Chapter 232: If You Want to Fight, I'll Fight!
2003 is a very important year for China's automobile industry.
Most of the international mainstream automobile companies have completed the layout in China.
Whether it is the Royal Mercedes-Benz or BMW Brilliance, or the Spring City Toyota and Zephyr Honda, or the Imperial Hyundai and the Zephyr Nissan, they have all established or released new models.
As in October 2003, one of the hottest news in the automobile circle was the launch of the domestic BMW 325i sedan, which was equipped with a BMW inline 6-cylinder 2.5-liter engine and priced at 473,850 yuan.
Although the user group of this car is certainly not ordinary people.
But among these luxury cars like Mercedes-Benz and BMW, it is the first mass-produced model, and it has naturally received a lot of attention.
There are also a lot of reports and comments related to BMW 325i on Autohome, which can be said to have attracted a wave of traffic.
However, Zhang Fugui, who is an autohome, is frowning today.
"Ah Yang, we just received a press release from a reader on our website, and I think the things in it are a bit weird."
"The email has been forwarded to you, wait for you to see."
Although Zhang Fugui felt that the content of the email seemed to be deliberately slandered, he still forwarded the email to Cao Yang in line with the idea that he would rather believe it than not, and then called him to discuss.
"What's wrong?"
"Is something wrong?"
Cao Yang said as he walked to his desk and turned on the computer.
"Someone broke the news that Nanshan encountered an anti-dumping investigation in the United States, and the sales volume was so good before because of illegal dumping. I checked it, and it seems that there are no reports on the Internet about this, have you heard the news? ”
As soon as Zhang Fugui said this, Cao Yang's heart immediately chuckled.
Anti-dumping?
I have almost forgotten the favorite trick of capitalist countries to deal with Chinese enterprises.
There is no need for Zhang Fugui to say anything, Cao Yang already has the answer in his heart.
Nine times out of ten, this matter is not groundless.
Soon, he opened the email and took a quick look.
The writing of this article is very good, and it does not look like a contribution from ordinary readers at all.
It deliberately emphasizes that in order to open the American market, Nanshan Bearing uses preferential measures such as export tax rebates to engage in dumping in the United States.
Now it has been targeted by the American judiciary.
"I've probably read the manuscript."
"It's the first time I've heard of it, but it's probably true."
Avoidance will not solve the problem.
Cao Yang will not do the thing of covering his ears and stealing the bell.
"That'...... So what to do? ”
"Is this anti-dumping investigation serious?"
"Why does the article say that in the future, the bearings exported by Nanshan will be subject to high anti-dumping duties?"
Although Zhang Fugui's focus has slowly shifted to Autohome, he is still very concerned about the development of Nanshan.
He didn't know much about the anti-dumping investigation.
But if a parts company is targeted by the U.S. judiciary, what will happen to him, he has some understanding.
If you look at what happened to Yazaki and other parts companies after violating the "Anti-Monopoly Law", you can see how powerful the U.S. judiciary is.
And in his opinion, there are some things in the article that are not unreasonable.
The price of bearings in Nanshan is indeed much lower than that of SKF, NTN, JTEKT and other manufacturers.
Even others can't make that price even if they don't make money.
Under such circumstances, Nanshan encountered an anti-dumping investigation in the United States, and Zhang Fugui's heart was very empty.
"If this anti-dumping investigation finally makes an anti-dumping affirmative final ruling, then the bearings we sell to the United States will be subject to high anti-dumping duties, and the cost advantage will disappear completely."
"It will even be much higher than other bearing manufacturers."
"If this is the case, then Ford Motor and General Motors will definitely re-choose the bearing manufacturers they cooperate with, and even other parts such as gearboxes may be dumped in the future."
As soon as Cao Yang said this, Zhang Fugui became even more anxious, "That'...... So what to do? I asked people to suppress this article and then contact the author? ”
"No, you can't hold it down!"
"There is definitely no need for ordinary people to write such an article against us, and the person who specializes in writing this article is definitely not only contributing to Autohome."
"Since sooner or later this news will be exposed, it is better for Autohome to send it out now, so that we can grasp the development trend of public opinion in time, so as not to completely lose control of the situation."
Cao Yang's tube takes you, which makes Zhang Fugui feel a little surprised.
But when you think about it, it seems to make sense.
This kind of news, whichever website is exposed first, will get the most traffic attention.
Since this thing cannot be stopped, it is necessary to consider how to do it to maximize the benefits.
There are many people in the circle who know that they have done it in Nanshan, and they suspect that Autohome and Nanshan are the same shareholder.
In order to dispel everyone's doubts about the fairness of Autohome's report, publishing the "unfavorable news" that Nanshan is caught in an anti-dumping investigation should alleviate everyone's prejudice against Autohome to a certain extent.
"That'...... Then I'm going to let people post it now? ”
Zhang Fugui confirmed it again.
"Let's send it!"
"Not only to post, but also to arrange people to forward and comment, hype up the heat of public opinion as soon as possible, and leave the traffic in Autohome."
Cao Yang already felt that there was a mastermind behind the scenes to promote this matter.
Since this is the case, then I should simply expose this news as soon as possible.
This is also considered waste utilization.
……
"Mr. Cao, just now the U.S. office sent a fax, we have been launched by the U.S. Department of Commerce anti-dumping investigation, the case is expected to be heard in the court in Detroit next month."
Just when Autohome just published the news that Nanshan was suspected of being caught in an anti-dumping investigation, Zeng Tingting officially received the news.
This made Cao Yang even more convinced that behind this anti-dumping investigation, there must be a competitor who is playing tricks.
According to the principle that whoever profits the most is the biggest suspect, SKF, Timken and NTN, these bearing giants, are definitely very suspicious.
Combined with the previous disputes between Nanshan and other bearing manufacturers, as well as the matter on the side of Autohome, Cao Yang can basically infer that this matter was initiated by SKF.
After all, Dongying auto parts companies have also suffered losses from anti-dumping investigations before, and they will not use this trick easily.
Because I accidentally put myself in.
But SKF is different, as a European company, it is very common for them to use so-called reasonable rules and laws to suppress competitors.
"This action is very fast, I only got some news from Autohome yesterday, and an official fax has come today."
"These people have a lot of opinions about us attacking the American market."
Cao Yang had just returned from the United States a few days ago, and he encountered this incident, and his mood was naturally unhappy.
It is said that blowing out other people's lights will not make you brighter.
Blocking someone else's path won't make you go far.
However, this famous saying is completely inapplicable to anti-dumping cases of auto parts.
If SKF can extinguish the lamp of Nanshan Bearing, it will make itself brighter.
If they can block Nanshan's path in the United States, then they can go much further.
"Mr. Cao, I just got a quick look at the anti-dumping investigation cases in the American market, and basically there are very few successful cases."
"In particular, a series of anti-dumping investigations by the United States against Dongying enterprises in the United States have ultimately caused heavy losses to export manufacturers."
"This time, our legal department recommends arranging personnel to go to the United States as soon as possible to see if we can seek an out-of-court settlement with the other party!"
Xiang Wei, the head of the legal department, came to find Cao Yang with Zeng Tingting.
When this kind of thing happens, the legal department naturally attaches great importance to it and is nervous.
Speaking of which, this is not the first time Nanshan has been in a lawsuit, but he has basically fought lawsuits in China before, and Xiang Wei still knows it in his heart.
But this time it is the anti-dumping investigation of the United States, no matter if the manufacturer of any country encounters this kind of thing, it will feel big.
Not to mention the time-consuming and labor-intensive, it is likely to lose the lawsuit and be subject to additional anti-dumping duties in the end.
Basically, as long as this kind of thing happens, the commodity has no future in the United States.
Xiang Wei has been joining Nanshan for more than a year, and she is naturally very aware of the importance of the American market to Nanshan, and she must not be missed.
"Out-of-court settlement?"
"What does that mean?"
Cao Yang had heard a lot of anti-dumping reports in his previous life, but he really didn't have a good understanding of this aspect.
So this time, he really doesn't have any special gold finger to use.
"Generally speaking, an out-of-court settlement means that before the judgment, the parties to the litigation reach a settlement out of court, and there is no need to continue to perform the litigation procedures, and the lawsuit will generally be withdrawn after the settlement."
Xiang Wei is a rare opportunity to report to Cao Yang alone, so he naturally wants to seize the opportunity to show his value.
"Isn't that what it means to be private?"
"Uh...... Mr. Cao, your summary is very incisive, that's what it means! Xiang Wei was stunned for a moment, and then showed an embarrassed but polite smile.
"This private is to spend money to buy peace, not to say whether the other party is willing to be private this time, the key is this matter, today you can carry out anti-dumping investigation on Nanshan bearing, tomorrow you can conduct anti-dumping investigation on Nanshan gearbox, and the day after tomorrow there will be an anti-dumping investigation of Nanshan gear or Nanshan press, endless, endless!"
Cao Yang obviously doesn't like to engage in out-of-court settlements.
Everybody's knocking on the door.
How can Nanshan be weak?
If you really choose to settle out of court, it seems to solve the problem in the short term, but in fact, it will leave a huge aftermath.
Cao Yang would rather give his money to a law firm in the United States than to give it to the tax authorities in the United States.
Even more reluctant to see competitors snickering there.
"Mr. Cao, the other party dares to launch an anti-dumping investigation against our bearings, and must have some evidence."
"And the anti-dumping matter itself is an opening left to the United States and other developed countries under the WTO system."
"They can use this rule at any time to launch anti-dumping investigations and then provide protection to domestic companies."
"To put it bluntly, the antidumping investigation is to a certain extent used to protect some of China's industries, and this matter itself is contrary to the spirit of the WTO."
"It is precisely because of this that once the anti-dumping investigation is launched, it is very difficult to win the official battle."
Xiang Wei felt that it was necessary for her to make Cao Yang aware of the difficulty of the anti-dumping investigation.
Otherwise, the Ministry of Justice would not have won the lawsuit by then, and he would still feel that his work ability was not good.
"Are there many professionals in this area in China? Has any company ever been involved in an anti-dumping lawsuit? ”
It's not that Cao Yang doesn't believe Xiang Wei, but he won't choose to compromise just because things are difficult.
Anything can be compromised, wouldn't that be a disgrace to the traverser?
"We have only been in the WTO for less than two years, and most of the domestic enterprises do not know much about dumping and antidumping, and there are not a few enterprises that know nothing about it, let alone sue or respond to lawsuits."
"In this case, the vast majority of enterprises generally lack the awareness of using the trade remedies allowed by the WTO to protect their legitimate rights and interests."
"Judging from the following cases in other countries in the past, many companies know that their products are injured by dumping, but they think that their scale is not large, the market share of their products is not high, and they have not attracted enough attention."
"A small number of companies have given up on litigation because they are unwilling to bear the high cost of litigation."
"There are even some companies that have the idea of free-riding, waiting for other companies to sue, and enjoy the success after success."
"This has greatly dampened the enthusiasm of enterprises to apply for filing."
"In addition, anti-dumping work requires enterprises to invest considerable human, financial and material resources, a team that is proficient in antidumping laws and practices, and needs to cooperate closely with lawyers and antidumping investigation officials."
"This kind of thing is definitely not something that ordinary enterprises can afford."
"The companies in the United States have also made full use of this point and frequently launched anti-dumping investigations."
Xiang Wei's remark strengthened Cao Yang's idea of resisting the anti-dumping investigation case.
"Just because others can't do it doesn't mean that we can't do it, this anti-dumping case is so difficult, and it will definitely be encountered often in the future, so it is even more important to accumulate experience as soon as possible, build a capable team of lawyers, and fight them to the end!"
"Otherwise, everyone will think about bullying us when they see Nanshan's weakness."
"Competitors pounced on us to grab orders, and OEMs came out to cut prices for us."
"The loss will be immeasurable!"
"I guess this is what competitors want to see the most."
"Then I'm just not going to let them get their wish!"
Cao Yang's words can be regarded as strengthening Nanshan's determination to deal with anti-dumping investigations!
If you want to fight, I will fight!
Isn't it just burning money?
I'm burning!
(End of chapter)