Chapter 276 International parts giants, avoid is unavoidable
Xingchen Automobile will try to use Nanshan Group's own parts.
But certainly not all parts are produced in-house.
This is not necessary and unrealistic.
According to the current plan, airbags are parts that need to be purchased from the outside.
Automobile airbags first appeared in the United States in 1953, mainly composed of airbag sensors, airbags and electronic control devices.
It works in conjunction with the seat belt to provide effective collision protection for the occupants.
However, the arrival of car airbags in the car was many years later.
In 1971, Ford installed auxiliary airbags on a batch of experimental vehicles, which was the first time that airbags were put on the car.
In 1974, General Motors was the first to install a driver's seat auxiliary airbag on mass-produced models, and later on the front passenger seat, which can be divided into two inflation modes depending on the impact force.
In December 1980, the Mercedes-Benz S-Series became the first car to be officially sold in Europe with an airbag.
In 1988, Chrysler began to equip all its models with auxiliary airbags, and made a TV commercial to demonstrate the effectiveness of auxiliary airbags, which really started the competition for safety equipment in the automotive industry.
It can be said that the history of airbags is still very short compared to the history of automobiles.
Up to now, most models of independent brands currently have no airbags, or only one or two airbags.
Even the Jetta, Volkswagen's best-selling model in Spring City, is available in multiple versions without airbags, one main driver airbag, and two front airbags.
It is still very rare to see a model that has a bunch of airbags at every turn in later generations.
Even on the high-end configuration of the Accord and Mondeo models, there are only front dual airbags and side airbags.
Xingchen Automobile's benchmark is BMW 730, and the appearance follows the style of Porsche Paramela, and the number of airbags is naturally indispensable.
There are two front airbags, plus two side curtains on the left and right roofs and side airbags on both sides of the front seats, for a total of six airbags.
In this way, the cost of airbags is a relatively important item.
"Mr. Cao, at present, the airbags of the world's major car companies are made by Autoliv, TRW, Takata and Toyoda Gosei."
"Among them, Autoliv is the world's largest airbag manufacturer, accounting for about 50% of the global airbag production, and its supremacy can no one shake it."
"Takata is a major airbag manufacturer in Toei, and its customers include all Japanese cars."
"In addition, through its branch in Germany, it is also supplying to OEMs such as General Motors, BMW, and Daimler-Benz."
"In the United States, the main supplier of airbags is TRW, which has a market share of more than 30%."
"In addition, Delphi's market share in the United States has reached more than 20%."
"These manufacturers basically monopolize 80% of the global airbag market, and we can basically only choose from these manufacturers."
The selection of suppliers for important parts must be agreed by Cao Yang.
The value of six airbags is already more than 3,000 yuan.
Which parts manufacturer's products are used, Cao Yang is naturally needed.
"What is the price level of these manufacturers?"
Although for luxury cars, the cost pressure on parts is relatively less.
But if it's a little more expensive here, it's a little more expensive there, and the business won't be able to do it.
So Cao Yang actually asked the finance department and the research institute to set a cost target together.
"The cost difference between these manufacturers is not so big, and I guess there is a certain tacit understanding between them."
"Overall, Takata has the lowest prices, then TRW is relatively high, and Autoliv and Delphi are in the middle."
The fixed-point situation of parts needs to be reported to Cao Yang, and Su Xingxing, the head of the purchasing department, has naturally done a lot of work.
"Delphi is too close to GM for we don't use it."
"In Takata's case, although many customers are using it, the price is also advantageous, so it can be considered normally."
"But our relationship with Dongying car companies is a bit stiff, so it's best not to use it."
Cao Yang knew very well that Gao Tian had made a large-scale recall of parts in the future, and he would definitely not jump into this pit.
But there's no way to say it now.
"As for Toyoda Gosei, that's even more needless to say."
"Leave Autoliv and TRW, whoever is cheaper will use whomever is cheaper."
Regarding Su Xingxing's proposal, Cao Yang quickly gave his opinion.
International auto parts giants, it is impossible to avoid completely.
However, as soon as he turned around, he gave Peng Changyi, the head of the interior decoration department, a task.
"However, in the process of using their products, the research institute should try to understand the structure and design of airbags and the precautions in production."
"When the production of our models increases, the group will also invest in the production of airbags itself."
Although the airbags of Xingchen cars now need to be purchased.
However, the airbag part is definitely a sunrise part in the automotive industry.
In the future, the number of airbags equipped with models will increase, and the market will become larger and larger.
With such a large business, Nanshan Auto Parts can be produced by itself.
It's just that at this stage, because of the limited manpower and material resources, this part still involves various safety issues, so don't do it first.
After all, airbags work a lot like the principle of a bomb.
The inflator of the balloon contains "explosives" such as sodium azide (NaN3) or ammonium nitrate (NH4NO3).
When the detonation signal from the sensor is received, a large amount of gas is instantly generated and fills the entire air bag.
It's the equivalent of an explosion!
"We have set up a dedicated team to design passive safety parts related to airbags and seat belts."
"Although there is no way to use the parts we designed ourselves on the Xingchen 1, I believe that there will definitely be opportunities to use them in the future."
Peng Changyi naturally hurriedly stood up and expressed his position.
Even if he was a little weak in his heart.
This airbag is not so simple to do well.
Don't look at the principle, it doesn't seem complicated, but if the threshold is not high, the world's airbags will not be monopolized by Autoliv and their suppliers.
"Mr. Cao, if a large number of parts are produced by our group, although it is beneficial to the cost and supply, it is actually equivalent to us taking the risk of all the model development."
"I think it can be divided into categories, for some parts, we can consider supporting some manufacturers to develop."
"Just like Yangcheng Huaqiang Factory, after using our presses and molds, the development has been getting better and better in recent years."
"We now have four doors, two lids and hot-stamped parts and other things in the hands of them to produce."
"For some other parts, can we also consider cultivating some suppliers similar to Huaqiang factory?"
Su Xingxing heard that Cao Yang instructed the research institute to develop airbags, so he naturally would not object.
After all, airbags, such a monopolistic part, the purchasing department must be relatively passive in dealing with them.
In particular, Xingchen Automobile is only planning 10,000 units now, and people's attitude will not be particularly good.
If he can produce it himself, he won't have to be enthusiastic about sticking to other people's cold butts.
However, he feels that the model of Huaqiang Factory should also be recognized by Cao Yang.
If all the parts are produced by Nanshan Group, it is difficult to reflect the value of the purchasing department.
That's why he thinks that it is not necessary to classify the parts, some of them are produced by themselves, some of them are produced by Nanshan manufacturers, some of them are purchased from international parts giants, and the last part is to buy from other Chinese manufacturers that meet the conditions in the market.
"Your proposal is good, such as some interior parts, even seat parts, you can consider this way."
"Other lights, drive shafts, tires and other parts can also be considered to find some cooperative manufacturers."
What Su Xingxing said made some sense, and Cao Yang naturally would not directly oppose it.
In fact, he feels that there is no contradiction between his research and development and finding suppliers to produce.
Just like the OEM in the mobile phone industry is very popular, he thinks that in fact, the auto parts industry can also consider OEM in the future.
For example, in the future, Nanshan's airbag technology has been successfully developed, so some airbags can be handed over to Nanshan auto parts for production.
If the production capacity is insufficient, we will find other manufacturers with ability and cost advantages from the market to produce.
In this way, it is very beneficial for cost control.
Of course, this will definitely not make sense until the production goes up.
Otherwise, what are you tossing about the total number of 10,000 units?
"During this time, after the news of the establishment of our Xingchen Automobile spread, some domestic parts companies also expressed their willingness to cooperate with us."
"I'll sort it out then, and make an appointment to report to Mr. Cao!"
Seeing that Cao Yang accepted his proposal, Su Xingxing was also relieved.
The enthusiasm for cooperation among some manufacturers is very high, and Su Xingxing hopes that the two sides can go further.
It's good for both public and private.
……
"Brett, does the company really plan to cooperate with Xingchen Motors?"
In an office building in the Magic City Linjiang, Autoliv's Asia-Pacific headquarters is located here.
Although most of Huaxia's own brand car companies are not equipped with airbags, seat belts are always needed, right?
Therefore, in recent years, Autoliv's business in China has actually developed very fast.
Brett, the sales director, is also living a very comfortable life.
Even the sales managers below are all like elites.
Every time I go to the customer's side to talk about something, I stay in a local five-star hotel.
The taxi fee is unlimited in amount and time, and all are reimbursed.
So even if your plane lands at Baiyun Airport and then you have to take a taxi to Shencheng, there is no problem.
In such a comfortable day, all sales managers naturally tried their best to protect Autoliv's interests.
Take people's money and eliminate disasters for others.
There doesn't seem to be anything wrong with that either.
At least as Sun Chengwei, the sales manager in charge of self-owned brand customers, he doesn't think there is any problem.
"William, Xingchen Automobile is preparing to build a car, this matter should be certain."
"It's rare that they're willing to carry six airbags in one car, so why don't we cooperate?"
"Even if they really only produce 10,000 cars, that will have a turnover of tens of millions."
Brett didn't understand why Sun Chengwei spoke like this this time.
In his opinion, the company can get orders from Xingchen Automobile, which is a good thing for Sun Chengwei.
"If it's Geely Automobile or Chery Automobile, I naturally support it with both hands and feet, but behind Xingchen Automobile is Nanshan Group, which not only produces key components such as engines and gearboxes, but also produces bearings, ESP and other parts."
"Although they don't have an airbag-related business right now, I'm worried that they want to steal our technology through this collaboration."
"When the time comes, after working together on a project, they immediately kicked us out and went to produce airbags ourselves."
When Sun Chengwei said this, Brett couldn't help laughing.
"William, you think too highly of the strength of the Nanshan Group."
"It's too much to underestimate the technical difficulty of airbags."
"The airbag inflates quickly after a crash, pushing the occupants out of their seats, reducing secondary collisions."
"Therefore, the airbag needs to inflate quickly enough and evenly."
"The airbags need to be automatically switched on and off according to the vehicle's movement and collision conditions to achieve the best protection."
"Therefore, the switching and control system of the airbag needs to be precise, reliable, and at the same time, it needs to be intelligent."
"In addition, the shape and size of the airbag and the inflation pressure have very special technical difficulties."
"It's not something that any manufacturer can master."
"It's not nice to say, even if Huaxia companies produce airbags, ordinary car companies don't dare to use them."
"Especially in the United States and Europe, if someone dies in a car accident because of the willingness of the airbag, there is a very huge risk of compensation."
Obviously, as an employee of the world's largest airbag manufacturer, Brett has a lot of confidence in the company.
In his opinion, Sun Chengwei's worries are simply unfounded.
"What you said is very reasonable, but this Nanshan Group is a bit evil, and I have classmates in other parts companies who have already suffered losses from Nanshan."
Sun Chengwei wants to continue to remind Brett.
However, the latter did not listen to it at all.
"William, you don't have to think about it so much."
"At most, when Xingchen Automobile asks us to submit an offer, we will quote it higher."
"When they come to us for technical details, we try to reveal as little as possible."
"It doesn't pose any risk to the company."
The sales director said so, and Sun Chengwei didn't dare to say more even if he still had some ideas.
(End of chapter)