Throughout the first quarter of 2002, the stamping equipment industry in China can be described as full of sorrow.

Nanshan and Jier, the two manufacturers with the strongest technical strength in China, jumped out to challenge Schuler, the global leader, and the impact will definitely not be on Schuler.

If Shuler and Huitian are the first echelon, and Nanshan and Jiji are the second echelon, then Wanwan Jinfeng and Hyundai Weiya are the third echelon.

As for other domestic press manufacturers, they can only be regarded as the fourth echelon.

When it comes to PRG and TRF presses, Nanshan's technology is no worse than that of Schuler and Aida.

In particular, the presses sold by Schuler and Aida in Huaxia are not yet their most advanced.

In this way, when the opponent is in Nanshan, the technical advantage is even less.

Jier, on the other hand, is the leader in TDM presses, and has also made some achievements in TRF presses.

Now even the two of them are playing a price war, and the stamping factories are happy, but the friends are going to be unbearable.

This is exactly how the Internet will play in later generations.

First kill your opponents with a low price.

And then another way to raise the price.

When the time comes, naturally there is no worry about running out of money to earn.

"Minister, has the headquarters agreed to our price reduction plan?"

"If the price is still not reduced, then this year's performance will definitely be negative."

Liu Wenfei was very anxious.

During this time, Nanshan and Jier have stolen many customer orders.

Even if Huitian is a joint venture with Guangduan, he has not won others.

No way, although Nanshan is a private enterprise, it won 3 national awards in January this year, and it is a popular fried chicken of domestic private enterprises.

The Jier Machine Tool Factory is the best performer in the 18th Arhat Factory in China, and it has received various supports.

In this way, the joint venture advantage of Guangduan Huitian cannot be reflected at all.

Whether it is Lingnan Province or Yangcheng City, how can it be possible to suppress Nanshan because of such a joint venture company?

Isn't it like picking up sesame seeds and losing watermelons?

Everyone is not stupid.

"Price drop?"

"How?"

"According to the price of Nanshan and Jier, we will directly lose money."

"The purpose of the existence of the joint venture company is to make money, if it can't make money, whether it is Guangduan or the headquarters, it is unacceptable."

Ichiro Kato saw the problem very thoroughly.

The purpose of any joint venture is to make money for shareholders.

Otherwise, there is no need to survive.

Why is the status of each joint venture car company in later generations always inferior to the independent brands of each group?

Even if the independent brand loses money year after year, the joint venture car company contributes the main profit.

Even these group's own brands still rely on the contribution of joint venture car companies, which is useless.

Just like the Zephyr passenger car, its status will always be higher than that of the Zephyr Honda.

The degree of attention received by Yangcheng Trumpchi is definitely higher than that of Yangcheng Honda and Yangcheng Toyota.

Now that Liu Wenfei proposes to reduce the price of the press products produced by Guangduan Huitian, he wants to fight a price war with Nanshan and Jier, how can the two shareholders agree?

"That'...... So what to do? ”

"The price can't come down, and the headquarters is unwilling to introduce the most advanced press technology, so we can't compete with Nanshan and Jier."

"If this continues, the joint venture will face the risk of bankruptcy in less than two years."

Liu Wenfei very much hopes that the joint venture company can develop and grow, so that if he leaves Huitian Huaxia in the future and goes to the joint venture company, he may be able to get an official and a half job.

You don't have to get up every day to serve Kato, you can be served by others.

"Let's see how Schuler responds, they should be more anxious than we are."

"We can still get orders for presses from some suppliers in Dongying, but they can't even keep the traditional orders from European and American suppliers."

Happiness is often comparative.

In the sixties and seventies, if you were able to eat white flour steamed buns every day and others drank porridge, then you would feel very happy.

But in the 21st century, if you eat white flour steamed buns every day, but others are big fish and meat, then you will feel very unlucky.

In the same way, although Aida's life is already very difficult now.

But the thought of Schuler's position as the global leader in the press industry was even more sad than his own, Kato's mood was much better.

……

"Liubu, I think now is the best time for the company to introduce new stamping equipment."

"Nanshan and Jiji are engaged in a price war with Schuler and Huitian, and the selling prices of many presses have reached record lows."

"Even the price of a 600-ton PRG press has been cut in half compared to the previous price of Schuler."

"This is likely to be someone who is grabbing the market at a loss and hitting the opponent at a loss."

"If we miss this opportunity, we will have to pay a higher price when we import new equipment in the future."

Fang Wei is now a section chief of Xifeng Mold.

Although the purchase of equipment is such a major matter, it is not his turn to make the decision.

But as an expert-level figure dug up from Nanshan by Xifeng Mochong, he still has some right to suggest.

"Since Nanshan and Jiji are fighting a price war with Schuler and Huitian, then let's wait a minute, isn't it possible for the price of the press to become lower?"

Liu Wei's idea obviously also represents the thoughts of some manufacturers.

Everyone has felt the changes in the press industry this year.

Obviously, the demand for presses is increasing, and various manufacturers should take this opportunity to increase prices.

As a result, the price suddenly fell sharply.

Even for high-end equipment such as 3000 tons of transfer presses, the price has dropped a lot.

This situation makes many people a little incomprehensible.

"Nanshan and Jier, this directly pulled the selling price to the cost price, or it was already lower than the cost price."

"I think it's very unlikely that it will continue to decline."

"Besides, at this price, Schuller and Aida must not be able to afford it."

"So there's a lot of room to continue to fall."

"On the contrary, the demand for presses is very strong now, if other manufacturers preemptively place orders, then we will increase some prices, maybe there is no way to let the equipment enter this year."

"After all, people's production capacity is limited, and even if they want to expand production, it will take time."

As soon as Fang Wei said this, Liu Wei finally felt a little moved.

Xifeng Die Chong is also a large company, in the context of the development of Xifeng Automobile Group is not so smooth, each company must also do everything possible to save costs.

If you miss a good time to buy a press at a low price because of your hesitation, you will probably be scolded by others.

"What you said also makes sense, I'll go and contact the people in Nanshan later, and see the situation."

Let's not talk about whether there is merit or not, at least there can be no fault.

This is a very important principle for doing things in state-owned enterprises.

Otherwise, one mistake is likely to deprive you of the opportunity to rise.

(End of chapter)