3 September 2005.

BYD's third model, the F3, was officially launched.

Thanks to the ultra-low price of 49,900~89,900 yuan, the sales volume of the F3 exceeded 10,000 units in the first month of its launch.

This situation completely exceeded everyone's expectations.

Even if it is still on the National Day holiday, there are many people working overtime within BYD.

"Mr. Wang, our F3 is completely explosive this time, with 10,653 units sold in September, of which more than 10,000 orders have not been delivered."

"If it weren't for our production capacity planning of 100,000 units per year, it is estimated that our sales volume would directly rush to 20,000 units this month and become the sales champion."

Wu Huabian was very excited to report F3's sales data to Wang Fu.

Although when it was planned, they were more optimistic about the F3 and felt that this car should sell well.

In this day and age, setting an annual sales target of 100,000 units for a model is already challenging.

Who knows how much consumers love F3 far more than they expected.

"Where are the main bottlenecks in production capacity now?"

"Can it be solved by working overtime?"

Wang Fu is also in pain and happy now.

There are still so many orders that have not been delivered, and there is no way to set a new record, which is heart-wrenching.

However, F3 is selling well, which must be an unprecedented good thing.

Although the profit of this car is very low, as long as it is measured, everything is easy to say.

"The main bottleneck is that the production capacity of our own factory is there, and we have one day off for the entire National Day holiday, and we are working overtime the rest of the time."

"And the production line, which originally worked in two shifts, now works two hours of overtime per shift, which is equivalent to 20 hours a day of production."

"In addition, if the monthly sales really rush to 20,000 units, then the production capacity of Nanshan Engine will also need to work hard to meet it."

"Some suppliers of bone parts such as Yangcheng Huaqiang stamping plant still have a little problem with production capacity."

"The main reason is that the difference between the number of plans and the actual needs is a bit big, and I haven't prepared molds, jigs and other things according to this before."

"Even the equipment for individual parts has bottlenecks."

Although Wu Huabian is only the head of the sales department, he has been very close to the purchasing department during this time.

Therefore, the supply of parts is also relatively well understood.

The production of automobiles involves hundreds of suppliers, thousands of assembly parts and tens of thousands or even hundreds of thousands of component parts.

As long as there is a little missing part, there is no way to assemble it.

In this case, if the number of units produced is much higher than planned, there will definitely be some problems.

"You will work together with the purchasing department and the production plant to review and see if we can increase the production capacity of the F3 to 20,000 units per month, or even challenge 25,000 units."

"Our car is equipped with a Nanshan 1.0T engine and two types of transmissions, 4MT and 4AT, and the power will not be worse than that of joint venture car companies of the same level."

"But the price is only half of others, and even less than half of the low-level price."

"The previous target of 100,000 a year was too low, but I don't think there is a problem with 200,000 a year, and I can even challenge 250,000 units a year."

"Coupled with the sales of F6 and S6, the sales target for the whole year of next year can directly hit 400,000."

When Wang Fu said this number, he felt a little dreamy.

How many years has BYD only started building cars?

Now can we consider hitting the target of 400,000 per year?

This is something that I couldn't have thought of before, right?

"I'll arrange it later!"

"Not to mention the rest, I think there is still hope for the overall sales of 30,000 units in October."

After Wu Huacake finished speaking, he began to pick up the phone and asked various departments to have a meeting.

At the same time, BYD is also very active in announcing the overall sales volume in September on its official website.

This has naturally caused quite a stir in the automotive industry.

……

"Lao Zeng, the report on this autohome says that BYD sold more than 20,000 cars in September, of which the F3 that has just been launched actually sold more than 10,000 units."

"The point is that the report also says that BYD still has a large number of F3 orders in its hands that have not been delivered."

"If it weren't for the production capacity, the sales volume in the first month of listing could exceed 20,000 units."

"This news is a bit exaggerated, what do you think?"

Yangcheng Automobile Group has been accelerating the promotion of its own brand models.

The Automotive Research Institute is now recruiting engineers every day, and we are eager to develop new cars this year.

But in the process, they are constantly exposed to various stimuli.

This made Zhang Jiaqi's mood a lot more impetuous.

"I also saw this news, and at first I thought that BYD deliberately promoted such an exaggerated figure for the sake of advertising effect."

"After all, in the first month of listing, I can also press a lot of inventory for various 4S stores."

"But it happened that during this time, we were in contact with Nanshan Engine to discuss the purchase of a 1.5T turbocharged engine from them in the future."

"The 1.0T turbocharged engine used in BYD's F3 is also supplied by Nanshan Engine, so I asked them."

"Last month, Nanshan Engine supplied BYD with more than 10,000 1.0T engines."

"Even they are now starting to work overtime to produce this type of engine, otherwise they will not be able to meet BYD's order demand."

"Before F3, the sales of 1.0T engines were not particularly large, and Nanshan Engine's main thing was 1.5T products."

"Now that F3 is on fire, it is estimated that some companies will start producing similar models in the future."

"The 1.0T product of Nanshan Engine is estimated to be a hot seller."

Zeng Guangda's remarks obviously confirmed that the news released by BYD was true and reliable.

That stimulated Zhang Jiaqi even more.

A model sells more than 10,000 yuan a month, and the supply exceeds demand.

Looking at this, do you have to hit the monthly sales of 20,000?

As long as Yangcheng Automobile's own brand has one such model, it will be considered a success.

Thinking of this, he became more anxious and said, "Our initial plan now is to develop a sedan with a similar level to the Accord, and then develop an SUV with a similar level to the CRV. ”

"Now it seems that we also need to consider developing a car similar to the F3."

"Otherwise, when consumers have demand, we don't have products, wouldn't it be a pity?"

For example, when a company like Yangcheng Automobile promotes its own brand models, it is easy to develop multiple models at the same time.

It's also hard to avoid.

After all, if you don't spend this money, you can't get it into your pocket.

In this case, it is better to develop a few more models, and the results will be even more impressive.

As for the development of more models, whether some models will fail very much, this is not something they will think about in advance.

If you really fail, then you should pay the tuition.

Anyway, every company has a failed model.

International automotive giants are no exception.

Even if it's an audit, it makes sense.

"If we were developing three products at the same time, we would be even more strained."

"Do you want to set a sequence and stagger the development schedule a little?"

Zeng Quanta is in charge of the affairs of its own brand, and naturally supports the expansion of the business.

But don't mess around.

Don't be embarrassed if one doesn't succeed at that time.

"Staggering is naturally staggered, but don't stagger too much."

"We only need to have a three- or four-month difference in the schedule for each model, so we can make sure that we have a steady stream of new models for the year after our first model comes out."

"Even some configurations with different displacements and different gearboxes can be launched in two stages, so that the model can always maintain the heat it deserves."

Zhang Jiaqi has already begun to think about the day when Yangcheng Automobile Group's own brand will be listed.

He was looking forward to that day.

"This plan shouldn't be a big problem, I'll have a meeting with the research institute to discuss it."

"Then the construction of the factory will start as soon as possible."

"Otherwise, we won't even have a place to produce a prototype."

Taking this opportunity, Zeng Guangda also urged Zhang Jiaqi and asked him to promote some projects as soon as possible.

If you don't go through some processes, you can't do some work in state-owned enterprises.

"You make preparations, the land Panyu is already preparing, and the factory planning is also being done."

"Just wait for approval, and start construction."

With the dialogue between Zhang Jiaqi and Zeng Guangda, the progress of Yangcheng Automobile Group's own brand models has been faster.

At the same time, some other auto groups have also begun to make new moves because of the hot sales of BYD F3.

"Mr. Zhu, the preparations for the Besturn brand have been almost completed, and it is expected that it will be officially launched in the first half of next year and start selling models with the Besturn brand."

Tao Wen was also busy during this time.

The domestic automobile industry is developing rapidly, and people from various automobile companies naturally have a lot of things.

Even if her department is brand PR, there is no exception.

"Don't wait for the first half of next year, it will be listed for me before the end of December this year!"

"Take a look at the articles on Autohome, saying that our Chuncheng car, as a self-owned brand model under Chuncheng Automobile Group, can't compare its sales volume with Chery, Geely and Great Wall, which were established in the early days, even BYD, which has just been established for less than three years, is it a shame?"

"Eighty percent of the annual sales of tens of thousands of Chuncheng cars are contributed by Mazda6, and the annual sales of our Hongqi brand are not as good as the sales of others in a month."

"This situation is certainly unacceptable."

Zhu Zhengfeng is also an aspirant.

Regardless of ability, there are many ideas.

Especially as the CEO of Chuncheng Automobile Group, he feels that it is a shame to lose to a private enterprise.

So I've always wanted to make some moves.

"Our Hongqi models are basically the older generation engines or shapes of the corresponding models of Chuncheng Volkswagen, and they are not competitive in the market."

"Especially now that almost all competitors have begun to use the turbocharged engines provided by Nanshan Engine, all parameters are better than ours."

"In this case, it's normal for us to be inferior to others."

"But the establishment of the Besturn brand should be able to effectively reverse this situation."

"The models we are developing are all similar to the appearance and powertrain of Volkswagen's latest generation."

"I think the sales will definitely be better than the current ones."

Tao Wen must show confidence in the company.

Otherwise, the position under the butt will be unstable.

"So we have to launch a new brand as soon as possible, and don't grind."

"At least in terms of publicity, we can't afford to lag behind."

"Otherwise, in the future, don't say that Chery and Geely will show off their power there, even a new company like BYD Auto will and pee on our heads."

Zhu Zhengfeng obviously has a lot of opinions about BYD's sales performance last month.

In particular, various reports on the Internet comparing these companies with BYD and other newly rising private car companies made him very annoyed.

"Mr. Zhu, in fact, I think we can also consider purchasing some engines from Nanshan Engine, so that we can better compare the differences and make some contributions to our own research and development?"

Although Tao Wen doesn't like Nanshan Group, the QCD of the other party's products is very good, but he knows about this situation.

In order to make the Besturn car really gallop, she felt that it was not unacceptable to buy an engine from Nanshan Group.

"Let's talk to Volkswagen first and see if they're willing to transfer some engine technology to us."

"If you can do it yourself, there's no need to buy it from Nanshan Engine."

Zhu Zhengfeng has an opinion on Nanshan Group, and this is not a matter of one or two days.

But as long as he can not bring benefits to Nanshan Group, he will go in this direction.

However, when it comes to the Huaxia automobile industry, not everyone thinks the same as Zhu Zhengfeng.

Zotye Auto, which has just changed its name this year, has very different opinions.

"Lao Chen, do you think that we are the same as BYD, buying the engine and gearbox directly from Nanshan, and even other parts on the car, and then imitating a model similar to F3, can we be as successful as F3?"

Although the first model of Zotye is already in development, it is planned to be launched next year.

THE CAR IS BASED ON THE PRODUCTION LINE OF TOYOTA TERIOS, WHICH WAS PURCHASED FROM OTHER COMPANIES IN THE FIRST HALF OF THIS YEAR.

This model is not on the market in Huaxia.

Obviously, it's not a mainstream model either.

Originally, Wu Kaiwei was still quite confident, but now he feels that he seems to have a better choice.

"If we were to imitate a similar model in F3, it would mean that we would have to invest a lot of money in the first place."

"I think it's okay to keep the interior of the car, the body frame, and the chassis as much as possible, just adjust the appearance of the body, buy the engine and gearbox from Nanshan, and directly use the same specifications as other car companies to minimize investment."

"In this way, we can still guarantee that it will be listed next year?"

Chen Baikun, as the vice president in charge of R&D in Zotye Automobile, naturally knows very well what the company's strength is.

It is unrealistic to develop a car from scratch, but it is not a big problem to turn the R&D center into a "tape measure department".

"You're right, then follow your plan."

"Let's see which best-selling model is similar in size to this model, so we will just buy a few and change the drawings."

Wu Kaiwei is a very bold person.

After thinking about it for a while, he agreed to Chen Baikun's plan.

Zotye Automobile, which once stirred up the storm in the Chinese automobile market, will soon officially debut.

(End of chapter)