Great Wall Motors, BYD Automobile, Chery Automobile, several companies have been very popular recently.

However, they are now mainly promoting SUVs, and these SUVs either "borrow" the styling of the Honda CRV, or learn the styling of the Toyota RAV4.

In this way, to say that Toyota and Honda have no idea at all is definitely false.

If these models sell like garbage and have a bad reputation, they may pinch their noses and forget it.

However, whether it is the Great Wall's H6 or Chery's Tiggo, the sales momentum is very strong.

As a result, Toyota and Honda are a little unable to sit still.

"President, the Huaxia branch reported that some local companies copied the appearance of our RAV4, Corolla, CAMRY and other models."

"I think it's a lesson to these companies so that they don't continue to steal our intellectual property?"

As the design director of Toyota,

Atsuo Fukuichi's mood now is more complicated.

Toyota was also the first to rely on imitation, and being able to be imitated by others shows that Toyota is already a successful company.

This also proves that the design department he is responsible for has achieved very good results in recent years.

However, the models that I worked hard to get for several years were copied by other companies, and new models with lower costs were launched in a year or two.

He must have been upset.

"How do you teach them a lesson?"

"Lawsuits?"

"Do you think this kind of lawsuit will have a result in a moment?"

"Or do you think we're going to win the case?"

"Eventually, it might be about helping local car companies get the word out."

"We didn't get any benefit, but made those companies happier to sue us."

Zhang Fujifu saw the problem very thoroughly.

The Huaxia market is developing rapidly, and they already have two joint ventures.

Today's sales are also okay.

In this case, continuing to seize the market is the most important thing.

Toyota's competitors in China are Volkswagen, General Motors, Ford and Honda, rather than local companies such as Great Wall Motors, Chery Motors and BYD Motors.

Of course, to say that he has no opinion on this kind of thing in his heart must be false.

It's just that after weighing the pros and cons, I feel that if Toyota minds this matter too much, it won't get any benefits in the end.

"Then let's let the Huaxia branch ignore this matter first?"

"I'm worried that if I don't pay attention to it, the other party may become more and more excessive."

Atsuo Fukuichi said a little unwillingly.

If the exterior of a car model is designed from scratch, it will take a lot of time.

But if you copy it, you can even get the drawings in a few months.

The difference between inputs and outputs is too great.

"Just let the Huaxia branch give some warnings to those companies, and don't worry about the rest."

Zhang Fujifu took a deep breath and chose to hold back.

However, the fact that he was able to endure does not mean that the Honda car, which was also borrowed, could hold back.

Great Wall's H6, this month's sales are already similar to Zephyr Honda's CRV.

This is still a model that was just launched at the beginning of the month.

By May, the H6 will most likely surpass CRV sales.

In addition, BYD's S6 model will also be launched this month.

If sales exceed CRVs at that time, Honda will definitely feel disgraced.

So they naturally couldn't help but make some moves.

"Ladies and gentlemen, the sales department has just briefly explained the situation of the opponents who have copied the appearance of our models on the market."

"What do you think?"

Changshi Chengsi, general manager of Honda Automobile Huaxia Branch, looked at the ministers and general managers of Xifeng Honda and Yangcheng Honda in the conference room, and his expression was very serious.

Although Honda's development in China is very smooth, even higher than Toyota and Nissan's sales.

You must know that in Dongying China, Honda is like a local enterprise, while Toyota is like a large central enterprise, and the two sides are not at the same level at all.

But in China, Honda's sales are better than Toyota's.

This is definitely a very good achievement for Honda Huaxia Branch.

However, people's desires are always endless, and they will always see some places where they are dissatisfied and unsatisfied.

Honda Accord models, BYD F6 have been perfectly borrowed from the past.

This is the leading model of Yangcheng Honda.

Honda's CRV models, the Great Wall H6 and BYD S6, were also used unceremoniously.

This is also the leading model of the Zephyr Honda.

Faced with this situation, Honda felt that it had to do something.

However, they face the same problems as Toyota.

That is, if you go to a lawsuit, you may not be able to win, and you don't know when you can win, and you will advertise to people in disguise.

So the discussion came and went, and no one had found any good way.

"I think the reason why Huaxia's own brands have been able to achieve good sales of those models that have copied us is that in addition to the appearance, the powertrain provided by Nanshan Group has also played a great role."

"It can be said that Nanshan Group is an accomplice of these car companies copying us."

The words of Kimura Kawaguchi, director of the purchasing department of Yangcheng Honda, immediately resonated with many people.

In particular, those Dongying people in Yangcheng Honda have a more direct feeling about this.

If BYD's F6 model did not use Nanshan's 1.5T turbocharged engine and 6AT automatic transmission, it would not have been possible to have such a result.

Even BYD, which has never made a car, can give birth to its own engine and gearbox is a question.

Not to mention putting so much pressure on Honda cars like it is now.

"We don't have much of a good way to deal with local car companies like BYD or Great Wall Motors other than lawsuits."

"But the lawsuit obviously won't solve the problem, and even if they win, the impact on them will be very limited."

"So why don't you just teach these car companies their accomplices a lesson?"

This proposal from the head of the purchasing department of Zephyr Honda made the eyes of Makoshi Feldishi shine.

The mastermind is not easy to deal with now, so it's okay to teach the accomplice a lesson first.

"How should we teach the accomplice of the Nanshan Group a lesson?"

"This is easy to do, and in the future, the new models can try not to use Nanshan parts."

"But...... Our Zephyr Honda models do not have any parts supplied by the Nanshan Group. ”

After saying this, Zephyr Honda's purchasing department looked at Kimura Kawaguchi.

Obviously, from the perspective of orders, Kanan Mountain can only rely on Yangcheng Honda.

"Although there are very few parts for our Yangcheng Honda models, they have always wanted to recommend some parts for us to use."

"I will notify you to suspend all business cooperation with Nanshan Group."

"A small number of parts used in production models are no longer used after the model is switched."

Everyone was watching themselves, and Kimura Kawaguchi had no choice but to stand up and take a stand.

Soon, the spirit of this meeting was implemented.

……

"Mr. Cao, just now Minister Li Huarong of Yangcheng Honda called me and shared a not very good news."

In the Nanshan Group, Cao Yang took a pair of scissors to build some yellowed branches and leaves for the pothos on the windowsill.

Zeng Tingting moved her cube figure with a serious face and came to his side.

"Except for a little bit of stiffener, we don't have any direct supplies to them, right?"

Cao Yang doesn't really care about Yangcheng Honda's attitude.

Nanshan Group's current major customers are European and American automobile companies and independent brands, and there is very little cooperation with Dongying car companies.

"It's true that we supply very few parts directly, but we still supply a lot of equipment and molds to their secondary suppliers."

"And the Yangcheng Huaqiang factory we invested in also has a lot of business in them."

"Now Minister Li told me that they have received information internally that Honda has paused discussions with us about the use of new technology components such as ESP."

"The reinforcing plates that are supplied now will not be produced for us in the future."

Zeng Tingting, as the head of the sales department, naturally didn't want to see such a thing.

If you are not careful, this will lead to other manufacturers following suit.

"Good manners, why are they going to turn their faces on us?"

"Could it be that Toyota has done some kind of mobilization?"

The relationship between Nanshan Group and Dongying enterprises is not good, and Toyota Motor and Toyota's affiliated enterprises are the most rigid.

On the contrary, the relationship with Honda is the best.

Now that Honda has also jumped out to deal with Nanshan, Cao Yang is still a little strange.

"I heard that it has something to do with the launch of BYD's F6 and S6 and Great Wall Motor's H6 models."

"These models are all borrowed from Honda's CRV and Accord styling, and then use the powertrain we provide."

"So they feel that we are accomplices, and even one of the main reasons why these models sell well."

"I can also find some articles on the Internet saying that the power performance of these models is better than that of the original Honda."

Zeng Tingting explained this, and Cao Yang also felt a little speechless.

I'm just a parts supplier, you have grievances, shouldn't you go to the OEM?

"Do they think Nanshan is a soft persimmon?"

Cao Yang, who was unhappy in his heart, felt that this matter could not be counted like this.

In the future, everyone thinks that Nanshan Group is a soft persimmon, which is not good.

"I guess they also know that against local companies like BYD and Great Wall, there is not necessarily any chance of winning."

"When everyone borrowed from the appearance of the model, they more or less made some changes, and it was not 100% plagiarism."

"In this case, it is not so easy to win a lawsuit."

"Even if you win, people can do it again and drag things out for a few years."

"At that time, everyone's models will be replaced."

Zeng Tingting also felt a little speechless.

Honda's approach is a bit excessive.

"We can't just eat this loss."

"Isn't Great Wall Motors going to come over for an exchange in a few days?"

"You arrange for me to have a meeting with Mr. Wang alone, and I want to have a good chat with them."

Cao Yang quickly thought about this matter in his heart, and saw how to fight back.

……

"Mr. Wang, I wish you S6 a big sale."

The pot was started because of BYD and Great Wall Motors, although Cao Yang would not go to the stranger's house, but Nanshan suffered these influences, and he must let people know.

Otherwise, this pot is not carried in vain?

"To borrow your auspicious words, our S6 is very popular now, and I think there should be no problem with sales of more than 50,000 units this year."

"When the time comes, the supply of parts for Nanshan Group will have to keep up."

Wang Fu has been in a very good mood these days.

Tomorrow is the day when the S6 is officially on sale.

But now the 4S store has received more than 1,000 orders.

It's definitely a very rare thing.

After all, they haven't officially announced their sales yet.

Although this order only needs to pay 1,000 yuan, you can get it back if you don't want to buy it at that time.

But it's also already remarkable.

"You can rest assured, our parts business has not dropped the chain before, and it will not drop the chain now, and we will strive to do it in the future."

"However, your S6 is very popular, and Honda is probably going to be unhappy."

"They don't want to fight you directly now, but we are a punching bag, which makes people speechless."

Cao Yang seemed to change the topic unintentionally.

"Honda?"

"Why are they embarrassed for you?"

Wang Fu is a smart person, so he naturally understands the meaning of Cao Yang's words.

"Some of our parts business is already in contact with them and is ready to be considered for use in new models in the future."

"But now that this communication has been completely stopped, they probably won't come to us to buy parts anymore."

"At least not in the short term."

"The reason is that they feel that Nanshan has provided BYD with excellent engines, gearboxes and other parts, which is to help the abuse."

Cao Yang jokingly used a special word.

"There is no problem with this logic, but they didn't look for us, but they went directly to you, which is really speechless."

Wang Fu didn't think that Cao Yang would deceive him on this matter.

But he did feel a little surprised.

Normally, if Honda has an opinion, shouldn't it sue itself?

"I guess they treat us like soft persimmons."

"That can't, if the Nanshan Group is a soft persimmon, then the Bosch continent is an egg."

Wang Fu has no way to provide any additional help, and BYD has already given a large number of parts orders to Nanshan.

There is no way to continue to give more.

"What you say makes sense, I want Honda to know that we are not soft persimmons, we are hedgehogs, and they are looking in the wrong direction."

Cao Yang appropriately revealed to Wang Fu what he meant to fight back, and he should be able to give him a different touch when the time comes, right?

After all, the cooperative relationship between Nanshan Group and BYD is also quite special.

Maybe the relationship will change in the future.

Now let Wang Fu know that Nanshan is not so easy to mess with, and it is not a bad thing.

In business, you definitely can't always be a good person.

Otherwise, sooner or later, it will have to be closed!

……

Great Wall Motors currently only uses two engines, the Nanshan 1.5T turbocharged engine and the 1.0T engine.

For the current production model, this power is definitely no problem.

However, seeing that Chery Tiggo has already used the power of 2.0T, they must also want to use 2.0T power for the newly developed large SUV.

Even the 3.0T twin-turbo engine used on Xingchen Motors, they want to try it and see if there is a possibility of selling.

With these purposes in mind, Wang Ying personally led a team to communicate with Nanshan Group.

2.0T has already begun to be sold to the outside world, as long as the price is right, there is naturally no problem.

3.0T, after the W12 engine comes out in the future, it is not impossible to consider.

But now it is certainly inappropriate.

In this regard, Wang Ying and the others are not surprised.

Originally, they just mentioned it casually, and they didn't have much hope.

Even if Nanshan Engine is willing to sell them a 3.0T engine, they may not be able to afford it.

As you can imagine, the price of this engine is certainly not cheap.

As far as Great Wall Motor's current brand strength is concerned, it simply cannot support a very high-priced model.

This also leads them to be more cautious in the use of large-displacement engines.

The displacement has gone up, not to mention the cost of parts, and the consumption tax has also risen a lot.

Otherwise, how can people think that large-displacement engines can only be used by rich people.

Even to a certain extent, you can distinguish the grade by looking at the displacement of the engine.

"Mr. Wang, Honda should want to take some retaliatory measures against the hot sales of the H6 now."

"I suggest that the legal staff of your company should prepare in advance for a patent lawsuit."

"They haven't made a move against you yet, but they have already taken the Nanshan Group that cooperates with you first."

"Honda has suspended all new projects with Nanshan Group."

After the things that Great Wall Motors wanted to talk about, Cao Yang naturally wanted to take this opportunity to tell the pot he was carrying for Great Wall Motors.

Otherwise, you will be in vain.

"We just borrowed their ideas and didn't directly copy them, they were completely slandering."

"Directly attacking you is even more inappropriate and unpopular."

Wang Ying definitely did not admit that he had plagiarized Honda's CRV.

"You're right, but it's also necessary to be prepared for both."

"If Great Wall Motors can take the initiative and step on the shoulders of CRV to develop upward, it may have an unexpected effect."

When Cao Yang said this, Wang Ying didn't react at first.

But soon, her eyes lit up.

Cao Yang talked to himself like this, obviously to help him come up with ideas.

"Mr. Cao, do you have any good suggestions?"

"If you want to take the initiative to deal with Honda, I really don't know which angle to think about."

"Aside from the fact that the price is more expensive than ours, consumers should have no complaints about their CRVs."

"Even many 4S stores have always needed to increase the price by 20,000 or 30,000 yuan to buy."

"Do we criticize people from the perspective of buying a car at a higher price?"

"It's kind of a bit of a promotion for them."

Although Wang Ying is very smart, he does not have a special experience like Cao Yang after all.

Therefore, in terms of the use of means in some things, it is definitely not as good as Cao Yang.

Of course, it is good that she can realize the problem of buying a car at a higher price.

"The price of CRV is expensive, and that is only compared to independent brands such as H6 and Tiggo, and in the joint venture, their price is reasonable."

"People's brand premium is there, if there is no special means, there is no way to break this brand premium so quickly."

"However, things are man-made, as long as we want to, there is actually a way."

Cao Yang sold a pass, which made Wang Ying even more curious.

"Mr. Cao, Honda is angry now, I think this kind of thing must be unbearable."

"Do you think there's any way for us to deal with CRV together?"

Wang Ying looked at Cao Yang expectantly.

Autohome is an enterprise of Nanshan Group, and if Cao Yang is willing to cooperate, she really thinks she can touch CRV.

Maybe it can also boost H6 sales.

"Mr. Wang, the H6 uses 12 hot-stamping parts, which is unique among all domestic models."

"Your company is indeed carrying out some publicity in this regard, but the effect is not necessarily so ideal."

"After all, many consumers still lack an intuitive understanding of what the benefits of hot stamping are."

"ALTHOUGH YOU CAN COMPARE WITH OTHER CAR COMPANIES FROM THE PERSPECTIVE OF TENSILE STRENGTH 1500MA, PEOPLE HAVE A MORE DIRECT UNDERSTANDING."

"But other car companies are not vegetarians, and people will refute from the perspective of the strength of the whole vehicle not simply to see the strength of a certain part, but to look at the overall design."

"And the problem analyzed from this angle does seem to have a certain amount of truth."

"Everyone is pulling around, and in the end, your publicity effect will be greatly reduced."

As soon as Cao Yang said this, Wang Ying couldn't help but nodded.

That's exactly what they're doing right now.

There are even many people on the Internet who stand on the opposite side of Great Wall Motors to refute that the cars of those joint venture car companies have a better overall body design.

Therefore, even if people do not use hot stamping parts, the safety performance is higher.

"Mr. Cao, how do you think this bureau should be broken?"

"Our newly developed SUV also intends to increase the use of hot-stamped parts."

"But if the publicity in this area has not been effective, and consumers feel that there is little difference in what materials are used, then we may have to carefully consider whether to expand the use of hot stamping parts."

Wang Ying's words can be regarded as sweet dates and sticks used together.

But Cao Yang didn't mind.

In a way, they're negotiating now.

"Actually, to solve this problem, it's not that complicated."

"Consumers want simple, direct and easy-to-understand explanations, so we give them the simplest and crudest explanations."

"When the time comes, the simple and clear results will be out there, and see who still has doubts."

Cao Yang spread his hands and prepared to make a big move.

(End of chapter)