Negotiation is actually a game process.

Sometimes it's not about who's right and who's wrong, and even what they say to each other makes sense.

For Great Wall Motors, it has spent a lot of money to purchase so many Nanshan engines, so it seems to be a matter of course to ask the other party to transfer technology or something.

But for Nanshan, why should I transfer the technology to you for the engine I developed myself?

Is pie in the sky?

"There is no unnegotiable business in the world, only unsuitable prices."

"If Mr. Wang promises that all models of engines will be purchased from Nanshan in the next three years, then after three years, the technology of the 1.5T turbocharged engine can be transferred to you at a preferential price of 100 million yuan."

In the first half of 2003, the total production of automobiles in the country was 2,076,600 units, and the cumulative sales volume was 2,027,200 units, a year-on-year increase of 34.13% and 31.99% respectively.

Among them, Great Wall Motors is the leader of its own brands.

Throughout 2003, Great Wall Motors occupied 35% and 25% of the domestic market share in the pickup truck and SUV fields respectively, becoming the double champion of the year.

Therefore, Cao Yang is still willing to cooperate with them when the other party's engine technology is immature.

Anyway, regardless of whether it cooperates with the other party or not, most of the future Great Wall Motors will use products produced by their own engine factories.

"Mr. Cao, we Great Wall Motors plan to be listed on the Hong Kong Stock Exchange this year and become the most promising car company in China."

"We are willing to let Nanshan sit on the fast ship of the Great Wall."

"If you are willing to come up with this engine and form a 50:50 joint venture with Great Wall, then there is no problem in buying all the engines from the joint venture company in the next three years."

Wang Ying naturally will not compromise easily.

So she's playing at her own pace.

The Great Wall is about to go public, and if there is a breakthrough in the technology of the engine, it will definitely be very beneficial for the market.

"One engine is 10,000 yuan, at least 300,000 engines will be purchased from Nanshan in the first three years, and a full set of engine technology will be transferred to Great Wall Motors after three years."

"Mr. Wang, this plan is definitely very sincere."

Cao Yang is willing to cooperate with the Great Wall.

So there is no lion with his mouth wide open.

Of course, he will definitely insist on the benefits that should be there.

"Mr. Cao, if there is a big quality problem with the engine in the process of cooperation, is Nanshan willing to bear this responsibility?"

Wang Ying quickly weighed it in her heart.

Even if Great Wall can obtain a full set of engine technology from Nanshan this year, digest these technologies and set up a production line, it will not be mass-produced until at least a year later.

Now Nanshan has opened a purchase order for 300,000 engines in the next three years, which is not an exaggeration.

So in her heart she was already inclined to agree.

"If it turns out to be Nanshan's problem, then we are willing to take the responsibility that belongs to Nanshan!"

"Of course, the content after the warranty period needs to be communicated by both parties."

Cao Yang is confident in his own products.

In the future, there will be no problems in 3 years or 100,000 kilometers, not to mention that the current warranty requirements are only 2 years or 60,000 kilometers at most.

Even some manufacturers have lower warranty requirements.

If there can be a big problem in this case, then Nanshan will also withdraw from the engine industry as soon as possible.

"Mr. Cao, about the technology transfer fee, I hope Nanshan can give a preferential condition."

"As far as the domestic market environment is concerned, I think you are also very clear."

"There are very few companies that can afford to pay huge technology transfer fees."

What Wang Ying said was a bit vague, but Cao Yang got it to the point.

To put it bluntly, everyone likes plagiarism and doesn't like to spend money on technology.

"If Great Wall Motors can guarantee that more than 30% of the parts of the engine in the future will be purchased from Nanshan, then the matter of technology transfer fees can also be negotiated."

As long as you can earn money, it doesn't matter how you earn it.

Cao Yang is also acceptable to indirectly obtain engine profits through the parts business.

"We can only sell the same class of cars if the price is much lower than that of the joint venture."

"If the price of parts is high, you can't do that."

Wang Ying apparently thought that Cao Yang wanted to sell parts to Great Wall at a high price.

This option is clearly unacceptable.

"You're right!"

"But don't worry, Nanshan's parts have always been famous in the industry for their best QCD."

"The parts we sell to Great Wall will definitely not be higher than those of Bosch, Continental, and Denso."

Cao Yang would not be stupid enough to say that the price in Nanshan is the lowest.

When the time comes, people will find a few manufacturers to come over and quote a low price, will you Nanshan reduce the price or not?

"Mr. Cao, I agree with this plan in the general direction, but the details need to be discussed again."

The bigwigs will definitely not pick out the details.

It's okay to lock in the intention of cooperation.

Even in order to seize the production capacity of the Nanshan engine factory, Wang Ying hopes to sign a letter of intent in the next two days.

Sign a formal cooperation agreement at a later date.

Cao Yang naturally has no opinion on this.

He even revealed the news of this cooperation intentionally or unintentionally.

Soon, Chery, Geely and other car companies immediately began to move.

"Mr. Li, Nanshan's 1.5T turbocharged engine has caused a very big sensation in the industry in the past few days."

"It is said that both BYD and Great Wall Motors will use this engine."

"I'm not sure what the quality of this engine is, but I think I can consider finding a model to equip it with, maybe there will be a surprise."

As the president of Geely Research Institute, Gao Songlin is naturally very concerned about the dynamics of the industry.

"The quality of the Nanshan 6AT we use now has always been quite stable, right?"

For Gao Songlin's words, Li Su naturally agreed.

At that time, a bunch of manufacturers in the industry will use Nanshan's engines, and the performance will be better than their own, so how will Geely's cars be sold in the future?

Relying on self-developed engines is simply not competitive in a short period of time.

"Very stable without any problems."

"It's even a little better than the Aisin gearbox we used before."

"I heard that Nanshan's engine is specially matched with their own gearbox, which can better exert the power of the engine and the performance of the gearbox, so as to achieve lower fuel consumption and driving experience."

"The frustration of shifting gears is almost unpalatable."

"Although this statement is estimated to have moisture, it is also theoretically true."

Obviously, Gao Songlin is inclined to cooperate with Nanshan.

"In that case, then you go over with the purchasing department and see if you can negotiate."

"As long as the price is not too expensive, use it in small batches first and see the market feedback."

Geely's own engine research is still in its infancy, and most of it is now outsourced.

In this case, whoever you are looking for to buy is to buy, and with a new choice, it must be considered.

Geely will think about the problem in this way, and other OEMs will naturally be similar.

Soon, Nanshan Engine had a few more interested customers.

And at this time, Aerospace Mitsubishi finally felt that something was wrong.

"Minister Yonekawa, didn't you say that Nanshan's engine is not enough to support and there is no market at all?"

"Why are so many customers cutting back on orders now?"

Lu Bin, as the deputy director of the sales department of Aerospace Mitsubishi, had a very ugly face at this time.

The 1.5T turbocharged engine was launched on Nanshan Science and Technology Day, and he heard the news.

I even saw it on the noon news of Huaxia TV the next day, but he didn't particularly care about it.

After all, he knows what the domestic engine industry looks like.

Engines for mini vehicles are generally purchased from Dongan Power.

The engines of medium-sized cars are basically purchased from Aerospace Mitsubishi.

The other joint ventures are basically produced by their own engine plants.

The Nanshan 1.5T turbocharged engine is obviously not suitable for use in mini cars, and they are considered a direct competitor of aerospace Mitsubishi.

"Lu Sang, I think they were completely deceived by Nanshan's paper data."

"If their data can be achieved at the time of mass production, then not to mention that Huaxia is leading, it can be regarded as a very good engine in the world."

"Is this possible?"

Although Yonekawa Taro was a little panicked in his heart, he didn't show that he was in a hurry.

A local company in China may do well to make other parts.

But it is impossible to do a good job of making an engine.

There's so much doorway involved.

Mitsubishi Motors' products on the whole vehicle, the Chinese people may not have a lot of impressions.

But the money Mitsubishi Motors earns from China every year is actually no less than that of Toyota and Honda.

People rely on selling engines to do TO B customer business, and it is easier to earn money every year.

"You said this half a month ago, I think it makes a lot of sense."

"But people's engines have already received orders from several local companies such as BYD, Great Wall, Geely, Chery, etc., and it will be a question mark to talk about these at this time."

"Those companies are not stupid, if Nanshan's engine is unreliable, they will not be able to use it."

Lu Bin obviously didn't agree with what Yonekawa Taro said.

"You can rest assured that the company is ready to introduce Mitsubishi Motors' next-generation engine platform starting next year."

"On this engine, we have added variable valve and variable valve lift control technology, and when the time comes, both in terms of fuel consumption and power, it will be even better than now."

As soon as Mi Chuan said this, Lu Bin finally breathed a sigh of relief.

But soon, he couldn't help frowning again, and said: "The company is only now starting to review the introduction of Mitsubishi's new engine, and if it is officially mass-produced, it will be 2005, right?" ”

"Almost, as soon as 2005."

Mi Chuan did not deny Lu Bin's claim.

"Won't that be too late?"

"Nanshan's engine will not be installed on a large scale on various models until next year, and we can start talking to various customers about the future engine sales next year, and it is not too late at all."

Lu Bin: ......

"By the way, Lu Ministry, if you are worried, you can actually consider putting pressure on Nanshan or other OEMs through the shareholders to alleviate the decline in our orders."

Mi Chuan's eyes rolled and he made a suggestion that made Lu Bin a little embarrassed.

Aerospace Mitsubishi is a joint venture, and the foreign party is naturally led by Mitsubishi Motors.

But on the Huaxia side, AVIC, which seems to have nothing to do with the automotive industry, is dominant.

The other shareholders are all soy sauce makers.

"Let's see the reaction later, if it really has a big impact on us, I will report to the shareholders."

Lu Bin didn't expect the ball to be kicked in front of him in the end, and he was a little depressed.

……

"Mr. Wang, the engine test in Nanshan has basically been completed, and I think it's time to invite the media to Shencheng for a test drive and start preparing for the launch of the F6 model."

The people of BYD's automobile division have been very busy during this time.

The F6 model, which has been tossed for several years, has finally reached the critical moment of being about to go on the market.

As the head of the sales department, Wu Huabiu naturally has a lot of affairs.

BYD is a newcomer to the automotive industry and needs to be exposed.

"According to the current schedule, if it is officially listed after the National Day, is it too late?"

Wang Fu naturally hopes that the F6 will be listed as soon as possible, lest the company only invest in the automotive field and have no output.

That's a lot of pressure.

"It shouldn't be a big problem, but when it starts, the output will definitely not be able to keep up, and it is estimated that it will not be delivered on a large scale until November or December."

"But this is actually not a bad thing, warm up first, accumulate a batch of orders, create a hot sales situation, maybe there will be unexpected surprises."

When Wu Huabao said this, Wang Fu couldn't help but nodded.

Hunger marketing is not unique to later generations.

"Then you can arrange it as soon as possible, invite all kinds of media to come over, and promote our F6 well."

"All kinds of advertising copywriting will also be finalized as soon as possible."

Wang Fu is a very decisive person.

I felt that it was feasible, and immediately made a decision.

"By the way, on the side of Autohome, you can go over and talk about it in person and see if there is any tilt in advertising cooperation."

"There will definitely be a lot of advertorials that need their cooperation at that time."

Wang Fu knew that Autohome had a relationship with Nanshan, and he also realized the influence of Autohome on consumers.

So in addition to the portal, he attaches the most importance to Autohome.

"No problem, I have already dealt with their Mr. Zhang before, let them cooperate, it shouldn't be a big problem."

"There's even a chance to get some discounts on advertising dollars."

Wu Huacake is naturally well aware of Autohome's influence in the automotive industry.

Although each portal has a car channel, the combined influence is not necessarily as big as that of Autohome.

In the past six months, there have been some new features on Autohome, which has completely left the car channel of the portal behind.

"We have a lot of Nanshan parts on our F6, and you want to get Nanshan to help us promote it."

"Especially for test ride and launch activities, it is best to listen to the advice of Nanshan Sales Department and Autohome."

Wang Fu attaches great importance to the automobile industry, and naturally hopes that BYD Auto's first product can become an instant hit!

(End of chapter)