For all kinds of media, big advertisers are guests.

In 2002, real estate advertising was not so crazy, except for the advertising of wine manufacturers and food and beverage manufacturers, the largest increase was the advertising of automobile manufacturers.

Compared with other companies, automobile manufacturers are generally big and generous.

A year's marketing expenses are measured in hundreds of millions at every turn.

A large part of these expenses are put into various media for advertising.

As an advertising platform that has emerged in recent years, the Internet has now received more and more attention.

When a new model of a car company is launched, it is at least necessary to place an open-screen advertisement on one of several major portals, which can be regarded as bringing out the atmosphere.

Even some of the more bold manufacturers advertise on several major portals at the same time.

Although Autohome's current traffic cannot be compared with the portal, it is definitely more than enough compared with the car channel under the portal.

The most important thing is that the probability of netizens browsing Autohome being car consumers or potential consumers is much higher than that of users browsing the portal.

After such an analysis, the OEMs immediately took action.

It doesn't matter if it's a spring city Toyota that spends money to buy a safe company, or a long-established joint venture between Modu Volkswagen, Modu General Motors and Spring City Volkswagen.

Or the newly established joint ventures of Changan Ford and Imperial Hyundai.

Even the independent brands such as Great Wall Motor, Geely Automobile, and Chery Automobile, if one is counted as one, there is no one who does not have contact with Autohome.

"Ah Yang, Spring City Toyota's advertisement, shall we take it?"

The money of other big dogs, Zhang Fugui will naturally not be polite.

But if Chuncheng Toyota's money can't be accepted, he is a little uncertain.

After all, the contradiction between Toyota and Nanshan is no secret in the automotive industry.

"Pick it up."

"Why don't you take it?"

"People want to send money to Autohome, and we have no reason to refuse."

Cao Yang gave the answer without any hesitation.

In order to create a relatively fair personality, Autohome naturally can't make some things so obvious.

To deal with Toyota, it is necessary to move the knife at a critical moment.

What's the point of refusing to advertise now?

Wouldn't it be better to earn more money from other people, and when the time comes for the black family, use that money to hire more sailors?

The sugar-coated cannonball hit, I ate the sugar-coated shell, and the cannonball will be returned to you.

"Okay, I see."

"At this pace, we will definitely be able to turn losses into profits in the first quarter of next year."

"The cost of advertising by these car companies is really generous."

Zhang Fugui now understood what Cao Yang meant, and knew how to run Autohome next.

He, the general manager, is often a big housekeeper.

The way forward Cao Yang has already pointed him out.

"In addition to receiving advertisements, we also have to find ways to attract traffic on various forums and place advertisements appropriately."

"Only by quickly making Autohome a well-deserved overlord in the automotive professional field can we stop the rise of other professional websites."

"Otherwise, when people see that Autohome is profitable so quickly, they will immediately attract a group of capital to enter this field."

Cao Yang also has some understanding of the Internet industry.

It's definitely a world of capital.

Look at 2009, when group buying sites became famous, how many group buying sites appeared on the market?

The madness was terrifying.

Cao Yang doesn't want new websites such as "Car Home", "Car Man", "Car Friend", "Love Car" and so on to pop up on the Internet all at once.

At the very least, big capital should not be interested in such professional websites.

Even if people want to come in, the threshold must be raised high.

"We estimate that in the first quarter, we will turn losses into profits, and if we want to advertise externally and expand expenses, then I am afraid we will not be profitable."

Zhang Fugui obviously still hasn't fully adapted to the Internet model, and feels that not being able to make money is a difficult thing to accept.

"In three years, Autohome doesn't need to make a large-scale profit, or even a profit, as long as it maintains a slight loss."

"We will first make the website bigger, stronger and more comprehensive, and become the most professional media in the automotive field."

"And then think about other things."

The Internet is an industry where it is easy to make money.

If Cao Yang is going for money, he can naturally go deep into the Internet industry.

After all, at this time, whether it is BAT or other websites, they are still weak after all.

Nanshan wants to intervene, but it's not that there is no chance at all.

But a person's energy is limited, and the money Nanshan earns is completely enough for Cao Yang.

For him, in order to live a better and more stable life, he doesn't need to rely too much on the Internet.

Take the road of industry, and the ability to resist wind and waves will be stronger.

For a wealthy man with no background, industry is obviously more reliable than the Internet.

Cao Yang won't talk too much about this aspect to Zhang Fugui.

……

The end of the year is a popular time for consumers to buy a car.

After a year of hard work, many people hope to return home in a car.

In the face of such an important car purchase window, various car companies will naturally increase their publicity efforts.

Whether it's the Internet, newspapers, or TV stations, there have been a lot more car advertisements during this time.

As long as you go online, it's impossible not to see car ads.

And Autohome also took this opportunity to advertise.

Let consumers know that before buying a car, there is also such a website that can provide you with a comprehensive platform for articles such as configuration comparison and price comparison analysis of various models.

Most men are very interested in cars.

Even if you don't buy it for the time being, you're willing to learn about it from time to time.

If you have a car, you're even more interested.

So soon, the number of views of Autohome has entered the TOP10 of Huaxia website.

Although after entering the top 10, it is very difficult or even impossible to continue to rush to the top 5.

But this is definitely a very good result.

There are even venture capitalists who have taken the initiative to contact Autohome to see if the other party has any financial needs.

And the biggest change brought about by this result is that the enthusiasm of various car companies to pay "protection fees" to Autohome is higher.

That's right, the car company advertisements on Autohome not only have the role of publicity, but also the role of protection fees.

In fact, most of the advertising costs of websites have a role in this.

When did you watch the 315 event, and the exposed brands advertised on Huaxia TV back then?

Everyone is going to come out for dinner.

When people come to your platform to advertise, they are your food and clothing parents, and in most cases, the platform will not get along with your food and clothing parents.

Of course, that's for the most part.

Autohome doesn't want to be reduced to a mere advertising platform, and if it wants to attract users all the time, it must not go too far.

This depends on the operation later.

……

"Minister, the latest situation from the statistics of various 4S stores, the sales in the first week of December have slowly begun to return to the expected level."

"The topic of 'Huaxia special car' on the Internet has basically disappeared."

"Autohome, which has not accepted advertising before, has now relented, and our formal advertising agreement can be signed this week."

Spring City Toyota, Chen Zhihui can finally breathe a sigh of relief.

For the past two months, he felt like he was going crazy.

The most important thing is that the pressure is particularly high.

Vios is the first model of Toyota in Spring City, and it pins the hopes of the company.

If this is messed up, someone will have to stand up and take the blame.

"I've seen that since this week, there has been an advertisement for a new car from Modu General Motors on Autohome."

"It seems that this car home is not a world of fireworks."

"What I said before sounded so good, but now after seeing the advertising fee, I also chose to compromise."

Miyazaki seemed to have forgotten that he had no choice but to be forced at the beginning, and took the initiative to ask the minister of Huaxia to ask for help from the Chuncheng Automobile Group.

"It's true, most of the current Internet companies don't make money, and if they don't accept advertising, then they will lose even more."

"After all, as the scale increases, the number of servers and other resources they need will also become more and more."

"It's going to take more money to stay going."

"However, Autohome's ads can only be signed on a quarterly basis at most, and the price must be renegotiated every quarter according to their traffic."

"Or they pay the final price directly according to the number of clicks, and on the whole, their advertising price level is not much lower than that of the portal."

"In this regard, it is also the darker part of them."

Chen Zhihui obviously still has grievances against Autohome.

"Let's wait and see for a year."

"This kind of media, if other manufacturers have chosen to advertise, we can't help it."

"But if Autohome doesn't work, naturally you don't have to care about it."

With Miyazaki's words, Chen Zhihui naturally has nothing to say.

The boss agreed, what else was he struggling with?

The money isn't his, anyway.

……

Mi Ying has been on the job for three months.

Slowly, I have entered the working state, and I have a certain understanding of Cao Yang's style and personality.

She also began to slowly express some opinions on some things.

"Mr. Cao, can we consider taking advantage of the advantages that Autohome has established now and cooperating with OEMs to give us more support in terms of parts orders?"

Mi Ying feels that Autohome is such a good platform, and Nanshan has not fully exerted its value now.

In her opinion, it is either to take Autohome as an opportunity for Nanshan to enter the Internet and open up for development.

Either let it serve Nanshan well.

"If you want to make another breakthrough in the orders for the parts that have been pushed, you can't rely on Autohome alone."

"The parts that are still under development need to be better promoted after they have mass production supporting performance with companies like BYD."

"Autohome I have other important roles, that is, a nuclear weapon, which can only be used at a critical moment."

"Exposing our purpose prematurely is not good for future development."

It's rare that today's meeting is not so full, and Cao Yang doesn't mind chatting with the little secretary in the conference room.

"Nuclear weapons?"

"Mr. Cao, do we need to use Autohome to balance the OEM in the future?"

Mi Ying is very smart and gets to the point at once.

Then she came up with a sentence, "Do we need to build cars in the future?" ”

"This matter is not suitable for discussion now, let's talk about it later."

Cao Yang glanced at Mi Ying, but he didn't expect the little girl to be quite clever.

"By the way, the arrangements for the World Robot Conference, have the Robot Division been prepared?"

This year, the robot is an important product of Nanshan, and it is also a star product in the future.

Now, although Fanuc and Kuka have made a lot of trouble in China, they have not done anything in the international arena.

With this World Robot Conference, Cao Yang is ready to show off Nanshan's technical strength.

went directly to Dongying to participate in this conference, which made Fanuc, Yaskawa, and Kawasaki, the robot giants, feel the complete pressure.

"Li Shigui has already flown over with the people first, and after we go over tomorrow, we can take a look at the exhibition on the spot."

Mi Ying now has some understanding of Nanshan's various products.

Cao Yang's schedule of all kinds of things, she will specifically figure out the situation.

It can be said that her work in Nanshan during this period must be much more tiring than when she was in ICBC before.

Of course, the harvest is naturally much more.

Someone once analyzed that as long as a person devotes a week of high-intensity research to a product, he can be more professional than 90% of the practitioners in this field.

It sounds a little unbelievable, but there must be some truth behind it.

For example, automobiles, most people in the automotive industry are actually familiar with the various configurations of cars.

And a layman who studies carefully for a week, when chatting, can really suppress the so-called industry insiders.

Of course, when it comes to specific technology research and development, this law will definitely not apply.

"Okay, when the time comes, remember to follow up on all kinds of reports on the Internet in a timely manner."

"Whether our robots can become popular and completely go out of the automotive industry depends on the performance of this exhibition."

In the past year, Cao Yang is ready to do something in the equipment industry.

The various machine tools in the Nanshan Equipment Center have made significant progress, but there are no outside customers other than the presses.

These things can be done well.

Then in the second half of next year, the promotion and application of new parts will begin to be put on the agenda.

The International Robot Exhibition is a charge.

Nanshan is ready to make trouble in the equipment industry!

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(End of chapter)