Commercial war, since the word war is hung up, it is natural that any means may be encountered.

The well-known methods such as "snatching the official seal" and "poisoning" are just relatively straightforward methods.

In addition, there are many invisible swords and swords.

In the financial industry, this feeling is even more obvious.

Normally, in the real industry, such business wars are relatively rare and gentle.

But that doesn't mean there isn't.

In the 80s, in order to deal with Dongying enterprises, the United States used all kinds of means.

Toyota Motor and Aisin, who have more experience in the struggle, naturally used all their resources this time.

In response to this situation, Zeng Tingting naturally reported to Cao Yang as soon as possible.

"Although Toyota is the third in the world, they have always focused on the American market and do not pay enough attention to China."

"Even if the joint venture of Chuncheng Toyota is established now, the sales volume in a short period of time will be like that."

"They asked their suppliers not to use Nanshan's related products, and they should only be verbally notified, and they did not dare to issue documents directly."

"In this way, they can also scare the manufacturers who are easy to bully."

After listening to Zeng Tingting's report, Cao Yang was not nervous.

If Aisin had a more bullish means, he would have used it a long time ago, and he didn't have to ask Toyota to help.

You must know that if you can't solve something and ask the shareholders to come forward, it is not a glorious thing.

"Having said that, Toyota's approach is still too much, too disgusting, right?"

"If we let them continue like this, then maybe other customers will follow suit."

Although Zeng Tingting also felt that Chuncheng Toyota's approach would have limited damage to Nanshan.

But it's still very unpleasant.

Do you really think Nanshan is a soft persimmon?

"The more Toyota helps Aisin get ahead, the more it shows that they care a lot about the development of their parts companies."

"Now Aisin has been beaten by us in Huaxia to lose its armor, and many orders for new models of independent brands, they are out of play."

"Aren't we already working on some other parts?"

"You take the initiative to reach out to various customers, sell them our ECUs, ABS and instrumentation, and then also tell them that we are interested in producing fuel pumps, air conditioning compressors and engine timing system related parts."

"Especially for Denso customers, you should focus on talking to people."

Aisin has been suppressed to the point that she can't stand it anymore.

Then let's let Denso, which is the most favored by Toyota, also feel the pressure of Nanshan.

When the time comes, it will be interesting to see if Toyota will regret it.

"Mr. Cao, although we are studying ECU and ABS, the progress of some other parts is still relatively slow."

"Wouldn't it be too anxious to communicate with customers now?"

Zeng Tingting still knows the situation in Nanshan relatively well, and feels that although this trick can disgust Denso and other Toyota manufacturers, it is likely to have an adverse impact on Nanshan.

"Although our specific product has not yet come out, the product planning and conception map has already come out."

"The rest of the work is nothing more than to make the parts in the concept drawings into products that meet the SPEC requirements of each manufacturer."

"So as a pre-communication is no problem at all, anyway, our main purpose is to make trouble for Denso."

"By the way, I will blow a briefing to the customer and tell them that we are all working on these parts, which will save everyone from feeling strange at that time."

"Besides, in the project we cooperated with BYD, those parts were given to Nanshan to be responsible for research and production."

"Even if we don't have Toyota, we have to start talking to customers about the production possibilities of these parts."

"Otherwise, it's just a customer of BYD, but it can't support the development of our new parts."

For the auto parts industry, scale is a very important factor.

For example, for the simplest stamping part, people's tooling and mold investment may be 1 million.

If you only sell 10,000 units a year, then the apportionment fee for a single tooling mold is very high.

On the contrary, if the annual sales volume is 100,000 units, the apportionment fee will immediately drop by an order of magnitude.

The amortization of other R&D expenses, as well as the amortization of production plants and equipment, are also the same reason.

Even if you purchase components and raw materials from outside, the cost is closely related to your demand.

It's like everyone goes to the vegetable market to sell pork, and it may be twenty yuan to buy a catty.

But if you buy 100 catties, maybe 18 yuan will be more than happy to sell it to you.

Nanshan has now carried out large-scale research on various parts, so who these parts will be supplied in the future is something that needs to be considered in advance.

"Well, then I see."

"I'll communicate with the R&D center to see how we can talk to customers together."

"But on Aisin's side, I don't think we can take it lightly, lest they turn the tables when we get it."

Zeng Tingting is now very disgusted with Aisin.

Nanshan just competed with everyone normally, and did not maliciously quote a loss price to grab the market.

Even so, they want to suppress Nanshan.

"Then give priority to the launch of 4MT and 4AT products as soon as possible, and let Professor Ji work hard."

"When the time comes, I will go directly to the customer with the sample, and all the orders of Aisin will be ruined."

Domestic independent brands basically did not use 6AT before this year.

Although some models have begun to switch to the 6AT, which has better performance and lower cost.

But if there is a lower cost 4MT and 4AT, it is obviously very marketable, and it can really deal a fatal blow to Aisin.

……

Toyota's action to deal with Nanshan will not have a big impact on Nanshan immediately.

But it was a wake-up call for Cao Yang.

In their own hands, they must have some means to deal with OEMs, especially international auto giants such as Toyota.

Otherwise, if it is Toyota today, Honda tomorrow, and Nissan the day after tomorrow, these OEMs will come to deal with Nanshan, and the situation will be difficult to clean up.

Although Nanshan's current volume is not small, the monthly turnover has exceeded 100 million.

In the entire Huaxia auto parts industry, it is a good achievement.

But for international auto giants such as Toyota, it is completely insufficient.

So after thinking about it for a few days, he slowly had an idea in his head.

"Uncle, do you usually like to surf the Internet?"

Taking advantage of the opportunity for Zhang Fugui to come over to have dinner with his mother, Cao Yang was ready to have a good chat with him.

A private enterprise, in the early stage of development, it is often difficult to avoid the family style.

Many of the leaders of various departments are three aunts and six wives, relatives and friends.

That's not necessarily a bad thing.

However, with the development and growth of enterprises, most managers may not be able to keep up with the pace of enterprise development.

In this case, it is necessary to slowly change the management style of the enterprise from the family business style to the modern management style.

Previously, Cao Yang had taken away the position of Zhang Fugui's sales department.

Now it is only responsible for the liaison between the purchasing department and the construction of special steel mills.

As a result, Zhang Fugui's workload has been reduced a lot.

Especially the liaison of the special steel mill, in fact, he can't do much.

Most of the things are being promoted by Shaogang, and he just reports the progress to Cao Yang regularly every week.

As for the business of the purchasing department, although there are still many things, it is slowly starting to be processed, and personnel in the R&D and technical fields will also participate in some projects.

For example, the confirmation of equipment technical parameters and the like, there are not many things that Zhang Fugui really needs to worry about every day.

Of course, in a short period of time, Cao Yang has no intention of getting rid of the position of the head of the purchasing department.

After all, this location is quite special.

If you change the moth, it may bring some big trouble to the development of the company.

It's just that Cao Yang feels that Zhang Fugui has a more suitable task.

"I like it."

"I'll tell you, don't look at me in my forties."

"But you're probably more familiar with those things about surfing than you are."

"Basically, I have to visit the Tianya Forum every day, and I log in to various portals every day."

"It's not just about going to their car channels and news, but all kinds of other gossip I also watch before I go to bed."

When it comes to surfing the Internet, Zhang Fugui is interested.

Except for educational films that are not suitable for communicating with Cao Yang, other online content can be talked about.

"What do you think of the car channels on the various portals right now?"

Cao Yang discussed the Internet with Zhang Fugui for a purpose.

So naturally I won't be there for a long time.

"Nowadays, the automobile OEMs are quite rich, and there are a lot of advertisements on the car channels of various websites."

"There's even some ads for cars on the homepage, which costs a lot of money."

"With the increase in domestic automobile companies, the number of various new models is also increasing."

"I think there should be more ads in this area, and there will be more articles to write on the car channel."

As soon as Zhang Fugui said this, Cao Yang immediately asked: "Then which website do you think is doing better on the car channel now?" ”

"It's not particularly good, and it's not very special compared to other channels."

"But there are a lot of things that can be done online, and people don't care that much."

Zhang Fugui is a little unclear why Cao Yang pays attention to this thing.

However, his doubts were soon solved.

"Uncle, you said that if we set up a special website, we will be responsible for making car-related news."

"For example, car shopping guides, car evaluations and all kinds of related news."

"Will there be a certain market?"

Cao Yang already had the impression of the "Autohome" in later generations.

Although it is only 2001, it is not impossible to engage in Autohome.

It's just that the traffic isn't as big as it was a few years later.

"Feasible, totally feasible!"

"We are people in the automotive industry, and we still know a little bit about cars."

"So there's nothing to worry about when buying a car."

"But for most people who buy cars, they don't know anything about cars."

"At this time, someone needs to give them some advice and analyze the advantages and disadvantages of different models."

"Even give advice directly based on some of their situations."

Zhang Fugui was discussing with Cao Yang with great interest.

He didn't know that he was about to face a new job.

"Indeed, the most important thing is that once we do a good job of Autohome, then the influence on the side of the automobile OEM will be relatively large."

"They will take the initiative to advertise on this website, and they are also worried that there will be some news that is not good for them in our articles."

"Uncle, you should have heard about Toyota's suppression of us during this time, right?"

The conversation talked about this, and Cao Yang was already to the point.

"I've heard that there are so many moves on the part of Chuncheng Toyota, but I don't think there's anything to worry about."

Although Zhang Fugui is no longer the head of the sales department, it does not mean that he does not understand anything about the company's sales business.

"This time there really is no need to worry about it, Spring City Toyota's influence on us is limited."

"But this is also a wake-up call for us, if there are other OEMs that use similar methods against us in the future, then we will be in trouble."

"If we can get some of the means to threaten them, then we won't be so passive."

When Cao Yang said this, Zhang Fugui understood a little.

"Ayang, do you want to make it bigger and stronger by establishing Autohome, and then play a role in containing the main engine factory?"

After Zhang Fugui finished speaking, he suddenly felt that this idea seemed to be very good

The difficulty is not particularly high, and the effect is good.

The most important thing is that the main engine factory is so rich, and it is hoped that it will support Autohome through advertising expenses.

As for going public in the future and the like, he didn't think about it that much.

"That's right, that's what it means."

"Yes, this Autohome is not suitable to exist as a division of Nanshan Technology Co., Ltd., but it is necessary to establish an independent company."

"At that time, the company will invest in my mother's name, and you will be responsible for the initial formation and management, uncle, can you?"

When Cao Yang and Zhang Fugui talked about work, their mother usually listened silently and didn't express their opinions.

But this time it was different.

"Fugui, Ayang's idea is good, and it's not safe to hand over such an important new company to others, so you will be in charge."

"I ......"

Zhang Fugui was a little unprepared, but he couldn't find a reason to object.

The most important thing is that this car home does sound like it has a bit of a future.

And he's interested in the Internet.

At least that's what he just said.

"Okay then."

"I'll try it first."

In the end, Zhang Fugui chose to agree under the gaze of Cao Yang's mother and son.

(End of chapter)