Whether it is Infineon cutting off the supply of chips to Nanshan, or it is rumored that Bosch and Nanshan are grabbing orders.

This is the most popular news in the automotive industry since the spring of 2004.

However, different people obviously reacted differently to this news.

"Mr. Zhu, Bosch Huaxia is still very sincere this time, and is willing to consider forming a joint venture with us to produce auto parts such as automobile starters, generators, and electronic drive products."

"It's a very big breakthrough."

"Until now, Bosch didn't have a single plant in Tohoku."

Chang Lei, president of the Chuncheng Automobile Group, wanted to persuade Zhu Zhengfeng to agree to Bosch's conditions.

In recent weeks, due to the pressure of Nanshan Group, Bosch Huaxia people have not only used various tricks to deal with Nanshan, but also begun to take the initiative to attack and frequently visit various OEMs.

In addition to various joint ventures, leading car companies such as Modu Automobile Group, Chuncheng Automobile Group, Xifeng Automobile Group and Didu Automobile Group are naturally also the targets of their key tackling.

So far, Bosch has the closest relationship with Modu Automobile Group, but the status of Chuncheng Automobile Group is obviously higher than that of Modu Automobile Group.

Therefore, even if the other party is the target of Bosch's key research this year, it does not hesitate to come up with some key parts and components technology, and set up a joint venture factory with Chuncheng Automobile Group to produce related parts to supply to Chuncheng Volkswagen and other affiliated enterprises of Chuncheng Automobile Group.

"We have also talked to Bosch about joint ventures several times before, but the other party has always been reluctant to do so."

"There are even rumors that they went to Nanhu Province to inspect and want to build a new wholly-owned factory there."

"I didn't expect it to be a big change in attitude now, which is a bit surprising."

Zhu Zhengfeng is naturally willing to make a joint venture with Bosch.

In the whole of China, few automotive companies can refuse a joint venture project from Bosch.

More often than not, it's Bosch who picks and chooses there.

"I've heard a statement, but it's not necessarily accurate."

Chang Lei considered the wording for a while, and felt that he still had to mention it to Zhu Zhengfeng, "In the past, almost all of Volkswagen's ECU, starter, generator, ESP and other parts were supplied by Bosch. ”

"But in the past six months, Nanshan Group has also been in a hot fight with Volkswagen, wanting to enter the supply system of Volkswagen's engine starters and generators, and even ECU Nanshan wants to give it a try."

"If it is an ordinary enterprise, Bosch may not take it seriously, but the parameters of the Nanshan 1.5T turbocharged engine are very exaggerated, and it has exceeded the level of the mainstream engine of the international auto giant."

"This also means that the ECU, starter and other parts provided by Nanshan are likely to be used in large quantities by Volkswagen, and even many other domestic car companies will also use a large number of parts of Nanshan Group."

"This is a very big threat to Bosch, and it can even be said that it threatens Bosch's foundation in China."

"So during this time, the two of them are fighting the law, and Bosch probably wants to use a joint venture to let our group support its subsidiaries to continue to adopt their products."

I have to say that Chang Lei's analysis is still very consistent with the facts.

It's just that Zhu Zhengfeng felt very uncomfortable when he heard it.

When did Nanshan Group become so powerful?

As the eldest son of Huaxia Automobile Industry, Chuncheng Automobile does not have any decent engine and transmission products.

It was surpassed by a private enterprise that had not been established for many years.

If Nanshan is more familiar and respects Chuncheng Automobile, then forget it.

But until now, the boss of Nanshan has not taken the initiative to visit him.

The few meetings were initiated by themselves.

"Bosch has a history of more than 100 years, and their experience in producing auto parts is definitely not comparable to Nanshan."

"As the largest car company in China, we naturally want to use reliable quality parts."

"Bosch is so sincere now, so we don't have to worry too much about some details."

"They want sixty percent of the shares, so let's be sixty percent!"

"However, sales and procurement, we must arrange for our group to be responsible."

Zhu Zhengfeng listened to Chang Lei's report and agreed to establish a joint venture with Bosch without much entanglement.

For Spring City Motors, this is a completely good thing.

Even Zhu Zhengfeng hopes that after the establishment of this joint venture, the research and development strength of Chuncheng Automobile Research Institute in ECU, starter and generator and other parts can make new breakthroughs.

At that time, Chuncheng Automobile can also produce 1.5T turbocharged engines that do not belong to Nanshan, and there is no need to follow other independent brands to ask Nanshan to supply engines!

……

"Mr. Wang, Bosch people took the initiative to contact us and lowered the prices of ESP and wipers by a full ten points!"

"In addition, they also said that they could arrange technical personnel to cooperate with our engine development, and provide precautions for the development of parts such as generators and starters."

"Even United Electronics said that it could arrange a team to develop ECUs for us, and the attitude was better than before, I don't know how many times."

"Do you think we should take this opportunity to officially launch our next-generation engine research and development project?"

Zhu Jianbo and Wei Qiang came to Wang Ying's office to report the latest things to her.

As a rising star in China, Great Wall Motor's performance this year is also very good.

In particular, the H6 model that will be launched in the second half of the year has begun to release some spy photos, which has attracted the attention of some people.

In this case, Bosch's attention to Great Wall Motors is also a few points higher.

"Most of our current models are directly based on Nanshan engines."

"Even if we carry out technology transfer after purchasing 200,000 units according to the previous agreement, and charge a technology transfer fee of 500 yuan per unit, we will definitely give priority to continuing to use the parts supplied by Nanshan."

"At this time, jump out and kick Nanshan away, but you will offend people to death."

Wang Ying also has some understanding of the competition between Nanshan Group and Bosch House.

In fact, people in the entire Huaxia automotive industry are paying attention to this matter.

One is the world's largest auto parts company.

One is currently the largest local auto parts enterprise in China.

The strong dragon and the ground snake wrestled their wrists, and everyone was very curious about who lost and who won.

"Business is business, as long as it is beneficial to Great Wall Motors, we can consider doing it."

"Although Nanshan is willing to transfer technology to us in the future, a 1.5T engine is definitely not enough."

"We have been woolened in this engine, and if we are also woolen in the 2.0T and other displacement engines developed in Nanshan, it seems that the entire Great Wall Motors is working for Nanshan."

During this time, Wei Qiang had frequent contact with Bosch people, and the other party said that he could arrange for his son to study at the University of Munich.

This made Wei Qiang, who originally had a very good relationship with Nanshan, change his attitude a little.

Of course, he also knew that he couldn't go too far, or something would definitely go wrong.

In the entire Huaxia automobile company, Great Wall Motor's supervision of the relevant personnel of the purchasing department is the strictest.

Most of the time, Wei Qiang didn't even have the courage to have a meal with the supplier.

Of course, if the temptation is big enough, then anything can be flexible.

"What Minister Wei said is not unreasonable, from the perspective of the company's independent research and development, keeping a certain distance from Nanshan is actually conducive to the development of our own R & D strength."

"Otherwise, we will buy everything from Nanshan, and it will be difficult for us to highlight our advantages at that time."

Zhu Jianbo didn't deliberately support anyone, but as the person in charge of R&D, he definitely hoped that the company could invest more resources in independent R&D.

Some technical cooperation with Bosch is obviously conducive to the improvement of Great Wall Motor's independent research and development level.

After all, Bosch and Great Wall Motors are completely buyer-seller relations, and there is no competition between the two sides.

"The more this happens, the more we need to be firm in our attitude."

"Although there is no need to completely stiffen the relationship with Bosch, it is obviously inappropriate to turn to Bosch to deal with Nanshan."

"You know, at least in the next few years, we will rely on Nanshan much more than Nanshan will rely on us."

"It's not a good thing for the company to anger Nanshan when the time comes."

As soon as Wang Ying said this, Wei Qiang and Zhu Jianbo stopped talking.

Because she is telling the truth, no one can bear the consequences of a complete break with Nanshan.

"Then should we consider the field of body and chassis, and start some cooperation with Bosch first, avoid the relevant parts supplied by Nanshan, and establish a relationship."

"I believe that Bosch should also be able to understand our difficulties and choices."

After thinking for a while, Wei Qiang gave his advice again.

"In addition to Bosch's great work in the field of engines, their wipers and various motors are also very good, and we can indeed further cooperate with them in this regard."

Before Zhu Jianbo came, Wei Qiang did work for him.

So without affecting the company, he still stood with Wei Qiang.

"Okay, then let's go first according to your proposal."

……

"Minister Liu, thank you for coming to Nanshan to have in-depth exchanges with us under such circumstances."

"Changan Automobile is willing to hand over the starter motor, generator, instrument and audio on the new model to Nanshan, and we will not let you down."

Nanshan Group, Cao Yang personally received Liu Yanjie and his party from Changan Automobile.

Normally, it is enough to send an email or fax to contact the fixed-point notice, and there is no need to come to Nanshan in person and send the original fixed-point notice.

Obviously, this is Changan Automobile's sincerity in expressing its support for Nanshan.

"Mr. Cao, we at Changan Automobile are basically economic cars, and we can reduce costs to the greatest extent while providing quality requirements that meet our quality requirements, which is our main job."

"In the past, we bought our starter motors and generators either from Bosch or Denso, and the prices were not cheap at all."

"But after Nanshan entered this field, it not only provided the industry with much cheaper motors, but also forced Bosch and Denso to start cutting prices."

"This contribution is something we must see."

"However, I don't think the price reductions of Bosch and Denso are unsustainable."

"Once there are no rivals in the country, then they will definitely find a reason to raise the price."

"In this case, we Changan Automobile should support the development of Nanshan even more."

"To support Nanshan is to support ourselves!"

Liu Yanjie's words are very comfortable to listen to.

Regardless of whether there is a show element in it, at least Nanshan Group has to recognize the favor of others.

"Liu Bu, thank you for your support and recognition of Nanshan!"

"We won't say much if there are extra words, if Changan Automobile needs Nanshan's cooperation in the future, you can come to me!"

"Changan Automobile has been monopolized by suppliers in which parts, and if you want Nanshan to challenge, you can also directly put forward it."

"As long as it is a part of the car, we have the confidence to produce it!"

At this time, it must be to pick up good words.

However, Cao Yang's words are indeed what he says.

Promoting the development of independent brands is one of the important tasks of Nanshan Group in recent years.

Only with the development of independent brands, Nanshan auto parts business can develop rapidly.

After all, compared with international auto giants, the parts of Nanshan used on self-owned brand models are obviously one more level.

……

"Mr. Li, Bosch is now starting to directly threaten us!"

"If our new models really want to use Nanshan's ESP, then Bosch will not supply us with any ESP in the future."

"Even the other party vaguely said that Bosch will not have any business cooperation with us in the future."

"I'm a little unsure of what to do, so I'll report back to you."

Geely Automobile, Hou Liang came to Li Su's office.

At the beginning of the year, he competed with Liu Zhenbo of Bosch, and it was basically based on his victory.

However, the situation in these two months has changed very quickly.

Seeing that there are more and more news related to Bosch and Nanshan on various automobile channels, Bosch's attitude towards Geely Automobile is also changing.

"How dare Bosch threaten us like this?"

"Did they send a letter?"

Li Su looked at Hou Liang in surprise.

It is the first time in so many years that a supplier has threatened Geely Auto so strongly.

In the past, even if there were contradictions, everyone could not reach this level.

"They didn't send the letter, and they probably wouldn't dare to send it like this."

"But when I talked to them in person and on the phone, they made it very clear."

When Hou Liang said this, Li Su's face was still a little ugly.

When did Geely Automobile become a threat to suppliers?

It is completely Geely's freedom to choose which supplier to produce the parts.

But Bosch actually used this matter to disgust Geely.

This is absolutely unbearable!

"Since Bosch doesn't want to cooperate with us Geely in the future, then don't cooperate!"

"Without Butcher Zhang, we can still eat hairy pigs?"

Li Su is not a weak person, and it is impossible to make Geely Automobile what it is now.

However, what he said was hardness, but Hou Liang was a little unconfident in his heart.

"Mr. Li, although Bosch has gone too far, I heard that they have now joined forces with Infineon to cut off the supply of chips to Nanshan, and I am worried that this matter will become bigger and bigger and bigger, which will affect the supply of parts to Nanshan."

"It would be a bit embarrassing if we asked Bosch to supply us with parts at that time!"

Hou Liang was a little embarrassed and added a description next to him.

As the head of the purchasing department, the cost and supply of parts are the two issues he is most concerned about.

Even the work of the purchasing department revolves around these two centers of gravity.

According to the current situation on the Internet, there is a certain risk in the supply of parts in Nanshan.

"Not really!"

"Bosch is very powerful, but when you look at the world, there is no part that only they can do."

"In the worst-case scenario, we will have to ask Denso or Delphi at that time, and we can always find a manufacturer to supply parts."

"However, we just reached an agreement with Nanshan Group at the beginning of the year to use a large number of Nanshan parts in all aspects of future models."

"If it was just because of the turmoil caused by Bosch, we would have begun to give up cooperation with Nanshan."

"Then if you want to cooperate with Nanshan in the future, I'm afraid it will be difficult."

"Besides, Bosch is now so threatening, and we will do what they want."

"How will your purchasing department manage Bosch in the future?"

"When the time comes, people can make whatever part they want, and they can do it at whatever price they want?"

Li Su asked rhetorically, and Hou Liang had no way to refute it.

Deep down, he was actually unhappy with Bosch.

It's just that he is worried that his attitude is too tough, and he will have to take the blame when the time comes.

Now that Li Su said the same, he naturally didn't have any opinions.

Bosch, aren't you a cow?

I can't afford to provoke, I can still hide, right?

……

Before 2004, Chery Automobile was definitely the leader among China's own brands.

The success of the QQ series has allowed Chery's sales to reach 100,000 units per year.

In 2003, a total of 90,367 vehicles were sold, including 54,201 units of the A series, 7,581 units of Oriental Son, and 28,585 units of QQ.

2004 was a year for Chery.

Chery Automobile continued to expand its product line this year, successively launching the Orient Son 1.5T turbocharged luxury version, 6AT automatic transmission Qiyun, SUV, and 0.8LQQ, and the total sales are expected to reach a record 150,000 units.

However, looking at the data of the past quarter, the situation is not at all rosy.

With the exception of the 1.5T version of the Oriental Son equipped with a Namsan engine, which met sales expectations, the sales of other models not only did not meet the sales growth target, but also showed a decline in sales.

This made Chery very nervous.

In this case, Song Xianming, director of the purchasing department, reported a special news to Yin Chuan, the general manager.

"Mr. Yin, Bosch is finally relieved and is willing to arrange a team to cooperate with our parts development, so that the performance of our 2.7L engine and 0.8L engine can be further improved."

"But the other party wants us to give up using Nanshan's products, and even give up using Nanshan's engine and gearbox."

"I think this point may need to be weighed by the company."

Song Xianming is very clear about the company's determination to develop its own engine and gearbox, otherwise Bosch's excessive requirements, he would definitely not dare to report to Yin Chuan.

"Has the contradiction between Bosch and Nanshan Group reached this level?"

Yin Chuan naturally heard about some contradictions between international parts giants such as Nanshan and Bosch, but he didn't expect this contradiction to develop so quickly.

It seems to have reached the point where you are dead or alive.

"Mr. Yin, now BYD, Geely Automobile and Great Wall Motors are using a large number of Nanshan engines, and Changan and we also have individual models using each other's engines."

"In this case, it will inevitably have an impact on the parts of the Bosch engine system, ECU, starter, generator, as long as the Nanshan engine is used, it is equivalent to not using Bosch products."

"In addition, Nanshan has further cooperated with the engine factories of various OEMs to provide ECU and other components, which further seizes Bosch's market share."

"Even now Nanshan has even begun to involve ESP parts, which can be regarded as a threat to Bosch's core interests."

"In this case, it is almost inevitable that the contradictions between the two sides will erupt."

"But I think they have contradictions, which is actually a good thing for us."

"Our second engine plant started construction last year, and this year it will form an annual production capacity of 430,000 engines."

"This is destined that we will not be able to use Nanshan's engine in an all-round way like BYD in the future, we can only use Nanshan's engine for a small number of models, and other models will continue to use products produced by their own engine factories."

"From this point of view, we have a certain competitive relationship with Nanshan."

"So Nanshan shouldn't really help us improve our engine capabilities, but Bosch has no contradiction with us in this regard."

"The level of our engines has no effect on them, and even the higher the level of our engines, the greater the demand for their parts."

"In this case, I believe that they are really willing to help us improve the engine level to a certain extent."

Song Xianming slowly expressed his considerations.

Nanshan Group is very powerful and worthy of admiration.

However, it is also in Chery's interest to continue to maintain close cooperation with Bosch.

"What you said is also reasonable, you can find a suitable opportunity to disclose the conditions offered by Bosch to Nanshan."

"Let's see if they're willing to go the extra mile and help us improve our engine and transmission technology."

"If the conditions for Nanshan are good, then everything can be considered."

As soon as Yin Chuan said this, Song Xianming naturally knew very well what to do next.

There is no such thing as seeing truth in adversity.

In the end, everyone still thinks about the problem from the perspective of their own interests.

And there's nothing wrong with that!

(End of chapter)