Chapter 273: Pride and Prejudice, the reaction of Spring City Motors and BMW

I don't know when it started, but the campus recruitment of various companies started in September.

In addition to last year's lawsuit, Nanshan Group's campus recruitment was a little late, and it started in September in the past few years.

This year, the entire Nanshan Group directly hit the recruitment target of 3,000 people.

And for the first time, he also went to the universities in the two key cities of the magic capital and the imperial capital to hold a lecture.

In the beginning, most of the 985 students in these two cities had little interest in working at Nanshan Group.

In the past two years, this situation has slowly begun to change.

Nowadays, there are obviously more fresh graduates who have heard of Nanshan Group than before.

In the eyes of many students, as long as they have heard of a company, it should still be relatively powerful.

Otherwise, how could fame reach his ears?

In this context, Nanshan Group's campus recruitment has been much smoother than in previous years.

"Lao Zhong, if I remember correctly, Nanshan Group has been continuously recruiting in the past year, and now the number of employees has exceeded 20,000."

In the same Lingnan Province, BYD can fully feel the pressure brought by Huawei and Nanshan.

Everyone is a private enterprise engaged in industry, and they often appear in various lists together.

However, the gap in turnover is getting wider and wider.

Especially Nanshan Group, a few years ago, it was not enough to see in front of BYD.

But now it's ......

"They should have 25,000 employees by the end of this year, and more than 30,000 next year."

"Especially when Xingchen Automobile is fully put into production, the number of employees will rise to a higher level."

"This is also the reason why their factories use a large number of automation equipment and robots produced by Nanshan equipment and Nanshan robots, otherwise the number of employees is estimated to reach 40,000 or 50,000."

Zhong Qiang still has a good understanding of the situation of Nanshan Group.

This supplier is stronger than the customer.

You can't just pay attention to it.

"Nanshan has made great achievements in all fields, and I plan to learn from it appropriately."

"However, in order to avoid fierce competition, I plan to stagger the development path of Nanshan Group."

"Starting from next year, the company will focus on the development of the foundry business of the mobile phone industry, as well as the mobile phone-related parts business."

"I feel like it's also a sunrise industry."

BYD's mobile phone business may be unfamiliar to many people.

But in fact, BYD's development has always been through.

BYD initially started with mobile phone parts, including LCD panels, mobile phone shells and molds, and in the following years, with the introduction of international customers, BYD's mobile phone business has developed rapidly.

Nowadays, the cooperation between BYD and Nokia has become closer and closer.

"Mr. Wang, OEM is a labor-intensive industry, with fierce competition, relatively low technical complexity, and of course the profit margin will not be high, and the development prospects cannot be compared with the automobile industry."

"If we invest a lot of resources in foundry, will the gap with Nanshan Group get bigger and bigger in the future?"

Zhong Qiang is now accustomed to comparing everything with the Nanshan Group.

Whether it is the parts business or the equipment business, the other party is relatively high-tech.

For now, the outlook is also promising.

But the OEM gives people the feeling that it is not high-end.

"BYD is a listed company, and the company's development must consider changes in stock prices, and one of the ways to keep the stock price rising is to make the company 'bigger'."

"At the beginning of the car-making business, there were considerations in this regard, but although our F6 was successful, it is difficult to say whether the future models can continue to be successful."

"Even at a certain stage, it's not surprising that it will fall into a new bottleneck."

"So while we are betting on the automotive industry, we also need to think about other ideas to make the company bigger, and we must make the company a Fortune 500 company as soon as possible."

"Obviously, contract manufacturing is a convenient route."

When Wang Fu said this, Zhong Qiang understood.

Foundries have always been known for being "big", and the most typical ones are Foxconn, Pegatron, Quanta and other enterprises.

These companies have a common characteristic, that is, they are large in scale, have a large number of employees, and they are all Fortune 500 companies.

"Mr. Wang, since you think mobile phone OEM is a promising industry, why don't you just consider making your own mobile phone?"

Zhong Qiang couldn't help but ask another question related to the direction of the company's development.

"If we want to do the mobile phone OEM business, it is impossible to make mobile phones ourselves, otherwise who would dare to hand over the OEM business to us?"

"Don't look at Nanshan Group's own production of auto parts, now it also makes its own cars."

"But cars are different from mobile phones, and the auto parts technology mastered by Nanshan has an absolute QCD advantage, and then the positioning of Xingchen Automobile is still so high."

"In essence, the establishment of Xingchen Automobile will not bring any direct threat to the vast majority of customers."

"It can be said that the Nanshan Group's protective walls in the automotive industry are very high."

"It's not like we're in the mobile phone industry, where people can find other foundries to replace us at any time."

"So BYD will never make its own mobile phones in the future, but will only make mobile phone parts and OEM."

Wang Fu still has a clear understanding of the company's development plan.

Of course, in the past two years, he has been constantly adjusting the company's development plan in order to be able to meet the development of the times to the greatest extent.

And when BYD is discussing Nanshan and its own development plan, there are many companies doing the same thing.

"Mr. Zhu, Nanshan Group came to Chuncheng University yesterday to give a lecture."

"I slipped in and listened, and found that when it came to Xingchen Motors, the positioning of their model seemed to be very close to the Audi A6 of Volkswagen in Spring City."

"I think this matter may need to be taken seriously."

Tao Wen, director of the brand public relations department of Chuncheng Automobile Group, came to Zhu Zhengfeng's office early in the morning.

Volkswagen's Audi cars, although the sales volume is not the highest, but it contributes the most profits to the Spring City Automobile.

It is priced from 308,000 to 542,000 yuan, and the engine displacement is also available in four options: a 1.8L naturally aspirated engine, a 1.8T turbocharged engine, a 2.4L naturally aspirated engine, and a 2.8L naturally aspirated engine.

It can be said that the needs of official cars are fully taken into account.

In 2000, the domestically produced Audi A6 was officially launched, and sales reached 16,080 units that year.

In 2001, the upgraded version of the Audi A6 technology was launched, and the annual sales of the Audi A6 reached 28,000 units.

In 2002, several upgraded versions of the Audi A6s were launched on the market, with annual sales reaching 34,962 units.

By 2003, the annual sales of the domestic Audi A6 reached 61,281 units.

And this year, Chuncheng Volkswagen set a sales target of 100,000 units for the Audi A6!

To put it mildly, the Audi A6 is definitely the profit cow of Chuncheng Automobile, and there is no room for error.

"Xingchen Automobile is boasting, he thinks that high-end luxury models, they can produce if they want to?"

Zhu Zhengfeng has always been unhappy with Nanshan Group.

For Xingchen Automobile, a subsidiary of Nanshan Group, he naturally dislikes it very much.

"Mr. Zhu, what you said makes sense, but I'm afraid that Xingchen Automobile will make some kind of moths when the time comes."

"After all, they are Huaxia's own brand enterprises, and if they use any means in the company car market at that time, it is likely to bring trouble to the Audi A6."

"Especially in the market in South China, it is likely to be snatched away by them."

Although Tao Wen is not in charge of sales, as the head of the brand public relations department, in some ways, she is more sensitive.

"When we persuaded Volkswagen to introduce Audi models, we made a lot of promises."

"Promoting in the official car market is one of them."

"As a private enterprise, Nanshan Group still has some influence in Yangcheng, and even in Lingnan Province."

"But if you want to say that compared with our Chuncheng Automobile Group, it is still far behind."

"I think you're overthinking."

Audi A6 model, but Zhu Zhengfeng participated in the whole process of the introduction of the work, and has extraordinary confidence in this car.

Even to a certain extent, the Audi A6 is a few points more well-known than the BMW 5 Series and Mercedes-Benz E-Class.

This situation is completely different from their international status.

In China, there is the saying of BBA, that is, Mercedes-Benz, BMW and Audi.

But internationally, BMW and Mercedes-Benz don't think Audi can be compared with themselves.

A Volkswagen product, after four circles, wants to compare with Mercedes-Benz and BMW?

"That's just as well."

"Xingchen Automobile is so arrogant, when the time comes, our group will give them a slap in the face, let him know who is the leader of Huaxia's automobile industry."

Tao Wen was a little embarrassed.

At the same time, she also secretly made up her mind in her heart that in the future, she should not take the initiative to report to Zhu Zhengfeng about Xingchen Automobile.

Otherwise, it would be embarrassing to slap the horse's leg on the horse's leg.

……

"Aimoha, I recently got a news that Huaxia's newly established Xingchen Automobile, he regarded our 730 as a benchmark model."

At BMW Huaxia, McTi, the sales director, was there chatting with the general manager Aimoha like a joke.

Although BMW and Brilliance Group established BMW Brilliance, it currently only produces high-end models such as the 3 Series and 5 Series and the 7 Series, which have always been imported.

The sales system of imported BMW is separate from that of BMW Brilliance.

"McTee, are you sure you're not kidding?"

"There are still companies in Huaxia that want to use the BMW 730 as a benchmark model?"

"Wouldn't it be like Brilliance Auto when the time comes, and a product that looks similar, but the price is only a fraction of the price?"

"In that case, our legal department is not a vegetarian!"

Amoha has full confidence in BMW's brand power.

In his opinion, there is no company in the whole of China that has the strength to threaten BMW.

In particular, it is also BMW's flagship model.

"I also think it's a bit incredible, but there are already a lot of reports on the Internet."

"People don't deny it."

"The most important thing is this company called Xingchen Automobile, they say they want to make high-end models."

"It's like the ignorant are fearless."

McTee obviously doesn't think that Xingchen Motors can really pose any threat to the BMW 7 Series.

High-end models, not what you want to do.

There are so many car companies in the world, who doesn't want to take a good look at high-end models?

But how many have succeeded?

"Huaxia's own brands are still in the stage of plagiarism, and there is nothing to say."

"Even if it is a much more powerful manufacturer than them, it has been engaged in automobiles for so many years, and there are a series of companies in the world, such as Toyota, Honda, Nissan, Mazda, Subaru, Suzuki, etc."

"But so far, Toyota's Lexus has barely gained a foothold in high-end models, and other Honda's Acura and Nissan's Infiniti have not been able to get their hands on it."

"In this case, an independent brand in Huaxia said that it wanted to challenge our BMW 7 Series, and I think this is grandstanding."

"We don't have to pay attention to it at all, and even when a reporter interviews us, he refuses to answer questions about this."

"Otherwise, it's just advertising for the other party!"

Aymoha gave his opinion in the affirmative.

Even he didn't want to remember the name Xingchen Automobile.

McTee didn't say much about it.

Because his thoughts are actually similar to those of Amoha.

……

"Mr. Cao, you digging people are a little too hard, right?"

"In the entire Pan Asia Automotive Design Center, more than 50 engineers have jumped to Xingchen Automobile."

"The way you do it makes us very passive."

With the action of Xingchen Automobile getting bigger and bigger, the intensity of poaching people has been accelerating.

With so many parts that need to be designed and implemented, the best thing is to immediately recruit a group of experienced engineers to come over and get started immediately.

"Mr. Wang, your criticism is right, I'll talk to the personnel right away and let them restrain a little."

After Cao Yang received a call from Wang Huiliang, deputy director of the purchasing department of Modu General Motors, he was not surprised.

During this time, several people from car companies have complained to him about similar topics.

At this time, Cao Yang is definitely not suitable for justification or anything.

Anyway, if you complain, I'll just say I'll get the attention of the people below.

If there is no improvement, then it is the pot of the people below.

Of course, Cao Yang doesn't mean that he can't take on this responsibility, but sometimes when he is the boss, he can't give the cards out at once.

"Speaking of which, you should at least have dug up hundreds of R&D personnel from various domestic counterparts, right?"

"If you are so vigorous in R&D, don't lose your money when the time comes."

Wang Huiliang originally wanted to complain about something, but Cao Yang's words directly made him feel like his fist was hitting the air.

So I had to hold my breath and change the topic.

"There is no turning back from the bow, and I regret it a little now, and I am a little worried."

"But you can't just give up halfway."

Cao Yang's answer once again made Wang Huiliang feel powerless.

Aren't you supposed to argue?

How......

"Mr. Cao, I heard that your Xingchen No. 1 is benchmarked against the BMW 7 Series, what range will the price go to at that time?"

Two fists hit the air in succession, Wang Huiliang changed his mind and began to gossip.

After all, in the automobile circle, the topic related to Xingchen Automobile is a content that everyone will talk about after dinner.

The phone calls are all called, and there must be something to gain.

"The price hasn't been thought out yet, after all, the model has just begun to be developed, and it's hard to say when it will be produced."

Cao Yang was definitely not so stupid, and revealed the price information to Wang Huiliang.

"You won't make a model with the same appearance and size as the BMW 7 Series at that time, and then set a price of more than 100,000 or 200,000 yuan, and directly give BYD and Geely a dimensionality reduction blow, right?"

Although Cao Yang did not answer, Wang Huiliang continued to talk there.

"Mr. Wang, your suggestion is good, I'll think about it when the time comes."

Cao Yang continued to perfunctory there.

But Wang Huiliang was depressed.

When have I given you advice?

Xingchen Automobile will not throw this pot on itself at that time, right?

At that time, a bunch of independent brands have a lot of opinions on Xingchen Automobile, and then Cao Yang sold himself?

Thinking of this possibility, Wang Huiliang hurriedly said: "Actually, I think Huaxia really needs a luxury car of its own, and it can't always let foreign brands such as Mercedes-Benz, BMW and Audi monopolize the high-end market." ”

"Mr. Cao, you can be regarded as doing what we want to do but can't."

"When the time comes, after the Xingchen No. 1 is listed, I will definitely cheer you on and teach Mercedes-Benz and BMW a good lesson."

Wang Huiliang also began to talk nonsense there.

The two of them looked like they were talking about people and talking nonsense, and they talked nonsense there for more than ten minutes.

……

With the continuous expansion of the staff scale of Xingchen Automobile Research Institute, various research and development work is also advancing rapidly.

However, in this way, some news of Xingchen 1 will inevitably be leaked.

After all, there are some jobs that require the cooperation of suppliers.

In addition, the staff of the research institute come from all over the world, and the old owners are different in the past, even if the company constantly emphasizes confidentiality, there are always some people who will inadvertently say the news that they think is insignificant.

"Nakazawa overall, when will the development of our 8AT automatic transmission be completed?"

Okumura, head of Aisin's headquarters and sales headquarters, came to Nakamura's office worriedly.

Apparently, he had heard something bad for Aisin.

"It's almost over, the basic R&D work is over, and there are still some small issues that need to be improved."

"The Lexus model that will be launched next year will be equipped with our 8AT automatic transmission for the first time."

"What's wrong?"

"Is there any customer who wants to be equipped with our 8AT?"

As Aisin's R&D manager, Hiroyuki Nakazawa is directly responsible for the R&D coordination of all transmission projects.

As one of Aisin's most important projects in the future, he is personally following the development of 8AT.

"Aisin Huaxia Branch reported a piece of news this morning, and I think it is necessary to pay attention to it."

Although Okumura felt that this news was a bit unreliable, he still felt the need to talk to Nakamura.

"What's the news?"

"Why do I think you're a little worried?"

Nakazawa put down the work in his hand and prepared to have a good chat with Okumura.

"Huaxia's Nanshan Group, you should be familiar with it, right?"

"Of course! Nanshan gearbox is Aisin's biggest competitor! ”

"Nanshan Group has set up an automobile company this year, called Xingchen Automobile, and it is rumored that their first model will be equipped with an 8AT automatic transmission."

"And it is likely to be launched to the market earlier than our 8AT, which will undoubtedly bring very big variables to our 8AT development."

As soon as Okumura said this, Nakazawa's face immediately became solemn.

If other Chinese companies said that they could make 8AT earlier than Aisin, he wouldn't even bother with it.

But when it comes to Nanshan, he feels that things need to be cautious.

There is no way, Aisin has suffered too much loss in the hands of Nanshan.

"Is this news accurate?"

"I don't know, but it is said that Xingchen Automobile is positioned as a high-end luxury model, so it is very likely that the other party will use 8AT."

"Is there a way to get more accurate information?"

"The Huaxia branch is already working hard, but it will take some time!"

Okumura also felt very aggrieved.

When did Aisin actually have to worry about whether a Chinese company would threaten itself?

"I think the Huaxia branch needs to figure it out at all costs, otherwise it is likely to fall into passivity in the future."

"I know, but I want to make sure that our 8AT can really increase the power of the vehicle and reduce the vehicle's fuel consumption compared to the 6AT transmission?"

When Okumura asked, Nakazawa was a little uncomfortable.

What's wrong?

Are you not confident in our R&D?

"The essential difference between the 8AT transmission and the 6AT transmission is the range of the number of gears and the gear ratio, the range of the gear ratio of the 8AT transmission is wider, the gear ratio corresponding to the low gear is larger, and the gear ratio corresponding to the high gear is smaller."

"Therefore, the vehicle matched with the 8AT transmission, the torque doubling effect is better when driving in low gears, and the power of the vehicle is stronger, while the engine speed is lower when driving in high gears, the work efficiency of the engine is higher, and the fuel consumption of the corresponding vehicle is more economical."

Although he felt uncomfortable, Nakazawa explained it to Okumura.

"Can you help prepare a few more convincing PPTs from the R&D side, so that we can promote them to potential customers as soon as possible."

"I think it's necessary to lock in some customer orders before the Nanshan 8AT is officially launched."

In the development of the 8AT automatic transmission, Okumura believes that Aisin will definitely be ahead of Nanshan.

The auto giants should also believe in Aisin's strength even more.

Unless the Nanshan 8AT is officially launched to the market and the prototype is submitted to various customers.

But now the Nanshan 8AT is still just a rumor, and there is no official news.

So he wanted to seize this opportunity and take the lead first.

"Give me a week, and I'll arrange someone to sort out the advantages of 8AT!"

(End of chapter)