Nanshan Group has made a lot of moves throughout 2006.

Whether it is engine, gearbox or auto parts, or Nanshan Investment and Autohome.

Even Nanshan Film and Television has made a lot of moves this year.

"Mr. Cao, the "Struggle" we invested in will officially premiere on Modu Satellite TV next Friday, and the crew and related actors have also begun to promote it."

"Weibo also asked Mr. Fang to help, and arranged some hot searches from time to time."

"At that time, Zi Weixing will have a separate shot in each episode, and I will also communicate with Xingchen Automobile."

Zhang Songwen was in a good mood and came to Cao Yang's office to report to him on the situation of Nanshan Film and Television.

It's been a year since the company was founded, and now it's finally starting to make some achievements.

Cao Yang doesn't care much about the signing of other actors, some TV series with an investment of millions of dollars, etc.

But for TV series like "Struggle", which is independently invested by Nanshan Film and Television and has a large number of Ziweixing's advertising implantation, Cao Yang must be very concerned.

Zhang Songwen also has a clear understanding of this.

So this time, I came over to report the situation to Cao Yang.

"This drama is Ziweixing's first attempt at advertising placement in China, and if the effect is good, Xingchen Automobile will increase advertising placement in movies and TV series in the future."

"How to make full use of these product placement advertisements to improve the brand power of Xingchen Automobile needs to be discussed together."

"I think you can do a good job of letting some celebrities take the initiative to participate in the promotion of Xingchen Automobile's products."

"For those actors who are willing to take the initiative to show goodwill, the company can also give some role support."

For many actors, getting a good role is not just a matter of high level.

Whether it's a director or an investor, there will always be some other requirements.

For Nanshan Film and Television, this kind of requirement is more special.

It depends on who can understand this as early as possible, and they will be able to get the full support of Nanshan Film and Television and even Nanshan Group in the future.

Everyone takes what they need.

The greater the celebrity's fame, the better the publicity effect.

Similarly, the greater the support of Nanshan Film and Television, the more guidance Cao Yang has, and the greater the fame of the star.

It's definitely a complementary thing.

The entire ecosystem is formed step by step in this way.

In the end, the various industries of the entire Nanshan Group have entered a virtuous circle.

"No problem, soon the crew will start running around the country to do some publicity, and I will also use this opportunity to communicate with the main actors."

"I'm sure there will be people who will be willing to work with our company."

Zhang Songwen is still very confident in Nanshan Film and Television.

Backed by Nanshan Group and relying on Weibo, Nanshan Film and Television, which is not bad for money, is definitely a dark horse in the Chinese entertainment industry.

"By the way, when Xingchen Motors' second new car is launched, it is ready to invite "The Same Song" to come over."

"When the time comes, Nanshan Film and Television will also follow up on this project, and you can combine some publicity of Xingchen Automobile to engage in some cooperation with some stars."

In line with the purpose of fully squeezing the utilization value, Cao Yang asked Zhang Songwen to make good use of the matter of "The Same Song".

For Xingchen Motors, it is not a particularly critical question who will come to the show at that time.

But for some celebrities, whether they can participate in "The Same Song" is a very important thing.

"If that's the case, that's for the best."

"When the time comes, I'll communicate with the actors in the company and the actors in the crew."

"I believe that everyone's enthusiasm will change a little higher."

Zhang Songwen didn't expect Cao Yang to have another good card for him.

If this continues, Nanshan Film and Television's influence in the circle will become greater and greater.

Soon, he returned to the imperial capital and began to discuss things with a few actors who he was more optimistic about.

"Charlene, "Struggle" is about to be officially broadcast on Modu Satellite TV."

"Judging from the situation we have grasped now, this drama will definitely be a hit."

"Although you are not a contracted actor of Nanshan Film and Television, we are very willing to continue to cooperate with you in the future."

Hearing Zhang Songwen say this, Charlene was a little nervous.

What do you mean?

What does that mean?

Could it be that Mr. Zhang, who has a good reputation in the industry, wants his true nature to be exposed?

"Mr. Zhang, I'...... I also hope to continue to cooperate with Nanshan Film and Television. ”

"I don't know if Nanshan Film and Television has any special requirements?"

Although her heart was empty, Charlene still dared to ask her own questions.

"Is there anything in the drama "Struggle" that left a deep impression on you?"

Zhang Songwen did not immediately answer Charlene's question, but asked rhetorically.

This question confused Charlene's question.

Mr. Zhang is asking about his other half?

Or is it hinting at something?

Charlene, who has always been relatively smart, found that her brain cells were not enough at this time.

However, she always felt that Zhang Songwen was looking for herself, and there should be something special.

Otherwise, wouldn't it be better to find yourself before filming?

Xia Lin thought of Zhang Songwen's background in Nanshan Film and Television, then thought of Nanshan Group, and thought of Xingchen Automobile......

Slowly, she realized something.

"Mr. Zhang, what impresses me the most is that there are shots of Xingchen Automobile's purple microstar in every episode."

"I've tried to drive that car, and it's really good."

"Not to mention the appearance is very beautiful, and the performance is also very good."

"It's hard to imagine that our own car companies in China can produce such excellent cars."

Hearing Xia Lin say this, Zhang Songwen couldn't help but smile.

It's a pleasure to talk to smart people.

"Yes, Ziweixing is the pride of our Huaxia automotive industry, whether it is styling or power configuration, it is far beyond its peers."

"I think you also know that our Nanshan Film and Television and Xingchen Automobile are brother companies, and they are all the same boss behind them."

"For the boss, Nanshan Film and Television is an insignificant enterprise, and Xingchen Automobile is the key."

"As long as it is beneficial to Xingchen Automobile, the boss will definitely fully support it."

As soon as Zhang Songwen said this, Xia Lin immediately further analyzed the meaning behind these words.

Fortunately, when it comes to this, Charlene generally knows what's going on.

"Mr. Zhang, I now have hundreds of thousands of fans on Weibo, although not very many, but I think that after the release of "Struggle", it should increase rapidly."

"When the time comes, I'll also promote Ziweixing?"

"When I was filming, there were a lot of photos of me and Zi Weixing."

Charlene tentatively expressed herself.

"This is naturally as it should be, Ziweixing's advertising placement was originally for publicity."

After Zhang Songwen said this, he didn't continue to say anything.

This made Xia Lin realize that she should not have fully achieved Zhang Songwen's goal just now.

Pregnant!

"Mr. Zhang, I just lack a car, I'll go to the 4S store to see if Ziweixing has an existing car, and I'll buy a Ziweixing directly."

When the time comes, I usually drive Ziweixing, those friends or something, I will recommend them when I have the opportunity. ’

For Charlene at this time, her career has not yet reached its peak.

Spending millions to buy a Purple MSI is actually quite stressful.

She hasn't been paid that much on "Struggle".

However, after saying this, she quickly thought about the pros and cons of this matter.

I think this decision is still very valuable.

"Smart, Charlene, it's not like Xingchen Automobile is just short of such sales."

"What our boss cares about is everyone's cooperation."

"Don't worry, you won't regret this decision."

went around in a circle, and finally achieved his goal, Zhang Songwen was in a good mood.

Next, he also communicated with several other leading actors.

Lu Tao and Mi Lai also gritted their teeth and prepared to buy a Ziweixing in person, with the various promotions of Xingchen Automobile.

And Zhang Songwen also told them very clearly that the next TV series of Nanshan Film and Television will give priority to them as the leading actors.

Even "The Same Song", when it walks into the activities of Xingchen Motors, it will find a way to arrange some programs for them.

With the approach of the broadcast time of "Struggle", the related publicity activities have naturally increased significantly.

On Weibo, there are some hot searches related to "Struggle" every day.

At the same time, Zi Weixing, as the main advertising implant object in this drama, is naturally on the rise.

"Mr. Cao, I'll ask you about the placement of this film and television drama advertisement."

BYD's Wang Fu took the initiative to make a call to Cao Yang.

They also have a special person in the company who is responsible for paying attention to the changes in public opinion on the Internet, and they will regularly sort out and analyze some actions of their peers every week.

Obviously, this time the matter of Ziweixing's advertising placement attracted his attention.

"Don't dare to ask for advice, if Mr. Wang has any questions, we can communicate openly."

Cao Yang really didn't expect Wang Fu to discuss advertising placement with him.

However, the group now has Nanshan Film and Television, to a certain extent, if BYD wants advertising placement, it is not without room for cooperation with Nanshan Film and Television.

After all, in addition to high-end models such as Ziweixing, some ordinary vehicles must also be used in TV series.

It can't be from beginning to end, an ordinary person is also using Ziweixing, right?

Is that not advertising placement, but damaging your own brand power?

"Mr. Cao, is the cost of advertising placement like this kind of car high?"

"I heard that Xingchen Automobile has deeply implanted a large number of advertisements in "Struggle".

Wang Fu and Cao Yang didn't know each other for the first day, so they naturally didn't bother to talk around the bush.

"The total investment in this drama is less than 20 million, and no matter how high the cost of advertising placement is, it will be like that."

"Of course, if you go to Hollywood to do advertising placement, then the price will naturally be different."

When Cao Yang said this, Wang Fu had no way to refute it.

After all, he also knows about Zi Weixing's implantation of "Transformers".

At that price, he was really reluctant.

"Nanshan Film and Television's actions in the film and television industry this year are not small, and I heard that you are ready to shoot more TV series and movies."

"In the future, there will be TV series with advertising placement of Xingchen Automobile, can we also consider the advertising placement of BYD Automobile?"

Wang Fu asked his own question very directly.

There doesn't seem to be much to talk about when it comes to how well implants work.

After all, whether it is "Struggle" or "Transformers", it has not yet been released.

"There's no problem, when the time comes, Mr. Wang, you can arrange someone to connect with Nanshan Film and Television."

"As long as there is a suitable project, everyone can work together."

Cao Yang agreed without any hesitation.

It's a win-win thing.

Anyway, Nanshan Film and Television mainly invests in urban dramas, and some vehicles must be used in it.

The low-end uses BYD, and the high-end uses Xingchen Automobile.

In the future, if there are other brands that want to cooperate, the mid-range can also find another one.

The people who pay attention to Ziweixing's advertising placement in "Struggle" are obviously not just Wang Fu.

With the official broadcast of this urban drama, which is known as the largest investment in 2006, several leading actors in it immediately skyrocketed in popularity.

Compared with youth idol dramas in the general sense, "Struggle" does not have a bloody Mary Sue, no willful president style, and no stupid white sweetness that reduces intelligence.

This TV series, known as the "Bible" of the post-80s, focuses on that generation of recent college graduates from a sinking perspective, trying to explore how they, as "calves" who have just entered society, understand the world, change the world, and integrate into the world.

Lu Tao, who has a strong personality, Xiang Nan, who is calculating, and Huazi, who is affectionate and righteous, meet the absolutely infatuated Milai, the unique Charlene, the frank and arrogant Yang Xiaoyun, and the wandering Lulu.

Love, career, dreams, they have all the beautiful imagination of this world, and they once believed that they could realize their own value with their own hands.

But they didn't expect that their careers would be so difficult, their dreams would be so far away, and even the love that they once thought they could know and wait for by holding hands was so unpredictable.

The plot of episode after episode is gradually revealed, and the popularity is getting higher and higher day by day.

"The protagonist of this drama is comparable to an urban online article, his adoptive father is a leader, his father is a rich man, and he is all good to him, his girlfriend is a rich second generation, and he is reluctant to give up on him when he is caught cheating when he sees sex."

"The TV series filmed Lu Tao so lucky, he grew up in a traditional family but had the life of a rich second generation, his father was a very principled man who violated his principles for him, and his plan couldn't work in an ordinary company, but his father was willing to take the risk and let him try, so Lu Tao couldn't talk about struggle."

"Some people say that "Struggle" is a must-see movie for college students, but I can't see anything worth learning from us except for betrayal and the rich second generation~~"

"For this film, I think the choice of supporting roles is really good, I mean the fathers and mothers of the protagonists. Personally, I think these actors are completely in place. So many fathers and mothers make me feel that the investment in this film is painstaking. ”

"What impresses me the most about this drama is the purple microstar of Xingchen Automobile, with an amazing appearance, and every appearance is extraordinary."

"Luxury cars, beautiful women, every role is performed very well, I haven't seen such a good TV series for a long time."

"Nanshan Film and Television, if it doesn't make a sound, it is already a blockbuster."

……

On Weibo, all kinds of topics related to "Struggle" occupy the hot search every day.

Xingchen Automobile will naturally not miss such a good publicity opportunity.

Xia Lin and Milai are also very motivated to watch the skyrocketing Weibo fans, not only promoting "Struggle" every day, but also promoting Ziweixing.

Even the photos taken by many paparazzi can also see the shadow of Zi Weixing.

Especially Charlene, she really put a lot of effort into the promotion of Zi Weixing.

Zhang Songwen naturally saw all this.

The words he said before that the next drama would give priority to them are naturally not nonsense, but they are about to land.

Of course, Charlene and Millay didn't know that.

For them, the harvest of "Struggle" alone is enough to pay a lot of things.

Before them, although they could not be said to be unknown, they were still far from popular stars.

Now, it's a different story.

Of course, Cao Yang didn't pay special attention to the affairs of the entertainment industry, he only cared about the implantation effect of Ziweixing.

"Mr. Cao, last week, the sales volume of Ziweixing reached 120 units, which was more than double compared with the same period last month."

"According to this rhythm, Ziweixing's domestic sales are expected to exceed 400 units this month, and even reach a new high of 500 units."

"If this number can be maintained, then the sales of our Ziweixing this year are estimated to exceed 5,000 units."

"A limited edition of 10,000 units, it will be achieved soon."

Zeng Tingting is in a very good mood.

This sales data can be said to be very good.

"It looks like we're going to get a high-performance version out as soon as possible."

"Otherwise, it is estimated that someone will start the matter of our limited edition of 10,000 vehicles."

Cao Yang has long known that "Struggle" will be popular.

Historically, it was pushed out next year, and there is no difference between various social backgrounds.

There's no reason to hit the streets a little earlier.

It's just that with the hit of "Struggle" in history, the acquisition is the Audi A4L.

Now it has become the purple microstar of Xingchen Automobile.

"The W12 engine has been developed, and the relevant preparations for the high-performance version are almost complete."

"In January next year, the first anniversary of the official launch of Ziweixing, we will officially launch the high-performance version."

"I don't think it's surprising that maybe the high-performance version is selling even better than the regular version."

After a year of exploration, Zeng Tingting slowly knew how to sell luxury models.

Sometimes, just because it's good value doesn't mean you're selling well.

For those who recognize Xingchen Automobile and are willing to spend a lot of money, a higher price may make them feel more stylish.

As for the extra hundreds of thousands......

You can spend 800,000 or 900,000 yuan to buy a car, hundreds of thousands more, hundreds of thousands less, sometimes it's really not that important.

"With the introduction of the high-performance version, the modified car for WRC competitions must also be completed as soon as possible."

"Next year, Xingchen Automobile will make some achievements in the field and improve its style."

Although China can rely on various publicity to enhance the brand strength of Xingchen Automobile, but in foreign countries, such publicity effect is not so ideal.

Sometimes, some consumers still like to see your performance.

The high-performance version of the Violet MSI with the W12 engine will definitely not disappoint everyone.

"I understand, I will also arrange someone to brush the circle again over there in Niubei."

"When the time comes, we will break our own records, and that will be a beautiful conversation."

As soon as Zeng Tingting said this, Cao Yang couldn't help but nodded.

Niubei is a good place to make full use of it.

That data, not only foreign consumers are very fond of it, but domestic tyrants feel even more unclear.

"I think the drama "Struggle" will be a phenomenal TV series, and the sales department will continue to consider how to better use the influence of this drama."

"Some of the crew's activities can also make Ziweixing shine."

"For those actors who actively cooperate with the publicity, you can communicate with Nanshan Film and Television, and you can discuss more cooperation in the future."

"Then the advertorial propaganda on various forums and Weibo on the Internet must also keep up."

"The best thing is to be able to leave an impression on everyone that Ziweixing is the best choice for rich and famous people."

"In this way, the current hot sales momentum can be maintained."

Cao Yang is definitely most concerned about the sales of Ziweixing.

The model has been in production smoothly for almost a year without any problems.

Whether it can be made more successful depends mainly on sales performance.

Up to now, although Ziweixing does not increase the price in the 4S store, there is no penny discount.

At most, there is some support in the maintenance project.

What is 6 free maintenance times in three years, etc., you can still do it.

There are no more.

"Our sales department is already adjusting the relevant publicity plan."

"At this current pace, the second round of broadcast of "Struggle" should also cause a lot of craze."

"This heat, at least until next spring."

Previously, Zeng Tingting did not have great expectations for the advertising placement of TV series.

After all, this is not a very innovative propaganda program.

If you really can achieve good results casually, then other car companies have already done it desperately.

However, she couldn't imagine that the influence of the drama "Struggle" was so great.

Especially on the young people's side, it has had a very huge impact.

And the rich second generation among young people can be regarded as one of the main forces to buy Ziweixing.

"Golden nine and silver ten, after this month has passed, next month's market performance is also very worth looking forward to."

"But when the time comes, our Xingchen-2 will be officially unveiled, and some resources will definitely be dispersed."

"The sales department should also think about the balance in this regard."

Xingchen II has been confirmed to be officially launched at the end of this year.

And its official debut is in October.

Cao Yang naturally hopes that both cars can sell very well.

Especially Xingchen 2, he has more expectations.

That's a model that can hit the sales of a rush.

"Mr. Cao, why don't we simply put the listing time of Xingchen No. 2 at the Yangcheng Auto Show?"

"This is our home turf, and the publicity will not be bad."

Zeng Tingting felt the benefits from last year's Yangcheng Auto Show.

This year, I am naturally very positive, and I want to perform a little bit at this auto show.

"Some renderings, camouflage drawings and the like can be released one after another in October."

"And then our test drive event, again after the auto show."

Zeng Tingting boldly proposed a new plan.

In her opinion, the promotion of the two cars together can play a complementary role, and there is no need to worry about crowding each other's resources.

"If the auto show is listed, there should be no cars in the 4S store, right?"

Cao Yang still has a good understanding of the promotion schedule of Xingchen 2.

Although small-scale trial production is possible in November, the official mass production time is in December.

Now it is necessary to be early, and the pick-up time will definitely be affected by then.

"Mr. Cao, maybe that's not a bad thing?"

"Consumers have to wait for a while to pick up their cars after making up their minds, which is also a kind of hunger marketing."

(End of chapter)