The aroma of wine is also afraid of deep alleys.

In this era, if you don't understand publicity, it is impossible for an enterprise to develop quickly.

Obviously, Cao Yang is fully aware of this.

Otherwise, they would not have specially arranged for people to set up affiliated enterprises such as Autohome, Nanshan Investment, Weibo and Nanshan Film and Television.

In the past few days, the relevant reports and videos of Xingchen Automobile's benchmark factory can be said to have swiped the screen in the Huaxia automobile industry.

Whether it is Mercedes-Benz, BMW, Chery, Geely, relevant personnel are watching relevant reports and videos.

The factory of Xingchen Automobile was determined by Cao Yang in combination with many technical directions in later generations, and it was really beating all peers in this era.

How to fully publicize this thing, Cao Yang also thought a lot.

"Teacher, here at Lingnan University of Science and Technology, the number of students in automotive engineering and related majors has increased rapidly in recent years."

"However, there is a certain disconnect between the teaching content of automotive engineering majors in various schools and the needs of OEMs."

"Many students in this major don't know how a car is produced by the time they graduate."

"Our textbooks don't seem to specifically introduce the production process of automobiles."

"I think the automotive engineering major of Lingnan University of Science and Technology can stand up and take the lead in compiling a relevant professional textbook with some major universities in China?"

"I believe that all domestic OEMs hope that colleges and universities can teach this course."

"Even students who are not only automotive engineering majors need to study this course, but also students of mechanical design and automation, mechatronics, welding engineering, equipment and other related majors can learn about it."

"In the future, this course can also be used as an elective course for all students who are interested in automobile production."

In order to establish the status of Xingchen Automobile benchmark factory in the long run, Cao Yang has also taken great pains.

Although domestic university education is very criticized, most of the talents of enterprises are still cultivated by domestic universities.

As long as students are set up at the university level, the benchmark factory of Xingchen Automobile is the most advanced automobile factory in the country and even the world, which will definitely benefit Xingchen Automobile immensely.

In the future, these people will eventually grow up, and it is not surprising that they will even become customers of Xingchen Motors.

Under the subtle influence, it is also very beneficial to establish the image of the high-end luxury brand of Xingchen Automobile.

Besides, if all colleges and universities focus on the factory-related technology and operation mode of Xingchen Automobile to train students, these people will definitely be able to get started more quickly after entering Xingchen Automobile.

To a certain extent, it can be regarded as saving time for talent training for Xingchen Automobile.

This is actually very crucial.

"Write a professional textbook about automobile factories and automobile production processes?"

Xiang Changle, as the dean of the School of Automotive, is naturally very aware of the current teaching status of automotive engineering.

In fact, there is a disconnect between theory and practice, not only in automotive engineering, but also in most majors.

Many of the things taught in books are from more than ten years ago.

Just like the book "Automobile Structure" that is now used in various colleges and universities, the gearboxes in it are basically introduced with manual gearboxes as an example.

But now various car companies on the market have been using a large number of automatic transmissions.

There are even a lot of chapters related to carburetors in the textbook, which have long been eliminated by the times.

"That's right, the compilation of a book on this subject is led by the automotive engineering major of Lingnan University of Technology, and we at Xingchen Automobile fully cooperate."

"Whether it is the introduction of the relevant process, or the provision of some pictures and video materials, there is no problem."

"Even our technicians can be directly involved in the writing of the book."

"As long as you act fast enough, you can basically complete the compilation of teaching materials in one month, and you can officially appear in the classroom in the first half of next year."

As soon as Cao Yang said this, Xiang Changle was immediately moved.

Although he has also published books, frankly speaking, the popularity of these books is still relatively low.

At most, some colleges and universities in Lingnan Province will use it as a teaching material, and there is still a relatively large gap from the national influence.

But now, if this book is written, it will be a national textbook.

The quality of the books written by other colleges and universities, without the cooperation of Xingchen Automobile, will definitely not be as good as this one.

"If you want to write a special textbook, some of the content in it must be written in more detail."

"For example, some technical principles of welding robots, and even some programming related things."

"This aspect may involve the secrets of Xingchen Automobile, will it be inconvenient to display it?"

Although Xiang Changle was looking forward to the appearance of such a book, he also fully considered the problem from Cao Yang's point of view.

"There is basically no need to worry about this, some basic technical principles, in fact, everyone knows."

"It's not like other manufacturers can produce parts like us if they know the basic principles."

"Besides, the basic configuration and basic operation mode of the workshops of each OEM are the same."

"We've just made some special improvements on the others."

"For example, the use of robots has been increased, the automation rate has been further improved, and some leading welding processes have also been introduced."

"Sooner or later, other manufacturers will do these things."

"Even if they do it faster, it's not a bad thing for us at Nanshan Group."

"Maybe some manufacturers will directly ask Nanshan Group to buy relevant equipment and technology."

When Cao Yang said this, Xiang Changle was completely relieved.

"Then I will personally serve as the editor-in-chief of this book, and tomorrow I will gather teachers of automotive engineering to start the compilation of this textbook."

"Lingnan University of Science and Technology has its own publishing house, and all aspects of preparation can be started at the same time."

"At that time, you can arrange someone to connect with our editorial team."

Xiang Changle naturally knows the benefits of writing such a book.

He hadn't thought of doing this before, but without the cooperation of the main engine factory, it would be difficult for the school to write all the relevant things.

After all, if you write it wrong, it's embarrassing.

When the time comes, maybe the results will not be obtained, and the face will be lost.

So there haven't been any decent books on this in the past few years.

"No problem, I'll arrange it later."

Cao Yang was not surprised that his teacher would agree to this request.

This move is a conspiracy, and it is a win-win plan.

"The school is now paying more and more attention to metalworking internships."

"I think in addition to the metalworking internship, I can cooperate with Nanshan Group to let more students go to Nanshan Group for internship."

"What do you think of this direction?"

Now that they have talked about business, Xiang Changle simply threw out other things.

"No problem at all."

"Nanshan Group has so many factories and a lot of cooperation with Lingnan University of Technology."

"We are also planning to build a separate training center to provide various trainings for the company's employees."

"In this regard, we can let our personnel department connect with the college."

Although this matter does not seem to have any benefits in the short term, it is difficult to describe the subtle benefits.

Cao Yang, who has a long-term vision, naturally will not refuse.

"That's great."

"By the way, you will graduate with a Ph.D. next year, are you interested in taking on a part-time position as a visiting professor at the school?"

Xiang Changle threw out another proposal in a timely manner.

"Is it appropriate for me to become a visiting professor as soon as I graduate with this Ph.D.?"

Someone had made a similar proposal to Cao Yang before, so he was very happy to be a part-time visiting professor at a university.

Of course, he certainly didn't have time to go to class often.

"Suitable! How could it be inappropriate. ”

"If you didn't happen to be studying for a PhD at the university, it would be no problem to hire you as a visiting professor now."

"You are now an authoritative certified automobile design master of Huaxia Taiwan."

"In the entire Huaxia automobile industry, there is no designer with higher grades than you."

"Coupled with the current social status of Nanshan Group, just a visiting professor is nothing at all."

Xiang Changle is obviously very confident about this.

After staying in colleges and universities all his life, he still knows what can and can't be done.

"That's okay, I'll trouble the teacher to help when the time comes."

Hypocritically and politely there, Cao Yang will not do.

There is no need.

Anyway, being a visiting professor can be regarded as a win-win solution for Lingnan University of Science and Technology and himself.

The hat of a cultural person is sometimes a little beneficial.

After that, Cao Yang chatted with Xiang Changle for a while, and Mi Ying came in to watch it several times before ending this meeting.

"Mr. Cao, Mr. Zhu from Chuncheng Automobile Group just called you a few times, do you want to reply to him first?"

Cao Yang has two mobile phones, only the private ones are carried by himself, and the other one is handed over to Mi Ying for safekeeping most of the time.

Obviously, when Cao Yang met Xiang Changle just now, there were a lot of calls to him.

"Zhu Zhengfeng looking for me?"

"Did you say anything?"

Although Zhu Zhengfeng's level is very high, it is a cooperative relationship with Nanshan Group, and Cao Yang can interact with him on an equal footing.

"I didn't say it, but their big red flag is going to be listed, I don't think it will have anything to do with this matter."

Being a secretary is not a simple matter of arranging some trips.

Mi Ying came to the company in advance every morning to learn about the latest industry news on the Internet, and other work was obviously not done in vain.

"I'll give him a call and see what he has to say."

If you don't understand, you don't want to, just call.

……

"Mr. Cao, are you free next Saturday?"

"We would like to invite you, a designer, to participate in the listing ceremony of Dahongqi."

After Zhu Zhengfeng received Cao Yang's callback, he directly entered the topic.

He was worried that he was going around in circles and making things worse.

"I will definitely participate in the listing event of the big red flag."

"This is an important moment to witness the glory of Huaxia's Hongqi car."

Cao Yang had just been reminded by Mi Ying, and took the initiative to call Zhu Zhengfeng back, and naturally had the answer in his heart.

So I didn't twist and pinch it, and directly agreed.

Zeng Tingting and their character for Cao Yangli is a master of automobile design and the founder of Xingchen Automobile.

The other identities have been weakened intentionally or unintentionally, and they want to publicize these two more stylish identities.

Attending the listing event of Dahongqi is obviously beneficial to promote the identity of Caoyang Automobile Design Master.

Besides, Cao Yang actually doesn't have much room for refusal.

If you don't attend this kind of event, then the relationship with Chuncheng Automobile Group will definitely be affected.

Although Chuncheng Automobile Group has never been so competitive, its position in the Huaxia automobile industry is very special.

People are the kind of beings who can influence the policies of the automotive industry.

If you really want to wear small shoes for Xingchen Car one day, people really have a way to achieve it.

Although Cao Yang is not afraid of them, there is no need to be so stiff.

"When the time comes, can you please ask Mr. Cao to help introduce the design concept of Dahongqi to media friends?"

"Your identity as a master designer is much more convincing than that of an old man like me."

Zhu Zhengfeng made a rare joke of himself.

In fact, he is not very old at all, and he can be said to be a young Zhuang faction.

"Mr. Zhu has orders, so I will naturally go all out."

"When the time comes, we will let domestic media friends know that Huaxia can also manufacture high-end luxury models."

The more successful Dahongqi is, the greater the benefits for Nanshan Group.

As for whether it will affect the development of Xingchen Automobile, Cao Yang is not worried at all.

"Then there is always Lao Cao's trouble."

"I also have good news to share with you."

"Some departments responsible for the reception of foreign guests in the imperial capital are expected to purchase dozens of reception vehicles early next year."

"Our big red flag and purple microstar can go to participate in the bidding activities, and there is a high probability that they can compare the models of other manufacturers at that time."

Scratch someone's back.

Zhu Zhengfeng had said before that Cao Yang was willing to help Dahongqi, and in some official car markets, Chuncheng Automobile Group would take Xingchen Automobile to play together.

Now it's time to reap the fruits.

Although the market for official cars is no longer relevant to Ziweixing's current sales, this is a good thing after all.

Cao Yang was also quite happy when he heard it.

"Mr. Zhu, I'll arrange someone to dock immediately."

"For example, some reception cars, I think we should use Huaxia's own car brand."

"Otherwise, it is a big car country, and many important occasions are the use of Mercedes-Benz and Audi German models, which is obviously not appropriate."

Taking advantage of this reason, Cao Yang further chatted with Zhu Zhengfeng about this topic.

Like an ordinary official car, Zi Weixing is definitely no play.

After all, the price is there, and it is impossible for Xingchen Automobile to give a particularly low price alone.

There is no need and no point.

However, for some official cars used on special occasions, Xingchen Automobile can still fight for it.

"What you said also makes sense, and I will find a way to push forward it in the future, and see if there are more restrictions on the bidding of official cars in the future."

Zhu Zhengfeng weighed the pros and cons and agreed with Cao Yang's proposal.

After all, even Audi is only a product produced by a joint venture company, and it is not as significant as the Hongqi car.

(End of chapter)