Founded in 1924, the Geneva Motor Show is the only major motor show held annually in Europe.

Different from domestic auto shows, the Geneva Motor Show is the most important exhibition platform for major automakers to launch new products for the first time, and is known as the "vane of international automobile trends".

Xingchen Automobile participated in the Geneva Motor Show this time, and the domestic automotive media naturally paid attention to the news.

Whether it is Autohome or the car channels of the four major portals, there are people who are arranged to attend this auto show.

"Mr. Cao, this country is very special, although it does not have its own car manufacturing company, it is a huge car consumer market."

"In the streets and alleys, we can often see famous cars such as Bentleys and Porsches."

"Here, a famous car has become a kind of symbol, just like a famous watch."

Zeng Tingting went to the auto show site a week earlier than Cao Yang to plan relevant preparations.

After Cao Yang flew over, she naturally wanted to introduce it well.

"The exhibits at the Geneva Motor Show are not only the latest and most cutting-edge products from the various car manufacturers, but also the models on display are extremely luxurious."

"I think it is necessary for the company to participate in this auto show every year in the future."

Zeng Tingting expressed her views while introducing.

"As companies choose the Geneva Motor Show as the venue for the debut of their latest models, the Geneva Motor Show has earned it the reputation of 'the vane of international automotive trends'."

"For us at Xingchen Automobile, the Geneva Motor Show is not only high-grade and high-level, but more importantly, the Auto Show is fair and there is almost no discrimination."

"Although the general international auto show is called 'international', the area of the exhibition hall and the level of supporting facilities will be inclined to the host country, and the car manufacturers of the host country will often occupy some of the better exhibition halls."

"But only at the Geneva Motor Show, people don't see this special 'favor', because the host country does not have its own car industry, and there is no need to give special care to any car manufacturer."

Obviously, during the period when Zeng Tingting came over in advance, all the preparations were relatively smooth.

Otherwise, it would not be so highly regarded for the Geneva Motor Show.

"Do you have any special new models from various car companies at the auto show this year?"

Regarding Zeng Tingting's evaluation, Cao Yang was noncommittal.

Motor shows are a business for Geneva.

During the Motor Show, all hotels in Geneva were full.

Due to the large number of people, many people had to live in nearby cities such as Lausanne, Zurich, Bern, etc.

In this case, the local people naturally hope to serve every manufacturer who comes to the exhibition.

In this way, the business of the auto show can be better and better.

"This year, many car companies will release new models at the auto show."

"Mazda will exhibit the new Mazda2 compact sedan."

"Volvo will launch the V70."

"Jaguar's luxury model, the XJ, has been launched with a new facelift."

"The new BMW 1 Series and the all-new MINI Cooper D will also be available."

"Maserati will also introduce an alternative to the Coupe/Spider at the show——— Maserati GT."

Ford will also officially unveil its next-generation flagship product——— the Mondeo sedan, at the show.

At the same time, the new Audi A5 will also be on display to the audience. It is a mid-range four-seater sedan that will compete directly with the BMW 3 Series and the Mercedes-Benz CLK, filling the gap in Audi's product range in this class for the past 10 years. ”

"The Audi A5 is the first new car to be produced on a new platform that uses some of the technology of the next-generation Audi A4, and the Audi Q5 is expected to be produced on this new platform."

Due to Audi's special presence in China, Zeng Tingting focused on their new models.

"By the way, in addition, in addition to our Xingchen Automobile, another company from Huaxia car companies also came to the exhibition."

As soon as Zeng Tingting said this, Cao Yang immediately became interested and said, "Which one is it?" ”

According to the information he understands, in the past so many years, there have been no car companies in China to participate in the Geneva Motor Show.

He also thought about using this gimmick to promote it.

"It's Brilliance Auto, and they came out with Junjie, Zunchi and M3, as well as a 1.8T engine."

"According to their own words, this is a clarion call for Brilliance Auto to enter the European market."

"Prior to this, in November last year, Brilliance Group signed a vehicle export cooperation document with Deutsche Harms AG Group, involving a total of 158,000 Chinese cars."

"The 1.8T engine unveiled with the vehicle is a 1.8T turbocharged engine jointly developed by Brilliance Auto and internal combustion engine giant Deutsche FEV and owns intellectual property rights."

For her peers who are also from China, Zeng Tingting is naturally very concerned.

After all, Brilliance Auto is not a competitor of Nanshan Group, and even a potential customer.

Last year, Brilliance Auto's sales exceeded 200,000.

This is their highlight story.

However, Cao Yang was not very interested in them.

Because Brilliance Auto has always been "heavy on joint ventures and light on independence".

In 2006, Brilliance began to give up independent research and development.

At the beginning, Brilliance bought BMW's technology by transferring permissions, but it did not get the core technology, which made Brilliance lose its original car-making technology.

Independent research and development stagnated, hugging BMW's "thigh" and hugging himself into a "lame".

As for the so-called 1.8T turbocharged engine developed in cooperation with the internal combustion engine giant Deutsche FEV and owns intellectual property rights, which Zeng Tingting just said, it is even more of a joke.

FEV is a company that is certainly unfamiliar to the average consumer.

But the automotive industry, especially those engaged in engine research and development, must be very familiar.

FEV is a world-renowned leader in the field of internal combustion engine research and development, mainly engaged in engine technology research and development, production of engine-related testing equipment, and other businesses.

Most of the time, he is the best choice for those who want to engage in independent research and development, but the strength is not enough, or they do not want to invest too many resources in a certain field.

Whether it is the 3-cylinder engine of later generations, or the so-called engine with independent intellectual property rights of many domestic enterprises in China, it is actually made with the help of FEV.

Adhering to the style of collecting money and doing things, FEV cares about profits, and fame can be made.

Brilliance's 1.8T turbocharged engine, not to mention compared with the 1.5T engine of Nanshan, is compared with the 1.5T engine developed by Chery itself, and the parameters are inferior.

It was only last year that Brilliance came out of the trough and began high-profile propaganda to have these things.

In this case, if Brilliance wants to buy parts from Nanshan Group, it is naturally no problem.

But Cao Yang went to the pole to sell, so there was no need.

"In this way, this year's Geneva Motor Show, there are no particularly eye-catching models."

"The purple microstar and starry sky of our twelve-cylinder engine are a bright spot."

Although Zeng Tingting just said that many new models of car companies have been introduced, in Cao Yang's view, there is nothing that can bring pressure to himself.

It's not the same if Ferrari releases a new sports car, or if Bugatti, Lamborghini, or Porsche have a flagship product coming out.

Now none of these, the only Maserati GT, with 4.2L and 4.7L engines, can barely compete with the 3.0T version of the Violet MSI.

But in front of the high-performance version of the twelve-cylinder engine, the Purple MSI is not enough to see at all.

Not to mention the comparison with the Starry Sky Sports Car.

In this case, Xingchen Automobile can give full play to its advantages.

Let European consumers know that Xingchen Automobile from China is not weaker than the local giants.

"If you comb it carefully, it seems to be like this."

"Our twelve-cylinder engine Ziweixing has been sent to Niubei, and it will be officially brushed tomorrow, and then it will be officially put on sale on the first day of the auto show the day after tomorrow."

"At that time, the organizers of the auto show should also be willing to cooperate with us to do some publicity appropriately, otherwise if there are too few highlights of the auto show, they will also feel embarrassed."

Zeng Tingting is now full of confidence in this auto show.

The company's products are powerful, and her life as a sales minister is better.

"The popularity of "Transformers" is still there, and our Autobots have all been debugged, right?"

Obviously, the "Bumblebee" purple MSI is another highlight of this auto show.

Although there are many other models on "Transformers" for advertising placement, the prototype of the most classic character Optimus Prime is the Bilt389 truck, a typical American muscle car, which has nothing to do with this auto show.

The millions of dollars spent by Nanshan Group to obtain the Bumblebee character ad placement are completely worth the money.

The contribution to the growth of the brand value of Xingchen Automobile alone has recovered the cost.

Not to mention that it also drove the sales growth of Ziweixing in the United States.

Every time I participate in the auto show in the future, this is a good eye-catching prop.

"It has been commissioned, and we have also transported a batch of Hornet's Autobot models from China in advance as some prizes for the event."

Zeng Tingting can deeply trust Cao Yang, and doing things properly is the most important reason.

Today, Cao Yang came over in advance to step on the point, and basically asked any question, and she was able to give a satisfactory answer.

To be able to do this, Zeng Tingting naturally needs to make a lot of effort in advance.

The subsequent arrangements are also being carried out as planned.

Before the official opening of the auto show, the high-performance version of Ziweixing refreshed the previous record of 7:29.81 with a time of 7:23.16.

It's only 6 seconds faster, but it's a huge improvement.

You know, Zi MSI is just a coupe, not a sports car.

With such a news, Xingchen Automobile naturally has to make good use of it.

On the pre-made propaganda board, the latest Button North results were manually written directly in the blank space.

Then in China, it also launched an overwhelming publicity.

There is no need to mention what kind of Chinese car companies participated in the Geneva Motor Show for the first time, and it must be promoted.

The twelve-cylinder engine version of the Zi MSI was officially launched, and it was hot news on several car channels.

With the official opening of the auto show, the booth of Xingchen Automobile immediately attracted a large number of visitors.

Even the staff of Porsche, Mercedes-Benz, BMW, Ferrari, Lamborghini, McLaren, Maserati and other car companies also came to visit the showroom of Xingchen Automobile, wanting to see what the situation of this Chinese car company that always surprises everyone.

"Mr. Yu, I didn't expect Xingchen Automobile's popularity overseas to be so sufficient, it's really surprising."

He Ling followed Yu Yu to Geneva to participate in the auto show this time, and her focus must be on Xingchen Automobile.

Originally, she thought that the first time a Huaxia car company came here to participate in the auto show, it should be very deserted.

I didn't expect that to be the case at all.

"Xingchen Automobile's products, whether they are Ziweixing or Yangwang, or Starry Sky, are very competitive."

"In Europe, the pursuit of car performance is relatively high, and consumers know more about cars than people in other places."

"Xingchen Automobile's products, here to put their own performance, naturally can attract a lot of attention."

"Like the twelve-cylinder engine of Zi Weixing, yesterday's amazing performance in Niubei, even if many car companies are not convinced on the surface, their hearts are also relatively impactful."

"At this point, other domestic car companies have no way to compare with Xingchen Automobile in any way."

"Look at Brilliance Auto, which is also here to exhibit, how many people are there at their booth?"

"There are more staff than the audience!"

When Yu Yu said this, He Ling couldn't help but nodded.

That's the truth.

"Mr. Yu, although Xingchen Automobile was also sold in Europe in the past, the publicity movement was not so big."

"After this auto show, it is estimated that many car companies will begin to pay attention to the opponent of Xingchen Automobile."

"So, doesn't it mean that Xingchen Motors will encounter more opponents in Europe in the future?"

When you are weak, everyone can show a charitable attitude.

When you're strong, it's a completely different story.

Because you can already threaten my existence.

This attitude is applicable in many scenarios.

Obviously, He Ling also has a full understanding of this point.

"It's a given."

"If Xingchen Automobile wants to grab orders from other car companies and grab the market, it will naturally suffer counterattacks from all sides."

"You see, Zi Weixing, as a coupe, is a competitor to the Maserati GT, but the parameters are to press her Maserati GT to the ground and rub it."

"Although the size of the Looking Up is one size larger than the Range Rover, they are also competitors to each other."

"Not to mention the starry sky, as long as it is a supercar, it can be regarded as its competitor."

"The Porsche 911, BMW's 4 Series, Mercedes-Benz's SLS, Ferrari Enzo, and even the more expensive Bugatti Veyron are all rivals to the stars."

"To put it mildly, the starry sky is a-stirring stick in the high-end sports car market."

"Performance is no match for Porsche, BMW, Mercedes-Benz, and even Ferrari Enzo."

"That is, a few supercars with few sales such as Bugatti Veyron can compete, but the performance is better than that of the starry sky, and the price is much more expensive."

"The goal of selling 999 vehicles in a limited edition should be achieved soon."

Yu Yu is obviously full of confidence in the future of Xingchen Automobile.

This is a unique car company that has mastered many core technologies, which is simply not comparable to other domestic independent brands.

Lai Ping, the design director of Porsche, who is also very confident in Xingchen Automobile, but a little anxious, also came to the showroom of Xingchen Automobile at this time.

"Mr. Cao, produced by Xingchen, it must be a high-quality product, you really haven't disappointed."

Although Lai Ping and Cao Yang cannot be said to be old acquaintances, they have been in contact for the past two years.

So when we meet and chat, it's not unfamiliar.

"Mr. Lai has won the award, we just want European consumers to know that good cars can be built in distant China."

"This time, we came to the Geneva Motor Show with great sincerity, in order to let more people know about Xingchen Automobile and our advanced car manufacturing technology."

Excessive modesty is not in vogue on the European side.

Therefore, although Cao Yang's words were polite, they also directly expressed his confidence.

With the achievements of Xingchen Automobile now, it is indeed something to be proud of.

"This starry sky sports car is the most beautiful sports car I've seen so far."

"In her beautiful appearance, there is also surging power, I have to say that Xingchen Automobile has really refreshed everyone's perception of Huaxia car companies."

Lai Ping is a car lover.

The Porsche 911 is his most satisfying work.

But in front of the appearance of the starry sky, he has to admit that the appearance of the Porsche 911 is slightly inferior.

Of course, that's what he says in private.

If someone had interviewed them, that would certainly not be the case.

"The Star Sports Car embodies all the new technologies of Nanshan Group, and the appearance is also the result of careful selection."

"It's our honor to be so highly praised by Mr. Lai."

Cao Yang was a little unsure of the purpose of Lai Ping's visit, so he just greeted politely there.

"Mr. Cao, these cars are all designed by you, I think whether it is Xingchen Automobile or Lingnan University of Science and Technology, there is no need to dig any designers from the outside, it is enough to train yourself."

"With Mr. Cao's current achievements, you can be regarded as a famous existence in the automotive design circle."

Lai Ping suddenly shifted the topic here, which made Cao Yang's eyes light up.

The action of digging the foot of the wall under the cloth before seems to have had an effect.

"Nanshan Group has a lot of business, in addition to Xingchen Automobile, there are also many businesses in equipment, parts, and even materials."

"I'm also lacking in skills, and it's impossible for all models to follow up in person."

"In this case, if there is a veteran in charge, it will be the best."

"Mr. Lai, if you come to Xingchen Automobile, then I can give up the position of design director with peace of mind."

"In your spare time, you can also go to Lingnan University of Science and Technology as a visiting professor to better pass on your skills."

Now that he has seen hope, Cao Yang naturally wants to wield a small hoe.

Lai Ping was obviously moved a lot when he heard it.

After a few more laps around the starry sky sports car, he said: "I still have some work to hand over, and after the work is handed over, I will harass Mr. Cao again." ”

Hearing this, Cao Yang was overjoyed.

Although Lai Ping is almost sixty years old, he has passed the best years of designer.

However, he has rich design experience, which is just right to train his own team of car designers for Xingchen Automobile.

(End of chapter)