2005 was a very critical year for Nanshan Group.

Although there is no need to set up factories in other places now, the various constructions in Nanshan Industrial Park have not stopped for a day.

In fact, not only the outside provinces want to dig the foot of the wall, but also many districts inside Yangcheng want to invite Nanshan Group to set up factories.

"Mr. Cao, the approval of the new factory of Xingchen Automobile has basically been completed in the past few days."

"When the district allocated land to us, it had already completed three links and one leveling."

"Next, we can prepare to arrange the construction of the plant."

"However, the specific plant planning, especially the layout of production capacity, requires the company to determine a general direction."

"Previously, it was prepared according to the standard of 100,000 yuan per year, and if you need to reserve space for expansion, then you need to determine it in the early design."

"If we plan to rebuild factories in other places during the subsequent expansion, then the rest of the land next to our vehicle factories can be used by relevant parts companies to provide supporting facilities nearby."

Luo Hongxing is the vice president in charge of production.

The construction of the new plant of Xingchen Automobile is naturally his responsibility.

However, although Cao Yang said that the new factory should be built according to the annual production capacity of 100,000, some specific arrangements have not been discussed.

Through this regular ministerial meeting, he naturally threw out this topic.

After all, such a big project has something to do with various departments.

If you don't let all departments reflect their opinions, maybe there will be a hole waiting for you in the future.

"The production capacity of 100,000 is the production capacity under the condition of normal work and double-shift production."

"When building a factory, the first thing to do is to make sure that the capacity of the bottleneck process meets the requirements."

"Don't switch to three-shift production one day, and the bottleneck process can't meet the requirements."

"Although the production capacity of 100,000 is enough for Xingchen Automobile in the short term, since we want to build a whole vehicle, we must at least work towards an annual output of 1 million."

"If we can't achieve an annual production of 1 million people, we don't have a high presence in the global automotive industry."

"Of course, I'm not saying that we have to prepare a production capacity of 1 million now, but the planned production line, and we must reserve space to double the production capacity when the time comes."

"That is, if there is demand in the future, we can expand the production capacity by increasing the equipment and using the current plant and land relatively simply."

"The factory here in Nanshan Industrial Park will have a production capacity of 200,000 after the expansion in the future, and it is enough to achieve the extreme production of more than 300,000 yuan through three shifts and weekend overtime."

"If you need to increase production in the future, it's a matter of rebuilding the plant."

Cao Yang gave a clear instruction without any hesitation.

Although according to the current number of Ziweixing's plans, there will be no need for so much production capacity in a few years.

But Star 3 and Star 2 are about to start.

No one knows better than Cao Yang how crazy the large SUV market will be in the future.

Chinese people like big cars, which is very similar to the United States.

As long as you have the opportunity to buy a big car, the bigger the better.

"Mr. Cao, at present, Ziweixing's mold opening instructions have begun to be issued, and they will all be completed next week."

"The work of Xingchen Automobile Research Institute is basically completed."

"Can we consider officially starting the development of the Xingchen 2 or Xingchen 3 models?"

Since it has been said that the future production capacity layout, Huan Yongxiang is naturally going to propose the research and development of new models.

Without the need for research and development of new models, the situation of the research institute will be very embarrassing.

And a purple MSI is indeed unable to support such a large factory capacity.

Therefore, it is necessary to officially put the new model project on the agenda, which has begun to carry out some early research.

"Mr. Rao's proposal is very timely."

"The launch meeting of the new models of Xingchen 2 and Xingchen 3 can now be arranged."

"According to the current development of the company, I hope that Xingchen No. 2 can be listed in the first half of 2007, and Xingchen No. 3 can be listed in the second half of 2007."

"If you can get ahead, it will be the best."

For Xingchen Automobile, the most difficult engine and transmission research and development problems have been almost solved.

Although the W12 engine has not yet officially completed research and development, there is no problem in getting the prototype this year and entering the official mass production state in the first half of next year.

Then the most important development of Xingchen 2 and Xingchen 3 is the body and chassis, interiors, electrical appliances and other parts.

This is not so difficult for Nanshan Group.

Especially with Cao Yang here, he can quickly find a solution to any problem.

"Mr. Cao, two new model projects were launched at the same time, and the development funds for the design were relatively large."

"Nowadays, Xingchen Automobile does not have any income, and it relies on the group's appropriation for development."

"Is it possible to consider developing new models one by one?"

Dong Shengnan naturally hopes that Xingchen Automobile can develop and grow.

But launching two new models at the same time, as the head of the finance department, she has concerns.

It is estimated that people in various other fields will not easily stand up against it.

But she had to stand up.

Otherwise, next year, we may have to burn more than 10 or 2 billion R&D expenses.

Even if it is to save a little, it will cost seven or eight hundred million.

This is very exaggerated.

You know, the purchasing power of money today is completely different from that of 20 years from now.

"The concerns of the board of directors are not unreasonable, or we will start the development of large SUV models first, and then we will start another model when the development of this model is almost complete?"

Around Yongxiang's heart, there is a bit of a contradiction at this time.

The company is about to launch a new model, and he, the person in charge of R&D, is naturally happy.

Otherwise, there is no new model to develop, how to reflect the importance of research and development, how to be embarrassed to expand the scale of research and development?

But when it comes to launching two new models at the same time, he feels a bit pressured.

One of them, in particular, is a sports car.

This is something he's never touched before.

Even in China, there are no people with development experience in this area.

Whether it is an SUV or an MPV, it is still a relatively popular model.

But sports cars are really niche models.

The design requirements of many of the parts are very different from other models.

He's really worried that it won't work out when the time comes.

If you can have another year to accumulate experience, let the whole development team run in a little better.

At the same time, you can also dig some experienced talents from home and abroad to enter the company, and the confidence will be much more sufficient at that time.

"Although we launched two new models at the same time, the production time is at least half a year behind."

"This is already taking into account the lack of development man-hours of the R&D team."

"It also takes into account the lack of relevant development experience for sports cars."

"So it's not a big problem to start both models at the same time."

The pace of the development of new models, Cao Yang has already thought about it.

Naturally, he will not change his mind because of Huan Yongxiang's worries.

It's actually a good thing to be worried.

That means there's pressure.

If you don't have any pressure at all, the growth rate of the team will be very slow.

"I agree with Mr. Cao's point of view."

"The company is about to start building a new plant, and if there are too few models, the capacity utilization rate will be very low."

"The development of a few more models is beneficial to the rapid development of the company."

Without waiting for Huan Yongxiang to say anything, Luo Hongxing stood up and expressed his support.

He is worried that when the time comes, let alone expand production, even the 100,000-capacity production plant that is now being built will take many years to fill the production capacity.

At that time, all the pressure will be on him, the vice president of production.

After all, if capacity utilization is low, then the various shared costs will be high.

At that time, the cost of the new model will not reach the target, and it is estimated that the finance department will have to chase the production department and the procurement department to reduce costs.

"From a publicity point of view, the company really needs a few models."

"And our three products now, their market positioning is completely different, and the types of models are also completely different."

"When the time comes, we can confirm the market performance very well, and then consider the positioning of the fourth model."

Zeng Tingting naturally supported Cao Yang.

The more types of models, the easier it is for the sales department to do their job.

Otherwise, some consumers want a certain type of car, and you don't have it at all.

That's embarrassing.

Besides, although the sales of sports cars may not be very high, they are very helpful for enhancing brand power.

Since Xingchen Automobile is taking the high-end route, sports cars cannot be without.

Even to a certain extent, the sports car will be the face of Xingchen Automobile, the touchstone of various new technologies.

"In fact, our research institute doesn't think that Xingchen No. 2 and Xingchen No. 3 have any models that are bad."

"I just want to develop a better model to be perfect."

"Of course, if you want to start two models at the same time, I also support it."

"I just need to trouble the HR department to help recruit more experienced engineers as soon as possible to join our team."

Huan Yongxiang is not really against the simultaneous development of two cars.

He just didn't have faith.

Now that everyone seems to support the two cars at the same time, he naturally will not jump out against it again.

Just taking this opportunity, he must ask the company for resources.

"Now the salary of our company is constantly rising, and the attraction of people in the automotive industry is also up."

"In addition, more and more college students have graduated in recent years, and the competitive pressure for employment is also greater than a few years ago."

"So whether it's recruiting fresh college students or social recruitment, the difficulty is lower than before."

"What talents does the institute need, put forward the demand, and our personnel department will fully cooperate."

Liu Youmei is also rare now.

The company's treatment is good and promising.

There are more talents in the market, and the competition has become fiercer.

In this case, the work of their personnel department has naturally become better.

"All departments are going back and reviewing to see what needs to be done."

"The kick-off meeting of the new model project will be officially held next week to determine the main development indicators of each model."

The specific matter of the new model will certainly not be discussed at the regular ministerial meeting.

So Cao Yang didn't waste any more time, and directly set the general direction.

The following week, various departments were in motion.

The launch meeting of the new models of Xingchen 2 and Xingchen 3 will be officially held soon.

The sales department and research institute, as the key explainers of model market research and model positioning, naturally have to report and confirm with Cao Yang in advance, and then go to the meeting.

A lot of times, whether it's in the enterprise or elsewhere, the things that go to the meeting are more about going through the process.

The real debriefing is done before the meeting.

Otherwise, if you rashly throw some proposals into a very formal meeting, you may end up messing around.

"Mr. Cao, in the current domestic automobile market, there are basically no large SUVs with a length of more than 5 meters."

"This is basically a full-size SUV that will achieve more than five meters."

"At present, apart from Ford's Lincoln Navigator and General Motors' Cadillac Escalade, there are very few other car companies that have set foot in this market."

"BMW, for example, has never had a model like this until now."

"Mercedes-Benz and Porsche are no exception, and they don't make this type of car."

"Can our SUV be positioned downgrading?"

"I think the BMW X5 and Mercedes-Benz ML series are very suitable benchmarks."

Cao Tingting immediately felt a lot of pressure.

Although the report prepared by the sales department comprehensively analyzed the situation of various SUV models, the final conclusion was obviously not the direction that Cao Yang said.

"I also think what Minister Zeng said makes sense, and the BMW X5 is performing very well in the market now."

"Fitted with a 6.0-liter V12 engine, the designers tweaked it to 700 hp, accelerates to 100 km/h in just 4.7 seconds, and to some consumers' excitement, it can run the entire race in less than eight minutes."

"Now that our W12 engine is already under development, according to our current design parameters, it will definitely perform better than the BMW X5."

"The chances of success are very high."

Huan Yongxiang and Zeng Tingting were angry before.

They all feel that the X5 SUV is the best selling SUV in the high-end SUV on the market.

So I thought about the second model of Xingchen Automobile, which can be designed as an SUV of this type.

"The BMW X5 was only launched in 1999, and I was quite impressed with it."

"If I'm not mistaken, the X5 on the market now has a body length of 4666mm, a width of 1872mm, a height of 1750mm, and a wheelbase of 2819mm."

"As a model that has been delayed for five years, its front face shape is similar to that of the BMW 3 Series and BMW 5 Series, which is nothing more than installing the front face of the sedan on the SUV."

"First of all, I don't agree with this way of doing it at all."

"A sedan is a sedan, an SUV is an SUV, and you can't fool consumers like this."

"Of course, I also know that in the current automotive industry, the most mainstream product is still a car."

"There are relatively few SUV models of various car companies, and they have not received sufficient attention."

"And consumers don't have a very deep concept of SUVs, so such a model doesn't make BMW attract too many doubts."

"Even many consumers will still be very happy to buy the X5."

"However, everyone must know that it is not that the BMW X5 is too good, but that the BMW X5 does not have any big competitors now."

"The only Mercedes-Benz ML that can get it, its appearance is too old-fashioned."

"That's why everyone thinks that the BMW X5 is the most luxurious SUV now."

"Even if the Range Rover compares to it, it's not far behind."

"However, if you pay attention to it, you will find that the SUV craze has already begun."

"Especially in the Chinese market, there are already very obvious signs, and SUVs are the fastest growing market segments in the future."

"You look at the CRV of Zephyr Honda, even if it was affected by the crash test incident of Great Wall Motors."

"Now it's just a little discount, and the sales are rushing up again."

"Great Wall Motor's H6 and Chery's Tiggo, as well as BYD's S6 model, are actually selling well."

"And the SUV models in the same class have a premium compared to sedans, which is very important."

"So I can clearly tell you that the future profit point of Xingchen Automobile is in the SUV model."

"We will definitely produce an SUV model of the BMW X5 in the future."

"It's not surprising that more than one is even produced."

"But not now."

"Xingchen Automobile is a luxury brand that takes the high-end route, we want to establish this sense of luxury, and the models that have just been pushed out must take the tall route as much as possible."

Cao Yang was very serious and talked to Zeng Tingting and Huan Yongxiang about his opinion.

Large SUVs, there are really not many now.

But that doesn't mean consumers aren't interested.

"Mr. Cao, I completely agree with the focus of SUV development in the future."

"But the size of the first model will be 5.2 meters long and the wheelbase will be more than 3 meters, is this a little exaggerated?"

Zeng Tingting still wants to work hard, after all, such a car can't be found on the market.

Xingchen Automobile is equivalent to opening up a new market.

It made her stressful.

"The longer the body length, the stronger the chassis needs to be."

"The difficulty index of strengthening the strength of the chassis is relatively large, and even some national giants have not yet mastered enough technology."

"The vast majority of models on the market designed for the U.S. market are generally less than 4.8 meters long."

"SUVs are even shorter."

"Mr. Cao, why don't we design an SUV that is larger than the X5 but not more than 5 meters?"

Huan Yongxiang is also making a final effort.

It's not that the two of them have to fight against Cao Yang, it's really Cao Yang's request, which is a bit exaggerated.

Escalade and the Navigator were able to succeed because of the special environment in which the United States uses cars.

How many units of these two models have been sold in the United States?

"It's not an exaggeration, since it's a large SUV, if the length of the car is less than 5 meters, what kind of big is it?"

"Although most of our domestic car companies are Dongying and European, or imitate their cars."

"But in fact, the domestic car environment and hobbies are most similar to the American market."

"According to my plan, in the future, Xingchen Automobile's SUV models will be more than the sum of other models."

"It's like a car, now there is Zi Weixing, at most one more is enough."

"As for sports cars, after Xingchen No. 3, another model is basically enough."

"As for MPV, when the market is mature in the future, you can make one, but there will not be many."

"The rest of the energy is all on the SUV model."

"What full-size SUVs, large SUVs, mid-size SUVs and mid-size SUVs can all be considered."

"Even SUV models of the same size, we can also make a separate one according to the difference between an urban SUV and a real off-road SUV."

No one knows better than Cao Yang how hot SUV models will be in the future.

No one knows better than Cao Yang how easy it is to make money for SUV models.

So Zeng Tingting and Wan Yongxiang were very surprised after hearing this.

"Mr. Cao, is it difficult for Xingchen Automobile to take the road of Land Rover?"

"They focus on SUVs, but now they are said to be losing money."

Zeng Tingting saw that Cao Yang was going to focus on SUV models, and she was very anxious.

There will definitely be no problem with one or two SUVs.

But putting the treasure on top of the SUV makes people feel worried.

"Otherwise, let's try to design a 5.2-meter large SUV that Mr. Cao said."

"Let's see how the market reacts, and then think about the rest?"

Huan Yongxiang was also a little scared.

quickly agreed to Cao Yang's previous proposal.

Lest it be a wait, if Cao Yang directly adjusts Xingchen No. 3 and Xingchen No. 2 to SUV models, or even more radically launches several SUV models at the same time, it will be scary.

"No problem, the size of the model has been decided, and I will personally participate in the design of the appearance of the model."

"As for the engine and gearbox, there's not much to say."

"It's definitely going to be a W12 engine and an 8AT automatic transmission."

"In terms of chassis design, there is one thing that must be paid attention to, and that is that the four-wheel drive system must be there."

"SUVs of this level must be equipped with a four-wheel drive system as standard."

For such a large-size SUV, Cao Yang naturally has to personally participate in the design, otherwise he may really hit the street.

But with its own participation, at least it can be ensured that it will go offline.

"The four-wheel drive system has now been the focus of the development of Nanshan auto parts, and we are working together with Xingchen Automobile Research Institute."

"However, a good four-wheel drive system is quite difficult."

"Fortunately, our group has sufficient technology accumulation in bearings, gears and control systems, and the demand for these three types of technologies is the strongest in the four-wheel drive system."

The technology of the basic parts is strong enough, and the difficulty of developing some assembly parts can be reduced a lot.

Otherwise, even if you design a very good assembly, the final production of parts may not meet the design requirements.

"The sales department and the research institute should not be afraid to spend money when determining the equipment of the model."

"How luxurious, how to come."

"Wood grain armrests, upholstered center consoles, brand audio, seat heating and ventilation, etc., can all be used."

"Anyway, the wool comes out of the sheep, and the price of such a large SUV model will definitely not be low."

"Otherwise, there is no way to leave enough pricing space for large SUVs and midsize SUVs."

When Cao Yang said this, Zeng Tingting was happy and worried.

Happy and naturally easy to understand, when doing sales is planning a new model, I am afraid that because of the cost problem, this equipment will not be used, and the configuration will be too expensive.

As for worry, it is worried that the price will be too expensive to sell.

(End of chapter)