Because of the 2008 Olympic Games car sponsorship, the relationship between Nanshan Group and Volkswagen is a bit stiff.

Although the cooperation between the two sides has not been completely broken, it has cooled down rapidly.

In the past six months, Nanshan Group has not received almost a new Volkswagen project.

As a luxury brand owned by Volkswagen, the importance of Audi is naturally undoubted.

As design director at Volkswagen, de Silva was personally responsible for the design of the Audi A6, Audi R8 and Audi TT.

The Audi TT, in particular, is Silva's proud work.

De Silva once said: "We made two one-to-one models to find out the right proportions for this car, but it still felt like something was missing, it wasn't elegant enough." ”

"I don't remember how many times I've made changes to my waistline."

"But I'm sure I've been in the studio several times, day after day, adjusting one meter at a time, until I feel perfect."

"This iconic waistline stretches from the front fender to the rear, and this is where the feminine figure comes from."

However, such a classic Audi TT has now become the object of everyone's sarcasm, how can he stand it?

"Silva, are you sure there is nothing wrong with the body design of the Audi TT, right?"

As a result of the collision of the Audi TT and the Violet MSI, the picture is rapidly fermenting throughout Germany and even in Europe.

Even Piëch, the chairman, who has retired from the background, couldn't help but call Silva to confirm.

"I'm pretty sure that there are no problems with the body structure of the Audi TT, which uses an all-aluminum body and a part of the steel structure, which can fully achieve the purpose of weight reduction, and at the same time the strength is also to meet the regulatory requirements."

This is not the first time this question has been asked.

So Silva's attitude is also very firm.

However, no matter how firm it is, it is useless, after all, in terms of results, the Audi TT cannot win the coupe produced by a Chinese car company.

This made Piëch feel very humiliated.

"Is the concept of an all-aluminum body really the most suitable?"

"I heard that the Huaxia car uses a large number of hot-stamping parts, and the strength is very high."

"So at the time of the collision, there was almost no deformation in the cockpit."

There are a lot of netizens in Germany who know cars.

Therefore, all kinds of posts and reports will have some technical science.

Otherwise, it will appear shriveled and without content.

Therefore, the fact that Ziweixing uses a large number of hot stamping parts has been thoroughly spread.

There is even a voice on the Internet that the strength of the aluminum body is not good.

"I admit that hot-stamped parts have their own unique advantages in terms of strength, so we have also started to use them in large quantities in Volkswagen brand models."

"But in terms of strength, the aluminum body can also meet the requirements of the regulations."

Silva's constant insistence that the all-aluminium body could meet the regulatory requirements made Piëch gradually lose interest in listening.

"Consumers don't care about whether you can meet the regulations, they pay more attention to our Audi TT, which is not as strong as Huaxia Automobile."

"The cost of the all-aluminum body is very high, and consumers don't think it's that good."

"In the future, whether to continue to expand the use of all-aluminum bodies, I hope that the design department can think about it."

Invisibly, this collision caused Volkswagen to re-examine the necessity of an all-aluminum body more than ten years in advance.

However, Cao Yang definitely doesn't worry about this matter.

At this moment, he was listening to Zeng Tingting report to him on the latest round of Ziweixing's publicity plan.

"Mr. Cao, this unexpected collision has made our Ziweixing unexpectedly famous in Germany."

"I think I can take this opportunity to step on the Audi."

"I've got a lot of media reports from the German side compiled, and I've collected all the relevant pictures."

"After a simple re-editing, it can be published on the domestic Internet."

"But it's a pity that there is a lack of video of the collision, otherwise it would have been even more popular."

Zeng Tingting naturally will not miss the opportunity to take advantage of this hot news.

It would be a pity that the Germans had so brilliantly provided the propaganda ammunition for the Xingchen car.

"Anyway, our relationship with Volkswagen is very stiff, and they have no intention of continuing to expand their cooperation with us."

"In that case, let's step on the Audi and let everyone know that the quality of Ziweixing is leveraged."

Although the North and South Volkswagen will definitely still be very popular in China in the future, Cao Yang is not afraid at all.

Nanshan Group is also not a soft persimmon.

On the surface, because Xingchen Automobile robbed Volkswagen of the fat of one of the most important reception cars among Volkswagen's Olympic car sponsors, the relationship between the two sides began to cool down.

In fact, it also has a lot to do with Nanshan Group's support for the development of domestic independent brand car companies.

In the past, Volkswagen, whether it was Santana or Jetta, or Passat and Magotan, was very good.

However, with the Great Wall, Chery, Geely, BYD and other independent brand car companies began to use a large number of Nanshan engine and Nanshan transmission parts, the quality level has improved rapidly.

Naturally, sales are also rising.

As the boss of the Huaxia car market, the North and South Volkswagen were naturally the first to be impacted.

The most troublesome thing is the engine provided by Nanshan, which has much better parameters than the engine of Volkswagen in the same class.

So far, there have been very few complaints in the market.

The price of a model of the same size is twice as low.

In this case, more and more Chinese consumers will definitely choose their own brand car companies.

"Mr. Cao, should we simply find the best A6L sold by Audi in China, and do the same as Great Wall Motors did at the beginning, directly to a high-speed collision, so that everyone can see who is safer?"

Touch the porcelain.

Who wouldn't?

Zeng Tingting is not afraid of offending Volkswagen at all.

"Your proposal must be effective, but it is easy to put everyone in danger and offend a bunch of car companies."

"If it's an occasional traffic accident, if you have a suitable video or photo, the effect will be much better."

"I suggest that the sales department can communicate with some insurance companies to see if they can get some first-hand pictures of the car accident from them."

"Maybe at some point, it will bring us a surprise."

After all, Nanshan Group still needs to rely on outside customers to eat.

Some means can be used by Great Wall Motors, but if Nanshan Group uses it, the side effects are a bit big.

But if it's a photo of a normal car accident, then there's not much to say.

"Then I'll arrange it in this direction first."

"Then tomorrow we'll go to England again, and we'll be almost ready to go home."

This time I went on a business trip, and I was out for almost a month.

This long-term situation will naturally have a certain impact on the development of Nanshan Group.

Just like the development of new models for Xingchen No. 2 and Xingchen No. 3, a lot of technical bottlenecks have accumulated recently, and Cao Yang needs to go back and give good guidance.

"Listing activities in several major countries have been completed."

"Let's take a quick look at the rest of the country."

……

People in the Huaxia automobile industry are already a little numb to the headlines of Ziweixing.

It seems that I haven't seen news related to Ziweixing for several days, so I'm a little unaccustomed to it.

However, for Liu Tianwu, this is a good thing.

It is said that the development of Xingchen Automobile is relatively smooth, and the future is promising.

"Mr. Cao, didn't bother you, did you?"

Thinking that he had already got the 1,000 acres of land needed for the Xingchen Automobile Test Ground, but the owner had not been in the company for a month, Liu Tianwu couldn't help but call Cao Yang to confirm in person.

He is still waiting for Cao Yang to return to China and hold a groundbreaking ceremony to let everyone see Panyu's big moves in the automotive industry.

After all, a test site covering an area of 1,000 acres is definitely a big move in Huaxia at this time.

Although the investment and output are not as exaggerated as those of automakers, they are more attractive to other car companies.

"Leader, I answer your phone 24 hours a day, and there is no interruption."

Seeing that the sun was hanging high outside, Cao Yang knew that Liu Tianwu had fully considered the impact of jet lag.

Otherwise, I might have received a call while I was sleeping.

"The land for the test site has been approved, but this is different from building a factory, and the district will not give you three links and one level."

"When is the right time for us to do the cooperation agreement and the groundbreaking ceremony or something?"

Liu Tianwu actually wanted to ask when Cao Yang would return to China.

It's just a different way of asking.

As the most critical enterprise in the district's GDP contribution, Liu Tianwu is eager to know the latest situation of Nanshan Group.

Although he could also go over to inspect when Cao Yang was away, there was a lot of news, and the people below didn't dare to say it casually.

So Liu Tianwu simply didn't go to Nanshan Group to embarrass those executives.

"Thank you for your support and coordination, it's the best news."

"I'll go back to China next week, I'll ask someone to contact Secretary Luo, check our time, and then arrange everything as soon as possible."

After hearing Cao Yang's words, Liu Tianwu was not too verbose.

If you have anything to say, you can wait until next week's return.

And Cao Yang, who is preparing to return to China, also began to sort out the harvest of his overseas trip.

Let's see if there's anything missing.

lest you go abroad in a hurry after returning home.

The kind of plane that sits for more than ten hours at every turn, even if it is first class, is uncomfortable.

Especially for Cao Yang, he has always been hesitant to take a plane.

The feeling of weightlessness during take-off and landing made him very uncomfortable.

"Mr. Cao, the main purpose of our going abroad this time is to participate in the listing activities of Ziweixing and promote 8AT."

"Judging from the current situation, both of these tasks have been completed relatively well."

"Especially in the United States, there was a windfall in the engine business."

"At this pace, next year's growth related to engine export business alone can contribute more than 5 billion yuan of growth."

"At that time, 8AT can also start to exert force, and it should be able to contribute at least a billion turnover."

"As for the sales of Ziweixing, as of yesterday, we have sold 143 units in the United States, 162 units in Europe, and then 52 units in other places such as the Middle East, and 357 units in overseas markets."

"Combined with the number of domestic sales, it has exceeded 1,000."

"At this pace, it won't take us five years at all to complete the sales of 10,000 limited edition Zi MSI."

Zeng Tingting naturally knows the harvest of this business trip.

During this time, she slept no more than 6 hours a day, and she gained several pounds.

"I think the biggest gain is that the fame of Ziweixing and 8AT has been hit."

"In the past, our Xingchen Automobile only had a certain reputation in China, and no one knew about it overseas."

"But with all kinds of news in the past month, our purple MSI has also gained a certain reputation overseas."

"Otherwise, no one would have bought it."

Mi Ying feels that the intangible harvest is the biggest gain.

It's something that's hard to measure with money.

"Indeed, whether it is the results of the New North Circuit, or the collision with Audi TT, or the implantation of "Transformers", the significance to Ziweixing and Xingchen Automobile is extraordinary."

Ji Hua couldn't help but nod beside him.

In his opinion, the 8AT of Nanshan gearbox, that is, it will be more difficult to sell at the beginning.

After the market has thoroughly proved its superiority, there is no need to actively sell, and customers will come to consult.

After all, there are no Nanshan Group in the world that can do the same thing in 8AT technology as Nanshan Group for the time being, and there will only be a few in the future.

And when the technical level is the same, the cost can be lower than that of Nanshan, and there is almost no shadow to be found.

In this case, although it makes sense to sell the 8AT, the height is relatively limited.

"The cooperation with Ford Motor and General Motors on engines should also be very beneficial for our cooperation in the next few years."

"At least until Xingchen Automobile develops and grows, our group's auto parts business can continue to grow."

"But this time, the relationship with Volkswagen should have gotten worse."

"Mercedes-Benz and BMW, on the other hand, have not yet expressed their intention to use our 8AT."

"I estimate that in the future, these German car companies will have some actions against us."

What everyone said just now is good news, but bad news should not be regarded as invisible.

So Zeng Tingting directly showed the situation that everyone needs to face in the future.

"We can't make every car factory like it, if they want to do it, then let it go."

"We'll see who has more means."

Cao Yang is not afraid of fighting with other car companies at all.

To deal with Dongying car companies, he has a trick.

He also has the same tricks against German manufacturers such as Volkswagen.

Sure enough, when they returned to Yangcheng, Porsche's design director took the initiative to call him and share the latest news he had heard.

"Are you saying that Volkswagen has made an internal decision that it will no longer use Nanshan Group's auto parts for new models in the future?"

Although Cao Yang knew that Volkswagen would definitely make a move, he didn't expect the news to be real.

"Yes, the collision between the Audi TT and the purple microstar is still quite a big trouble within Volkswagen."

"Even the chairman, Piëch, who has not been seen much, has come back to the company to have a board of directors."

"Volkswagen has regarded Nanshan Group as the biggest obstacle and challenge for its development in China."

Although Lai Ping is the design director of Porsche, the relationship between Porsche and Volkswagen is complicated, and many news are known to each other's top management.

"It's also an honor for me to be able to make Volkswagen so popular."

Cao Yang didn't defend anything.

Conflicts of interest are the most difficult to reconcile.

Unless the Nanshan Group fully retreats.

But how is that possible?

Why?

"Mr. Cao, Volkswagen's influence in China is still relatively large, especially their two partners, which should not be underestimated."

"You'll need to keep an eye on it."

"If I have the opportunity, I will go to Huaxia to communicate with you again."

released his kindness in time, Lai Ping chatted with Cao Yang for a while, and then hung up the phone.

But Cao Yang immediately began to arrange.

……

"Mr. Li, I heard that your Emgrand is about to launch a high-end version that uses a large number of hot-stamping parts?"

As the second shareholder of Yangcheng Huaqiang Factory, Cao Yang naturally knows the situation of many other OEMs in the industry.

After all, domestic hot stamping parts, but if you don't want to buy or use BENTELER's expensive parts at a high price, you can only buy them from Yangcheng Huaqiang Factory.

Great Wall Motors has already tried sweetness, and other manufacturers are naturally tempted.

In particular, after some comparison, it was found that although the cost of using hot stamping parts has increased, the increase is really not exaggerated.

Therefore, whether it is Geely's Emgrand or BYD's S6, they have begun to use hot-stamping parts when they are facelifted.

"That's true, it can be officially launched next month."

"When the supply of parts is concerned, we still need to ask Mr. Cao to help communicate with Huaqiang Factory."

"Their capacity is tight right now."

The production efficiency of hot stamping parts is relatively low, and the stamping is about 3 times a minute.

Not to mention the comparison with the PRG and TRF processes, even compared with the TDM process, it is also a big difference.

In this way, the production capacity of a production line in one day is full and that's it.

When production increases rapidly, it is normal for supply to exceed demand.

Of course, this is certainly not the scene Li Su wants to see.

"The Huaqiang factory is already adding production lines, and several factories will invest in hot stamping production lines in the future."

"So the capacity problem should be solved soon."

Cao Yang chatted with Li Su for a while, and the other party couldn't help but take the initiative to ask: "Mr. Cao, do you have any marketing suggestions for Emgrand after the change?" ”

The marketing level of Xingchen Automobile has been felt by domestic OEMs.

Obviously, they are a notch above the rest.

Take a look at the popularity of Xingchen automobile-related topics on the Internet, and you will know one or two.

"Don't say it, I really have a little idea about this."

"It's a bit cliché, but it should work very well."

As soon as Cao Yang said this, Li Su immediately became interested.

He is not afraid of clichés, as long as there is an effect.

"In the current mid-class car market, the Accord, Camry, Passat and Teana should be the most popular."

"Among them, Honda's Accord has begun to use a part of the material with a tensile strength of 980mpa in advance because of the previous collision between CRV and H6."

"Camry, as the leading model of Toyota, is not bad in materials."

"But the Passat of the Magic City Volkswagen, I think there is an article that can be done."

"I've heard that their own body design is done in accordance with the requirements of crash regulations."

"However, in order to reduce costs, some suppliers directly use some ordinary steel plates to replace high-strength steel plates."

"Of course, this is just a rumor, Mr. Li, just listen to it."

"But I think I can let Emgrand and Passat touch and see how they perform."

As soon as Cao Yang said this, Li Su immediately understood why he had just said "cliché".

This trick has already been used by Great Wall Motors.

Even in the past year, it is not without car companies engaging in similar actions.

However, the effect is not so ideal, and the contrast is not so different.

But if the Passat really uses ordinary steel plates instead of high-strength steel plates as Cao Yang said, then Emgrand collides with it, and the contrast may be very huge.

Then the publicity effect will naturally come up.

"Over there in the China Automotive Center, I have suffered a loss before, and now I should be a little sensitive to such a collision, and I won't test it easily, right?"

Li Su was very excited, but he felt that this plan might not be able to go according to the original routine of Great Wall Motors.

"Mr. Li, have you seen the relevant pictures and reports on the Internet about the collision between Audi TT and Zi MSI a few days ago?"

Cao Yang did not directly answer Li Su's question, but changed his direction to guide.

Li Su is also a smart person, of course, he understands it at once.

"Mr. Cao, do you mean that we directed and acted in a car accident and let Emgrand and Passat have a collision?"

"It doesn't seem like it's impossible."

"It's just a little bit dangerous."

Li Su quickly weighed the feasibility of this matter in his heart.

Compared to the tests in the laboratory, the performance in actual car accidents is sometimes more impactful.

Especially those who can afford to buy a Passat at this age are more or less rich.

And the richer a person is, the more he cherishes his life.

As long as everyone knows that the safety performance of the Passat is not as good as Geely's Emgrand, then not only will the sales of the Passat drop by a large margin, but a market will be freed up.

The key is Emgrand's popularity and trustworthiness, which can definitely rise to a higher level.

You can do this.

"For the sake of safety, you can also not sit on people, as long as you simply modify it."

"Anyway, when the relevant news comes out, it will be sent out by 'netizens' and some passers-by themselves."

When Cao Yang said this, Li Su knew it in his heart.

No wonder Xingchen Automobile has been in the headlines every three or five times this year, this Cao Yang's mind is very active.

(End of chapter)