Entertainment + car circle.

These two circles worked together, and the number of registered users of Weibo soon exceeded 10 million.

For Huaxia Internet, this is a big thing.

The portals that helped with advertising immediately began to take action.

I'd rather take the risk of defaulting than take down Weibo's ads.

Then arrange their own technical team and start plagiarizing on Weibo.

Even listed companies such as NetEase and Penguin directly stated in the announcement that the company will launch its own Weibo next month and want a piece of the pie.

In particular, Sina, which used to have the most popular blog business, found that the traffic of the blog dropped by 30% in just one month.

This made them very anxious.

I hope to be able to quickly launch my own Weibo.

However, Nanshan's first-mover advantage has been established, and Fang Sisi is not a fuel-efficient lamp.

How to toss those portals in the back, that is, to burn money for a while in vain.

Eventually, it will definitely be disgraced.

Of course, that's for later.

"Ah Yang, I have officially resigned from Huaxia Channel, and I will specialize in running Weibo in the future."

"Judging from the performance during this period, various companies, especially entertainment companies, have fully seen the power of Weibo."

"Many celebrities' fans are even beginning to compare the number of fans of celebrities who have gone to their respective fans on Weibo."

"Some articles also correspond the number of celebrities' fans to the coffee position, so that some celebrities begin to take the initiative to pull people to register on Weibo and follow themselves."

"Our Xingchen Automobile and Dahongqi have also been on the hot search of Weibo many times, and they can have some topicality from time to time."

Fang Sisi is obviously radiant.

"Goddess of Entrepreneurship!"

"The most beautiful entrepreneur!"

"Internet Goddess!"

Along with the success of Weibo, various titles began to appear on her head.

Even her old club, Huaxia Channel, specially invited her to appear on a special program.

Interviews with other TV stations are also weekly.

This made Fang Sisi, who was originally unknown, out of the circle at once.

Weibo's valuation exceeded 1 billion in a short period of time and became a unicorn company.

Whether it is Sequoia or IDG, they are actively contacting Weibo and want to invest.

Adhering to Cao Yang's previous will, Weibo, a website closely related to public opinion, cannot eat alone.

Therefore, Fang Sisi has also been in contact with various venture capitalists recently, and wants to introduce some investment at the right time.

Of course, if you are confident in the future of Weibo and are not so short of money, you will definitely not give the main share to venture capital institutions.

It's just a good way to give people a little bit of investment, lest they turn around and go all out to support Weibo's competitors.

Balance is also a science.

"Weibo, Nanshan Film and Television, and Xingchen Automobile cooperate with each other, so as to continuously improve the sense of grade of Xingchen Automobile."

"This has always been the main task of Weibo, and the rest is left to you to judge."

"I will go to the United States with Ji Hua in a while, and after I come back, I will work with the research institute to do a good job in the research and development of some bottleneck parts."

A person's energy is limited.

set the general direction of Weibo's development, and also told Fang Sisi about the main profit measures.

If Weibo can still be taken down by other rising stars in this case, it means that Fang Sisi is not suitable for entrepreneurship and management of a company.

However, Cao Yang believes that he should not wait for that day to come.

……

After chatting with Fang Sisi about Weibo, Mi Ying immediately Guo Shuyin came in.

Cao Yang's daily schedule is now relatively full.

However, most of them are related to Xingchen Automobile.

"Mr. Cao, I have prepared the relevant information about the 4S stores of various car brands."

"I'll give you a brief, and then I'll see what to do next?"

As the general manager of Yangcheng Huaqiang Factory, it has been a mixed wind and water in recent years.

Especially with the popularity of hot stamping technology, they are completely famous in the field of automotive stamping parts.

Although few consumers or ordinary people have heard of the name of Yangcheng Huaqiang Stamping Factory, there are few people in the automotive industry, especially in the field of R&D and procurement, who do not know Huaqiang Factory.

In addition to the factory next to the Great Wall and the factory next to the Nanshan Industrial Park, their hot stamping production line has now officially built a third factory in the magic capital.

Two hot stamping lines per factory, a total of 6.

In China, it is the largest hot stamping enterprise in terms of production capacity.

Even in order to meet BYD's demand, the Yangcheng factory is also preparing to put into a third production line.

If the demand of Geely and Chery increases, the magic capital will also consider adding two more production lines.

Although most of the money earned is invested in equipment and plant investment, the assets of Huaqiang Factory are increasing rapidly.

Along with it, Guo Shuyin's worth is also rising.

And all these have changed since the cooperation with Nanshan Group.

Therefore, for Cao Yang's words, Guo Shuyin will go to the facts without any discount.

Otherwise, how could he invest in 4S stores if he was doing a good job in the auto parts industry?

Of course, up to now, they have only invested in two 4S stores of Xingchen Automobile in Shencheng and Yangcheng.

He only regarded it as a way to repay Nanshan Group, and did not pay special attention to it.

Until some time ago, Cao Yang called him specifically and told him about the expansion of 4S stores.

He just began to pay attention.

"Well, let's take a look at how many 4S stores each brand has in China, the approximate distribution and store building requirements."

"Then we'll look at the brands we're focusing on."

Nanshan Group will not personally invest in the construction of 4S stores.

Most auto companies should and don't want Nanshan Group to become their own car dealership.

However, 4S stores will still make money in the next ten years, especially the 4S stores of luxury brands, which are even more profitable.

As a part of the closed-loop ecosystem, Cao Yang naturally does not want to miss the situation of terminal sales.

Sometimes, the 4S store is the one who knows the market changes best and knows what consumers care about.

So after thinking about it, he was going to let Guo Shuyin set up a company to run the 4S store business.

Then Nanshan Investment can turn around and control a part of the shares.

Finally, Nanshan Group can keep abreast of the changes in the automobile market and the marketing strategies of some other brands.

This is also more beneficial to the future development of Xingchen Automobile.

It's like how Porsche, Mercedes-Benz, and BMW manage dealerships and train dealers.

There must be something worth learning from Xingchen Automobile.

If Guo Shuyin's company can become a distributor of these brands, then the relevant knowledge can naturally be easily mastered by Xingchen Automobile.

Anyway, it is very common for a car dealer to operate several brands of 4S stores at the same time.

Even at this time, due to the high requirements of various brands for the investment in software and hardware of 4S stores, as long as there are qualified people who apply to build stores, they can basically be approved.

It's not like a few years later, after the Huaxia auto market is completely hot, applying to open a 4S store requires all kinds of relationships, all kinds of open and secret investments to get the qualification to open a store.

"Based on the information we have obtained from the investigation of all parties, since 1998, when Yangcheng Honda first proposed the concept of 4S stores, there are currently more than 2,000 ...... in China."

Soon, Guo Shuyin personally introduced Cao Yang to the situation of 4S stores of various brands in China.

I have to say that Guo Shuyin's preparations are still in place.

Even a lot of content he can say directly without reading PPT.

Cao Yang listened carefully to his introduction for half an hour before he began to speak.

"At present, the 4S stores of independent brands generally have lower requirements for building stores and lower profitability."

"The requirements for the construction of 4S stores of luxury brands are high, but the profits of bicycles are also high."

"That's an understanding, there's no problem, right?"

Cao Yang really didn't pay specific attention to the operation of 4S stores in his previous life, and only knew which brands would sell well in the future.

Up to this point, though, it's actually pretty good.

At least you can't go wrong when you choose.

Many times, choice is more important than effort.

If the direction is wrong, no matter how hard you try, it will be in vain.

Otherwise, how can there be a saying that men are afraid of entering the wrong industry?

Just like the current Internet industry, as long as you enter after graduation, there is a high probability that you will be more successful than your peers in more than ten years.

"It's basically this logic, but the requirements between brands and brands are also very different."

"For example, Lexus, a subsidiary of Toyota, has higher requirements for building a store than BBA, and there are not many 4S stores so far."

As soon as Guo Shuyin said this, Cao Yang immediately became interested.

Lexus.

Although it is an industry owned by the old rival Toyota, in the next ten years in South China, their 4S stores will really be like grabbing money.

It's a pity that I don't grab some of this money myself.

At most, it will be a little worse when the car is sold in the future.

"Lexus's store building requirements are higher than BBA's? What kind of high law? ”

With an idea in his heart, Cao Yang immediately asked.

"Mr. Cao, before 2005, Lexus did not have official channels for sales in China, and everyone in Lingnan Province used to call it Lexus, only parallel import versions and unofficial channels into the domestic model."

"It wasn't until February last year that the first Lexus 4S store in China officially opened."

"They have a lot of store building standards, such as a registered capital of at least 50 million yuan and a store area of 5,000 square meters."

"Then there will be at least 8,000 square meters of self-owned land, as well as high store construction deposits, brand deposits, construction costs, decoration costs, the first batch of cars, etc."

"It can be said that if there is no cash investment of 1-200 million, it will not be able to win the Lexus 4S store."

"Their 4S store can be said to be the only 4S store in China that is designed and built in accordance with the unified design and construction standards of 5-star hotels in China."

"That is, some of the standards of our Xingchen Automobile's 4S store can be compared with it, Mercedes-Benz, BMW, and Audi are not good."

Guo Shuyin was secretly glad that his preparations were not in vain.

Since he wants to invest a lot of money in the 4S store, he is also worried about stepping on the pit.

"The greater the investment, the higher the threshold, which is also a good thing to a certain extent."

"There are only 2 4S stores you do now, and the others have not been involved."

"If we want to continue to invest in the future, then we will start with Lexus, Porsche, Mercedes-Benz, BMW, and Audi."

"In two years, another company can be set up to specialize in Volkswagen, General Motors, Toyota, Honda and 4S stores of its own brands."

Cao Yang didn't hesitate too much and gave his own suggested direction.

The same company must not open the 4S store of Xingchen Automobile, and the 4S store of Volkswagen and General Motors.

Otherwise, it is easy to reduce the style of Xingchen car.

Cao Yang still minds this point.

"Mr. Cao, this kind of dealer, there are generally some local powerful factions in various places, if we want to enter, it is estimated that we can only do it in Lingnan Province first, and then consider other provinces later, is this okay?"

Guo Shuyin is mentally prepared and will definitely enter this industry.

However, he was also worried that Cao Yang's arrangements would be too radical at that time.

Then he would be very passive.

It's not listening, it's not listening.

So when Cao Yang hadn't made any specific arrangements, he spoke out the difficulties first.

"You're right, the business of car dealers is naturally a priority for the development of this province."

"In the future, Huaqiang Group's 4S store will focus on the development of Lingnan Province, and if it can, we will expand the market in Fujian Province."

"I won't go anywhere else."

Cao Yang didn't think about becoming fat in one bite.

As long as you firmly control the most important market in the south, you will already have the right to speak in this closed-loop ecosystem.

The sales volume in the southern market is very impressive.

"I think there are some activities on Autohome that are in cooperation with local 4S stores, can you let Autohome also cooperate with our group's 4S stores at that time?"

Guo Shuyin is now slowly feeling the power of the synergy of the industrial chain.

Not to mention that some parts in the 4S store can be purchased directly from Nanshan Auto Parts, even in terms of marketing, you can also fully leverage Autohome.

This point gives their 4S stores a head start in the competition.

"Naturally, there is no problem with this, you also know Yu Yu from Autohome."

"When the time comes, you just need to communicate directly."

"If possible, it's best to get Autohome to come forward and coordinate with other existing luxury brand 4S stores in Lingnan Province to see if there is a possibility of mergers and acquisitions, and describe a Lingnan car sales market that agrees."

"In this way, whether it is in the face of some unreasonable requirements of the main engine factory, or in the unification of car sales discounts, it can have an unexpected effect."

"For this reason, even giving away a part of the shares can be considered."

Since Guo Shuyin is asked to build a 4S store, Cao Yang's purpose is naturally not simply to make money.

It can even be said that making money is an incidental purpose, and mastering the sales channels of various luxury brands in South China is the core purpose.

At a critical time, this is also a means for the Nanshan Group to counter its opponents.

"When our first batch of 4S stores was built, I started working on it."

"Most of the stores should have hope to cooperate."

"After all, this cooperation is good for everyone."

Guo Shuyin can naturally understand the pros and cons behind the plan that Cao Yang said.

If this is done well, the company's influence in Lingnan Province will definitely not be low at that time.

It is not impossible to achieve tens of billions or even hundreds of billions of sales in the future.

……

After the meeting with Guo Shuyin, Cao Yang called Zeng Tingting over and briefly talked about what he had just talked about with Guo Shuyin.

Then start arranging the next steps.

"Mr. Cao, judging from the current situation, although General Motors and Ford are very interested in our 8AT, they have not fully finalized the next step of cooperation."

"Regarding the sale of Ziweixing models through some of their dealer channels, the other party's attitude is also ambiguous."

"I'm afraid this trip to the United States may not be so smooth."

Zeng Tingting is also under a lot of pressure now.

Since the official launch of the 8AT, she originally thought that it should be easy to open up the situation of various OEMs.

As a result, no manufacturer has made it clear that it will use the 8AT of the Nanshan transmission.

Except, of course, the big red flag.

"These American companies are most interested in profits."

"Only by letting them fully feel the benefits and thinking about what they are most anxious about from their standpoint, can we let them take the initiative to extend an olive branch."

Although Nanshan Group's cooperation with Ford Motor and General Motors is relatively long.

But Cao Yang didn't expect Austin or Chris to take the initiative to help Xingchen Motors.

After all, to some extent, everyone is also a competitor.

It's just that the current scale and world influence of Xingchen Automobile are too small, and people don't take it too seriously.

As for 8AT, only Xingchen Automobile is used in the industry, and although other manufacturers are also a little anxious, they are not to the extent that they can't wait.

If Lexus or Audi used the 8AT first, then the attitude of other brands may be completely different.

From this point, it can also be seen that the influence of Xingchen Automobile in the world automobile market is still very weak.

Even ordinary consumers abroad, few of them know the name of Xingchen Automobile.

"But their family is big, and it's hard for us to always give him the benefits that make him happy."

"Unless the price of the parts supplied to them is drastically reduced, but it's not worth it."

Zeng Tingting felt a little tricky.

Although Nanshan Group has grown and grown, it is still not a level in front of GM and Ford.

Emaciated camels are bigger than horses.

Don't look at GM's huge losses in 2005, but that was mainly due to the sluggish sales in North America.

Throughout 2005, GM sold 9.17 million vehicles worldwide, with record sales in Asia and growth in other regions.

In this case, the company can lose tens of billions of dollars, which also shows how failed they are in the domestic market of the United States.

However, failure is failure, and that is not an existence that Nanshan Group can knead.

"Naturally, there will be no additional price reduction."

"If it hadn't been for the continuous expansion of Nanshan Group's parts business over the years, GM's losses would have been estimated to be hundreds of millions more."

"However, the most fundamental reason for them now is that the sales volume in the local market is sluggish, and too much market has been seized by Dongying car companies."

"Even if Toyota Motor and Dongying parts companies were engaged in through the 'brake door' and anti-monopoly investigations before, it has not completely changed the situation."

Cao Yang is very familiar with the situation of GM and Ford.

These are the two largest customers of Nanshan Group.

In the next few years, we still can't give up.

"Mr. Cao, is there a way for us to assist GM and Ford in making a 'brake door' or other door for Dongying car companies as before?"

Zeng Tingting looked at Cao Yang with anticipation.

In her opinion, if there is such a scheme, then Ford and GM will definitely be interested.

"Last year, the U.S. auto market sold 17 million vehicles, which was basically the same as the year before."

"However, the market share of the three major local car companies is two or three points, and the market share of Dongying and Goryeo car companies has increased by seven or eight points as a whole."

"Under the trade-off, the market share of local car companies in the United States has dropped to a record low of 56.9%."

"However, the market share of Toyota, Honda and other Dongying car companies and Korea car companies has risen to a record high of 36.5%."

"It is equivalent to more than 6 million cars being eaten up by these car companies, and GM and Ford naturally hate Dongying car companies and Korea car companies."

"Toyota, Honda and Nissan, in particular, are the three fastest-growing companies in the U.S. market."

"If we can find a way to deal with these Dongying car companies at the same time, it can indeed attract the attention of GM and Ford."

While analyzing, Cao Yang quickly thought about what method to use to engage Dongying car companies.

He is still very willing to do this kind of thing that harms others and benefits himself.

In the history of the development of the automotive industry, there are some major events that happen almost every year.

Among them, there are many recalls or counterfeits related to poor quality.

If you can find some materials from this aspect, then it can really make Dongying car companies uncomfortable.

Of course, it's best to be able to form a series of problems and explode at the same time.

That works best.

"Or can we find some more plausible clues for General Motors and Ford to play on their own?"

"As long as the effect is achieved, then they must remember us."

Zeng Tingting further gave her specific suggestions.

"I thought of a report from Nanshan Special Steel some time ago, when they compared the pipe data of their pipe factory with the pipe data of Kobe Steel, and found that the data tested by Kobe Steel did not match the data provided by the other party in the past."

"I wonder if it's probably not a coincidence, but there is a deeper reason."

"Could it be that the other party directly tampered with the data?"

"Is there such a situation in Dongying Enterprise?"

"Nanshan auto parts can give full play to their own advantages and collect and sort out the situation in this regard."

"When the time comes, we will give the information to Ford Motor and General Motors, and let them deal with Dongying's OEMs through the problems of these parts manufacturers."

"As long as the reputation of Dongying OEM is ruined, at least it will have an impact on their sales this year."

A brake gate allowed the Toyota to get through it easily.

The antitrust investigation also only fined some money.

Then continue to engage in "Kobe Steel Fake Door", "Dawning Data Fraud", "Mitsubishi Motors Fuel Consumption Fraud", "Hitachi Data Fraud", "Takata Airbag Design Defects", and "Denso Oil Pump Design Defects......

The lethality of one individual may not be large, if all of them are put together.

The situation should be different, right?

(End of chapter)