Chapter 370: A Special Collaboration Between Star Motors and Ford Motors
Cao Yang kept talking about all kinds of good things on stage.
The more he said, the more sour the other car companies became.
"Mr. Zhu, fortunately, our big red flag press conference chose eleven o'clock, otherwise there would be few reporters present at that time, and it would be embarrassing."
"Yangcheng Toyota's facelifted Camry is scheduled to be developed at half past nine, and it is estimated that the intestines are now repentant."
The movement made by Xingchen Automobile is so big, naturally not only all kinds of media come to watch.
Many people from other car companies also came to participate.
Since the first appearance of Xingchen Automobile last year, it has brought many surprises to everyone.
Their way of launching a conference can be regarded as an object for various car companies to learn.
Now that I can observe it on site, the employees of the car companies present naturally do not want to miss it.
Except for those who couldn't leave, most of the remaining staff of the auto show came.
Zhu Zhengfeng and Tao Wen of Chuncheng Automobile Group are naturally no exception.
"Xingchen Motors can indeed always break the routine and do things that other car companies have not done."
"Whether it is the independent research and development of the W12 engine, or the innovative use of electric four-wheel drive and integrated hot stamping door ring technology, this is really something that ordinary car companies can do or think."
"I feel that the most concerned models in the entire auto show, in addition to our big red flag, are to count the stars of the car to look up."
Zhu Zhengfeng was also quite emotional.
He can also be regarded as witnessing the development of Xingchen Automobile step by step, or the development of Nanshan Group.
At the beginning, he was unhappy with the Nanshan Group.
But now, for the sake of the future, it has become a close partner with Nanshan Group.
This relationship is likely to be further strengthened in the future.
Especially just now he also heard the performance of the W12 engine mounted on the Xingchen car, the displacement of 6.3L, domestic passenger cars can not find a higher than it.
When the time comes, the flagship version of the Great Red Flag will use this engine......
Thinking about that scene, he was a little excited.
"Mr. Zhu and Mr. Cao's influence is also very large now, and he has a lot of fans on the Internet, especially on Weibo."
"After today, it is estimated that the number of fans can increase by one wave."
"I think that when the time comes, the publicity of the big red flag can release the information that Cao is always the appearance designer."
"We're here too."
As soon as Tao Wen said this, Zhu Zhengfeng's eyes couldn't help but light up.
That's a good idea.
For Cao Yang, this is also propaganda in disguise.
For Hongqi, it is also with the help of Cao Yang's popularity.
A win-win situation.
"I said so much just now, everyone must be very concerned about how much such a good large SUV will sell."
"We're looking forward to a one-powertrain configuration for now, with entry and flagship versions with V8 and W16 engines in the future."
When everyone in the audience was whispering, Cao Yang mobilized everyone's enthusiasm again.
After all, when a new car is launched, everyone must be most concerned about the price.
Now when Cao Yang said the price, he revealed the next arrangement, and everyone can write more articles.
In particular, Cao Yang also said that the W16 engine will be launched in the future, what is this concept?
There are not many car companies in the world that have W16 engines, right?
Is Nanshan Engine going to heaven?
"The current W12 Deluxe Edition is priced at ......"
With Cao Yang's words, the screen changed again.
"1,499,900!"
As soon as Cao Yang's words came out, with the big screen, naturally everyone knew the price of Yangwang.
Not cheap!
But it's definitely not expensive!
After all, it's a large SUV.
"McTee, our X5 is probably in trouble."
Amoha frowned as soon as he heard the price of the lookup.
Although he has always felt that there is no way to compare the brand power of Xingchen Automobile with BMW.
But the various properties of the admiration are over there, even if he is reluctant, there is no way to deny it.
If BMW has such an SUV, then let alone 1.4999 million, even if you add another 500,000, you don't have to worry about not being able to sell it.
So at this price, it is definitely competitive.
"I think the people who need to worry the most right now are the people at Land Rover."
"After all, our X5 is a five-seater mid-size SUV, which is different from the positioning of the look-up."
McTee is reluctant to admit that the Stars can pose a threat to his own X5.
But Aymoha doesn't think so.
"Although the positioning of the models is different, the potential consumers of the models are the same people."
"In this case, Yangwang is better than our X5 in every way, and there will definitely be a group of potential consumers who turn around and buy Yangwang."
When Amoha said this, McTee opened his mouth, not knowing how to refute it.
And Cao Yang on the stage, regardless of the reaction of other peers, continued to talk on stage at his own pace, without any intention of ending.
As a result, the staff of many car companies are really a little anxious.
The press conferences of each car company are scheduled in advance.
Xingchen car dragged the hall, and they had no way to blame.
But it will certainly affect their activities.
In previous years, if any company was so verbose for so long, it was estimated that the reporter would have left.
After all, everyone has a shooting task.
But this law is put on Xingchen Automobile, and it doesn't work.
"Our look forward will start the official delivery next month."
"Due to the limited capacity at the beginning, we will schedule the delivery according to the time ordered."
"Customers who place orders during the auto show will have the opportunity to visit the automotive research institute and factory of Xingchen Automobile."
"For a long time, there are many places where Huaxia's independent brands have been criticized by everyone."
"But we have to see that independent brands have been making continuous progress in recent years."
"We ......"
Cao Yang took this auto show as a good opportunity to promote Xingchen Automobile, and began to talk to everyone about the situation of the Chinese automobile industry.
Although these topics have been discussed by many automobile people, from the mouth of Cao Yang, the general manager of Nanshan Group, the founder of Xingchen Automobile, and the chief designer of Xingchen Automobile, the meaning of some words is different.
So there are really few media outlets who are willing to leave now.
"Mr. Wang, I think it is necessary for the company to further increase investment in research and development."
"Although the sales of various independent brands are still growing, sooner or later the competition will become more intense."
"At that time, it must be a manufacturer with its own core technology to win in the competition."
Liang Chuanqing and Wang Fu also came to the booth of Xingchen Automobile today and watched the whole process of the press conference.
This kind of situation is relatively rare that there is no test drive before, and there are no other real car-related activities, and it is directly released and listed at the auto show.
To some extent, Xingchen Automobile has come up with a new model.
"The technical strength of Nanshan Group is indeed very strong."
"We can't even build an ordinary 1.5T engine, but they have already started to study the W16 engine."
"In the future, we want to become one of the best in our own brands, and we must indeed have our own competitiveness."
"After the auto show, the company's internal ministers held a meeting to discuss the direction of research and development in the future."
Wang Fu was naturally able to understand the meaning of Liang Chuanqing's words.
Although Liang Chuanqing, as the person in charge of R&D, will naturally find reasons to strive for R&D investment.
But this time, there is no way to refute the reason.
There is obviously more than one family that has similar feelings to Wang Fu.
"Previously, Mr. Cao suggested that we should focus on SUV models in Great Wall Motors, and many people in the company were a little worried."
"Judging from the current situation, Xingchen Automobile obviously regards SUVs as a very important area."
"It can even be said that Xingchen Automobile wants to lead the trend in the SUV market."
"So I think the company needs to implement the SUV strategy more firmly in the future and launch more SUV models."
Wang Ying of Great Wall Motors was talking to Boss Wei next to him.
In recent years, Great Wall Motors has developed rapidly, and she, the general manager, is naturally infinitely beautiful.
However, she is only a professional manager after all, and many things still need to be decided by the boss.
"SUVs have a significant premium over sedans, which is very important for domestic brands."
"After all, we can't sell at the same price as a joint venture car company."
"Otherwise, the cost pressure will be even greater."
"Since Mr. Cao and his own company are betting heavily on the SUV market, then we have no reason not to believe what he said."
Boss Wei once again strengthened his confidence in the development of SUVs today, and gave Wang Ying a reassurance.
"The powertrain of Xingchen Automobile, we estimate that there is no way to learn it in a short period of time."
"However, the integrated hot-stamping door ring technology, I think we can consider using it in our flagship model."
"When the time comes, you can do a good job of marketing."
Wang Ying attaches great importance to the safety performance of Great Wall Motors.
In the previous collision with CRV, their H6 also tried the sweetness.
Now it is natural to hope to continue this advantage.
"No problem."
"You can communicate with the research institute for the specific content of this regard, and then see if Huaqiang Factory is willing to cooperate."
Wang Ying's proposal is obviously good for Great Wall Motors, and Boss Wei naturally will not disagree.
"It shouldn't be a big problem, Huaqiang factory has invested in hot stamping production lines next to our company, so it naturally wants to cooperate with us."
"When the time comes, we will use the model of integrated hot stamping door ring technology, and we can find the best-selling car in the joint venture automobile giant to collide, and the effect should not be bad."
One trick is fresh, eat all over the world.
Wang Ying obviously fully enjoyed the dividends brought by the crash test.
Unless other car companies also improve their crash performance as soon as possible, she is ready to keep touching porcelain.
Of course, Cao Yang on the stage didn't know Wang Ying's thoughts.
At this moment, he is continuing to talk to everyone about car design.
"In the next step, we will cooperate with Lingnan University of Technology to open a course on automobile design."
"At present, there are still some gaps between domestic car styling design and international auto giants as a whole."
"I personally participated in the process of styling design of Ziweixing, Yangwang and other models, and my experience is very profound."
"In the next ten years, Huaxia's automobile industry will continue to develop rapidly and become the world's largest automobile production and sales market."
"In the face of this ......"
Cao Yang was talking endlessly on the stage, and the group of BMW, Porsche and Mercedes-Benz next to him were depressed.
Although they don't have any blockbuster models launched, they have the aura of a luxury brand, and the press conference is also very lively, and the time arranged is relatively early.
Now it's all going to be changed.
The most troublesome thing is that with such a reference object as looking up next to it, even if their press conference is wonderful, it is estimated that it will only be used as a green leaf for safflower.
They have always been used to being the protagonist, when are they willing to play a supporting role?
However, no one pays attention to this mood.
"Mace, what do you think of this look up from Xingchen Automobile?"
Since almost all the reporters in the exhibition hall were at the booth of Xingchen Automobile.
Ford, which originally wanted to hold a hatchback Focus press conference, simply adjusted the press conference to the afternoon.
Ford CEO Jacques Nasser and design director Mays, who came to China in person, also came to the booth of Xingchen Automobile, accompanied by several employees.
"Judging from the current situation, this Cao Yang of Huaxia, every car he designed is very classic."
"Needless to say, our F150 and GM Chevrolet's silverado are still the main models, and there are no plans to replace them easily."
"And the purple microstar he designed for Xingchen Automobile has also caused a lot of turmoil in Europe, and the shape is amazing."
"Now this one looks up, there is a hint of Range Rover in it, but the overall is more fashionable, more modern, and more luxurious than the Range Rover."
"It's very rare."
"The most important thing is that in addition to Cao Yang, Xingchen Automobile has such a design master, they also have their own unique technical advantages in terms of power system and other parts."
"Although the price of looking up has reached 1.4999 million yuan, it is almost twice as expensive as Ziweixing."
"But I think its sales are likely to be much higher than that of Ziweixing."
Mays is the design director of Ford Motor Co., and Cao Yang is also a colleague.
Sometimes, peers can best appreciate the power of their opponents.
"It's a pity that after Cao Yang provided us with the exterior drawings of the F150, he was no longer willing to cooperate with us in model design."
"Otherwise, our current situation might not be so difficult."
"I think there is still a market for this kind of large SUV in the United States."
Jacques Nasser had mixed feelings, looking at the four cars on the stage.
Which appearance is definitely in line with his aesthetics, but also in line with the needs of the American market.
"Nasser, Xingchen Automobile's Ziweixing, in the United States, relies on Lincoln's dealer channel to achieve sales of nearly 100 vehicles per month."
"Xingchen Automobile has not yet formed its own dealer network in the United States, and I think there is no room for cooperation."
When Mace said this, Nasser was full of interest.
"How to cooperate?"
"Continue to help them sell their cars?"
"In that case, Ford didn't get any real benefits, and the profits were all made by dealers."
Today, Ford is under more pressure than ever.
In the world's major auto markets, except for Huaxia, where the profitability is relatively optimistic, almost all other places are losing money, or close to losses.
In particular, the United States itself has lost a lot of money.
This is where Nasser desperately needs to change.
"Yangwang is a very good large SUV, and it should have a lot of audience in the American market."
"But the brand of Xingchen Automobile is too unfamiliar to most American consumers."
"If it's the Lincoln logo, then I think it's entirely possible to sell 3,000 cars a month in the United States."
"Looking up at selling 1.4999 million yuan in Huaxia, the cost of various taxes and fees should be very high."
"If you export to the United States, there are many taxes that can be refunded or not paid."
"At that time, even if we sell 180,000 ~ 190,000 US dollars, we can leave enough profit space for both parties."
"A car mainly earns $10,000, and it can contribute $30 million a month, which can help the company a lot in a year."
In this year, the USD/RMB was basically close to the level of 1 US dollar = 8 yuan.
180,000~190,000 US dollars and 1,499,900 yuan are relatively close.
Mace's analysis, Nasser was naturally moved.
So as soon as the press conference was over, he took the initiative to walk towards Cao Yang.
It seems that the exhibition hall is still crowded, and it has not completely dispersed.
But he doesn't care so much.
"Cao, congratulations, you have designed such an excellent car!"
It is not the first time that the two sides have met, although Cao Yang is not familiar with Nasser, but he is an old acquaintance with Mace.
"I heard that you came to Huaxia yesterday, and I was thinking if I could find a chance to talk to you, but I didn't expect to meet you today."
Ford Motor is a big customer of Nanshan Group.
Party A's father is here, and Party B must be fully accompanied.
Even if Cao Yang was very "arrogant" just now, he had a bunch of opponents, and now when he sees Nasser, his attitude is very enthusiastic.
He had a feeling that it should be good for Nasser to find himself.
"That's right, now that your press conference is over, Ford's press conference is scheduled for the afternoon, we can have a cup of coffee and talk now."
Nasser sent out a direct invitation to communicate.
In this regard, Cao Yang naturally will not refuse.
The group went directly to the backstage, during which they encountered a lot of models coming in and out.
Although Xingchen Automobile does not need to rely on coolly dressed models to get out of the circle, there should be something that is not exempt from vulgarity.
"Cao, your admiration is very good, and you must be planning to sell it overseas in the future, right?"
Nasser didn't go around in circles with Cao Yang, and just sat down and got to the point.
"That's nature!"
"Every product of our Xingchen Automobile is developed for global consumers."
"It is not only sold in Huaxiahui, but also in North America, Europe and the Middle East."
Cao Yang was a little unsure of Nasser's purpose, so he didn't speak too actively.
"The cost of setting up a sales system in an unfamiliar place is very high."
"The most important thing is that it is very difficult for a new brand to establish its own sense of luxury."
"Looking up to this excellent model, it is likely that because of the brand power of Xingchen Automobile, the market performance cannot fully exert its strength."
Since Nasser wants to let the car logo with Lincoln hanging on it be listed in the United States, he naturally has to lay the groundwork first.
And after hearing this, Cao Yang can be regarded as a bit of a taste of the other party's meaning.
"There is some truth in what you say, but in the final analysis, it depends on whether the product is good enough."
"Even if it is a brand new brand, if the performance is the best in the world, then there will be many consumers who will recognize it."
Now that he has realized some of the other party's thoughts, Cao Yang naturally wants to lift the Xingchen car well.
Otherwise, the next terms of cooperation will definitely not be so ideal.
"What you say is not without any truth, but after all, there is no full-fledged luxury brand to be attractive."
"It's like your purple MSI, if it's a Ford Mustang or Porsche, BMW and other car logos, then it's no problem to double sales."
"Of course, I'm not saying that the current market performance of Ziweixing is not good."
"I just think it could be better."
"There has been a lesson in the past, and I don't think we can afford to lose again."
When Nasser said this, he looked at Cao Yang with burning eyes.
Everyone is a smart person, so naturally they already know some of each other's thoughts.
"As I said at the press conference just now, there is no rival in the global large SUV market."
"Whether it is power performance, appearance, or various configurations, it is far ahead of its opponents."
"This is destined to be a new model that will leave a strong mark in the history of the development of the automobile industry."
If the other party doesn't directly say the purpose, Cao Yang will naturally not let go first.
In negotiations, whoever compromises first is the most likely to suffer.
"I don't deny what you said, and it's precisely because I look up to you that I'm interested in sitting down with you and talking about the cooperation between the two sides."
"Cao, leave the North American market to Ford."
"You change all the badges to Lincoln, and then give the car to Ford to sell."
"In this way, not only do you not need to worry about selling cars, but the after-sales service in the future will also be handled by Ford Motor."
"This kind of cooperation can definitely make Yangwang one of the best-selling large SUVs in the North American market."
Nasser is not the type of person who likes to go around in circles.
Of course, the most important thing is that he really feels that this special cooperation is a win-win situation.
"Cao, what we Ford wants is only the American market, and the cooperation between the two sides will not only not harm the revenue of Xingchen Automobile, but also allow you to earn more money."
Mace added on the side.
He is also very optimistic about the sales prospects in the United States.
"Ford is the most important customer of Nanshan Group, and I am naturally very willing to cooperate with Ford."
"Whether it is in terms of vehicles or parts, the two sides can further strengthen cooperation in the future."
"I would like to see Ford Motor Co., Ltd. directly in charge of sales in North America, and I agree in principle."
"But the logo still has to be hung on the star car, not Lincoln's."
"This is a matter of principle, and there is no way to compromise it."
"But in terms of selling price, we can leave enough profit margin for Ford."
"If Ford thinks it's okay, the teams on both sides can discuss the details in detail."
Cao Yang is naturally willing to cooperate with Ford Motor, but the car logo cannot be without.
Otherwise, Ford can kick the star car away at any time in the future.
"Cao, I know that Xingchen Automobile is a great company, but looking up to the Lincoln logo can get better market performance."
Mace still wants to fight for it.
However, Cao Yang's attitude is very firm.
In the end, Nasser also joined in, and after discussing for a while, he finally agreed to Cao Yang's plan.
(End of chapter)