Founded in 1969, Xifeng Automobile Group is a large automobile group company in Huaxia, and is currently one of the leading enterprises in the automotive industry in Huaxia.

It's just that so far, the performance of this leading company in all aspects has not been very satisfactory.

As a subsidiary, Xifeng Die Chong naturally felt the pressure.

Now everyone is also trying to find a way to make some performance for themselves.

If sales don't go up, then start from other aspects.

For example, the breakthrough of new technology, which is definitely worth taking out and talking about.

Obviously, Cao Yang's paper gave Liu Wei the hope of contributing to the company.

"Liu Bu, I have also read the paper published by Mr. Cao in the magazine "Huaxia Automobile Stamping" many times."

"Although I don't know how Nanshan's progress is in this regard."

"But Cao is always a very open-minded person, and I think there should be a possibility of cooperation between the two sides in hot stamping technology."

"Even if they can't teach us the technology directly, if we can buy the press and die for hot stamping from Nanshan, then there is no reason why the other party should not guide us, right?"

Dai Shanhua's suggestion made Liu Wei's eyes shine.

That's a great idea.

Anyway, as long as you want to engage in hot stamping, it is inevitable to introduce new equipment.

Instead of buying expensive equipment from Europe, it is better to find Nanshan to cooperate.

Anyway, until now, Nanshan's reputation in the press industry is still very high.

It's just that Aida and Schuller have a little difficulty finding Nanshan's handle.

"You're right, I'll contact them later to see if I can go over and investigate."

……

"First-class enterprises do standards, second-rate enterprises do brands, third-rate enterprises do products" is a popular proverb that expresses the competitive strategy of enterprises at different levels.

In this sentence, "doing standards" refers to enterprises to improve their status and reputation in the industry, establish a brand image, and enhance market competitiveness by participating in the formulation of industry standards and norms.

"Second-rate enterprises to do branding" refers to those companies that can attract customers through brand image and brand marketing, and they usually focus on brand image and brand recognition to improve their competitiveness in the market.

"Third-rate enterprises make products" refers to those enterprises that only focus on the production and sales of products, but do not pay attention to product quality and brand image.

These companies often compete for market share only through low prices and low quality.

Obviously, Nanshan wants to be a first-class enterprise.

Hot stamping technology has been around the world for many years.

But for Huaxia, it is very unfamiliar.

Up to now, none of the cars produced by Huaxia have really used hot stamping parts.

In this case, Nanshan wants to engage in hot stamping and forming related equipment and molds, which is obviously in the direction of "doing standards".

Naturally, this is something that Schuler attaches great importance to.

"Xu, this "Huaxia Automobile Stamping" magazine is definitely an authoritative magazine?"

"The hot stamping technology was first studied in Europe, and there should be no application in China."

"In this case, Nanshan said that they already have the production capacity of hot stamping dies and equipment, which I don't believe very much."

"If you report this news to the headquarters, it will easily cause misunderstanding."

Lucas felt so tired.

He has already been assigned to Huaxia, why can't he live without worry?

Tossing one after another, he felt that he was going to be overwhelmed.

"Lucas, although the popularity of this magazine in China is not very high, it is definitely very authoritative in the stamping industry."

"Whether it is a domestic stamping manufacturer and die manufacturer, or a press equipment manufacturer, they must have ordered this magazine."

"Cao Yang's article, if it is completely nonsense, the other party should not publish it."

"But this thing is really a bit weird, when did they actually start working on hot stamping technology."

"You know, even Schuler's research on hot stamping presses hasn't been completely completed."

Xu Dacheng was also very confused at this time.

I have worked hard in the past two years, but my performance has not improved, and my salary has not improved.

Shouldn't income be linked to the level of effort you put in?

"Among the various press equipment, the press used in hot stamping should be relatively technically difficult."

"This has a certain overlap with some of the working principles of the servo press in the future."

"So the headquarters also attaches great importance to it and has invested a lot of resources in this area."

"Seeing that the finished product is about to come out, it has been surpassed by Nanshan again."

"This is a big event that will jeopardize Schuler's future."

Lucas is just a professional manager.

If you can't work at Schuler, you can go to other companies.

But he still has a sense of responsibility.

"With ordinary stamping equipment, the difficulty of obtaining orders in Huaxia has risen many levels."

"Except for some European and American customers, it is difficult for general customers to get press orders."

"I thought that in the future, after the headquarters had a new press technology, I could rely on the technical advantages to regain the market, but now it seems that it is a bit dangerous."

In Xu Dacheng's heart, an idea of changing jobs actually came up.

Schuler had a hard time.

Do you want to change owners in time?

Of course, he wouldn't have said that to Lucas.

"You have to investigate and find out if Nanshan has really mastered this technology."

"We will form a report as soon as possible and report it to the headquarters, so that they can be mentally prepared."

Although Lucas still has a lot of questions, things involving Nanshan Technology Co., Ltd. are often beyond his imagination.

So he felt that he still had to report to the headquarters well, otherwise there would be an accident at that time, and he would definitely have to take the blame.

……

BENTELER is a successful family business with almost 130 years of history and is now in fourth place.

It has four major components: the automotive industry, steel/tube, mechanical engineering and distribution centers.

BENTELER Automotive is one of the world's leading suppliers of automotive components and produces complementary products for almost all automotive manufacturers in the world.

Products include front suspension, rear suspension module; undercarriage; anti-collision structural parts; Engine exhaust and control systems.

With its proprietary thermoforming stamping technology, BENTELER was the first company in the world to successfully apply thermoforming technology to an automotive body.

Volkswagen, as Benteler's main customer, is naturally reviewing the steps of Volkswagen to enter China.

To this end, Benteler has also made a lot of relevant preparations.

By now, there have been some directions.

It's just that at the beginning, it was only the production of chassis parts, or whether it should be considered together with hot-stamped parts, and this was not finalized.

At this time, they heard that there were domestic manufacturers in China that could do hot stamping, which they couldn't help but pay attention to.

"Pete, we at BENTELER are the companies with the strongest technical strength and the most patents in the field of hot stamping."

"Not to mention the parts companies in Huaxia, even the parts companies in Dongying and the United States, there is no way to compare with us in this regard."

"I highly suspect that this company, Nanshan Technology Co., Ltd., claims to have mastered hot stamping technology and is stealing our secrets."

"You go check out and see if any of our former employees have jumped ship to go to them."

"Or whether their technology infringes on our patents."

Feng Bo was a German, but after coming to China to take up his post, he gave himself a Chinese name.

It just so happened that his name had a pronunciation of Feng, and then Doctor, and the name Feng Bo became his Chinese name.

However, it is the opposite of him.

Pete is actually a Chinese.

His original name was Qian Hui, and after entering Benteler, he gave himself an English name.

Even the email address is Chanpitt.

I have to say, a little ironic.

"Feng Bo, I also noticed this news."

"However, I also know that there are subjective speculations in the articles and papers published in many magazines in China."

"I don't think you need to pay special attention."

"This Nanshan Technology Co., Ltd. has never heard of research on hot stamping before, how can it be possible to master the relevant technology?"

"There's a good chance they're making false claims."

"Anyway, many scholars in China have published papers that boast about their research content, but in fact there is nothing."

Qian Hui's attitude is obviously not exactly the same as Feng Bo's.

In his opinion, this incident is a small episode that will not have any impact on Benteler's development.

There's no need to even pay too much attention to it.

"Are you sure that's the case?"

"But when Volkswagen started using hot-stamped parts, they took away our orders."

Feng Bo looked at Qian Hui suspiciously.

He knows that he doesn't know much about the national situation in China, so he is willing to listen to the opinions of local employees.

"I'm pretty sure."

"There are a lot of new technologies involved in the various processes of hot stamping, which is not at all mastered by domestic suppliers in China at this stage."

"It will be at least another ten years before they are likely to make a breakthrough in this area."

"At that time, our layout in Huaxia must have been completed."

Qian Hui went to Benteler's headquarters in Germany once this year and visited various factories.

He is very impressed with BENTELER's technological advancement.

In his opinion, he said that in ten years, he has already looked up to those domestic manufacturers.

"Okay, then if there's anything new, you can tell us in time."

"Hot stamping technology is the company's key development and promotion technology in the future, and it is also a new source of profit for the company."

"There can be no mistakes."

In order to study hot stamping technology, BENTELER not only mastered the technology of mold making, but also involved heating furnaces on its own.

Even the press was developed in conjunction with the equipment manufacturer.

With such a large investment, the cost has not yet been recovered.

Naturally, there can be no accidents.

After all, they now occupy the upstream position of the industrial chain, and it is the time to show their strength and make a lot of money.

"No accidents, Huaxia's local suppliers, fight for cost advantages, and make some low-tech parts is okay."

"For parts such as hot stamping, which stand at the front end of the industrial chain, they can't gain anything."

Qian Hui gave his answer very affirmatively.

This made Feng Bo breathe a sigh of relief.

……

"Minister, there's a piece of news that I think needs to report to you."

Liu Wenfei hugged his Toshiba laptop and came to Kato Ichiro's desk.

In order to advertise equality, many of the companies in the Dongying system are leaders and employees, working in a large office.

This seemingly egalitarian approach doesn't make any sense at all.

Among all the enterprises, the upper and lower levels of Dongying enterprises are the strictest.

"What's the matter?"

Ichiro Kato's mood is not very high.

The development of Huitian stamping in China during this period was not smooth.

Not only can the orders of local enterprises in China not be obtained, but even the press orders of Dongying parts companies often have no way to obtain all of them.

It's going to be fatal.

Aida's main product is stamping equipment, and it is not a comprehensive large company.

This press order cannot be obtained, and the associated uncoiling blanking line and other orders are naturally hopeless.

So how does Huitian still do business in Huaxia?

This situation, even if a joint venture company was established with Guangduan, it has not been fundamentally changed.

After all, at the beginning, the parts were still transported from Dongying.

The price of the press produced by the joint venture company is still much higher than that of Nanshan.

"I saw a paper in the journal "Huaxia Automobile Stamping", and the information in it I thought might be meaningful."

is about to report information related to Nanshan, and Liu Wenfei's mood is also a little apprehensive.

In the past, as long as he reported the content related to Nanshan, he found that he was easy to be scolded.

"Magazines?"

"Huh!"

"What else can a Chinese magazine be famous?"

Although Ichiro Kato's face was full of disdain, which made Liu Wenfei a little uncomfortable, he didn't dare to refute.

"Cao Yang published a paper above, where he advocated hot stamping technology, and believed that the development direction of automobile body parts in the future is hot stamping."

"The most important thing is that he also said that Nanshan has mastered a full set of hot stamping technology from press to die design."

"Do I think we need to pay attention to this?"

As soon as Liu Wenfei said this, Kato Ichiro's expression finally changed a little.

Although Toyota and Honda in Toei have not yet used hot stamping technology.

However, as a stamping equipment manufacturer, Kato naturally knows about this new technology.

"If I'm not mistaken, AP&T is currently the best hot stamping press in the world, and even Schuler is better than that."

"In terms of parts companies, except for Germany's Benteler and Gesamp, which are also European companies, plus Cosma, a subsidiary of Magna, there should be no company that can produce hot stamping parts, right?"

Obviously, Ichiro Kato did not believe that Nanshan had mastered hot stamping technology.

"Minister, you have a good memory!"

"At present, this technology is mainly in the hands of European and American companies, and even no domestic company has mastered it."

Liu Wenfei had already felt Kato's attitude, and he didn't want to say the rest of the words.

If you talk too much, it is the result of being scolded.

As for what will happen next, he doesn't want to think about it so much.

After all, even if he now persuaded Aida to study hot stamping equipment, no one would listen.

For a long time, Dongying has not been a leader in new technologies.

They are better at doing research on new technologies that have been developed in Europe and the United States, and then delving into more sophisticated processes.

Relying on the various cost advantages of latecomers, it slowly gains the market.

Hot stamping technology, obviously, is also like this.

There is no large-scale popularity in the world, and Dongying's car companies have not used it, and they will not develop it so quickly.

There are still 350 monthly tickets left for 1,000 this month, so I ask for support

(End of chapter)