Chapter 239: All kinds of big moves came together, and the other party began to loosen up first
Chris is definitely a man who puts his interests first.
Don't look at the previous relationship between him and Nanshan was not bad, but this time Nanshan was caught in the case of anti-dumping investigation, but he had no intention of helping at all.
Even after Nanshan lost the lawsuit, he switched to buying bearings from SKF, and the cost would rise to a certain extent, and he didn't care.
If there is no story in this, no one will believe it.
However, Cao Yang didn't care about this.
He believes he has more cards to play in his hand and more stakes to attract Chris.
Although the U.S. auto industry is declining, as Ford's purchasing director, Chris is still worth a little benefit from Cao Yang.
"Cao, you and SKF are both suppliers of Ford motors, we definitely don't want to see you fight you there!"
"The cooperation you just mentioned, can you tell us more about what kind of cooperation it is?"
Chris's brown eyes stared at Cao Yang, as if he wanted to see through Cao Yang's true thoughts.
"At present, in addition to China, the main market of Nanshan Bearing is the United States."
"The market share in Europe is very small, but the market space in Europe is very large."
"Just like the evidence provided by SKF in the anti-dumping investigation, the price of Nanshan's bearings is lower than their cost."
"We can all open up our thinking, and Nanshan will be responsible for producing the bearings, selling them to a trading company, and then the trading company will sell the bearings to SKF."
"This way, they can continue to make money in Europe without having to bother expanding their production plants."
"Even in the process, their profit margins can be improved."
"Of course, this trading company needs to be familiar with the laws and regulations of various European countries, I am relatively new to this aspect, and I need your help to recommend it."
"It's a good idea to talk to the top management of SKF to see what kind of trading company would be more appropriate."
Cao Yang's words were not particularly subtle, and he believed that Chris must have read what he meant.
Sure enough, after a moment of silence, Chris asked, "What about the American market?" Is it also through this trading company? ”
"Parts that are already in mass production are naturally not suitable for this kind of operation."
"But for newly developed customers, we can give in and hand over the business to the trading company!"
Although Cao Yang has put on a very big battle on the surface, he wants to fight with companies such as SKF and Aisin.
It has even begun to fight back through antitrust investigations and patent lawsuits.
However, he knew that these cases would certainly not be so easy to win in the end.
Although he is not afraid of spending money, he is afraid of spending time.
It is impossible for him to stay in the United States all the time to worry about these cases, so everyone can see Nanshan's fist and his own interests are guaranteed, so he can consider stopping.
Obviously, the plan he just proposed is a good plan to win over the top management of Ford Motor, General Motors and other companies.
No one is a selfless person.
As long as the interests are big enough and things are done safely enough, there will definitely be people who will be tempted.
Similarly, SKF is staffed by a group of professional managers.
They are also selfish.
No matter how bad it is, it's not wrong to make the company's turnover bigger and make the profit margin look better, right?
"Cao, will there be risks in such a plan, and will you feel strange when you see that the bearings are actually going to be purchased by a trading company?"
Chris asked, which obviously means that he is already intrigued.
"The bearing industry is characterized by many agents, and the bearings we supply directly to Ford and General Motors may be a bit eye-catching if they are sold through agents."
"But there are many other kinds of bearing needs in the market, and there are some other customers that are not so big that worth exploring."
"There's no problem at all with this way in these places."
Cao Yang gave his judgment with certainty.
At this time, whether there is a problem or not, there is definitely no problem.
It's not appropriate to give money to people directly, but if you go through a legal plan to make money for someone, then there is no problem at all.
Don't think that foreigners are all incorruptible like Hai Rui, how is it possible?
"I will seriously consider your plan and discuss it with them carefully!"
"But the court is about to start, do you need me to coordinate it?"
At this time, Chris's attitude is completely different from when he chatted with Mace half a month ago.
Sure enough, the world is all for profit.
"No, I don't think SKF will compromise easily if it does something so big this time."
"It just so happens that everyone has broken their wrists through several lawsuits, and they may be willing to sit down and talk calmly."
Cao Yang has already prepared such a large team of lawyers, so he naturally wants to pull it out for a walk.
Otherwise, the money will not be spent in vain?
If you want to deter other manufacturers and let future people not always think about dealing with Nanshan through these methods, then you must let SKF suffer a loss.
You're an old giant, I can't kill you.
But I can teach you a hard lesson.
Eventually, through time, slowly cannibalize your market and surpass your technology.
……
"Ovid, this anti-dumping investigation, we must give Nanshan a little color."
"Even if there is no way to include all their bearings in the object of increasing anti-dumping duties, we must include hub bearings, otherwise we will fall into passivity."
The court will be held tomorrow.
Johnston was not thrilled at all.
On the contrary, he was a little apprehensive.
Ovid was keenly aware of this and said, "Johnston, is there any new opinion from the board of directors?" ”
As the CEO of SKF, Ovid felt that no one but the board could bother him so much.
This time, though, he was clearly wrong.
"You must not have been able to surf the Internet properly in the past two days, especially not on the European website."
"Nowadays, many websites are starting to report news related to SKF, whether it is anti-dumping investigations or antitrust investigations and patent infringement cases, which are now spreading on the Internet."
"I didn't expect so many netizens to be interested in bearings, and some even wondered if SKF was really bad."
"The technology is not as good as Huaxia Company, and it needs to infringe on other people's patents to produce parts."
"The cost is not comparable to that of other Huaxia companies, and they need to rely on anti-dumping investigations and anti-monopoly law violations to maintain profits."
"This public opinion is very unfavorable to us!"
Obviously, someone at the headquarters reported something to Johnston about the past few days.
This made Johnston realize that this time it was not so easy to do.
He really didn't expect things to turn out the way they are.
If he had known, he might not have done it.
"It's a bit weird, it's normal to have so many people interested in it."
Ovid also immediately sensed that something was wrong.
There seems to be a pit ahead!
Thinking of what happened to him in Huaxia, Ovid was in a bad mood.
"Anyway, the legal team is here, and we still have to attend the first court session tomorrow."
"After that, you immediately contacted the people in Nanshan to discuss the possibility of out-of-court settlement." Johnston immediately added, "I'm not only talking about anti-dumping investigations, but also patent infringement cases and anti-monopoly activities. ”
Anti-dumping investigations don't end so quickly, and neither does patent infringement.
For now, SKF's brand power in the field of bearings is definitely higher than that of Nanshan.
This is not something that can be changed in a year or two.
Therefore, if SKF is caught in the patent infringement case of Nanshan, it will definitely be a blow to SKF, but for Nanshan, whether it wins or not, it is a victory.
Because his fame and brand power have come up.
This is something that Johnston is obviously aware of.
"This ......"
"Are you going to make contact with Nanshan so soon?"
Ovid suddenly felt as if someone had brought a plate of to him and forced him to eat it.
As the former head of the Huaxia branch, Ovid's hatred for Nanshan is definitely very deep.
But now that the CEO has spoken, he has no way to refute it.
"It may be good for us to reach out early."
"There is nothing wrong with fighting a war, contacting at the same time, and talking peace."
Johnston is just a professional manager, maybe another year or two, if the business data is not ideal, he will be fired.
Thinking of the phone call he received from Ford's purchasing director yesterday, his heart began to become flexible.
"That'...... That's fine! ”
"But I think at least one of Nanshan's products should be included in the list of anti-dumping tariffs, otherwise we will be completely in vain."
Ovid said without giving up.
Johnston, however, was noncommittal.
……
Nanshan's tricks against SKF were naturally applied to the followers of Aisin and Fanuc.
Public opinion in Dongying soon began to polarize.
Although there was a lot of everything, Aisin and Fanuc definitely felt a lot of pressure.
In the United States, the possibility of once again being mired in an antitrust investigation, and the time for the patent infringement lawsuit has been finalized, is that Aisin and Fanuc are beginning to regret it.
Originally, everyone thought that Nanshan was going to die, and they could rush up to get a piece of the pie.
I didn't expect the meat to be eaten, but it caused a commotion.
"Okumura, I just saw the news that SKF is seeking to reconcile with Nanshan outside the court, is this true?"
Hisato Yoshikawa, the president of Aisin, also came to the United States in person this week to deal with Nanshan's counterattack.
Originally, when Okumura reported to him, he thought he was just following others to pick up cheap, but now he needs to charge into battle.
He, the president, naturally has no way to stay in Dongying all the time.
"I also saw this news, it first came out on the Yahoo forum, and it was not confirmed by SKF or Nanshan, so I don't think it can be trusted."
Okumura is also under a lot of pressure right now.
It was he who proposed to follow the trend to deal with Nanshan.
If a lot of manpower and material resources are spent, but the result is in vain, then it is definitely not a good thing for his development.
"No, I don't think you see it the same way!"
"The so-called no wind and no waves, since the news has come out, it means that SKF and Nanshan are discussing this matter."
"In particular, it is rumored on the forum that Nanshan has a lot of evidence of SKF's suspected monopoly, and is ready to hand it over to the US judicial authorities in the next step, and the anti-monopoly investigation may be officially launched at that time."
"This should be a situation that SKF really doesn't want to see."
Hisato Yoshikawa did not mention the patent infringement case.
As the world's leading transmission company, Aisin has fought patent lawsuits with many people, so it is clear that this patent infringement case is not so easy to adjudicate.
"That'...... So what should we do? ”
"The gearbox anti-dumping investigation has been launched, and if we go to revoke it at this time, I'm afraid the U.S. Department of Commerce will not be happy."
Okumura felt the hesitation of his own president, so he naturally didn't dare to keep rushing forward.
Effort is important, but the direction of effort is even more important.
Otherwise, the direction is wrong, and the harder you try, the worse the result will be.
"Let's take a moment and see how the situation develops!"
"Now that both parties are plaintiffs and defendants, things have become more complicated."
Yoshikawa Hisa secretly regretted in his heart, but he still didn't calm down.
I should have waited and seen for a while.
At least when SKF wins the lawsuit, Aisin will rush forward.
In this way, you will not be passive, and you will just enjoy the fruits of victory.
……
"Mr. Cao, SKF's attitude has changed!"
"They actually started to reach out to us."
Zeng Tingting came to Cao Yang very excitedly.
During this time, she was definitely under a lot of pressure.
If the anti-dumping investigation is implemented, Nanshan Bearing will have to pay additional anti-dumping duties, then basically you can say goodbye to the American market.
"It's normal, these companies are suing, in essence, for profit."
"Our current attitude has made them feel that there may be no way to get the benefits they want in a lawsuit, and they may even suffer more losses in the end."
"In this case, attitudes will naturally start to change."
Cao Yang was involved in this matter throughout the whole process, whether it was to meet the lawsuit in a dignified manner, or some tricks to win by surprise, he personally laid it out.
In this case, he can feel any change in things in advance.
"So what should we do now?"
"Do you want to reconcile with them?"
Zeng Tingting is also a little out of idea now.
It was the first time she had encountered such a big scene.
Even an IQ of 155 is not enough.
"Dry it first, and take this opportunity to make Nanshan famous!"
(End of chapter)