Technology exhibitions are not a new marketing measure.

Basically every company has done something like this.

However, it's not that easy for you to really make a name for yourself.

It is even more difficult to make a big move in the industry.

Unless you really have a big breakthrough in technology.

This time, the technology exhibition made by Nanshan Engine is obviously a type of technology breakthrough.

"Mr. Huang, just now the people from Xifeng Automobile called, Nanshan Engine this time to make a 15L large-displacement diesel engine, the power reached 680 horsepower, which is 200 horsepower higher than the engine we are now mass-producing."

"Basically, it can be said that the diesel engine used by any heavy truck company in China is not their opponent in terms of comprehensive performance."

"It is said that many companies at the scene have expressed interest in their products."

"Even the Westwind is considering whether to buy some of the engines from them."

As the director of the technology center of Xifeng Cummins, Liu Guofu is naturally very concerned about the technology exhibition day held by Nanshan Engine today.

They are considered competitors of Nanshan Engine, so naturally they will not be invited to the meeting.

But it's not hard to know the specifics.

Many customers of Westwind Cummins have participated in this technology exhibition today.

"680 horsepower?"

"So strong?"

Huang Jun was also a little surprised.

According to his understanding, even the 15L diesel engine that has just been mass-produced at Cummins headquarters can only achieve 620 horsepower at its maximum power.

Now the Nanshan engine is directly 10% higher, which is definitely a very exaggerated figure.

You know, engine technology has been developed for more than 100 years, and it can be said that it is relatively perfect.

With the same displacement, you want to be much better than others, that's very difficult.

"It is said that today's technical exhibition of Nanshan Engine shows a lot of dry goods, not only the introduction of the whole machine, but also the introduction of many core components."

"They even made some special explanations about the engine's fuel consumption, warranty and other aspects."

"This diesel engine with a thermal efficiency of 48% has lower fuel consumption than other products with smaller emissions on the market."

"That is to say, once there are heavy truck products using their engines, in addition to the cost of purchasing the engine will be higher, the cost of use may become lower."

"After all, with better power, you can climb faster and more efficiently, and in the end the transportation cost may be lower."

Liu Guofu explained this, and Huang Jun was also fully aware of the threat.

"Cummins also has 15L diesel engine technology, can we discuss the introduction of technology with each other as soon as possible?"

As a joint venture company, Westwind Cummins does not have R&D capabilities on its own.

They just earn a little processing fee.

Now that they have encountered competitors, their first thought is to find Cummins in the United States to introduce new technology.

"Mr. Huang, we have just signed a technology introduction agreement for 10L diesel engines, and now the parts have been molded."

"It can be said that all the relevant inputs have been spent, but the output is not at all."

"With such a large investment, if there is no output at that time, it will be very fatal to the company."

"At that time, we will even need loans to have the money to further introduce technology."

"The key is that the 15L diesel engine is a product of Cummins' latest technology, and they may not be willing to transfer the technology of this product to us."

"After all, this level of engine can not only be used in heavy trucks, but also in some other special fields."

"In addition, even if these problems are solved, there is still a huge problem in front of us."

Liu Guofu expressed a pessimistic attitude towards the current situation.

The enemy is too strong, and it comes out too suddenly.

This put Zephyr Cummins in a passive situation all of a sudden.

"What's the trouble?"

Huang Jun's face also became ugly.

Why did all of a sudden the situation change?

"Not to mention Cummins' 15L engine, the power is only 620 horsepower, which is far from the Nanshan engine."

"In terms of cost alone, I think it is difficult to achieve a lower price than Nanshan engine."

"According to the news just heard, this product of Nanshan Engine has basically realized the localization of the main parts."

"In particular, the very critical high-pressure common rail, high-pressure oil pump, piston and engine control system, these parts are relatively costly."

"The other party can achieve localization, and the cost of the whole machine will definitely be lower than ours."

"Compared to technology, technology can't be compared."

"Compared with the cost, the cost can't be compared."

"In addition, Nanshan Group has always been very good at marketing, and there will definitely be earth-shaking changes in domestic heavy truck engines in the future."

"Especially in terms of high-end heavy trucks, most of the market may be snatched away by Nanshan engines."

Liu Guofu was very pessimistic and gave his prediction.

"You don't have to worry about this, this product of Nanshan Engine is destined to only be used in high-end heavy trucks."

"But the situation in our country is different from that of the United States, and the market share of high-end heavy trucks is very small."

"You can buy a heavy truck for 300,000 yuan, and you have to let customers spend 600,000 yuan to buy it, and few people are willing to buy it."

"So don't look at the way Nanshan Engine looks powerful now, in fact, the market performance at that time may not be much better."

"On the contrary, it is the engine we are producing now that is the most suitable product for market demand."

Seeing that Liu Guofu had no confidence, Huang Jun naturally wanted to comfort him from a different angle.

Otherwise, once the confidence is gone, many jobs will be affected in the future.

Sure enough, after listening to Huang Jun's analysis, Liu Guofu felt that it was quite reasonable.

The car environment of domestic heavy trucks is really very special.

It's not simply to see who has stronger technology, who can win the market.

As for those imported heavy trucks overseas, if they are imported into China, it is estimated that 8 out of 10 models will be unadaptable.

After all, you clearly marked a load of 30 tons, but they were transporting 100 tons of goods.

In a few years, there may be all kinds of problems here and there.

Just when the Westwind Cummins was discussing the technology exhibition of Nanshan Engine, the exhibition there was slowly coming to an end.

However, just when everyone thought that the matter was over, Nanshan Engine and Yangcheng Automobile Group each announced the establishment of Yangcheng Nanshan Commercial Vehicle Co., Ltd. on their official WeChat.

The new company will produce high-end heavy-duty trucks with 15-liter diesel engines.

As soon as this news came out, it immediately caused a lot of movement in the industry.

"Mr. Wang, this Nanshan Group's action is very fast, we have just started the commercial vehicle project internally, they have already made the diesel engine, and they have also established a joint venture with Yangcheng Automobile Group."

"It seems that they are also more optimistic about the future of the commercial vehicle market."

As soon as Lian Furong got the news, he went to Wang Fu to discuss the impact of this matter.

Although there are already a large number of commercial vehicle companies in China, it stands to reason that one more and one less will not necessarily have any impact on BYD's commercial vehicles.

However, Yangcheng Nanshan Commercial Vehicle Co., Ltd. is located in Yangcheng, and it is a joint venture between the powerful Nanshan Group and local state-owned enterprises.

In some special areas, it is definitely easier for them to get orders.

So Lian Furong was a little worried.

"With the rapid development of China's economy and the vigorous development of the logistics industry, the demand for a variety of commercial vehicles will definitely be strong in the future."

"It's not particularly strange that Nanshan Group has taken a fancy to this market."

"Now they are making diesel engine models, and I am worried that they will also make electric buses like us by then."

"Then, the impact on us will be greater."

Wang Fu's mood was quite calm.

BYD Commercial Vehicle's main mission is to make electric vehicles, and it does not plan to invest any resources in diesel engines.

Therefore, purely from this point of view, the current threat of Yangcheng Nanshan commercial vehicle to BYD commercial vehicle is very small.

But the future is difficult to say.

He knew that Nanshan Group had set up Nanshan Battery by setting up a separate battery division, and the related research had not stopped.

According to Wang Fu's understanding, the best consumption scenarios for these batteries are buses and buses.

Buses, in particular, can be easily promoted as long as they have local support.

At that time, after accumulating a lot of experience in battery production, it is better to further develop related technologies.

Otherwise, if battery production is always in the state of the laboratory, it is difficult to achieve real progress in technology.

"Judging by the current situation, there is no news on this."

"But Mr. Wang, your worries are indeed very reasonable, and the other party may have actions in this regard."

"Especially Mr. Cao of Nanshan Group, he has a very strong vision, and he is likely to think of problems with Mr. Wang."

Lian Furong inadvertently patted Wang Fu's ass.

Those of them who are engaged in sales are also very flexible.

"Let's keep an eye on the situation first."

"Even if people really want to engage in electric vehicles, we can't stop it."

"It's just that in the future, the development of commercial vehicles will be more resistant."

Wang Fu's mentality has always been better.

BYD has been able to develop to the current scale, and he is already quite satisfied.

Of course, there will definitely be higher pursuits in the future.

So many difficulties in the past have been overcome, and some of the current difficulties are nothing.

However, BYD's mentality is better, and some companies are different.

"Li Sang, what do you mean by Yangcheng Automobile Group?"

"I just established a joint venture with our Hino, but as soon as I turned around, I established Yangcheng Nanshan Commercial Vehicle Co., Ltd. with Nanshan Group."

"Both companies produce heavy-duty trucks, and the related markets are completely overlapping."

"The company is still under construction, and it has already encountered such a problem, how to develop it in the future?"

As the general manager of Yangcheng Hino, Hiroshi Saito was in a very bad mood at this time and was talking to Li Zhiqin, the deputy general manager, about Yangcheng Nanshan Commercial Vehicle.

In his opinion, Hino will choose to cooperate with Yangcheng Automobile Group, considering that there are no decent heavy truck companies in Lingnan Province.

Therefore, after the cooperation, Hino will at least be able to obtain a lot of markets in Lingnan Province.

As a major economic province in China, the market in Lingnan Province is still very worth looking forward to.

But now that a new joint venture has popped up, Hino must be very angry.

Hiroshi Saito has not yet reported this matter to headquarters, and he does not know how to report it when the time comes.

That's why I was so angry and discussed with Li Zhiqin there.

"Saito-san, I just learned about this matter today, and I also feel a little surprised."

Li Zhiqin first took out his responsibility, and what he said was also an objective fact.

"Judging from the current situation, the heavy-duty truck engine produced by Nanshan Engine is a 15L large-displacement diesel engine, which has no overlap with the products in our planning."

"So I don't think there's really any competition between the two sides, but it's a complementary relationship."

"Just like Imperial Hyundai and Imperial Mercedes-Benz, although they both produce passenger cars, there is no competition between the two sides, and they will not occupy some of each other's resources."

"Even because of the emergence of this new joint venture, it is likely to promote the development of the heavy truck industry in Lingnan Province, so that we can also benefit."

"For example, in the production of some parts, it is not perfect right now."

"At that time, Nanshan Group may fully enter this field, so that our heavy truck production costs can also be reduced."

"According to our current plan, the price of heavy trucks produced by Yangcheng Hino is 30 percent higher than that of domestic counterparts."

"This situation is very unfavorable for the sales of heavy trucks."

"If we can reduce the cost a little, the future of the joint venture will be better in the future."

Li Zhiqin can be arranged to Yangcheng Hino as deputy general manager, and naturally he has a few brushes.

In just a few words, Saito Hiroshi's emotions were soothed.

After all, what he said was the truth.

"You're just talking about the benefits of this thing, but the disadvantage is that you're avoiding."

"Yangcheng Nanshan Commercial Vehicle can produce heavy trucks with 15L engines, and it can also produce heavy trucks with other displacements."

"Sooner or later, it will have some impact on our sales."

"Besides, when customers choose to buy, they may not directly determine what displacement heavy truck to buy."

"Instead, we will compare the products and finally determine who to buy."

"At this time, our products are likely to be on the table with each other for others to choose."

"If this is not direct competition, what is?"

"If the other party produces exactly the same product as us, is there competition?"

In any case, Hiroshi Saito believes that the emergence of Yangcheng Nanshan commercial vehicles is not good news for Hino, and it is not a good thing.

So he's definitely going to have to question it.

Otherwise, he would not have been able to communicate with the headquarters at that time.

"Huaxia's automobile market is very open, and you should also understand the strength of Nanshan Group."

"Even if Yangcheng Automobile does not establish a joint venture with them, there will be other joint ventures."

"For example, Chuncheng Automobile Group, such as Xifeng Automobile Group, if Nanshan Group cooperates with them, maybe the situation will be more unfavorable to Yangcheng Hino."

Li Zhiqin directly changed his angle to argue with Hiroshi Saito.

This time, it made Saito Hiroshi not know how to get angry.

After all, Li Zhiqin is not talking nonsense.

"In any case, it is inappropriate for Yangcheng Automobile Group to set up a new commercial vehicle company without prior communication with us."

"We need an explanation, we need an apology."

"Something like this must not happen again in the future."

Knowing that there would be no better outcome if the discussion continued, Hiroshi Saito also began to put forward his own conditions.

However, this thing is definitely not something that Li Zhiqin can answer directly.

He only said that he would report back to the group.

When the time comes, he doesn't know what it will turn out to be.

However, none of this has much to do with Cao Yang.

He's being bombarded with phone calls right now.

"Mr. Cao, Yangcheng Automobile Group has no achievements in heavy trucks at all, you can find us to cooperate."

As the general manager of Changan Automobile, Yi Jia very much wants to further strengthen the cooperation with Nanshan Group.

In particular, Changan Automobile has decided internally that the engine and transmission of passenger cars will always be purchased from Nanshan Group.

In this case, it is absolutely necessary to strengthen the cooperative relationship between the two sides.

Otherwise, there will be a falling out at that time, and there will be no way to accept that loss.

"Mr. Yi, the headquarters of Nanshan Group is in Yangcheng, and sometimes we can't afford to give some face."

"Besides, we are still counting on more orders for commercial vehicles in Lingnan Province at that time."

"Even in the future, we are ready to win the bus market in Yangcheng."

"So I finally chose to cooperate with Yangcheng Automobile Group."

"However, this does not affect our continued cooperation with Changan Automobile, and the diesel engine produced by our Nanshan Engine can also be sold to Changan Automobile."

Obviously, Yi Jia is looking for Cao Yang to dig into the corner of Yangcheng Automobile, but Cao Yang wants to sell diesel engines to Changan Automobile.

Although in the field of heavy trucks, Changan Automobile is not at all the opponent of several other companies, but it is not without development potential.

As long as Nanshan Group cooperates with Changan Automobile, it is not impossible to make Changan Automobile's heavy truck sales to a higher level.

After all, in addition to the engine, there are many other things, and the difference between everyone is not so big.

"It's a good partnership, but we think it could be better if we could set up a joint venture to produce commercial cars."

"Our Changan Automobile's experience in the field of commercial vehicles is definitely not comparable to Yangcheng Automobile Group."

"Mr. Cao, why don't you reconsider and cooperate with our Changan Automobile?"

Yi Jia is still a little unwilling, he is still thinking about digging the foot of the wall.

However, Cao Yang will definitely not do anything backsliding.

In the end, he took a step back and said, "Mr. Cao, since there is no way to completely get rid of Yangcheng Automobile Group, why don't we set up another joint venture company?" ”

"This situation, when we talked about a joint venture with Yangcheng Automobile, the other party had already put it forward."

"Nanshan Automobile Group can no longer establish joint ventures with other manufacturers for commercial vehicles."

Cao Yang's words made Yi Jia a little disappointed.

All roads are blocked.

"However, if you can convince Yangcheng Automobile Group to transfer some of its shares to you, I don't mind."

Cao Yang's words immediately made Yi Jia interested again.

Tripartite cooperation, this thing does not seem to be impossible?

In any case, Changan Automobile does not intend to occupy a dominant position in the cooperation project.

This is simply unrealistic.

"I'll go talk to Mr. Zhang!"

Yi Jia was obviously moved, and after leaving the next sentence, he quickly went to harass Zhang Jiaqi.

It's none of Cao Yang's business.

Anyway, for Nanshan Group, there is no harm in having one more shareholder.

As long as the initiative is still in your own hands.

However, in this way, Zhang Jiaqi will get bored.

The contracts for joint ventures and cooperation have been officially signed, and now you Changan Automobile want to intervene?

Even though you're at a higher administrative level than me, that's not how you do things.

Therefore, Yi Jia's idea cannot be implemented no matter what.

However, the establishment of this joint venture company has attracted the attention of many people.

In particular, the 15L diesel engine of Nanshan Engine, Xifeng Automobile and Chuncheng Automobile are the main engine factories under their own, and they may not be willing to purchase engines from outside.

However, many commercial vehicle manufacturers such as Sany are not so large, and there is a lot of interest.

Whose product is not to buy?

Products with a better motivation personality must be bought by someone as long as the price is right.

Cheng Tao has a very say in this point.

Because in the past two days, the purchasing department of many commercial vehicle companies, and even the company's president, have called him.

"Mr. Cao, the fame of our 15L large-displacement diesel engine has been completely launched this time."

"Many companies want us to provide a prototype to test to see if the relevant performance meets their requirements."

"At this pace, I think we can at least bring in a few customers for this engine."

Cheng Tao's mood is very good.

Although the high-value parts of the heavy-duty truck engine will not be easily tested by customers for free.

But that's a good sign.

Customers are interested in taking the time to validate your product and show that they are interested in using you.

Otherwise, what are you doing with yourself?

"At the technology exhibition, we have made it very clear about the performance of this engine, and it is inevitable that everyone will be interested in it."

"However, there should be many competitors who want to take this opportunity to study our products and see if they can find a reference."

"So you also have to look at the situation, and you don't necessarily have to reveal all the technical details to others."

Although Nanshan Group now attaches great importance to the matter of patent registration, it is not interesting to litigate with people every day.

So if you can avoid some disputes at the source, it would be the best.

Dismantling the benchmarking of this kind of thing, Nanshan Group has not done less.

The same is true for other peers.

"Well, we have to charge for all the prototypes, and we won't provide them for free."

"But we can arrange for technicians to come to the site for free to assist them in conducting some tests."

"If it goes well, the first customers who will use our diesel engines will be identified within this year."

For the automotive industry, it is very fast to be able to identify a new customer in a few months.

After all, the development cycle of many parts is relatively long, not today, it will be loaded tomorrow.

However, although the diesel engine has opened up the situation, for Yangcheng Nanshan Commercial Vehicle Co., Ltd., everything has just begun.

As the three most important parts of a heavy truck, the engine, gearbox and axle, now only the engine is done.

What to do with the gearbox is still inconclusive.

Thinking of this, Cao Yang directly asked Mi Ying to call Ji Hua over, and everyone discussed what to do together.

(End of chapter)