When auto parts companies cooperate with OEMs, cost is always an unavoidable topic.

In particular, Changan Automobile, which is accustomed to producing micro-cars, is more aware of the price sensitivity of Chinese consumers.

Therefore, it is definitely hoped that the cost of SUVs and sedans can also be done.

Cao Yang can understand this.

However, understanding is understanding.

Naturally, the money that should be earned must also be earned.

Nanshan Group is a business, not a charity.

"Mr. Yi, Mr. Zhang, Minister Liu, the parts provided by our Nanshan Group to customers, whether it is the engine or gearbox, or other parts, can be said to be of high quality and low price, and the competitiveness of QCD is overwhelming compared with the international auto parts giants."

"I can promise that the parts provided by Nanshan Group to Changan Automobile will not be higher than those sold to other customers."

"We are even willing to launch some special specifications for the parts used in Changan Automobile's models."

"However, in fact, I think the most important thing now is that your company should launch the product as soon as possible."

"Especially for medium and large SUVs, there is no independent brand on the market that is producing them now."

"If you can launch this kind of car in time, then it is estimated that you can make more money from selling one car than you can from two cars."

After Cao Yang made a simple statement, he immediately changed the topic again.

It's embarrassing to talk about cost.

It is not okay to directly disagree, and it is also inappropriate to directly say how much it can be reduced.

It's better to let Changan Automobile first produce a model with less cost pressure, so that after they try the sweetness, it will naturally be easier to talk about later.

As for whether Changan Automobile will consider finding some suppliers that are cheaper than Nanshan Group to replace some parts in the future, it is almost inevitable.

Cao Yang can only ensure that the QCD comprehensive ability of auto parts produced by Nanshan Group is the strongest, and there is no way to ensure that every dimension is the strongest.

Especially in terms of cost, some domestic manufacturers are completely in accordance with other people's drawings for direct production.

There is no design cost, and testing can be omitted.

All kinds of production equipment are also used as cheap goods, and the final cost of parts is definitely lower than that of Nanshan Group.

Not to mention the rest, Nanshan alone invests 10% of its annual sales expenses in various research and development, and this part of the cost must be amortized to auto parts and other products.

In this regard, other domestic manufacturers can compare Nanshan.

Of course, Nanshan has some unique technological advantages of its own, and it is not afraid of other domestic manufacturers.

After all, there are some things that you can't copy even if the parts are placed in front of you.

Otherwise, more than ten years later, a large number of parts and components will be purchased from international auto parts giants.

"Mr. Cao, I won't tell you, we know very little about SUV models, do you have any suggestions?"

Yi Jia is also a smart person, and he knows that Cao Yang doesn't want to talk to him directly about too many topics related to cost details, so he doesn't bother about it.

Instead, he asked a very important question for Changan Automobile.

"In fact, it is not difficult, no matter which car company, in the early stage of development, there will inevitably be some process of imitation, which is not ashamed."

"Huaxia's own brand car companies started relatively late, and there are still some gaps compared with international auto giants in terms of appearance design and vehicle design."

"But after a few years of exercise, it's a completely different story."

"In the beginning, you can just borrow other people's designs and make some improvements on top of that."

"Slowly entering the stage of completely independent design, this should be the most in line with the development of domestic car companies."

"At present, BYD and other car companies are already taking this path."

"The best F6 model they sell, everyone knows that the reference is Honda's Accord."

"The S6, which is selling well now, is the Honda CRV."

"The F3, which is about to be launched, has the same shape as Toyota's Corolla."

"The price of a model of similar size is only about half of that of others, and there are still many consumers who are shy in their pockets who are willing to choose to use it."

"Especially in the past, the engines of self-owned brand models were always criticized, and many consumers did not dare to buy their own brand models for this reason."

"Now with Nanshan Engine to provide various customers with excellent performance and stable quality engines, this concern of consumers can basically disappear."

"If Changan Automobile can seize this wave of SUV craze, it is likely to be able to overtake in corners, like a micro car, and become a leader in the field of passenger cars."

When Cao Yang said this, Yi Jia couldn't help but nodded.

There's nothing wrong with this logic.

Although it is a bit of a suspicion of boasting and advertising Nanshan's engines and other products, what people say is also true.

"For medium and large SUVs, Mr. Cao, do you have any recommended reference models?"

Anyway, it's all said and done.

Yi Jia simply put down his face and asked more bluntly.

"It's easy to choose, just look at the best-selling models in the American market, and then it's best to use the models that may lead to China in the future as learning objects, and the effect should be very good."

"Toyota's Highlander, for example, I think it's a good place to learn."

In order to promote the parts of Nanshan Group, Cao Yang was not polite at all.

Anyway, in the end, Nanshan Group is the beneficiary of this matter.

As for whether Toyota will get hurt, that's not something he should be thinking about.

"Toyota's Highlander?"

"We'll be sure to study it when we go back."

Yi Jia saw that Cao Yang really gave the answer so happily, and there was a lot of smile on her face.

……

The changes in the sales volume of individual customers will not make Cao Yang's mood fluctuate in any way.

So after sending Yi Jia and his party away, he immediately returned to his busy design work.

As the top priority during this time, the determination of the appearance drawings of Xingchen 2 and Xingchen 3, as well as the production of clay models, are naturally the most urgent matters.

Only when these basic things are determined can a lot of specific development work be officially launched.

Otherwise, how to develop parts such as interior and exterior decoration parts, body bone parts, chassis and other parts?

Under different shapes, the structure of the parts is naturally completely different.

"Mr. Cao, I was worried that you hadn't designed an SUV before, and whether the styling could continue to maintain that amazing level."

"Now it seems that I was wrong and completely underestimated your level."

Mi Ying has been by Cao Yang's side every day during this time, and it can be said that she watched Cao Yang draw the appearance of Xingchen No. 2 one by one.

"Although I haven't driven an SUV yet, I have the urge to buy such an SUV when I see this appearance."

"The various SUVs sold on the market today are no match for it at all."

Zeng Tingting looked at the appearance picture in front of her, and she was also quite shocked.

Whether a car looks good or not is a matter of opinion, but some models are beautiful no matter who looks at them.

Obviously, the 2018 Range Rover Extended Edition chosen by Cao Yang is such a model.

In particular, the classic white body with black A-pillars, B-pillars, and C-pillars gives the impression of a floating roof.

In this era, it is definitely very impactful.

The shape is longer and larger than the Range Rover, which will also make these two large SUVs appear more domineering and exposed.

The Chinese people's love for big cars has been proven by history.

So Cao Yang didn't plan to build any small SUVs or small cars at all.

Like a horse race, Tian Ji uses a large SUV to beat other people's mid-size SUVs.

If you use a full-size SUV to beat someone's large SUV, you don't dare to say that you will win, but you will definitely not lose ugly.

"Mr. Cao, I feel that this car has a little Range Rover flavor, but the lines are clearer, more angular, and more domineering."

Although Rao Yongxiang also felt that the drawings in front of him were very amazing, he was familiar with the models of various OEMs, and he still found some familiar impressions from the drawings.

After thinking about it for a while, I thought of Land Rover's most classic Range Rover model.

Although the Range Rover currently sold on the market is obviously not as good as the one in front of you.

But there's definitely a hint of similarity in style.

"Range Rover is one of the most prominent luxury SUVs, and it's not a bad thing that we have a little bit of a resemblance to them."

Cao Yang didn't argue.

Originally, the Star No. 2 was a reference to the Range Rover more than ten years later, and he just enlarged it by himself.

As a model with obvious family genes, it is normal for Rao Yongxiang to be able to associate with the current Range Rover.

Even after the appearance of Xingchen 2 is advertised, there are definitely people who will make similar noises.

"That's just as well."

"Maybe we can increase the influence of our Xingchen-2 in disguise."

After Rao Yongxiang finished speaking, he also realized that he seemed to have said the wrong thing.

Fortunately, Cao Yang was not angry, but he breathed a sigh of relief.

However, he did not dare to continue discussing the topic.

"Land Rover is still a brand owned by Ford, right?"

"I heard that Ford's performance in the past two years has not been very satisfactory, especially the European branch, which has lost money for several consecutive years."

"Even Ford Global fell into a loss in the first half of this year, and the performance of the whole year is likely to be a loss."

"In this case, I think Ford will definitely make some business adjustments and even sell some brands."

"Mr. Cao, do you think it is possible for us to buy the Land Rover from Ford?"

Zeng Tingting suddenly made a very bold proposal.

Buying such a luxury brand as Land Rover is estimated to be something that many people in Huaxia dare not think of.

But after Zeng Tingting said it, she felt more and more that this matter was not impossible.

Originally, Jaguar Land Rover was bought by Ford from BMW in 2000.

And BMW is also a Jaguar Land Rover bought from other people's sayings.

In other words, the company has actually been sold for many years.

No one is its own father or mother.

As long as you can't contribute profits to the group, then it's normal to sell it.

"If I'm not mistaken, Ford spent more than $2 billion to buy a Land Rover from BMW."

"Now that a few years have passed, if they want to sell, they are afraid that they will not have more than 3 billion dollars to have hope."

"Such a large sum of money, not to mention whether the company can take it, even if it can be taken out, it is a question whether it is cost-effective or not."

Obviously, Rao Yongxiang did not support Zeng Tingting's proposal.

Draw more than 20 billion yuan to buy a luxury brand that is not performing well, what is the picture?

Could it be that because I said that the shape of the Star II is a little similar to the Range Rover, I want to buy the Land Rover car?

Then he is the sinner of Xingchen Automobile.

"Ford only started to really fall into losses this year, and they are reluctant to sell their assets if they don't lose a few more years."

"Even if you want to sell it, the current price is definitely not cheap, and it is not a good time."

"So let's talk about buying a Land Rover car later."

Cao Yang did not directly reject Zeng Tingting's proposal.

even looked up to her because of this.

Others don't know, but he knows it very well.

In a few years, Ford sold Jaguar Land Rover to Tianzhu's Tata Motors.

The selling price was less than half of what I bought back.

"Mr. Cao, can you directly arrange the designer to make the clay model next?"

Rao Yongxiang changed the subject.

The shape of Xingchen 2 is so amazing, so hurry up and implement it.

After the clay model comes out, you can generate some drawing data of body parts through the three-coordinate scanner and then further process.

The relevant dimensional parameters have also been determined, and some work such as simulation confirmation can be started on CATIA.

In short, when the clay model is determined, the design work is officially on track.

You can roll up your sleeves and work hard.

"Let's start doing it."

"This large SUV is a key model for Xingchen Automobile to turn losses into profits in the future, and it must be paid attention to."

Although the Star II is a reference Range Rover, it is after all enlarged in size.

At that time, the design of the parts must not be completely copied.

This part of the content is not something that Cao Yang can directly "carry" over.

Although it may not have much impact on the design, the longer the side of the car will definitely have an impact on the subframe, drivetrain and other aspects.

"Mr. Cao, don't worry, we have already made a clay model of a model, and now we will make Xingchen No. 2, there will definitely be no problem."

"In the future, we will discuss the design of specific model parts with Nanshan Auto Parts to move forward."

"We will do our best to ensure that the production schedule of the model is not delayed!"

Rao Yongxiang can be regarded as having made a military order.

After all, in the process of model development, there will definitely be various problems.

It's not so easy to make sure your schedule isn't delayed.

(End of chapter)