation can make each other's profits better, then we don't have to fight to the death."

"Right?"

Sato can also see that Cao Yang didn't want to greet him.

So it quickly cut to the point.

It's just that he also has an ominous premonition about today's meeting in his heart.

"How do you want to work with Aisin?"

Although Cao Yang didn't plan to cooperate with Aisin, he always had to see how the other party wanted to play his cards.

"Nanshan's 6AT has already received orders from General Motors and Ford Motors, and has also received orders from some independent brand companies in China."

"I think everybody is completely cooperating with each other, don't fight a price war there."

"For example, the order of Chuncheng Automobile Group is produced by Aisin, and Nanshan cooperates to quote a high price."

"On the side of Modu Automobile Group, it can be given to Nanshan, and Aisin will also cooperate to quote a high price."

"The other customers discussed how to divide and then make a lot of money together."

"As a result, even if the sales of the respective gearboxes of both sides have decreased, the profit has increased."

Sato's plan is nothing new.

Playing back and forth is nothing more than a routine that Dongying Enterprise has played for several years.

Although there will still be a lot of parts companies to continue to play this routine in the future, it obviously does not include Nanshan.

As a latecomer to the industry, whether it is entering the field of gearbox, or making new parts such as ECU and ABS, if you don't come out with an all-out attitude, you won't even have the opportunity to force others to play routines.

Dividing the market in this way seems to be a win-win situation, but in fact it is Aisin who wins in the end.

"I'm sorry, but every customer in Huaxia is very important to Nanshan."

"We will offer the most competitive costs while maintaining appropriate margins."

"Of course, if it's Toyota's model, and Sato-san also has this idea, I'm willing to fully cooperate!"

"Let's discuss and see which models of Toyota can be made in Nanshan!"

As soon as Cao Yang said this, Sato's face changed.

Toyota!

That's a major shareholder!

All of Toyota's transmissions are Aisin's dishes.

Unless Aisin himself gives up.

Otherwise, how can Nanshan be allowed to get involved?

(End of chapter)