The urban construction of Shencheng is still very good.

In particular, the coastal road is very beautifully built.

After Fang Sisi personally experienced a BYD F6, he gave up the driver's seat to Cao Yang.

For her, attending the F6 test drive today doesn't necessarily mean that she needs to experience anything herself.

Anyway, in the end, the personnel of BYD's marketing department will provide the draft.

She just needs to make appropriate changes on this basis.

If you don't even want to change it, it's no problem to publish it directly.

The reason why I am so excited today is because I have a car with Cao Yang.

"Mr. Cao, for a car, the engine and gearbox are the most important, and BYD F6 can have such a brilliant performance, which is very closely related to the engine and gearbox produced by Nanshan."

"But I'm a little curious, since Nanshan can produce such an excellent engine and gearbox, why not just build it yourself?"

"After all, compared with other domestic companies, Nanshan's accumulation in car manufacturing is already very deep."

Fang Sisi asked a question that many people found strange.

Even within Nanshan, when the news of the successful development of the engine spread, many people felt that Nanshan could consider producing its own cars.

The style of making a car is not at all a level compared to the production of parts.

But until now, Namsan has not had any intention of building a car.

"After mastering the engine technology and transmission technology, it is really not so difficult to produce a car."

"As long as Nanshan wants to build a car, it can produce a sample car within a year."

"But building a car may not be the best choice for Nanshan."

"At least for Nanshan at this stage, I don't think it's the best choice."

"Maybe if you enter the vehicle industry now, Nanshan can also achieve good results, and even become the leading large company in the strait."

"But you can only become a big company, and it is very difficult to become a strong company."

"And after you build a car, there are gains and losses, and you may lose more than you gain."

"The most important thing is to build cars so early, if we want to go in volume, we can only produce low-end cars, not to mention that the profit margin is very low, and it will be difficult to develop in the future."

"But if you make high-end cars, consumers won't admit it at all, you're wasting a lot of money and you're losing a lot of customers."

"In this case, it is better to be a parts supplier and equipment manufacturer, so that we can do business with many OEMs."

Although it is not the first time that Cao Yang has answered a similar question, it depends on who is asking this question.

For Fang Sisi, he still has enough patience.

"Then Nanshan will never consider producing its own cars in the future?"

Fang Sisi asked curiously.

"It's hard to say what the future holds."

"In a few years, the development of Nanshan has entered a new track, and the situation of the automotive industry has also changed, then it needs to be reconsidered."

"But at least in the last few years, there has been no consideration of building a car."

Cao Yang didn't hide anything special from Fang Sisi.

Anyway, it's not a particularly confidential matter.

Many people in the company know about this idea.

"Do you think BYD's F6 model can sell well?"

After all, the two of them are not particularly familiar, so it is obviously more appropriate to talk about some topics that will not be cold.

"As long as they don't set a very exaggerated high price, the sales prospects of the F6 car must be very good."

"The appearance of the model is similar to that of Yangcheng Honda's Accord, the power performance is better than that of the Accord, and the internal configuration is richer."

"In addition to the poor brand power, the quality and materials of some parts are a little worse, and the F6 has no big disadvantage."

"In this case, there is definitely no problem with monthly sales of 5,000."

"It's not impossible to sell more than 10,000 a month."

Cao Yang gave his judgment very definitely.

This F6 model, compared with the F6 pushed by BYD in history, has a completely different configuration in the two most important parts of the engine and gearbox.

It is equivalent to solving the two hidden dangers that consumers are most worried about.

Even if there are still many people who are worried about the quality of the powertrain of the F6, the end result will give everyone confidence.

"If BYD's F6 can really become a dark horse in the Huaxia automobile market, then it is very beneficial for Nanshan's engine promotion."

"This car is not so much a BYD model, but a touchstone for Nanshan."

After Fang Sisi came to Yangcheng as a resident reporter, he had a comprehensive understanding of Nanshan-related things.

She has a certain understanding of the domestic automotive industry, auto parts industry, equipment industry, and robot industry.

And the more she got to know her, the more curious she became about Cao Yang.

It was a bit of a surprise to be able to run such a competitive company at such a young age.

"In the domestic automobile industry, although the market is growing rapidly, the increase in technical strength is very slow."

"Especially on the engine and key parts, there are not many that can get their hands on it."

"Even if it is the aerospace Mitsubishi and Dongan power, which are used more by various domestic independent brands, they do not belong to Huaxia's own technology in essence."

"In this production process, our technology has not made much progress, but after taking out the market, we have exchanged a little money and come back."

"Nanshan is committed to becoming the largest and strongest auto parts company and equipment company in the country and even in the world, which is why I am not in a hurry to build my own car."

"Once Nanshan builds its own cars, then let's not talk about whether other manufacturers are willing to use our parts and equipment."

"Nanshan's own car brand building alone is a big problem."

"If you engage in high-end brands, you will definitely not be able to get up with such a volume."

"As an industrialized product, if there is not enough support for it, it will definitely lose money."

"If you engage in low-end products, such as F6, it is possible that the sales will be good."

"But the brand power has not been raised, and it will be very difficult to rush up in the future."

"The most important thing is to engage in low-end cars, and the money you make may not be as much as you make as a supplier as you do now."

Just now Fang Sisi asked about building a car, and with this topic, Cao Yang explained again.

The words also vaguely revealed that he did not not build cars, but that he did not build them now.

Fang Sisi was also very interested in communicating with Cao Yang.

However, when they were happily chatting about various topics, some people were not in a happy mood at all.

"Minister, this is a photo just sent by a media friend who is close to us, you can take a look first."

In the sales department of Yangcheng Honda, Ma Hongjian came to the front of Vice Minister Mu Linsen with a very serious face.

This year, Yangcheng Honda launched 03 Accord models, with the slogan of keeping pace with the world at the beginning, as well as further reducing the price and other advantages, it immediately ushered in a sales frenzy after the launch.

Until now, this model was completely in short supply.

Even in some 4S stores, you have to add 20,000 yuan to pick up the car.

Therefore, the employees of the sales department have a very moist life.

There is no sales pressure at all, but the CEOs of various 4S stores will come over tomorrow to beg you to send you more cars.

Even some of the more exaggerated 4S stores, regardless of whether you send the car or not, call the car first.

They have to find the sales department to confirm the situation every once in a while, and even specifically ask the sales department to emphasize with the 4S store not to do this.

Such a comfortable situation is naturally not something that anyone wants to destroy.

However, the photo sent to him by a familiar reporter today made him feel a deep crisis.

"Isn't this our Accord?"

"What's so special?"

Mu Linsen shifted his gaze to the screen of Ma Hongjian's bulky IBM laptop, a little unsure of what kind of medicine was being sold in the other party's gourd.

"Huh?"

"No, why did you change this logo?"

Mu Linsen also quickly noticed the difference.

"Minister, this is a brand-new model that BYD is preparing to launch this year, called F6."

"Today they invited a lot of media to do a test drive event, and this is the picture of the test drive site."

As soon as Ma Hongjian said this, Mu Linsen immediately sat up straight.

He knew exactly what he meant behind it.

BYD F6 copied its own Accord model?

Although the car logo is different, anyone who looks at it can see the shadow of the Accord.

Even he doubted that if the door of the Accord was removed, it could be perfectly installed on the BYD F6.

"The models of many domestic companies are borrowed from some international models, and BYD, as a new car-making company, will inevitably take this road."

"Even if their F6 is similar to us, the market positioning should be completely different from ours."

"I don't think there's anything to worry about."

Mu Linsen quickly measured and analyzed it in his mind, and felt that this matter might not be so serious.

After all, the brand power of Honda is there, and a model that imitates plagiarism cannot surpass the prototype.

Of course, if he didn't worry at all when he said this, it must have been false.

It's just that in front of his subordinates, he can't behave so flustered.

"Normally, that's exactly what it looks like."

"The F6 is estimated to be half of what we do, and most successful people won't buy it."

"But I heard that the F6 is equipped with a 1.5T turbocharged engine and a 6AT automatic transmission from Nanshan Technology Co., Ltd."

"In this way, their motivation is always better than our Accord."

"At least from the point of view of the parameters, it will give consumers such a feeling, and I think this is a very dangerous thing."

"The reason why domestic self-owned brand models are half cheaper than joint venture models of the same level is because their powertrain is not good, the quality of parts on the car is not good, and the brand power is not good."

"Nowadays, the most critical powertrain aspect, people's data is very good, and it may give consumers a very bad misleading."

When Ma Hongjian said this, Mu Linsen couldn't help frowning, and said: "At the end of June, I remember that Nanshan held a Nanshan Science and Technology Day, and at that time, it focused on the launch of the 1.5T turbocharged engine, right?" ”

"Later, they seem to have signed strategic cooperation agreements with several car companies such as Great Wall Motors and Geely Automobile to provide them with engines."

"So, BYD is the first customer of Nanshan Engine?"

As the deputy director of the sales department of Yangcheng Honda, Mu Linsen is not so concerned about the development of the domestic auto parts industry.

But a manufacturer like Nanshan, which provides engine and transmission assemblies, still knows something.

There is no way, domestic independent brands, and even international auto giants are using Nanshan's gearboxes, and he just can't pay attention to it at all.

"Yes, once BYD's F6 is successful, there will definitely be more car companies that will use their engines more actively."

"This also gives Nanshan Engine the opportunity to develop and grow, which is actually a very bad thing for us."

"After all, Honda is most famous for its engine technology, and if this advantage is gone, then the damage to us is very great."

Ma Hongjian's vision is still good, and he feels the crisis very keenly.

Of course, he is just taking precautions, in fact, he does not think that the Nanshan engine can shake the advantage of Honda so quickly.

"I'll talk to Minister Li from the Procurement Department and talk to him about this later."

"I remember that Nanshan is also our supplier, and they are now helping BYD copy our models, so it is definitely not appropriate to do this."

"No matter how bad it is, we can't work with a supplier like that."

Mu Linsen thinks that whether the F6 can succeed and whether it will threaten the Accord, the biggest variable is the powertrain provided by Nanshan.

Otherwise, he didn't think it was a problem worth worrying about.

"Shall we let someone from the legal department sue BYD?"

"After all, the traces of plagiarism of their models are too obvious."

Ma Hongjian felt that this matter could not be taken so lightly.

Let the procurement department deal with Nanshan, naturally.

But BYD Auto, the initiator, can't just let it go.

"Let's not talk about their plagiarism, it's definitely not 100% complete plagiarism, it's more or less a little bit of adjustment in some details, we just went to sue him, and there was no result in a short time."

"The most important thing is that they haven't been listed yet, so we are suing him, and the amount of the claim is very limited."

"It's better to wait for their F6 to be officially launched, which has already generated sales, and they have gained tangible benefits from this plagiarism."

"In this case, if we go to sue BYD again, the impact of the matter will be different."

"It's not the same for them."

Mu Linsen also knows a little bit about the law.

I know that in cases of infringement and plagiarism like this, the severity of the matter has a lot to do with the sales of the other party's model.

It has a lot to do with the amount of money that the other party is very profitable.

So now he feels that it is not yet time to sue BYD.

"That's right, then I'll collect relevant information first and follow up on various situations in a timely manner."

"In the future, when there is a need to deal with BYD, I can take it out immediately."

Although Ma Hongjian was a little unwilling, Mu Linsen had already made a decision, so he naturally didn't want to say anything.

(End of chapter)