The automotive industry is an industry that Huaxia focuses on supporting development.

For many places, it is even a pillar industry of economic development.

In this case, above the Yangcheng Auto Show, Huaxia Station will naturally arrange personnel to participate.

Fang Sisi, as the resident reporter of Huaxia TV in Yangcheng, naturally attended various activities of the media day.

As a Huaxia independent brand car company, Xingchen Automobile has naturally received relatively high attention.

Not to mention the special relationship between Fang Sisi and Cao Yang.

Even if she can't find the bright spot of Xingchen Automobile, she has to look for it.

What's more, Xingchen Automobile itself has contributed many explosive points.

Today's reactions of various car companies, Huaxia TV people have also noticed.

Even the abnormal behavior of the foreigners in the Porsche showroom next door, they also noticed.

To this end, Huaxia also interviewed Lai Ping, Porsche's design director, and senior executives of other companies.

No matter who is interviewed, they will eventually inadvertently mention Xingchen Automobile, which makes many people a little depressed.

It's just that everyone thinks that Huaxia TV supports Xingchen Automobile because it is the only company in Huaxia's own brand that can find a topic.

Otherwise, you can't report on how special BYD's F3 is, or what are the highlights of Great Wall Motor's H6?

People Huaxia Station also want face.

There are some things that you copy and copy, but it is not appropriate to put them on the table and constantly praise them.

"Xia Tai, the materials for today's Yangcheng Auto Show have been prepared, we have found a very good entry point, and I feel it is necessary to report to you."

Tonight will definitely briefly report the news of the Yangcheng Auto Show.

Taking this opportunity to insert the showroom of Xingchen Automobile into it for a few seconds, there must not be much problem.

Fang Sisi has a way to deal with this matter himself.

But there's clearly more to her than that.

"What's the entry point?"

"Isn't every auto show like that?"

"Give a report of ten seconds, and that's about it."

Xia Hong, as the deputy director of Huaxia Station, although he cannot say that he has a word within Huaxia Station, he is obviously a figure who can call the shots.

The key is that Xia Hong has some other relationships with the Fang family, so Fang Sisi naturally thought of looking for her at this time.

"It's different, this Yangcheng Auto Show is very special."

"Our independent brand car companies in China have finally come out with products on the table."

"You probably can't imagine how hot the scene was when Xingchen Automobile Ziweixing was released."

"Even the chairman of the board of directors, the CEO and the design director of Porsche in the next showroom were attracted to it."

"Later, we also interviewed Porsche's design director, and he was also full of praise for the appearance of Ziweixing."

"As for the 3.0T twin-turbo engine and 8AT automatic transmission equipped with Ziweixing, it has created a history."

"This is the world's first model equipped with 8AT, and it still belongs to the 8AT produced by Huaxia's own manufacturer."

"Xia Tai, I think this matter is completely worth reporting well."

"Even the appearance of Zi MSI is so good, even so many people from international auto giants have expressed their approval."

"This means that the master of automobile design belonging to Huaxia was born!"

Fang Sisi's small mouth crackled and output, but it also raised Xia Hong's interest.

As the deputy director, her sensitivity in some aspects is naturally stronger.

A master of car design in China?

The first model to be equipped with an 8AT?

These highlights, it seems that there are really articles that can be done.

"Sisi, you tell me the specific situation, and I'll see what to do next."

Although she believes that Fang Sisi is not a random person, the word design master naturally cannot be used casually in Huaxia TV's report.

"Xiatai, it's such a ......"

……

"Editor-in-chief, this car home is too shameless, isn't it?"

"Catch a Porsche sheep and desperately gather wool."

"Isn't it just a drag coefficient of 0.29 like the Porsche Cayman S, what is there to brag about?"

At three o'clock in the afternoon, Lin Jiayan returned to the company from the auto show.

She also had to write some articles herself.

However, after she finished posting a few articles and then looked at various reports on the Internet, she found the articles related to Xingchen Automobile and Porsche on Autohome.

That's fast enough!

"If there's really only one drag coefficient to brag about, that's fine."

"But look at other people's Ziweixing, whether it is engine performance or gearbox performance, it crushes peers."

"In addition, it is really not a good black appearance, and it can't be popular if you want to."

Fang Dawen had no intention of fighting with Xingchen Automobile.

As long as Xingchen Auto's report can contribute traffic to the website, he will arrange more relevant reports.

At most, the angle of the report is slightly offset.

"Now the topic of Porsche and Xingchen Automobile is very hot, can we make some efforts in this regard?"

Lin Jiayan is also a human spirit, and immediately adjusted her speech skills in combination with Fang Dawen's reaction.

"Do you have any specific ideas?"

Fang Dawen did not object, but felt that he needed to listen to the specific plan.

"The Autohome side obviously wants to step on the Porsche to put the Xingchen car on the top, so let's show the power of Porsche through comparison."

"You can even dedicate a special feature to Porsche, so that everyone can know about its glorious history."

"In this way, we will be able to fully eat this wave of traffic."

"It's even possible that because of our unique vision, our articles are even more popular than those of Autohome."

Lin Jiayan quickly painted her thoughts.

In this way, Fang Dawen will naturally not object.

"Then just hype up this topic, it is best to be able to form a sense of confrontation with the article of Autohome, and when the time comes, the heat will be further raised, and our traffic will naturally go up."

At this time, Fang Dawen will not think about whether this topic will make Xingchen Automobile's life more comfortable after it is hotter.

Anyway, as long as it's good for your channel, you can do it.

"I'll arrange for someone to prepare now."

"At the same time, I also contacted the people at Porsche, and I think they should also want to have some advertorials to speak from their standpoint."

Lin Jiayan is very smart.

She felt it was a good opportunity to find an ad for a Porsche.

The marketing staff on the other side must have paid attention to the report on Autohome, so it is naturally impossible not to do anything.

"Just do it."

"On the professional audience day that starts tomorrow, you can also find some more materials."

"We must keep the heat on this topic alive."

……

On the edge of the Pearl River, in a restaurant near Dongshankou, Fang Sisi and Cao Yang were preparing dinner.

Although Cao Yang was very busy all day today, Fang Sisi rarely took the initiative to say that he wanted to eat together in the evening, and Cao Yang naturally did not refuse.

"Today is the first official appearance of Xingchen Automobile, and I want to send you a surprise."

Soon it was about to start, and Fang Sisi said a word to Cao Yang with a mysterious face.

"Surprise?"

"I think it's the biggest surprise to be able to eat with you when I'm so busy today."

Cao Yang naturally knew that what Fang Sisi said was definitely not the case, but if it sounded good, everyone would definitely like it.

"After today, maybe we will go out to eat together in the future, so we will have to keep a low profile."

"You, a master of automobile design in China, will become famous in the future."

Fang Sisi said meaningfully.

Huaxia TV recognized what she said, not only will today's report focus on mentioning Cao Yang, the designer of Xingchen Automobile and Ziweixing, but also plans to make a special program in the future to introduce Nanshan Group and Xingchen Automobile.

Among them, Cao Yang, a master of automobile design, is naturally the top priority of the introduction.

"There are many famous design masters in the automotive industry, but how many can be known by ordinary people?"

"It's like the design director of Porsche that many websites are reporting on today, not to mention ordinary people, even most people in the automotive industry in China don't know that such a character exists, let alone recognize him on the street."

In an era when smartphones have not yet arrived, Cao Yang is not very worried about the problems brought about by fame.

Even if the Nanshan Group is no longer what it used to be, there are only a handful of people who can recognize themselves directly on the road.

"If you're just a master of car design, there aren't many people who can recognize you."

"But you are still the general manager of Xingchen Automobile and Nanshan Group, and you are so young and handsome, the situation is naturally different."

Just as Fang Sisi was talking, a familiar melody had already begun to be heard on the TV.

Seeing Fang Sisi staring intently at the TV, Cao Yang could probably guess that there would be a shot of Xingchen Automobile in today's news.

This is not surprising.

After all, the Yangcheng Auto Show officially opened today, and it is normal for Huaxia Taiwan to report, and it is strange not to report.

And with the performance of Xingchen Automobile today, it is normal for so many shots to appear in the news.

However, when he heard the host say that "the 3rd Yangcheng Auto Show opened today, and many domestic and foreign manufacturers participated in the exhibition", he immediately heard an unexpected announcement.

"From a big automobile country to an automobile power, the automobile design masters belonging to China are blooming."

This broadcast is obviously a content alongside the Yangcheng Auto Show.

Otherwise, there wouldn't be such a sentence in the introduction at the beginning.

In an instant, Cao Yang understood what the surprise Fang Sisi was talking about.

Not to mention, just listen to the guide, you will know that this news will focus on Cao Yang.

Although Cao Yang thinks that he is also worthy of this kind of introduction, today's scene is obviously the personal efforts of Fang Sisi.

"Sisi, you're looking for someone from the stage, right?"

"Thank you for your hard work."

Cao Yang is not a person with such low emotional intelligence, so naturally it cannot be said that there is no need to do this at this time.

"I didn't look for it too deliberately, it just so happened that we had a deputy director who knew each other before, and after talking to her, I felt that this content was indeed worth reporting, and the matter was done."

"By the way, since your new car has been released at the auto show, it should be on the market soon, right?"

"How are you going to sell it?"

Fang Sisi obviously didn't want to talk more about how he got the news.

So it quickly changed the subject.

"When we develop our models, we take into account the standards of the European Union and some standards in the United States and the Middle East, so it will definitely be launched at home and abroad at the same time."

"Today's auto show release can be regarded as a clarion call for a charge."

"Next, we will start to carry out test ride and test drive activities, so that everyone can really see how good it is."

"In the future, we will further consider some other overseas marketing measures, and strive to achieve the goal of half of domestic and foreign sales."

Fang Sisi was interested in listening, and Cao Yang didn't mind chatting with her.

It just so happens that the matter of Nanshan Film and Television can have something to do with her.

"Your car, except that the brand influence is not as good as the luxury model, there is no problem in other aspects."

"However, if you want everyone to recognize the brand power of Xingchen Automobile, I am afraid it will take a long time to slowly erect it."

Fang Sisi has worked in Huaxia Taiwan for so many years, and his knowledge is naturally not bad.

Besides, people born in their families are more able to understand the difficulties of brand building.

"Indeed, for this reason, our group has also established Nanshan Film and Television to invest in some film and television, in order to carry out some advertising placement, and subtly form an impression that Xingchen Automobile is a high-end car for the majority of audiences."

"At the same time, Nanshan Investment is also in contact with many Internet companies to make some investments."

"In the future, we will make full use of the celebrity effect, so that the luxury of Xingchen Automobile will be recognized by more people."

As soon as Cao Yang said this, Fang Sisi couldn't help but say: "Actually, have you ever thought about promoting Xingchen Automobile through your personal charm?" Just like Apple's Jobs, many times they don't need to put too many ads, just relying on Jobs's personal charm and exposure, they can bring a lot of traffic to the company. ”

"In addition, I noticed that there is a new car company in the United States that is also promoting itself in this way."

"Even they did it more exaggeratedly, and they didn't even make a new model, so they released news on the Internet every now and then to enhance their popularity and brand power."

Obviously, Fang Sisi is not stupid and sweet, and his vision and insight are extraordinary.

It's just that most of the time, she doesn't show her side like this in front of Cao Yang.

"You're talking about Tesla, right?"

"You know it, too? This company is not well-known in China, and there are very few related reports. ”

Fang Sisi looked at Cao Yang in surprise.

Although this is also a matter of the automotive industry, it seems that it is not surprising that Cao Yang knows.

But Tesla is now just a start-up in the United States, and it has only been established for more than two years, and it is still making electric cars, but not a single product has yet come out.

"To a certain extent, Tesla's route is similar to that of Xingchen Automobile, except that they will directly make electric vehicles as soon as they come up, and we will first engage in fuel vehicles, and then consider electric vehicles."

"Their first car should be a sports car, and it is estimated that it will be two or three years before it is officially mass-produced."

"However, the current electrification technology is not yet mature, and our Nanshan Group has also invested some resources in the research of technical reserves."

Cao Yang naturally knows that electrification is the trend of the future.

But to make money, the current electric car will definitely not meet this goal.

"Then have you ever thought about making yourself famous, and then relying on the celebrity effect to let more people recognize Xingchen Automobile?"

Seeing that Cao Yang seemed to know more about Tesla than himself, Fang Sisi directly put forward his own ideas.

In her opinion, Cao Yang did not fully use this advantage, which is really a waste of resources.

"Do you think this way of marketing yourself has a great effect on Xingchen Automobile?"

Cao Yang was a little entangled in his heart.

In fact, he knew that there was some truth in what Fang Sisi said.

Especially in the era of smart phones, in the future, it is possible to use the celebrity effect to fully promote its cars.

If you look at the models of Tesla in the future, when will they be advertised?

There is no need for them to place any advertisements at all, and Musk's own message will be better than advertising anywhere.

"Huge!"

"Very big!"

"Chinese people worship the strong, and they have also begun to worship the super-rich, especially the kind of super-rich who have successfully started their own businesses."

"Nanshan Group is now the largest private enterprise in Lingnan Province, and Xingchen Automobile is now beginning to rise in fame."

"As long as you are willing to accept more interviews, expose more exposure, and participate in more activities, you can quickly bind yourself to Xingchen Automobile to promote together."

"This alone is estimated to save hundreds of millions of advertising dollars per year for Xingchen Automobile."

Seeing that Cao Yang was a little persuaded by himself, Fang Sisi became even more energetic.

She is not a vain person, but if she can marry a nationally famous young talent in the future, wouldn't it be more enviable than the husband who her girlfriends are looking for?

"What you say makes sense, then I'll give it a try."

Cao Yang is not exactly the kind of person who wants and wants.

Since Fang Sisi's analysis is very reasonable, and he has seen many successful cases in later generations, there is really no need to give up such good resources for a little entanglement in his heart.

With Cao Yang's decision, the entire Xingchen Automobile, Nanshan Group, or Autohome have begun to have some changes.

……

Originally, there was a lot of news on the Internet today about Xingchen Auto and Porsche and other Yangcheng Auto Shows.

Now pour a glass of water into the oil pot, and it will naturally boil even more.

"Lai, we inquired, the appearance designer of Xingchen Automobile is the founder of the company, Cao Yang."

"Today we saw the amazing coupe, and it was also from his hands."

"Combined with some previous rumors, it is estimated that Ford's F150 and Chevrolet's silverado should also really be designed by him."

"I originally thought that if there was a design master like you among the Chinese, it would be very remarkable."

"I didn't expect that there is such a legend younger than you in the mainland, Huaxia is really a place full of legends."

Wolfgang Porsche was not at all stimulated today.

Right next to the Porsche showroom, he witnessed the birth of a miracle.

To be honest, if he hadn't come to Huaxia this time, it is estimated that the people below would report this matter to him, and he would not have taken it seriously.

Because it's completely too fantasy and doesn't seem real.

"Cao Yang is really the most talented designer I've ever met, from pickups to coupes, and even I've heard that Honda's N-BOX has something to do with him."

"In addition, Xingchen Automobile also has new models under development."

"It should also be Cao Yang's responsibility for designing."

Lai Ping said as he turned on his computer to show Wolfgang.

"Well, the rendering of this sports car should be a new model that they will launch in the future."

"Although some of the outlines are not so clear, they can also be seen to be extraordinary."

"I even think that if this car is handed over to Porsche to be produced, it may be as good as the 911."

Wolfgang was a little surprised to hear such a high evaluation from his chief designer.

The literati are contemptuous, and this is the same in every country.

In the field of design, it is even more difficult to distinguish between high and low, and everyone thinks that they are the best.

But listening to Lai Ping's meaning, it seems that he admires this Cao Yang very much.

Could it be that he saw the shadow of his own youth?

"This Cao Yang doesn't seem to be very friendly to us Porsche."

"Today's press conference directly took the Cayman S as a stepping stone for them."

Wolfgang is not a generous man.

Because his own brother Gerd was hated by his cousin Ferdinand Piëch's "wife-snatching", he prepared a series of measures to make Ferdinand Piëch uncomfortable in the public.

Now in the face of a Chinese man who wants to step on the Porsche to go up, he is even more unlikely to be generous.

"This Cao Yang is not only unfriendly to Porsche today, but also not friendly to Mercedes-Benz and BMW."

"This young man, it's kind of interesting."

When Lai Ping thought of the press conference, Xingchen Automobile directly listed some engine parameters of Mercedes-Benz and BMW with their 3.0T twin-turbo engines, which was obviously a very slap in the face.

However, this also means that Xingchen Motors is not targeting Porsche, but all luxury cars.

When he was young, he was also sharp, and he even couldn't get along in BMW for a while.

Now that I am in my fifties and about to retire, my mentality is naturally completely different.

In Lai Ping's heart, he was a little more curious about Cao Yang.

(End of chapter)