Dai Hanbiao's meeting with Li Jianfeng will naturally not be fruitful so quickly.

But it's a good start.

Li Jianfeng has promised to conduct an internal review to see if it is possible to introduce the fuel pump of Nanshan Auto Parts to Modu Volkswagen.

Of course, it will definitely take time.

A few years is not too long, and a few months is not too short.

If it weren't for the recall of Denso's fuel pumps, I don't know when this opportunity would have arrived.

"Minister Zeng, I suddenly thought of a good plan to sell parts."

Coming out of the magic capital, Dai Hanbiao suddenly had a very bold plan in his mind.

There are some things that it is very difficult to simply imitate and learn from other manufacturers.

Some are disgusted, combined with their own unique advantages, which can often have unexpected effects.

"Isn't Huaxia starting to pay attention to car recalls now?"

"We can keep an eye on the recall situation of various brands overseas, and once there is an overseas recall but there is no recall in China, we will mobilize some forces to complain and find some problematic vehicles to shoot videos for exposure."

"You can even work with Autohome to further analyze the causes of problems with these models, find the parts that have problems, and give solutions."

"This time Toyota and Volkswagen are recalled because of a problem with the fuel pump, and it was Denso who was injured."

"The next time it may be because there is a problem with the EPS and it needs to be recalled, or there is a problem with the ECU and it needs to be recalled."

"We are pushing behind the scenes, so that more problem suppliers are exposed to everyone's vision."

"No matter which car company's R&D personnel are, they definitely don't want the parts they developed to be recalled."

"Taking advantage of the recall, we will sell the corresponding parts of Nanshan Auto Parts, which may have an unexpected effect."

Dai Hanbiao's plan can be regarded as learning from Zeng Tingting.

At the beginning, Xingchen Automobile's marketing plan was almost all kinds of porcelain touching measures.

Now Dai Hanbiao promotes the key parts of Nanshan auto parts, although it is not directly touching porcelain, but it also has the same effect.

"It's not that easy to do."

"The probability of a problem with a recalled model is actually not that high."

"At that time, I am afraid that it will take a lot of energy to do it, and the effect will be limited."

Zeng Tingting felt that Dai Hanbiao's plan did not seem to be so reliable.

If it was really so easy to be hacked, those international parts giants would have used this trick a long time ago.

At least it did.

But so far, very few people seem to have done so.

"It's certainly not effective to do it aimlessly, but with some complaints on the forum and foreign recall cases, the situation is not so complicated."

"Anyway, we have a project team that is responsible for dismantling and comparing the parts structure and cost levels of other competitors in the industry."

"When the time comes, just let them take care of finding faults."

Before Dai Hanbiao and Zeng Tingting threw out their proposals, they obviously considered the feasibility of this plan.

This trick is dark enough, but effective enough!

No matter how bad it is to hack competitors, you can find some evidence of real hammers.

It's hard to get people to refute it.

It's like when Apple fans hacked other manufacturers in the past, they always said that Android phones would be very stuck after a period of use.

In the early days, there was indeed this problem, and it was a little difficult for the opponent to refute it.

What Dai Hanbiao has to do now is do something similar, find some questions that are difficult for you to refute.

Aren't you an international manufacturer?

How can there be so many parts produced in question?

There is some black history, which is worth tossing for years.

"If that's the case, maybe there's an occasional surprise."

"However, if you want to quickly promote the technology of Nanshan auto parts, I think you should pay attention to the Las Vegas parts exhibition next week."

"When we get the word out about our component technology, there may be a real surprise."

Zeng Tingting still thinks that relying on tossing the car to recall this kind of thing depends too much on fate.

This kind of program is not very targeted, and she doesn't particularly like it.

"We definitely attach great importance to next week's parts exhibition, and we have arranged for the first wave of people to pass."

"However, I think that dismantling and analyzing the parts of competitors and letting more consumers know that the parts produced by the so-called large international parts companies are no better than us."

"It's actually a very important thing."

"I even think Autohome can list a separate professional section to provide some professionals in the automotive industry with information related to auto parts."

"This information can be everything from suppliers to component technology."

"For example, let's analyze the supply chain system we look up to, and share with you which suppliers are being used in the hot-selling Accord."

"It also lets everyone know the difference between the same type of parts from different manufacturers."

"The more professional it is, even if some people can't understand it, they will feel that Autohome is very authoritative."

"When the time comes, it will also be beneficial to the development of the entire website, and it will also be beneficial to our future publicity."

Dai Hanbiao is not such an easy person to give up.

Taking the opportunity of this negotiation, he constantly diverged his thinking.

The main development direction of Nanshan auto parts in the past few years has been placed on its own brand.

Now is also the time to launch a shock to the supply chains of international auto giants.

Otherwise, it will be difficult for the influence of Nanshan auto parts to go global.

This is a little inconsistent with Cao Yang's dream.

"I have a section on Autohome for car professionals, and I think it is indeed possible."

"After all, Huaxia's automobile industry has developed rapidly in recent years, and it has also solved a lot of jobs."

"The number of people engaged in this industry is quite large."

"And these people are often loyal users of the car website, and it is a good thing for the group to improve their viscosity with Autohome."

Zeng Tingting did not directly deny Dai Hanbiao's views this time.

Zeng Tingting has witnessed how much effect these websites that are not related to industry such as Autohome and Weibo on the road to the development of Nanshan Group.

Therefore, she must also support Nanshan Group's further efforts on the Internet.

Even these actions to increase the column do not need to be specially reported to Cao Yang, and Autohome can judge and decide internally.

After all, it's not a big move.

When there is any special effect, it will be too late to report to Cao Yang.

Otherwise, if he reported everything to Cao Yang, he would be in meetings 24 hours a day, and he would not be busy.

"Then expand the project of Autohome's car demolition workshop and derive a special section of parts."

"When the time comes, we Nanshan Auto Parts will arrange some people to support Autohome, and this work will not be so difficult to do."

After Dai Hanbiao said this, he directly called Yu Yu.

I gave the other party a detailed explanation of my thoughts.

In this regard, Yu Yu naturally has no opinion.

After all, having been in her current position for so many years, she also knows very well what the purpose of Autohome's existence is.

However, when Nanshan Auto Parts moved, Denso was nervous.

"Xiao Sun, just now the people from Modu Volkswagen told us that Nanshan Auto Parts is selling fuel pumps to them, and even hopes to switch directly to the mass-produced models."

"We must pay full attention to this matter, and we can't lose the fuel pump business because of a car recall."

"Isn't it just that the gap between the impeller and the impeller shell is a little problematic, and the roughness of the impeller is not up to the requirements, why are those people endless."

Lin Yuanwu, as the head of Denso's Huaxia Sales Department, was in a very bad mood during this time.

The recall of the customer's model due to a fuel pump problem has had a huge impact on Denso.

Not to mention the need to replace a lot of fuel pumps for free, Toyota, Volkswagen and Honda have to claim compensation from them.

The profitability of the entire DENSO Group this year will be greatly affected by the recall of fuel pumps.

Although this kind of thing has nothing to do with the sales department in essence, it is all about the design and production of pots.

However, the company's external window is the sales department, no matter what the problem is, in the end, the sales department needs to wipe the butt.

In recent months, he hasn't been reporting this or that to his clients.

In the past, the DENSO Group, which was Party B, did not have the awareness that I was Party B when dealing with customers.

Sometimes the attitude is even very tough.

But this time to report, the situation is different.

Basically, the role of Party B is pinched hard!

No wonder Lin Yuanwude was in such a bad mood.

"Minister, this is a bit difficult to do."

"Until we completely address the impact of the recall, it is estimated that neither Volkswagen nor Honda will give us new orders for fuel pumps."

"In this interval, if Nanshan auto parts are tossed around, it is really possible that they will toss out some moths."

"Previously, the technical department also analyzed and compared the difference between the fuel pump produced by Nanshan Auto Parts and our own."

"In terms of results, the parts produced by the other party are no worse than ours in terms of design structure and production accuracy."

"As the largest auto parts company in China, the threat posed to us by Nanshan auto parts is very huge."

"Although there is some awareness of this at the headquarters, it still doesn't pay enough attention to it."

"Most of the staff in the headquarters feel that Nanshan Auto Parts is the same as other Chinese enterprises in the past, relying on low labor and land costs, relying on cost to win."

"That's why we can get so many orders on Huaxia's own brand models."

"If these tricks are put on joint venture car companies, it will have no effect."

"But the reality is completely different from what they imagined."

"The level of Nanshan auto parts is not worse than that of international mainstream parts companies."

"Even on some of the new technology parts, their designs are more ingenious and the cost is lower."

"This is a very dangerous sign."

Sun Yichao has a college classmate who works in Nanshan Auto Parts, so he knows a lot more about Nanshan Auto Parts than ordinary people.

In particular, Nanshan Group has set up an intelligent network center this year, which is an institution established for the research and development of new technologies, and it is said that the number of R&D personnel will reach 10,000 in the future.

It's pretty scary.

Looking at the whole of China, except for those large central enterprises, there are few companies that can reach 10,000 R&D personnel.

And one of the intelligent network centers of Nanshan Group has so many people.

Not to mention that Nanshan Group has a series of other institutions.

At that time, there will be tens of thousands of R&D personnel in Nanshan Group, which is comparable to that of world-class large enterprises.

Even Denso did not dare to compare with Nanshan Auto Parts in this regard.

"yes, that's why I'm worried."

What Sun Yichao said, Lin Yuanwu was naturally able to understand.

But the more I understood, the more worried I became.

"Is there a way for us to find some handles of Nanshan auto parts and directly deny them technically?"

Relying on marketing alone, Lin Yuanwu knew that Dongying enterprises could not compare with local Chinese enterprises.

But if you get to something like technology, it shouldn't be the same way, right?

He is still confident in Denso's technical background, and feels that as long as he finds a good entry point, he should be able to make Nanshan Auto Parts uncomfortable at that time.

"Nanshan auto parts products, it can't be said that there are no problems at all, but so far, there have been no major problems."

"Even if we are nitpicking to toss some small things, the final result will definitely not be ideal."

Sun Yichao's answer directly shattered Lin Yuanwu's illusions.

This is not good, that is not good, this day is a little difficult.

And while Nanshan Auto Parts and Denso are taking various actions, Yangcheng Honda is also discussing this topic internally.

Compared with Toyota, Yangcheng Honda definitely does not have so much protection for Denso.

Even within Honda, there has always been a voice that it is "de-denso".

If other Toei manufacturers such as Hitachi, Panasonic and Keihin can produce a part, they don't want to give it to Denso.

After all, Denso is an industry owned by Toyota.

And Honda's status in Dongying and even the world is much worse than Toyota.

If Toyota Motor is a state-owned enterprise in Dongying, then Honda Motor is a local private enterprise in Dongying.

But this relationship is not so obvious in China.

It even gives people the illusion that Honda cars are about the same size as Toyota cars.

After all, Honda, which began to enter Huaxia in 98, now has higher annual sales in Huaxia than Toyota.

Models such as the Accord, CRV, Civic and Fit, Odyssey, etc., have no worse reputation than the Camry, RAV4, Corolla and Yaris.

It is in this context that Yangcheng Honda has different voices in the face of Denso's fuel pump recall.

"Minister Kimura, half of our current instruments are made by Denso, and the VTC actuator of the engine is mainly produced by Denso."

"As for the fuel pump, starter and generator, it is even more monopolized by Denso."

"In this case, we are in a passive position to negotiate with Denso."

"Toei Honda R&D has given these parts to Denso, how can we negotiate the price with others?"

"There is no competition, and no one is willing to take the initiative to reduce prices."

"Even when they are producing parts, they are reluctant to put into new advanced production lines to produce, which ultimately leads to the accuracy of the parts not meeting the design requirements."

"Isn't that why the fuel pump will have an accident this time?"

"I think it's better to take advantage of this opportunity to communicate with Toei Honda Research Institute and give Denso's fuel pumps to other manufacturers to produce them."

"Give Denso some lessons, let them know that not all parts are set on the Dongying Honda side, and the Huaxia side will not be able to move."

Li Huarong, as the deputy director of the purchasing department of Yangcheng Honda, has great opinions on many Dongying suppliers.

The orders of these suppliers are basically not obtained through Yangcheng Honda, but have been determined in Dongying locality.

People don't rely on you to get orders, they don't need to ask you to get orders.

In this way, when you go to them to negotiate the price, the other party's cooperation is naturally not very high.

As for your desire to change these suppliers, it will be as difficult as climbing to the sky.

The people at Toei Honda Research Institute will send you away if they say that the development time is not enough, or the schedule cannot be kept up.

Even if you contact you by email, they don't even bother to reply to you.

So that you don't have any temper.

Li Huarong is obviously fed up with this kind of thing.

So when Dai Hanbiao asked him for dinner, he simply mentioned the fuel pump of Nanshan auto parts, and he was interested.

Even if it is to disgust Denso with Nanshan auto parts, Li Huarong feels that it is valuable.

"Li Bu, I naturally understand the situation you said, Denso has really not been very cooperative in terms of annual price reductions and new model price reductions in the past."

"However, when Honda Research Institute developed these parts in the early days, it actually conducted price comparisons."

"Many of Denso's parts are in competition with Hitachi or Keihin, but in the end, Denso has an advantage in terms of price and technology."

"I'll give you an example, Keihin is a parts company controlled by Honda, and almost all the air conditioners on Honda's cars were produced by Keihin before."

"However, since Keihin's air conditioners have always been inferior to Denso in terms of refrigeration performance, some recent models have begun to produce air conditioners for Denso."

"In this case, if we ask Keihin to review the air-conditioning business and cut off the electrical equipment, the research institute will not want to pay attention to us."

"On the Toei Honda side, Honda R&D Center and Honda Motor Co., Ltd. are two independent corporations."

"The joint venture agreement between Yangcheng Honda was signed between Honda Motor Co., Ltd. and Yangcheng Automobile Group, and from the contract point of view, it has nothing to do with Honda Research Institute."

"The other party can ignore us completely."

Timber Kawaguchi can naturally understand Li Huarong's thoughts, but understanding is understanding, and it is difficult for him to support Li Huarong.

After all, once he agrees to Li Huarong's approach, eventually this coordination work and pressure will fall on him.

This is a situation he does not want to see.

He came to work in Huaxia just to enjoy it for a few years and then transfer back.

If the relationship with Toei Honda or Honda Research Institute is very stiff because of some things, how will he mix up when he goes back?

"I understand what you said, but if this problem is not solved, it will not only hurt the interests of Yangcheng Honda, but also a big loss for Honda Automobile."

"After all, Denso is a Toyota-based parts company, and they have received a large number of orders for Honda cars, which will not be a good thing for the development of Honda cars."

"Even for the same type of parts, the price at which Denso sells to Toyota is definitely different from the price at which it sells to Honda."

"This will make Honda's competitiveness in China continue to decline, which will eventually affect the setting of prices and the increase in sales."

Li Huarong will definitely not give up easily.

He wants to convince Ki Kawaguchi to side with him and deal with Denso.

These Dongying parts companies, Huaxia employees talk to them, and they often go in the left ear and out the right ear.

But when people talk to them, the attention of the other party is completely different.

Even the Huaxia employees inside Denso have such an attitude.

If it were a local Chinese company, they dared to treat Yangcheng Honda like this, and Li Huarong would definitely have taken action to clean them up a long time ago.

"In this way, let's first find a few manufacturers that can make fuel pumps to quote and understand the cost level of the industry."

"If the improved quality of Denso can meet the requirements, and the cost is not too far behind the industry, then we will not toss it for now."

"If the gap is too big and Denso can't reduce the price, then we will propose to Honda Research Institute and ask them to support us in changing suppliers."

Seeing Li Huarong's insistence, it was not good to be completely perfunctory.

After all, Yangcheng Honda has now contributed a lot of revenue to Honda Motors.

If the relationship between everyone is completely stiffened, it will also be a loss for Honda.

"Well, let's ask for a quote first."

"When the time comes for the fixed-point integration of the new generation of Accord, we will officially throw out the new supplier's plan and see what kind of reaction the institute has."

"No matter how bad it is, we have to let Denso feel the pressure and let them know that the fuel pump is a part, and Honda doesn't have to choose them to produce it."

Li Huarong knew that Kimura Kawaguchi could make concessions to this extent, which was already a big concession.

So I didn't insist anymore.

The meal should be eaten one bite at a time, and the road should be taken step by step.

(End of chapter)