Chapter 382 Looking forward to 2007, a new turning point
With the Internet industry returning to a stage of rapid growth, all kinds of news about going public and getting rich are also emerging one after another.
If a company wants to go public, regardless of whether ordinary employees can get benefits, middle and high-level leaders must have original shares.
This is also the reason why everyone was so interested in Dong Shengnan's question as soon as it came out.
Although Cao Yang clearly rejected Dong Shengnan's proposal, how to make the middle and senior management of Nanshan Group better combine with the profits of the enterprise is also a problem that needs to be considered.
In the past, a small part of the profit was given out as an additional bonus.
But people's desires are always endless, and they must all want to be able to get more.
However, if a large number of key employees achieve financial freedom, it is not necessarily a good thing for the development of the enterprise.
In this regard, Cao Yang is going to think about it later.
A model like that of the later Warwick Company has a certain reference significance.
But if he wants to give up most of the shares, frankly speaking, Cao Yang is unwilling.
Besides, in addition to the money in place, the model of survival of the fittest is also very important.
This point, Nanshan Group must also be an appropriate part of the reference.
Otherwise, in the future, Nanshan Group will become a place for a group of people to retire, which is not good.
"The development in 2006 is better than expected, and in 2007, relying solely on the turnover increase of Xingchen Automobile, there is hope that the scale of the group will exceed 100 billion."
"But that's not where we're going."
"On the contrary, I think 2007 was a very important turning point."
"We have a lot of work to do in the year."
After summing up the achievements of 2006, we will definitely talk about the specific work arrangements for next year.
Although this kind of meeting attended by the CEOs of each branch will not talk about the content of special details, it makes sense to take out the things in the general direction and discuss them.
It is also good for each business unit to understand each other's development direction.
In this way, a better fit can be formed.
Otherwise, if you are unique in a single game, you will not be able to gain the advantage of group combat.
"What is different from the past is that in 2007, I hope that all divisions will look from domestic to foreign."
"Take a look at what international peers are doing, and see what potential companies are in the same field."
"The group is now developing and growing, and there are plans to expand international business and improve some layouts through further acquisitions of some enterprises in the future."
"In particular, Nanshan Battery and Nanshan Semiconductor need to consider how to make full use of international resources and how to develop and grow through acquisitions and patent purchases."
"Although the domestic economy has developed very fast in recent years, some international situations are not so optimistic."
"For example, in the automotive industry, even General Motors and Ford Motor have fallen into losses, which will create a series of business risks."
"I think in the next two years, the group can consider acquiring some companies that are in a loss or in development difficulties."
"Of course, the price must be suitable, and you don't have to rush to make a move immediately, you can take the time to study it slowly."
It's already January 2007.
Cao Yang naturally has to start preparing for next year's financial crisis.
When you buy a business, you can't just have a brain tap and money in your bank account.
Don't spend less money at that time, and things are not bought well, and you become a big wrongdoer.
That's hilarious.
It's like a company buys IBM's personal computer business and thinks it's something good.
What the result was, now everyone knows.
This kind of thing, Cao Yang will never allow it to happen to the Nanshan Group.
"Mr. Cao, if we need to acquire a company internationally, then our legal team must first be prepared, and many things need to be considered in combination with legal affairs and local policies."
"It's not just about having money."
Xiang Wei, as the head of the legal department of Nanshan Group, didn't speak much today.
In previous years, the annual summary meeting often did not have a lot of relationship with the legal department.
However, Cao Yang has now mentioned the matter of external acquisitions, which is closely related to legal affairs.
One is not careful, and the money is in vain.
"What kind of talent is needed, boldly recruit."
"Those who are familiar with American law, those who are familiar with Dongying law, and those who are familiar with EU law are all recruited."
"At the same time, let's see if we can cooperate with some law firms in various places."
"In the next three years, I expect the group to have a lot of business to move forward in terms of international acquisitions."
In order to avoid too much action next year, everyone is in a hurry, and Cao Yang is now starting to vaccinate everyone.
"Mr. Cao, although the company has some overseas offices, its functions are relatively weak."
"The group has plans to further expand the international market in the future, so it is necessary for branches in various countries to prepare as soon as possible."
"After the establishment of branches in the United States, Dongying, Europe and other places, even if the factory is not built first."
"But we can put together local human resources, legal and other related teams."
"When the time comes, we will use the strength of the branch and cooperate with some law firms, and many things will be more ideal."
Xiang Wei once again made a suggestion.
Almost half of Nanshan Group's current turnover comes from overseas.
Normally, for such a large company, the overseas branch has long since developed and grown.
However, due to the special advantages of Huaxia manufacturing, up to now, all the parts of Nanshan Group have been produced in Huaxia domestically.
Cao Yang has no plans to build factories abroad for the time being.
"What I said to the minister is reasonable, the General Manager's Office, the Personnel Department, and the Sales Department will discuss it together, and draw up a charter first."
"As long as there is a need, a branch can be set up."
"Even in the future, some assembly plants could be considered for setting up overseas."
Huaxia is definitely the base camp of Nanshan Group.
There is no doubt about it.
However, if there is an advantage in tariffs for importing components from China and assembling them locally, it is not impossible to consider them.
Anyway, the key thing is still produced in China.
In an assembly process, the number of employees required to make full use of robots is very small.
"Mr. Cao, the development of the group in recent years has been very fast, which is naturally a good thing."
"However, I think it is necessary to focus on the improvement of the quality system and the improvement of on-site management in 2007."
"Up to now, the quality management system and on-site management methods of our various factories in Nanshan today are actually a bit messy."
"Nanshan Group has developed to the current scale, and it is time to form our own unique set of quality and management methods."
As the vice president of the group in charge of production, Luo Hongxing naturally pays attention to quality, technology and other aspects.
These things are the cornerstone of enterprise development, and it seems that it is not so important to look at something alone.
But after forming a system, if you don't set it up well, there will be all kinds of problems.
Those giants, whether they are automobile giants, parts giants, or equipment giants, have their own set of product quality management systems and related standards.
Obviously, Luo Hongxing also hopes that Nanshan Group will also have these things of its own.
"What Mr. Luo said is very reasonable, our sales department now has a lot of customers, and each customer is different."
"For example, some of the program document requirements of German car companies are different from those of American car companies, and they are even more different from the requirements of various domestic OEMs."
"It is very important to fully combine the needs of each customer and form a set of management documents that belong to us."
"For example, when they deal with OEMs, they often directly use their own standards or technical requirements."
"OEMs are just doing some basic recognition for their parts."
"I think Nanshan Group can also work in this direction in the future."
Regarding Luo Hongxing's proposal, Cao Yang naturally has no opinion.
In this world, the most basic business rule is to listen to whoever is powerful.
Chip manufacturers are powerful, so even if you are only a third-level supplier or a fourth-level supplier, you can influence some requirements of the main engine factory.
If you are weak, then even as a first-tier supplier, you can only obediently let the various departments of the main engine factory knead.
Zeng Tingting has a lot to say about this.
"There are more and more employees in the group, and the personnel department is also preparing to optimize some documents related to the salary system and promotion system of personnel at all levels this year."
"In addition, we will also focus on human resource development in 2007."
"So far, the employee turnover rate of various business divisions of Nanshan Group is still at a relatively low level."
"How to better stabilize the workforce and keep everyone active and full of enthusiasm for work is the key consideration of the personnel department this year."
Liu Youmei also interjected at the right time and shared some plans of the personnel department with everyone.
As a special department in the company, if the work of the personnel department is not done well, the staff team will not be easy to bring.
"Each department has some key businesses to develop, which can be specifically explained in the monthly key project report."
"I would like to take this opportunity today to clarify with you the main development direction of each branch this year."
Cao Yang knew that every department did not want to miss the opportunity to throw out content related to their own development direction on such an occasion.
However, he feels that the most important thing to discuss with you now is the specific direction of the business development of each branch.
Only in the right direction can the effort be meaningful.
Otherwise, the harder you work, the less satisfactory the results will be.
"First of all, there is the Nanshan gearbox, which will be a very important part of the group's business in the next ten years."
"Compared with the independent research and development of engines, the R&D investment of various OEMs on gearboxes is relatively small."
"It also gives us better opportunities for development."
"Nowadays, our transmission technology has been fully reserved, whether it is 4AT, 6AT, 8AT or 10AT under research, which can basically meet the market demand."
"The benchmarking of other types of engines that will be studied in the next step should also be able to achieve results relatively quickly."
"In this case, the biggest task of Nanshan Gearbox is how to develop new customers and how to let more OEMs choose to use Nanshan Gearbox products."
"Of course, it is also essential to continuously promote some cost-reduction programs."
"But in terms of technology, there is a lot less innovation that needs to be done."
Unlike auto parts, equipment, robots, and other businesses that are booming, the gearbox business is about to reach its peak.
The space for development is actually relatively limited.
Of course, this also means that the R&D investment related to gearboxes can be greatly reduced in the future, so that the profits of gearboxes will become more considerable.
In this regard, Ji Hua also has a similar understanding.
So after Cao Yang finished speaking, he did not express any objection.
"As for Nanshan Special Steel, this piece of business is indeed promising, and it has brought a lot of surprises to everyone."
"However, there are many types of special steel, some low-end high-energy consumption products, with the technological progress of other domestic manufacturers, our advantages are not particularly obvious, and we can give up appropriately."
"But for some mid-to-high-end products, we can further increase research and development."
"Strive for the steel materials on a car in the future, as long as we want to use them, we can buy them from Nanshan Special Steel."
The importance of steel, Cao Yang is naturally very clear.
There are many auto parts companies in China, don't look at the parts have been produced in China.
However, some of the constituent parts, or the design, materials, molds and other things that make up the parts, are all imported from abroad.
Special steel is a very typical example of this.
As long as the parts produced by the international auto parts giants, the special steel is almost imported from overseas.
Even some domestic parts companies, when it comes to some difficult or special parts, also use equipment, tools and other parts purchased from abroad.
"What is worth looking forward to this year is Nanshan resin, the first phase of the project can be successfully mass-produced, providing the group with some high-performance modified resins, so that our auto parts and equipment polymer materials can be completely localized."
Materials are the basis of all components.
However, in the high-end materials, Huaxia is relatively weak.
This situation, even in the future life, cannot be completely changed.
In this regard, Cao Yang naturally has to do something.
In the past few years, we will directly catch up with or even surpass our international counterparts, and the rest will be easier to do.
If everyone is on the same starting line, there is no reason why the members of the Huaxia team can't roll other manufacturers.
"In terms of Nanshan engines, this year's focus is on W12 engines, V8 and W16 engines."
"The other engines are already relatively mature, and the focus this year is to carry out hybrid transformation."
"I hope that the engines used in the next generation of Xingchen Motors will all be hybrid engines."
"In this way, when we maintain the advantage of large displacement, our fuel consumption problem will not be so prominent."
Cao Yang is very clear that Hummer was engaged in declining sales because of exaggerated fuel consumption.
In the end, it went bankrupt and collapsed.
This loss, Nanshan can no longer eat.
"Mr. Cao, in addition to gasoline engines, we are also ready to launch a product this year in terms of diesel engines."
"However, Xingchen Automobile can only produce passenger cars now, and there is no production qualification in commercial vehicles."
"I think it is also possible to consider acquiring a qualified company and the group to officially enter the heavy truck industry?"
"For example, Deutsche Benz, their heavy trucks have developed very well, which is worth learning from."
Cheng Tao naturally hopes that Nanshan Engine's business will be as extensive as possible.
To achieve this goal, the best way is to expand the business scope of Xingchen Automobile.
If passenger cars, commercial vehicles, buses, and all kinds of vehicles are involved, then Nanshan Engine's business will naturally become very wide.
"The domestic heavy truck industry is actually a little different from the passenger car industry."
"More than ninety percent of the heavy trucks sold in China are products of their own brands, and there are heavy truck companies under the Chuncheng Jiefang, Shaanxi Automobile Heavy Truck, Xifeng Automobile, Modu Automobile and other groups."
"This is completely different from the fact that passenger cars mainly compete with international auto giants."
"So I don't think it's necessary for the group to enter the production of heavy trucks, as long as it is enough to produce some engines used in heavy trucks."
Without waiting for Cao Yang to answer Cheng Tao's question, Zeng Tingting couldn't help but stand up and speak.
In her opinion, Nanshan Group's heavy truck is not so significant.
The domestic heavy truck industry is completely different from that of foreign countries.
You just put the exterior design very beautiful, and that's useless.
If you can't complete the loading of 100 tons of heavy trucks, it is destined to meet the needs of the Chinese market.
"First try to do a good job of the diesel engine, and then recommend it to various heavy truck companies and engineering equipment manufacturers, which is the main development direction of Nanshan engine's diesel engine business in 2007."
"If it's a heavy truck, we won't do it ourselves for the time being."
Cao Yang feels that heavy trucks do not have no future, but for the current Nanshan Group, it is not the direction that needs to be developed the most.
Of course, if Nanshan Group wants to engage in it in the future, it will also be different from other enterprises.
So I quickly set a direction for this matter, and then we started to discuss other businesses.
"In terms of Nanshan auto parts, it is a business unit that needs to work hard to innovate the most."
"Cars have been around for more than 100 years, and nothing has changed dramatically until now."
"But with the development of science and technology, there will be more and more changes in automobiles."
"In particular, the number of various electronic components installed on the vehicle will increase greatly in the future."
"In terms of technology research and development related to cameras and radars, our company is still relatively weak, and this aspect should be strengthened."
"Of course, it can also be combined with the mergers and acquisitions business mentioned at the beginning to develop this part of the content."
Cao Yang attaches great importance to auto parts.
In the past, China was a big country with automobiles, but it was not a strong country with automobiles.
If you look at the information on the list of the world's top 100 auto parts, you can see a lot of problems.
Dongying and Deutsche have a large number of parts companies on the list.
There are also many companies in the United States and Korea that have been on the list for a long time.
"The existing parts business, especially the parts that only supply parts to Xingchen Automobile, has not yet opened up the situation in other OEMs, and needs to be developed as a focus this year."
"I hope that Nanshan Auto Parts can become a company that can obtain orders with the strength of various OEMs, just like Bosch and Denso."
It's not the first time Cao Yang has said something similar.
But every time I say it, I add some other expectations to it.
Of course, Cao Yang will personally take the technicians of Nanshan Auto Parts to engage in the technical research and development of some parts every year.
Otherwise, how could it be that all kinds of new technology parts appeared so quickly?
"In addition, it is the research and development of the three electric parts that have been emphasized before, whether it is the Nanshan battery that has formed an independent company, or the parts such as motors, chargers, and motor control systems, which are the core competitiveness of the future."
Cao Yang knows too well how influential new energy vehicles will be in the future.
If these parts do not accumulate some technology in advance, they may not be able to get a head start at that time.
"Compared with other business divisions, Nanshan Auto Parts can take some more flexible ways in the development of some parts."
"For example, Yangcheng Huaqiang Factory and Xingyu Auto Lights have shown a very good example to everyone."
"We can expand the number of role models appropriately."
There are too many auto parts for a car, and Cao Yang doesn't expect all the parts to be done by himself.
This is simply unrealistic and unnecessary.
However, how to make trade-offs and how to maintain competitiveness is a question that needs to be fully considered.
"As for Nanshan equipment, in addition to the technical research of existing machine tools, the focus in 2007 is battery production equipment and semiconductor production equipment."
"Even the focus of this year has been on this area."
Compared with other business divisions, Cao Yang gave a very clear goal to Nanshan Equipment.
These two money-burning things, if the core equipment is not in the hands of domestic enterprises in China, there will be a time when people will be stuck in the future.
It's only January 2007, so if you prepare early, you can avoid a lot of troubles in the future.
Automobiles, parts and equipment, this is the troika of Nanshan Group's development.
Although the size of these troikas is a bit different now, it may be even worse in the future.
But it doesn't affect their status in Cao Yang's heart.
For example, equipment, now there are billions of turnover, and it will be one or two billion in the future, and it is already a very large equipment company.
However, the automobile and parts business is likely to reach hundreds of billions, or even hundreds of billions or trillions.
This is not at all an order of magnitude turnover.
"Mr. Cao, you can rest assured that the battery automatic production equipment, combined with the plan you gave before, our technical team already has a direction."
"This year, the first generation of battery automatic production line can be officially produced."
"When the time comes, we will assemble and debug together with Nanshan Battery, and strive to officially enter the state of large-scale mass production next year."
"As for semiconductor equipment, although we don't have the means to study it in all fields, we already have some clear directions."
"We'll report back to you separately later."
Pan Jinxing saw that Cao Yang attached great importance to Nanshan equipment, and naturally he wanted to stand up and express his position.
For a product, materials, equipment, molds and other things are the most basic.
If you can't handle these things in China, you may become a place for others to get stuck with you in the future.
Especially when it comes to equipment, it's more sensitive.
Some of the more advanced equipment, in the future, it is true that you are willing to spend money and can't buy it.
Not to mention whether the other party will kill you.
"As for Nanshan Mould and Nanshan Robot, I don't have any specific research direction, you just need to fully combine the needs of various departments to innovate."
It's not that Cao Yang doesn't pay attention to Nanshan Mould and Nanshan Robot, but that these two businesses are now positioned to serve other business divisions.
In this case, the direction of their efforts is not arranged by Cao Yang, but determined by various business departments.
"The last one is Xingchen Automobile, which is one of the most critical businesses of the group."
"Other products are basically TO B, but Xingchen Automobile is TO C."
"For most consumers, the only opportunity for them to contact Nanshan Group is Xingchen Automobile."
Cao Yang does not hide the importance he attaches to Xingchen Automobile at all.
If there is not even a decent automobile company, where is it decent?
Aspiring to build Xingchen Automobile into an existence that surpasses Porsche, Mercedes-Benz and BMW, Cao Yang naturally can't pay too much attention to it.
"After the Spring Festival, our star sports car will be officially launched, and the publicity work will be the most important thing at that time."
"For many consumers who buy sports cars, their reasons for buying cars are relatively special, and the sales department needs to accurately grasp and accurately market."
"The specific plan can be discussed with Autohome, and we must make our star sports car an instant hit."
Although Cao Yang didn't expect the Star Sports Car to make money for him, it was a good model to make a name for himself.
It would be a pity if it was wasted.
"In addition, the W12 engine version of Ziweixing and the V8 engine version of Yangwang will also be launched one after another this year."
"At that time, it will also be very helpful for us to explain the fact that Ziweixing is limited to 10,000 units."
"As the main model of Xingchen Automobile in 2007, it is making every effort in all fields."
"Whether Xingchen Automobile can become a car company with an annual production and sales of 100,000 units as soon as possible, the key lies in the performance of looking up."
"Whether Xingchen Automobile can become a car company with production and sales of more than 300,000 yuan, Xingchen No. 4 is the most critical influencing factor."
"Any issues related to Xingchen Automobile, I hope to attract the attention of all here."
"Xingchen Automobile is like a leader, which will drive the development of various business divisions of Nanshan Group in the future."
As soon as Cao Yang emphasized this, all executives have also adjusted their relevant positions in their hearts.
In the future, when it comes to Xingchen Automobile, naturally no one dares to stumble easily.
Otherwise, the group will be bigger, and there will inevitably be some contradictions and conflicts between various business divisions.
It would be a pity if these things affected the development of Xingchen Motors.
"Mr. Cao, the four models we are developing now, Ziweixing is a coupe, even if the sales are better than expected, it is estimated that it will be like that."
"The starry sky is a sports car, and it is not used to rush sales."
"That is, Yangwang and Xingchen No. 4, which are more worth looking forward to in terms of sales."
"But as a car company, these models are definitely not enough."
"During this time, because of the implantation of "Snail House", I had a lot of contact with Nanshan Film and Television."
"For these stars, some people will buy Ziweixing or look up to them in order to have a good relationship with Nanshan Film and Television, but in their daily life, they rarely have the opportunity to drive by themselves."
"More often than not, they are filming in various crews, and the drivers are driving."
"In this case, whether it is Ziweixing or looking up, it is not particularly suitable."
"I specifically learned that a luxury MPV like Toyota's Alpha has the highest probability of appearing on the set of each crew."
"Especially the stars in the south like to ride in such a car."
"Although the exterior of these cars is not so prominent, because of the boxy shape, the interior space is actually not small at all."
"In addition, it is equipped with various seats, refrigerators, screens, etc., so you can not only rest on it, but also change clothes on it, which is very popular with some people."
"I think Xingchen Automobile can also consider developing a large luxury MPV to focus on this part of the market segment?"
"Some rich people should also like to ride in this kind of car."
"The ride comfort of luxury MPVs is definitely much more comfortable than luxury cars such as Bentley, Rolls-Royce and Maybach."
Cao Yang talked about Xingchen Automobile, and Zeng Tingting naturally took this opportunity to throw out a topic for everyone to discuss.
Xingchen Automobile already has four models, and it has become more cautious about what models to develop in the future.
It's definitely not okay to mess around casually.
When the time comes, not to mention wasting money, it is easy to ruin the reputation.
Which luxury car company will have a bunch of unsalable cars?
"Minister Zeng's analysis does have a certain amount of truth, and I have also been in contact with the bosses of some enterprises, although these people usually sit in Mercedes-Benz and BMW, but from time to time they will dislike it is inconvenient to squint in the car."
"If these wealthy people are fully aware of the benefits of luxury MPVs, maybe this market segment is really promising."
"It is estimated that there is no drama in the sales of tens of thousands of units a month, but it is completely possible to sell three or five thousand units a month."
Pan Jinxing also interjected beside him.
As the general manager of Nanshan Equipment, he often comes into contact with the bosses of different enterprises in his usual work.
In particular, some of the more successful private enterprises feel that the products of Nanshan equipment are of high quality and low price, and basically will not buy imported goods.
Of course, some low-end private enterprises must not even be able to afford the products of Nanshan equipment.
After all, the price of Nanshan equipment, although lower than that of imported equipment, is still very expensive compared with similar domestic equipment.
You get what you pay for.
Cao Yang didn't want to lower the price too low, the money was not earned, and he offended a group of domestic counterparts.
You must know that most of the domestic equipment industry are state-owned enterprises.
These companies may not be very high-tech, but they are better at finding you trouble.
"The luxury MPV will definitely be built in the future, but when to start doing it, what will it look like, the sales department will give a specific plan to come out."
"For example, is the engine equipped with a V8 or a W12, or is it directly equipped with the W16 when it comes out?"
"And how should we weigh the size, how big is it or the most appropriate?"
"In addition, the performance of competitors should also be well collected and analyzed, and we have targeted the launch of new products."
Cao Yang naturally knows that high-end MPVs have a future.
Not to mention others, with the development and growth of Nanshan Film and Television, when the time comes, artists will be equipped with various MPVs, and this piece will be able to consume dozens of MPVs.
Then there is the official car of each branch, which is more or less in demand.
Of course, Xingchen cars are too expensive after all, and it is impossible for all official cars to be made into their own MPVs.
Otherwise, it will make it fall in price.
"No problem, the sales department is already starting to prepare this content, and make an appointment for a separate report after the Spring Festival."
Zeng Tingting is very familiar with Cao Yang, and knowing that he said this, she basically agreed to engage in MPV.
It's just that what it looks like needs to be discussed again.
Seeing that Xingchen Automobile is going to have another new model, Rao Yongxiang's mood is also quite good.
In his opinion, the benchmark factory of Xingchen Automobile has been built, and the team has slowly run in.
It's time to launch a few more models, develop quickly, and catch up with other peers.
So taking this opportunity, he also came up with the idea of several new models.
"Mr. Cao, although the SUV market is getting hotter and hotter, the future development focus of our Xingchen Automobile is also SUV."
"But after all, the sedan still has its own unique advantages, such as some business occasions, driving an SUV is not so formal."
"It's also for this reason that sedans such as the Mercedes-Benz S-series, BMW 7 Series and Audi A8 have been able to maintain good sales."
"Although we already have a Ziweixing, this is a coupe after all, and sometimes it is not so suitable as a business car."
"I think it's possible to benchmark Mercedes-Benz S600 or Bentley to build a high-end luxury car, focusing on some wealthy people who need to attend business events frequently."
In Rao Yongxiang's view, Xingchen Automobile already has two SUVs, which should be enough in a short time.
Whether to develop more SUV models in the future will require a look at the changes in the SUV market and the market response of these two cars.
However, in terms of cars, it is still relatively weak and has a lot of room for development.
"I heard that the big red flag of Chuncheng Automobile Group is still very good after listing."
"In the first month, the sales exceeded 200 units, which is relatively successful."
"However, their brand power is more special after all, and when the official taste is too strong, the response in the East China and South China markets is not particularly good."
"It's mainly the world of foreign luxury brands, and we can fight with them."
"When the time comes, with a W12 or W16 engine, the power of this model does not belong to any rival."
"As for all kinds of other luxury equipment, we have already caught up with or even surpassed our peers."
"As long as such a car is successfully developed, although the sales may not be able to surpass Yangwang, it should not be a problem to be comparable to Ziweixing."
As soon as Rao Yongxiang said this, many people present couldn't help but nod.
That's fine.
There is no luxury brand around the world, except for Land Rover, which focuses on SUVs, that does not make sedans.
It's better to walk on multiple legs than on one, right?
"The cost of developing a completely new model is high, and any of our products needs to be fully considered for the purpose for which it was launched."
"Is it to participate in the competition to brush data to enhance brand power, or to increase the price ceiling of the brand, or to support sales?"
"Such a new model that Mr. Rao said naturally has its meaning of existence."
"It can be used as one of the company's backup models in the future, but it is not suitable for immediate development at this stage."
"The W16 engine is about to be launched, and the bulletproof version of the Yangwang can be launched as a separate model."
"When the time comes, some overseas markets such as the Middle East are likely to make Yangwang a popular product."
"At the same time, the bulletproof version of Zi MSI can also be reviewed."
"There are always some local tyrants who like cool models, but they also cherish their lives."
Cao Yang has a soft spot for SUVs.
In his view, SUVs are the biggest boost to future growth.
Relatively speaking, Xingchen Automobile has expanded its territory in the SUV market and encountered the least resistance.
Although various competitors have also begun to enter this market one after another, few of them are particularly important.
In this case, Xingchen Automobile took the lead and gained a firm foothold.
In the future, whether it is to go back to the car or do something else, there is a lot of leeway.
"Mr. Cao, in fact, I have an idea, this look has been developed, whether it is the W12 engine version or the W16 engine version, it will basically be a ready-made platform at that time."
"If we want to build a luxury sedan like Mercedes-Benz S600, we only need to take the chassis that we look up to, properly tune it to be suitable for use in the car, and then change the shell of the car."
"Some of the main parts do not need to be updated with any special technology, only need to adjust the shape, and some even do not need to adjust the shape, so that the parts of the two models can be shared directly in the design stage to minimize the development cost."
Rao Yongxiang was a little unwilling.
He is more optimistic about such a car.
Instead of letting the big red flag and Mercedes-Benz, Bentley, and Rolls-Royce specialize in the front, it is better for Xingchen Automobile to mix it up.
It's not an exaggeration to have two sedans in one brand.
"It doesn't seem impossible if the parts can be shared as much as possible."
Zeng Tingting helped beside her.
For the sales department, the more new models the better.
In this way, the total sales volume will definitely go up.
"The research institute can first make an early research and development plan, and the sales department will also discuss the brand positioning together."
"If this car is going to be done, it will definitely be sold at a similar price as Yangwang."
"Even the bulletproof version can be launched directly together, and the price will directly rise to three or five million at that time."
Cao Yang looked at the expectant eyes of the executives present, and this time he did not refuse again.
Each model shares the same platform, and I really didn't think much about this aspect before
This is what many car companies are doing, and it can be regarded as a powerful tool to reduce costs and improve the speed of model development.
(End of chapter)