Promoting the development of Huaxia's own brand car companies is what Nanshan Group has been doing.

This is not simply because of how great Cao Yang is, but because of the large number of parts of Nanshan Group that are commonly used in self-owned brand models.

As long as the independent brand develops and grows, it means that the development of Nanshan Group is better.

Now that Volkswagen wants to deal with Nanshan Group, Cao Yang naturally wants everyone to know that Volkswagen is not as powerful as everyone thinks.

In the world, whether it is the first or second car company, it is not Volkswagen.

However, in China, over the years, Volkswagen has firmly sat in the first position in the market.

It can be said that the benefits they have gained in China are beyond their own status.

Of course, it is undeniable that the early people did make some contributions and trained some parts enterprises and skilled workers in China.

However, there are no permanent friends, only eternal interests.

"Mr. Cao, don't worry, our Geely Automobile will definitely not be left behind."

"It is also a good thing for Geely Automobile to cooperate with various media to promote the development of public opinion and let everyone know that the joint venture car companies in China discriminately reduce the configuration and material grade."

Volkswagen began to fight back on the Internet, and began to pull more joint venture giants into the water, hoping to alleviate its recent unfavorable situation in this way.

In response to this situation, Nanshan Group naturally did not do nothing.

Cao Yang even personally called the CEOs of various independent brand car companies to discuss the recent publicity offensive.

Originally, at the end of last year, everyone had already discussed cooperation to give the reputation of Nanshan engine and Nanshan gearbox.

In this way, it will increase consumers' confidence in self-owned brand car companies.

From the current point of view, the effect of this trick is still very good.

Throughout the first half of 2006, the growth rate of independent brands was higher than that of joint venture car companies.

Although the total market share is less than 50%, this day will come sooner or later.

"Mr. Li, you are really awakening in the world."

"Today's car market is significantly hotter than last year, and it is almost inevitable that sales of more than 7 million units will be sold throughout the year."

"In this case, we have no reason to let the international auto giants eat the biggest piece of the cake, and our own brand car companies just drink a little leftover soup."

"I hope that through the joint efforts of everyone, we can become our own brand to eat meat, and joint venture car companies to drink soup."

If ordinary people heard Cao Yang's words, they probably thought they were bragging there.

But Li Su didn't think so.

He is a very ambitious person.

In particular, Geely Automobile's development this year has been much smoother than last year's, and his confidence is even more sufficient.

"Engaging in the Passat is a good thing for our Emgrand."

"In the next step, we Geely Automobile will focus on Accord, Camry, Teana, Mondeo and other models of the same level."

"We want car consumers to understand that although the price of Emgrand is only about half of theirs, our performance is not worse than theirs at all."

"Even in terms of powertrain and body strength, we are even better than them."

Li Su naturally knew very well the purpose of Cao Yang's call this time.

It's definitely a good thing for everyone to join forces to deal with the joint venture giants.

He had no reason to object.

Even taking this opportunity, he is ready to further take advantage of the dominant position that Emgrand has now formed.

Taking advantage of the fact that the models of the same level of other car companies have not had time to replace the materials, they will establish the reputation of Emgrand well.

As long as this is done well, even if the models of other car companies are formed by hot stamping in the future, consumers will not feel anything.

The impression that has been formed in everyone's mind will not change so easily.

In the future, Geely Automobile will not have to blindly fight a price war there, and it can appropriately improve its profit margins.

In other words, it is to use richer configurations to promote the improvement of brands and car prices, so as to improve the charm of independent brands.

After Cao Yang finished talking to Li Su on the phone, he quickly continued to call Yi Jia, the boss of Changan Automobile.

Since last year, Changan Automobile and Nanshan Group have also entered into a comprehensive cooperation.

Changan Automobile has developed two SUVs and one sedan in one go, with engines and transmissions supplied by Nanshan Group.

According to their plan, the first SUV will be officially launched at the end of this year.

Calculating the time, their prototype car is almost out, and it can be promoted in advance.

"Mr. Yi, with the same model size, better body materials, and better power performance, there is no reason why our own brand models are so cheaper than those sold by joint venture car companies, and they can't be sold."

"I am contacting various independent brand car companies, and we will work together to promote our own technology and configuration on various channels."

"Do a good job of publicizing the behavior of joint venture car companies to discriminate against Chinese consumers."

"The best thing is to take this opportunity to reduce the brand reputation of the joint venture car company."

"Under the trade-off, it is definitely a great thing for the development of independent brands."

Cao Yang's communication with everyone this time was relatively frank.

There is no reason for anyone to object to this kind of thing that is good for everyone.

The difference is nothing more than how much effort you can make.

"Mr. Cao, I fully understand this truth."

"You can rest assured, although we Changan Automobile also have our own joint ventures, we will definitely not stand in their position in terms of policy."

"For our group, the purpose of the joint venture is to make money for shareholders."

"If we can make more money through the development of our own brand models, then it is possible in the future even if we give up some of the business on the side of the joint venture car companies."

"As long as the Nanshan Group is not specifically targeting Changan Ford or Changan Suzuki, my side will definitely fully cooperate."

Yi Jia is not stupid.

Cao Yang's starting point and the ultimate beneficiary of this matter, he can see it more clearly.

According to the direction discussed by Cao Yang and him, it does not cost much money, but the potential benefits are worth looking forward to.

In particular, Changan Automobile is about to launch three SUVs and sedans, and naturally hopes that these models can have good market performance.

To a certain extent, if these models want to sell well, then some models of other car companies will not sell so well.

In this case, it is almost inevitable to grab meat from the bowl of the joint venture car company to eat.

"Then I will go back and arrange special people to dock with Changan Automobile, and some actions can be done together, and the effect will be better."

"Some advertorials, we will also let people write them and share them with Changan Automobile."

The swords have already been drawn, and naturally there is no way to take them back.

Now the Nanshan Group has rushed out to deal with Volkswagen, and even further expanded to deal with domestic joint venture car companies.

Cao Yang is definitely only allowed to succeed and not to fail.

After communicating with Geely and Changan one after another, other independent brand car companies such as BYD, Chery, and Great Wall naturally did not fall behind.

Of course, considering that the main rival this time is Volkswagen, and Spring City Automobile Group and Modu Automobile Group are joint ventures of Volkswagen.

So Cao Yang didn't harass these two companies.

In the next period of time, the Huaxia Internet will be lively.

All sorts of articles are flying all over the place, and the smell of gunpowder is getting heavier and stronger.

At this time, the Yangcheng Automobile Wind Tunnel Laboratory, which is about to be completed, also ushered in the first car test in advance.

Autohome conducted a crash test of the Passat in the form of a live webcast.

Since this laboratory is operated by Lingnan University of Technology, there are also some official institutions in the partners.

Therefore, it is a semi-official test institution, and it must be more convincing than Autohome just finding a place to do crash tests.

This is also an important reason why Yu Yuhui proposed to carry out tests in this place.

Of course, in order to show the so-called fairness, in addition to the overseas version of the Passat colliding with the domestic version of the Passat, Yu Yu also arranged the collision between Geely Emgrand and the Passat again, as well as the collision between BYD F6 and Passat, and even announced that the Camry and Accord would be the next batch of collision objects.

"Ayang, after the crash test of Autohome continues, our automobile wind tunnel laboratory has become famous."

"None of the wind tunnel tests have been started yet, but the crash tests have been arranged first."

"But your relationship with Volkswagen is officially on the table."

Xiang Changle, as the director of the Yangcheng Automobile Wind Tunnel Laboratory, naturally went to the scene today to follow up the crash test.

Cao Yang, the promoter behind it, also came to the scene.

"Teacher, it's no secret that we've been fighting Volkswagen in recent months."

"Competition can better promote the development of Huaxia's automobile industry and allow consumers to get more benefits."

"As for whether it tears your face or not, it doesn't matter anymore."

Cao Yang started calling the CEOs of various independent brands, but in fact, there was no way back.

If you retreat at this time, you will lose face at all.

"This kind of competition is indeed good for the development of the domestic automobile industry, but the pressure has come to you Nanshan Group."

Xiang Changle is still very optimistic about Cao Yang.

I wonder if I should remind you one last time.

"The more stress, the more opportunities."

"If the reputation of our own brand can continue to rise and the sales volume can rise rapidly, then the business of our Nanshan Group will also increase rapidly."

"Now we have been on the road of exchanging market for technology for more than ten years."

"You can't go on like this."

As soon as Cao Yang said this, Xiang Changle naturally had no opinion.

Anyway, Nanshan Group wants to work against Volkswagen, and he will fully support it behind it.

Soon, the laboratory was ready for all kinds of basic tests.

He Ling on the side of Autohome also served as the narrator of today's live broadcast, and introduced the preparation to everyone.

"Editor-in-Chief Fang, the head of this autohome is too iron, right?"

"This means to resist Volkswagen."

As old rivals, Lin Jiayan and Fang Dawen naturally found a conference room to watch the live broadcast of the crash test conducted by Autohome.

"You only see the fact that people are scolding Volkswagen, but you don't see that there is actually the support of other manufacturers behind this matter."

"Look at the models chosen this time, BYD's F6 and Geely Emgrand are in it."

"According to the previous information, the body crash tests of F6 and Emgrand are excellent."

"Autohome is obviously trying to support Geely and BYD, which are independent brand car companies, and then take this opportunity to resist Volkswagen."

"Didn't we hear that Volkswagen was going to kick Nanshan out of the supply chain?"

"Obviously, Autohome's actions this time must have something to do with this matter."

Fang Dawen can basically see some of the meanings behind it from the appearance of this matter.

This matter is obviously not as simple as everyone seems.

"No matter what the reason is, Autohome is doing this, and it can be regarded as attracting enough traffic."

"In the future, their position in the country will be more solid, do you think we should also do some similar tests?"

"Otherwise, everyone will go to Autohome to advertise and not take us seriously."

Lin Jiayan raised a question from a very realistic perspective.

As an automotive media, spending a lot of money to do these tests is obviously not just to bring good articles to consumers.

In fact, there are interests behind it.

The most intuitive is how to get more advertising dollars.

The more tools the automotive media has, the greater the deterrent effect on OEMs, and OEMs will definitely put more advertisements in order to buy safety and promote their own models.

In the past, people relied more on the influence of the platform to attract advertisements from OEMs.

But now Autohome has begun to let everyone see another plan that allows the advertisement to take the initiative to find the above.

Lin Jiayan thinks that this plan can be learned.

"You can make a plan, and I'll report it internally."

"But we don't have to focus on all of them exactly the same as Autohome, we can do things in a different dimension."

Fang Dawen pondered for a while, and felt that he really had to do something.

Otherwise, car factories will not pay attention to them in the future, how can they put more advertisements?

Just when Fang Dawen and Lin Jiayan were chatting about the topic of Autohome, the Yangcheng Automobile Wind Tunnel Laboratory, accompanied by Xiang Changle's order, the crash test officially began.

A lot of preparation has been done, but the official collision is really a matter of seconds.

The first to collide is the domestic and foreign versions of the Passat, and there is no need for He Ling, the host, to say anything, the camera on the screen has already told everyone the answer.

The two Passats that look the same, but the A-pillars are significantly different.

The Passat with the words "Domestic Edition" written in bright red on the body, the A-pillar arched upwards and was very badly deformed.

The other foreign version is much better.

Except for a slight bend, the entire cockpit is relatively intact.

And with He Ling's explanation and the proximity of the camera, everyone can directly see more direct questions.

"Mr. Cao, after the airbag explosion of the domestic version of the Passat, he didn't drag the dummy, but ran away."

"This is a problem that I didn't find before."

"The entire steering wheel goes directly towards the driver, and there is no airbag protection in between."

"This time, the safety of the Passat is definitely a real hammer."

Yu Yu followed Cao Yang's side, and after seeing the results of the crash test, he breathed a sigh of relief in his heart.

Although everyone had some predictions before, they already knew what the test results would be.

But now the actual results are out, and the performance is obviously better than they imagined.

Naturally, this is the best.

"The people of the magic capital are probably going to have a headache now."

"But they've done a lot of work to muddy the waters."

"It's up to you to see how Passat's sales change over the next few months."

Whether it is Volkswagen or Volkswagen, Cao Yang also sees their various performances in the past one or two months.

They're certainly not going to sit still.

"Ma Shenhao and S6 also have to have a crash test with the Passat, and the pressure of public opinion that Volkswagen will face at that time will not be the same as before."

"Geely Automobile and BYD, they will definitely not miss this opportunity."

"A melee in the domestic automotive industry can be regarded as the official beginning."

Yu Yu was a little excited.

Such a big scene must be a great thing for Autohome.

Of course, in the future, the advertising investment of joint venture car companies on Autohome is likely to be understood.

But in the early days, it was definitely only Volkswagen's, which will decline a little more.

If other manufacturers don't want to be targeted, they will definitely not dare to suddenly and drastically withdraw their advertising cooperation with Autohome.

"A hero with three gangs, and a few more car companies follow Nanshan Group to deal with joint venture giants such as Volkswagen, and the chances of winning will naturally be more."

"With your plan, I don't think the final result should be bad."

"It is not impossible to even take this opportunity to reverse consumers' impression of the poor quality of Huaxia's own brand car companies."

Fang Sisi also attended this event today.

Although Weibo is just a platform, it will not publish any news itself.

But this matter has a great impact on Nanshan Group, and the follow-up Weibo must also do some targeted drainage and headline processing, so Fang Sisi also wants to understand the situation on the spot.

lest you lose control of the proportions when you get it.

"The automotive industry is a pillar industry, and all aspects are very concerned."

"You should also pay attention to the publicity of this matter, so as not to cause a backlash from all sides."

Xiang Changle reminded him a little vaguely.

After all, all car companies that are at the top of the sales list have a bunch of monsters behind them.

It's not something you can fight if you want to.

At that time, it may bring some trouble to the Nanshan Group.

"As long as several large groups such as Chuncheng Automobile Group, Modu Automobile Group, Xifeng Automobile Group and Changan Automobile do not jump out to oppose it."

"No matter how troublesome this thing is, you shouldn't have to worry about it."

"Anyway, we didn't cheat, we just presented some facts to everyone."

"Taking this opportunity to promote the crash test business of the China Automotive Center, maybe they will be very happy."

Fang Sisi's dimension of looking at the problem is still a little different from Xiang Changle's.

In his opinion, no matter how much he tosses, he is not afraid.

Because Nanshan Group and several groups such as Chuncheng Automobile are deepening cooperation.

They shouldn't choose to jump out at this time and tear up their faces with the Nanshan Group.

Otherwise, if the Nanshan Group does not cooperate with them, other opponents will immediately surpass.

Then it's hard to explain to the leader.

"The truth is this, but if it makes a big fuss, maybe those foreign-funded auto giants will pull those parts giants down."

"Although Nanshan Group's parts business is very strong, no matter which car company, it still uses parts from some international auto parts giants."

"Even on the Nanshan engine, or some other parts, there are some parts purchased from international auto parts giants."

"We have to think about getting rid of them altogether, it's not feasible in the short term."

Xiang Changle reminded him again.

It's okay to struggle.

But he felt that the struggle should pay attention to the scope and pay attention to a degree.

"What the teacher said is also reasonable, we focus on Volkswagen, other brands of models, just don't name names."

"But I believe that the hearts of consumers are also bright."

"Take advantage of this opportunity to increase the market share of our own brands."

"Then there will be more people to support the Nanshan Group."

Cao Yang has just finished saying this, and the next crash test is about to start again.

BYD F6 vs. Passat.

Geely Emgrand vs. Passat.

Needless to say, the result must have been mistreated by the Passat.

After this result came out, Autohome, Geely and Emgrand immediately began to publish the articles they had prepared before.

The hot posts on various forums also quickly changed.

Self-owned brand car companies have left the market one after another, looking for various opportunities to scare joint venture car companies.

Many netizens have also begun to participate in this matter.

For a week in a row, the headlines on Weibo had content related to this topic.

All car companies, you sing and I will appear.

It's not lively.

"Mr. Cao, the customer flow of our 4S store has more than doubled compared with the same period last year."

"Emgrand's sales this month are also set to exceed 10,000 units."

"Thanks to your proposal."

Li Su was in a very good mood and called Cao Yang to report the good news.

For them, as long as they can boost sales, they can continue to do this.

There is no problem even in promoting it as a major policy of the company.

"Congratulations to Mr. Li."

"This is the second mid-level sedan with sales of more than 10,000 per month among domestic independent brand car companies."

"Our Nanshan Group can be regarded as having been wiped out."

At this time, there is naturally no need to take the credit from yourself.

Anyway, the tangible benefits, he has already obtained.

The two of them exchanged pleasantries like this, and the atmosphere was very good.

(End of chapter)