China's automotive industry has developed rapidly in recent years.

Vehicle sales are reaching new highs every year.

However, the development of parts and components enterprises is actually lagging behind the whole vehicle.

In particular, Huaxia's own parts and components enterprises, if Nanshan Group is put aside, it is completely incompatible with the status of a major automobile country.

Other major automobile countries have formed their own supply chains.

However, Huaxia's automotive supply chain is formed by parts companies around the world.

This is obviously dissatisfying to some people of insight.

Over the years, Cao Yang has also been committed to promoting the development of Nanshan auto parts, hoping to make Nanshan auto parts comparable to Bosch and Denso parts companies.

So far, the results have been quite encouraging.

Dai Hanbiao is going to report to Cao Yang today about something that is a little surprising.

"Are you saying that BMW Brilliance handed over the hollow stabilizer bars of several models of the new generation to Nanshan Auto Parts for production?"

Cao Yang looked at Dai Hanbiao in surprise.

The relationship between BMW and Nanshan Group is not good, and even because of Xingchen Automobile, there are contradictions between them.

Now you are actually using parts from Nanshan Group?

"Yes, their original parts were produced by Deutsche Mubea, and the material of the stabilizer bar hollow tube was imported from Germany, and the cost of one kilogram went to 20 yuan."

"We use Nanshan Special Steel's own hollow pipes, and the cost is only 10 yuan a kilogram."

"Add to that the fact that we can use higher strength steel and thinner hollow tubes, and the cost of raw materials alone is more than doubled."

"In addition, our stabilizer bar rubber sleeve joining technology is also the world's leading, which fully reduces the problem of stabilizer bar squeak."

"In this case, if BMW Brilliance wants to promote cost reduction, it is impossible not to consider us."

"After all, in terms of all the costs of materials, processing, rubber sleeves, etc., we are much lower than Mubea."

"In terms of technology, we are more advanced and can make the stabilizer bar lighter."

"With the same hollow stabilizer bar, we can ensure that the durability reaches 500,000 times, but other manufacturers can only guarantee 200,000 times."

"Now with such a hollow stabilizer bar, we have almost entered the supply chain of most domestic car companies."

"For example, Modu GM and Changan Ford, all the hollow stabilizer bars are produced by us."

"Not to mention the independent brand, the solid stabilizer bar, in the case of low technical content, there are some other suppliers in production."

"The hollow stabilizer bar is our own."

"In this field, whether it is thyssenkrupp or Mubea, or Dongying Spring and Sogefi, they are not our opponents."

Although the stabilizer bar is not a high-tech part, it is a sign that it can be driven into a BMW car.

"Nanshan auto parts are now involved in many types of auto parts, whether it is the powertrain field or the chassis field, or electronic appliances and interior and exterior decoration, there are some parts that can be handled."

"But a hollow stabilizer bar that seems to be not so high-tech and fiercely competitive can now occupy more than half of the market share in China and can be exported, which is indeed worth analyzing as a case."

"How the automotive industry will develop in the future, everyone's opinions are different."

"But no matter how cars develop, there must still be such a thing as cars."

"As long as there are cars, there must be some corresponding auto parts."

"Parts such as stabilizer bars, whether they are fuel vehicles, electric vehicles, or hydrogen vehicles, are needed."

"It's very positive to be able to make parts that look simple not simple."

Although whether Huaxia manufacturers have mastered the hollow stabilizer bar technology is a very small matter for the development of Huaxia's automobile industry.

It can even be said that it is an insignificant matter.

But this unexpected ice-breaking trip still made Cao Yang realize the opportunity.

There can be a lot of contradictions between OEMs.

However, in terms of parts business, there can still be some cooperation.

If the hollow stabilizer bar is like this, can other parts also be like this?

If this is the case with BMW, then can Mercedes-Benz and Volkswagen, and even Toyota be like this?

Anyway, as long as there is money to be made, Cao Yang feels that there is no need to refuse orders from these car companies.

It's also a good opportunity to learn about other people's management techniques and understand their new model schedules.

However, on the side of Nanshan Auto Parts, everyone's mood is very good, and on the side of ThyssenKrupp, the situation is completely different.

"Xu Li, didn't you say before that as long as ThyssenKrupp and Fawer Spring, a subsidiary of Chuncheng Automobile Group, establish a joint venture, we will get the spring stabilizer bar orders in the entire Northeast region?"

"Why did BMW lose a few orders at once this time?"

As the general manager of thyssenkrupp China, Tox would not pay attention to such a specific order under normal circumstances.

As one of the world's top 500 companies, thyssenkrupp's business is very extensive.

In addition to the well-known steel business, they are also an important supplier of automotive chassis systems.

Even on the German side, they have a military business.

However, this time the order was lost, and the omen was not very good.

Tox felt the need to be aware of this change.

"I went to find out about the situation of this order."

"This new model of BMW, their stabilizer bar specifications are completely against the star of Xingchen Automobile."

"The stiffness requirement of a stabilizer bar has actually gone, and in the past, the stiffness of our general stabilizer bar was only between 30~."

"On top of that, the stress requirements of this hollow stabilizer bar are good."

"It's a well-known fact that the higher the stress requirements of a hollow stabilizer, the worse the durability."

"In order to meet this somewhat contradictory performance, the process of adding internal shot peening is generally used to eliminate the stress inside the tube, so as to improve the durability performance."

"But all of our factories in Huaxia do not have internal shot peening equipment."

"Simply importing relevant equipment for BMW's project, not to mention the significance, the cost alone is not the opponent of other manufacturers."

"After all, just this BMW project, there is no way to maintain a high enough production cycle time for our internal shot peening equipment."

Xu Li naturally knew that the loss of this order was a very bad sign.

Worldwide, thyssenkrupp is the industry leader in suspension springs and stabilizer bars.

But on the Huaxia side, its position as the boss has long been lost.

Even Nanshan Auto Parts has now begun to encroach on this part of the business in the global auto market.

"According to what you mean, our technology is not as good as others, the cost is not as good as others, and it may even be that the delivery is not as good as others?"

This kind of all-round situation is lower than the competition, and Tox is the first time it has encountered it.

So the face is very ugly.

"There is a big difference between the forming process of the hollow stabilizer bar and the solid stabilizer bar, the solid stabilizer bar is hot-formed, and a special hot-forming machine is required to bend and form the stabilizer bar, and then carry out heat treatment methods such as quenching and tempering, while the hollow stabilizer bar adopts the method of cold bending forming according to the spatial direction of the stabilizer bar, and then carries out heat treatment and other processes."

"What we have done the most before is a solid stabilizer bar, and the technical accumulation in the hollow stabilizer bar is indeed not as good as Nanshan auto parts."

In the face of hard facts, there is no point in blindly explaining.

Xu Li is naturally very clear about this.

So admit it directly.

"Have you specifically compared the hollow stabilizer bar of Nanshan auto parts, where is the technological advancement reflected?"

Tox is a PhD in his own right.

Therefore, many times I am willing to discuss specific technical issues with my subordinates.

"In the actual use of the vehicle, when the left and right wheels jump up and down inconsistently, the end of the stabilizer bar will move a certain displacement under the drive of the stabilizer rod link."

"According to our past experience in the development of stabilizer bars, in order to check whether the fatigue stress of the stabilizer bar meets the design requirements, the stress level of the stabilizer bar at 55% of the maximum stroke T of the end is usually assessed, and whether the stabilizer bar meets the durability requirements is judged by this."

"At the same time, a constraint is applied to the area where the stabilizer bar bushing is installed, so that the stabilizer bar can rotate around the center line of the two bushings."

"According to this requirement, under the condition of meeting the requirements of BMW drawings, the hollow stabilizer bar of Nanshan auto parts can be 500,000 times without breaking, while we can only guarantee 200,000 times without breaking."

"In the actual test, it was broken when it reached more than 300,000 times."

"Although BMW's drawings are required to be 200,000 times without breaking, we can be regarded as meeting the drawing requirements."

"But when you compare it with others, you don't have an advantage at all."

"If everyone does it according to the requirements of the drawings, the stabilizer bar of Nanshan auto parts can be made lighter."

As soon as Xu Li said this, Tox couldn't help but frown and asked, "How did they do this?" ”

"Steel!"

"Pipe making process!"

"Processing technology!"

"This is the result of a multifaceted impact!"

Xu Li's answer, Tox was a little not very satisfied.

These are qualitative analyses and are not quantitatively confirmed.

However, he also knows the information of his competitors, and sometimes it is not always easy to get quantitative information.

"There should be a lot of models on the market that use the hollow stabilizer bar of Nanshan auto parts, and you should find a way to get a few back, so that the people in the technical department can analyze it well and see where the other party is doing well."

"Now it's just the hollow stabilizer bar that has been snatched up, and then it's other parts like suspension springs and steering columns."

"At that time, thyssenkrupp's business in China will be worse day by day."

Tox's heart was inexplicably worried.

Although he has not been working in Huaxia for a long time, he has heard a lot about the name of Nanshan auto parts.

Schaeffler, for example, was hurt by Schaeffler, who was also a European company.

The next victim, don't be thyssenkrupp, right?

……

"Mr. Dai, many manufacturers have been consulting us recently, asking us if we sell materials for hollow stabilizer bars."

"Considering that almost all of the manufacturers who buy these materials are competitors of Nanshan Auto Parts in the spring stabilizer bar business, I haven't agreed yet."

Xie Lingyun, as the general manager of Nanshan Special Steel, has a very moist life.

Compared with other businesses, Nanshan Special Steel basically does not need to worry about sales.

More often than not, it is the customers themselves who come to the door to order special steel.

Of course, most of the production capacity of Nanshan Special Steel is provided to various enterprises under Nanshan Group, and there is no need to worry about performance in this kind of internal related party transaction.

The more he lived, the more he sometimes thought about doing things, lest such a comfortable day be broken.

"Those people's brains are spinning very fast, and they actually know that they are looking for you to buy hollow tubes?"

Dai Hanbiao quickly weighed the pros and cons of this matter in his heart.

There is no business in this world that cannot be done.

It's nothing more than whether the benefits of this business are worth your efforts.

Whether it is selling hollow stabilizer bar parts or pipes, it is possible to make money.

If it is more profitable to sell materials, it seems that there is really no need to stop Nanshan Auto Parts.

"Our spring stabilizer bar factory, now only one factory here in Yangcheng, there is no business in the field."

"Considering the special size of the stabilizer bar, the transportation cost is relatively high."

"For example, a hollow stabilizer bar that we recently quoted to BMW Brilliance has a transportation fee of 8 yuan in it."

"This shipping cost is definitely not low."

"However, the spring stabilizer bar business is not the core business of Nanshan Auto Parts, and we have no plans to build factories all over the country in order to get more orders."

"So if a manufacturer north of the Yangtze River wants to buy a hollow tube of Nanshan special steel, I think you can sell it casually."

"Of course, the price must not be lower than that sold to Nanshan Auto Parts."

After thinking for a while, Dai Hanbiao gave his own plan.

You can sell!

But it can't be sold cheaply!

Xie Lingyun naturally knows this truth.

However, Xie Lingyun asked a more sensitive question, saying: "Some manufacturers south of the Yangtze River, and even some manufacturers in Yangcheng, such as Xifeng Nissan, Yangcheng Honda and Yangcheng Toyota, they don't use Nanshan auto parts products much. ”

"But the hollow stabilizer bar is also a must for them."

"In this case, if we sell the hollow tube to their suppliers or potential suppliers, is it also equivalent to expanding our group's business in disguise?"

As soon as Xie Lingyun said this, Dai Hanbiao was silent.

The headquarters of Nanshan Auto Parts is in Yangcheng, but the main business is not in Yangcheng.

It's a bit awkward.

If the automobile industry in Yangcheng is underdeveloped, and there is no market space for Nanshan auto parts products, then forget it.

Actually, it's not like that at all.

No matter which way it is counted, Yangcheng's automobile production is among the best.

It stands to reason that the market share of Nanshan Auto Parts' spring stabilizer bar business in Yangcheng should be able to surpass the national level.

In reality, this is not the case at all.

"If it is a manufacturer that has no direct competition with us, then it can naturally be sold."

Although a little reluctant, Dai Hanbiao still agreed to Nanshan Special Steel's sale of hollow tubes.

In the future, it will be more difficult for Nanshan auto parts to get orders.

However, the more so, the more it can reflect the technical level of Nanshan auto parts.

For example, for suspension springs, everyone uses Baosteel's spring steel, but Nanshan auto parts can be made lighter and have better performance.

This is something that no other competitor can match.

In this regard, Dai Hanbiao also held a special meeting within the company, emphasizing the importance of continuous research and development of new technologies.

And Cao Yang also personally attended this meeting.

"Mr. Dai just shared with you the case of the hollow stabilizer bar, which I think is very meaningful."

Cao Yang glanced around the participants, then picked up the microphone and began to express his opinion.

"In the past year, many people in the group have focused their attention on Xingchen Auto and Jaguar Land Rover."

"The development of vehicle enterprises is of course very important."

"But if there is no development of corresponding parts, then the whole vehicle is a castle in the air, and the moon is in the mirror."

"In the list of the top 100 international auto parts companies, because our related industries have not announced the statement, none of them have been up."

"There are only a few companies in China such as Dicastal that have reached the top 100 list by their scale, and it is difficult to say how strong their technical strength is."

"Not to mention Nanshan engine and Nanshan gearbox, I hope that in the future, Nanshan's auto parts business can become the first in the top 100 parts companies."

"Bosch and Denso have done first, and we have also done Nanshan Auto Parts."

"Whether it is bearings, gears and EPS that have been done well, and the instruments, audio and navigation that are constantly giving full play to our own unique advantages should also accelerate the technical upgrading."

"Especially after the establishment of the intelligent network center, the related parts business must keep up with the development."

"T-BOX, gateways, millimeter-wave radars, cameras, vehicle control systems and other intelligent network-related parts are the most important parts in the future."

"One of our hollow stabilizer bars can sweep across the country, and I hope that the intelligent network system will also sweep the whole country, and even sweep the world, so that Xingchen Automobile will become the smartest luxury car and the most high-tech luxury car."

Today is a conference attended by the chief of Nanshan auto parts section and above, and Cao Yang naturally wants to take this opportunity to state his thoughts with you.

Point out the way you want to go in the future.

Choice is often more important than effort.

If you choose the wrong direction of development, then there is no point in trying harder.

It's like it's the end of 2008, and if you are still thinking about deepening the traditional feature phones, you don't want to make smart phones.

Then no matter how strong your technical strength is, no matter how hard your employees work, they will eventually be eliminated.

Similarly, in the era of electric vehicles, if you still invest manpower and material resources in engines and gearboxes every day, then no matter how good these two products are, they will eventually not be able to keep up with the pace of development of the times.

Cao Yang does not want any mistakes in the development direction of Nanshan auto parts.

It's a waste of time.

Bosch and Denso are not so easy to beat.

If you don't seize the good time of the last decade, it will be even more difficult to surpass them in the future.

After all, even when it comes to the transition to electrification, the strength of people is just as strong.

Many parts are needed for both electric and fuel vehicles.

"Mr. Cao, now BMW has begun to use Nanshan auto parts products for customers who used to have opinions about us."

"Some of our other parts, on the side of OEMs such as Volkswagen, Toyota and Honda, should also have a chance to beat the competition."

"In this case, do we need to consider grabbing orders?"

Dai Hanbiao asked a crucial question.

No matter how good the parts technology is, it will eventually need to be mounted on the model before it can be implemented.

Otherwise, it's the same as what you do in a university lab.

"This depends on the situation, and we don't need to make some meaningless efforts in order to simply expand customers."

"For example, Toyota's ESP, everyone is doing it with Denso, even if they ask us for a quotation, nine times out of ten, they just let us accompany us, and the quotation strategy of this kind of parts must be thought out clearly, and there is no need to disclose our strength to the other party."

"But for example, some of the parts made by other people's direct suppliers are not good enough, and if you think you have the opportunity, you can still give it a try."

"Although Toyota and Volkswagen are not liked, they cannot be ignored in the global car market."

"Even in the future, General Motors and Ford will not be opponents of Toyota and Volkswagen."

"Nanshan Auto Parts wants to become the world's first parts company, completely leaving aside the world's first and second car companies, which is a bit unrealistic."

With Cao Yang's words, Dai Hanbiao knew it in his heart.

When Nanshan Auto Parts develops customers, it does not need to be timid and think so much.

After all, no matter how advanced your own technology is, as long as you continue to maintain technological upgrades, you don't have to worry about the technology being learned after the parts are delivered to the other party.

If people can really learn your technology so easily, it can only mean that your technology is not advanced enough and the threshold is not high enough.

After all, you just don't supply people, and people have a way to get your parts.

Unless you don't supply a single customer.

In that case, there would be no point.

And just after the meeting between Cao Yang and Nanshan Auto Parts ended, Mi Ying reported an unexpected incident to Cao Yang.

(End of chapter)