At the beginning of 2009, Zhujiang New Town was far from being as prosperous as later generations.

However, a few places close to the old town to the west already have the prototype of prosperity.

In a building along the river, there is a high-end Toei restaurant.

In the evening of the same day, Zhang Jiaqi, Zeng Guangda and others from Yangcheng Automobile Group entertained the visiting Aisin executives here.

The exchanges between the two sides this afternoon went smoothly.

Lang is affectionate, and concubines are intentional.

Although there are no direct projects yet, this is undoubtedly a good start.

"President Yoshikawa, the tuna here is said to have been flown in from Toei, can you taste it fresh?"

A friend from the Northeast came to Yangcheng, and you took him to eat Northeast food, which in your opinion is a sign of respect for others, but they are definitely not very willing.

In the same way, the guests who came from Dongying actually had a similar psychology.

But tonight's focus isn't on eating.

At their level, what delicacies have they not eaten?

If you want to eat something good, there is a chance.

As long as the atmosphere is good.

So Yoshikawa pretended to take a piece of tuna fillet, dip it in wasabi soy sauce, and put it in his mouth to taste.

Obviously, there was nothing very special after the entrance, but Yoshikawa was very cooperative and put on a surprised expression and said, "Very good, delicious!" ”

The beautiful translator next to her also expressed Yoshikawa's words very expressively.

This made Zhang Jiaqi's mood a little better.

He is not really that interested in Dongying people, if Nanshan Transmission or ZF are willing to set up a joint venture with them to produce transmissions, he can also have a very good attitude.

But so far, only Aisin has begun to loosen up today.

At this time, Zhang Jiaqi naturally hoped to seize the opportunity.

"Yangcheng has Yangcheng Honda, Yangcheng Toyota, Xifeng Nissan, and a series of Dongying suppliers around these companies, whether it is Dongying cuisine or others, it is relatively rich in China."

"If Aisin were to set up a joint venture here, it would be the best choice."

Although the dinner table is not necessarily suitable for discussing too much work, Zhang Jiaqi still couldn't help but lead the topic to the place where the discussion was not finished this afternoon.

He really wants to finalize the joint venture plan as soon as possible.

Can Yangcheng Automobile Group get the transmission technology on its own?

He had also asked the person in charge of the Yangcheng Automobile Research Institute before, and the results were not optimistic.

Therefore, the gearbox is either purchased directly from the outside or produced in a joint venture with someone else.

There is basically no better option for Yangcheng Automobile Group.

Now that Aisin has taken the initiative to hand over the opportunity of the joint venture, Zhang Jiaqi must be hoping to seize it.

"Yangcheng is indeed very suitable for the development of Dongying enterprises, because of this, this time I came to China for inspection, and my first stop was Yangcheng."

"Later, I will go to many cities such as the Demon Capital, Spring City, and the Imperial Capital."

Through a simple conversation, Yoshikawa can be regarded as putting pressure on Zhang Guangda.

Look?

I'm not here to visit you this time.

I have a lot of customers to visit behind me.

Think about what I talked to you about today, and is that something I'm going to talk to about next?

The information that Yoshikawa wanted to transmit, Zhang Guangda received in an instant.

Although this is the first time I have been in contact today, it stands to reason that I will not immediately talk about the details.

The big boss talks about the direction, and the details are discussed below.

Because there will be disputes when it comes to details, and if you let the boss fight, there will often be some room for compromise.

If you're not careful, it's a lose-lose situation.

This should be a situation that no one wants to see.

However, although I didn't talk about the details today, some things in the general direction were actually tentatively talked.

For example, the issue of stock ratio that everyone is most concerned about.

According to the idea of Yangcheng Automobile Group, it is definitely hoped that both parties will each account for 50% of the shares, forming a shareholding structure similar to that of Yangcheng Toyota.

But Aisin certainly doesn't think so.

Yangcheng Toyota will have such a result, because the relevant policies stipulate that the shareholding ratio of foreign-funded automobile companies cannot exceed 50%.

However, this regulation does not apply to the auto parts industry.

You are the sole proprietorship to set up a transmission factory, and there is no problem.

In this case, Aisin must be hoping to further increase its shareholding ratio.

Like 80% or 70% or something like that.

This is arguably the biggest disagreement between the two sides.

"Huaxia is a very large place, and the business environment in each place is actually not exactly the same, relatively speaking, the various conditions in Yangcheng are very good."

"At this point, other companies such as Yangcheng and Toyota should have a lot of experience to share with President Yoshikawa."

"Although our Yangcheng Trumpchi has not been established for a long time, the current sales growth is very considerable."

"We are already working on the construction of a second plant, and we will sell 600,000 units a year in the future."

"That's basically enough capacity for a gearbox factory."

Although Zhang Jiaqi could hear what Yoshikawa meant, he didn't want to compromise so easily.

Aisin's card in his hand is their gearbox technology, while the card in the hand of Yangcheng Automobile is the sales volume of Yangcheng Trumpchi.

Everyone has their own purpose and their own cards to play.

Sure enough, after hearing the figure of 600,000, Yoshikawa's eyes changed slightly.

Continue to smile and say to Zhang Jiaqi: "The development of the Huaxia automobile market is very fast, which is indeed worth everyone's expectations. ”

"However, the competition is becoming more and more fierce now, not only the appearance of the model should be good-looking, the configuration should be rich, and the price should be low."

"Only by continuously promoting the reduction of costs can it be possible to make their new cars more competitive."

"How to do this is a test of the level of each OEM."

Everyone is a thousand-year-old fox, and no one will compromise easily.

However, after all, it is time to eat, and I will not discuss work issues in too much depth.

Although Chinese people like to discuss problems at the dinner table, this so-called discussion is sometimes not about talking about things at the dinner table.

As long as you have a happy meal, some problems will be solved.

Of course, Zhang Jiaqi and Yoshikawa's dinner obviously can't achieve this effect.

In the end, when it seemed that the guests and hosts were having a good time, the dinner came to an end.

However, none of the teams immediately finished their work.

On the way back, Zeng Guangda took the initiative to get into Zhang Jiaqi's special car, obviously to continue to discuss today's affairs.

"Mr. Zhang, I feel that it should be difficult for Aisin to accept the establishment of a 50-50 joint venture."

"They want our gearbox orders, but they don't want to lose control of the joint venture."

After Zeng Quanta got in the car, he took the initiative to lead the topic to the topic of today's discussion.

It was already past ten o'clock in the evening, and the two big men had nothing to talk about.

"Do you think there is any significance for us to set up this gearbox joint venture?"

Although Zhang Jiaqi has his own judgment in his heart, he also wants to hear Zeng Guangda's opinion.

Aisin's visit was relatively sudden, and the discussion within Yangcheng Automobile was also relatively hasty.

Even before the official meeting, the other party did not clearly say that the main purpose of this visit was to establish a joint venture company.

"The gearbox is the most important part of the vehicle in addition to the engine, and there is basically no other company in China except for the Nanshan gearbox."

"Even if it is Chuncheng Automobile Group and Xifeng Automobile Group, the accumulation of technology in this area is not enough."

"Especially in the AT automatic transmission, the technical threshold is higher than everyone thinks."

"It's hard to get this part right without a solid design and production of the gearbox."

"I think there is some value in taking the opportunity of this joint venture to see if there is a way to obtain Aisin's transmission technology."

"Of course, if we buy a gearbox from a joint venture company, the cost must not be more expensive than similar products of Nanshan gearbox, at least not too much."

"Otherwise, it wouldn't be very meaningful."

Aisin's current gearbox cost level is higher than that of Nanshan gearbox, which Zeng Quanta is also very clear about.

If it weren't for this reason, it is estimated that so many domestic independent brands would not easily fall to Nanshan gearbox.

"As long as they are willing to thoroughly promote the localization of the gearbox and buy most of the components from domestic manufacturers, the final price should not be much higher than the Nanshan gearbox."

"Of course, this point also needs to be confirmed during the negotiation, don't just import components from Dongying for assembly at the time of the joint venture factory, and then ask Yangcheng Automobile Group to give all the gearbox orders to the joint venture company."

"In that case, it doesn't mean much to our group."

"In addition, in terms of gearbox products, it is definitely necessary to discuss it carefully."

"In addition to the 6AT, the 4AT and 6MT must also be considered for domestic production in the joint venture."

"We can even test whether Aisin is willing to take out the 8AT for domestic production, and if they are willing, then we can make certain concessions on the shares."

Zhang Jiaqi's interest in this cooperation is still quite high.

Of course, he also has a lot of ideas that he hopes to implement.

For example, Yangcheng Trumpchi's GS8, he hopes to be able to use 8AT, but until now, Nanshan Transmission is not willing to sell 8AT to Yangcheng Trumpchi.

Although the reason is that the production capacity is not enough, when has the production capacity really troubled the Chinese manufacturers?

Everyone knows this is an excuse.

So Zhang Jiaqi is actually a little unhappy in his heart.

Even he can understand the reason why Nanshan Gearbox does not sell 8AT to them.

But everyone's position is different, understanding is understanding, and if you are unhappy, you will still be unhappy.

"Now it is necessary to take the 8AT to the joint venture factory for domestic production, which is estimated to be more difficult."

"But if you want to convince them to sell us the 8AT, I don't think there should be any problem."

"The pressure that Nanshan Gearbox has brought to Aisin in recent years should be very great."

"Now the Huaxia automobile market is growing, but affected by the financial crisis, many overseas automobile markets are falling."

"In this context, Aisin must be more hopeful to re-expand the Huaxia automobile market."

"8AT is a relatively easy market to expand, provided that Aisin is willing to sell it."

Zeng Quanta quickly gave his own analysis opinions.

Although the negotiation requires the lion to open his mouth wide, but what the bottom line is, you must also know in your heart.

Otherwise, nothing will be negotiated in the end.

"You're right, 8AT estimates that the other party will not be willing to get the joint venture factory for production in a short period of time, and it would be good to be willing to sell it to us."

"If we have been buying gearboxes from Nanshan Gearbox, we are also relatively passive."

"In terms of engine, we have already researched it ourselves, and it is necessary to have an additional option in terms of gearbox."

"Aisin will definitely not be the only potential partner we are visiting this time, and they probably won't set up too many joint ventures in one go."

"It looks like we're going to have to get to an agreement with them as soon as possible."

Zhang Jiaqi looked at the night view of the Pearl River outside the window and made a decision in his heart.

After Zeng Quanta got into Zhang Jiaqi's car, Aisin's group did not immediately go back to their rooms to rest, but found a conference room to summarize today's negotiations.

"President, from the current point of view, Yangcheng Automobile Group should be very eager to cooperate with us."

"After all, up to now, Aisin should be the only manufacturer willing to set up a joint venture transmission factory with Yangcheng Automobile."

"They are companies that definitely don't want to have a certain kind of part of their own, and only one supplier can choose."

"So I think I can insist on Aisin's 70% or 60% shareholding."

"No matter how high it is, it is estimated that the other party should not be able to accept it."

"If it's too low, it's a bit bad for us."

"After all, it will definitely not be suitable for us to set the sales price of each gearbox without profit, and make the joint venture factory a loss."

Okumura is in a pretty good mood right now.

The first person I contacted gave very good feedback.

This shows that the situation they speculated before is completely valid.

In the next step, as long as the previous ideas are implemented as soon as possible, then Aisin's situation in China will definitely change very differently.

"Then let's negotiate with 70% of the shares tomorrow and see how they react."

"If everything else is good, then it's okay to concede to 60 percent."

"Yangcheng Automobile Group has cooperated with Toyota and Honda, relatively speaking, after we cooperate with them, it is more likely that we will get along more smoothly."

"Our negotiations this time will be finalized as soon as possible, and we can also promote the negotiation of several customers in the future."

Now that he has realized that the joint venture plan is effective, Yoshikawa must hope to expand this plan as soon as possible.

For example, the gearbox produced in the joint venture of Yangcheng Aisin is most likely not purchased by other OEMs.

Therefore, in order to break into the supply chain of other OEMs, it is necessary to set up two or three joint ventures.

Of course, Yoshikawa will definitely not set up a joint venture with every client, which is too risky.

Aisin has three or four joint venture factories in China, and one or two wholly-owned factories, which will basically be able to cope with the situation for the next few years.

"No problem, president, you can rest a little tomorrow morning, and I'll go to the other party's people to talk for a round first."

"After the main terms have been negotiated, we are signing a framework cooperation agreement."

"Later, we can communicate on the subtle terms and put the construction of the joint venture company's factory on the agenda as soon as possible."

When Okumura said this, Yoshikawa naturally had no opinion.

They are also quickly advancing in this direction.

With the foreshadowing of the first day, the progress of the second day was much smoother.

After all, for Yangcheng Automobile and Aisin, cooperation is a win-win situation, and non-cooperation is a lose-lose situation.

In this case, as long as the contradiction is not too big, it can be discussed.

Basically, in a day's time, you can think about a cooperation signing ceremony.

"Mr. Zhang, when we are looking for Aisin to cooperate, do we want to call Mr. Cao to communicate in advance?"

Basically completed the negotiation with Aisin, Zeng Quanta also began to think carefully about the negative impact of this matter.

Nanshan Gearbox is now the exclusive gearbox supplier of Yangcheng Trumpchi.

If the two sides break up, Yangcheng Trumpchi will have to stop production in minutes.

This is clearly not the situation Zeng wants to see.

"It is indeed necessary to communicate in advance, otherwise the cooperative relationship between Nanshan Group will definitely be affected."

"But how do you think we should explain to Mr. Cao that it would be better?"

Zhang Jiaqi is naturally able to understand the impact of this matter.

"It's certainly not appropriate to simply say that we want to make the supply chain more competitive."

"Why don't you take the 8AT and talk about it?"

"Let's just say that Aisin agrees to sell us 8ATs, but the premise is that we also buy their 6ATs."

"Considering the pressure on us from Yangcheng City to attract investment, we agreed to Aisin's joint venture proposal."

"Anyway, as long as we don't tear our faces, Mr. Cao should also know what we think."

"There are too many explanations, but it doesn't necessarily make much sense."

"We are willing to communicate with him before signing the contract, which is already considered to be a sign of respect for him."

No business or cooperation is set in stone.

Zhang Jiaqi and Zeng Guangda have gained full understanding of this in Honda automobiles.

At the beginning, when Yangcheng Honda's business development in China was booming, the other party suddenly abandoned Yangcheng Automobile Group and made a Xifeng Honda Automobile with Xifeng Automobile Group.

The impact of this on Yangcheng Automobile Group is very huge.

On the one hand, they immediately began to cooperate with Toyota.

On the other hand, they also know that when it comes to business cooperation, everyone can't always be friends.

There is competition, there is cooperation, and what is noisy is more real and reliable.

Soon, after Zhang Jiaqi finished chatting with Zeng Guangda, he called Cao Yang.

"Mr. Cao, there is something I will communicate with you in advance."

Zhang Jiaqi went straight to the point, and as soon as he got through the phone, he directly told Cao Yang that he wanted to communicate with him.

Regarding Zhang Jiaqi's call, Cao Yang was not surprised at all.

As long as Yangcheng Automobile Group is not stupid enough to be an ostrich, then this call will definitely come.

After waiting for two days to wait for Zhang Jiaqi's call, Cao Yang thought that he would wait for the other party to officially sign an agreement with Aisin before explaining it to himself.

Now it seems that the Nanshan Group still has some deterrent power.

If he and others strongly oppose it, he may be able to force Zhang Jiaqi to change his mind.

However, in the future, everyone's cooperative relationship will definitely change completely.

"Mr. Zhang, if you have any instructions, just say it!"

Cao Yang said half-jokingly, which made Zhang Jiaqi feel a little pressure.

Although Yangcheng Automobile Group is the largest state-owned enterprise under Yangcheng, it is still completely insufficient compared with Nanshan Group.

If the Nanshan Group holds a grudge at that time, there are definitely many ways to wear small shoes for Yangcheng Chuanqi.

"Mr. Cao, look at what you said, where do I dare to instruct you."

After Zhang Jiaqi said awkwardly, he quickly said: "That's the case, we want to use the 8AT gearbox on the GS8, and there are some high-end models behind, and we also want to distinguish ourselves from other independent brands, so we also want to use the 8AT." ”

"Aisin said they could sell us 8ATs, but only if we were going to buy their 6ATs, so we ...... for that"

According to the words he discussed with Zeng Guangda, Zhang Jiaqi quickly explained to Cao Yang.

Cao Yang already knew this information in advance, so there was no surprise.

Of course, he didn't want to give the impression that he was so talkative.

So after Zhang Jiaqi finished speaking, he asked: "Mr. Zhang, so in the future, all the models of Yangcheng Trumpchi, regardless of the price of the gearbox produced by Yangcheng Aisin, will all be purchased from Yangcheng Aisin?" ”

Many parts of Yangcheng Trumpchi's models are purchased from Nanshan Group, and if there is really less gearbox business, Cao Yang will definitely give you some back in other parts.

For example, ESP, I will increase the price to a few points cheaper than the price of Bosch and Denso, do you accept it or not?

In order not to make my appearance look so ugly, I can find a bunch of reasons to refuse to reduce the price of the parts in mass production.

When the time comes for the new model, you can find a few reasons for design changes, upgrades, software updates, etc., and there is no negotiation for you to increase the price.

Of course, Cao Yang will not say these words directly to Zhang Jiaqi.

"Of course not, when we buy parts from Yangcheng Trumpchi, we must have an overall QCD level."

"As long as the overall QCD level is advantageous, we will procure."

"If the products of Nanshan gearbox have been lower than Yangcheng Aisin's in the future, then at least half of Yangcheng Trumpchi's gearbox can continue to be left to Nanshan gearbox."

Zhang Jiaqi said half-truthfully.

Anyway, the concept of the overall QCD level, the right to interpret is in the hands of Yangcheng Automobile Group.

What is the overall QCD level advantage, Yangcheng Automobile Group has the final say.

Anyway, this time, don't be too stiff because of the relationship with Nanshan Group because of this cooperation.

"Since the establishment of Nanshan Gearbox, it has achieved today's results in a bloody competition."

"We have never been afraid of competition, and we are very confident in our technology and cost."

"Yangcheng Automobile Group wants to establish a joint venture with Aisin, which is a matter between the two of you."

"I only hope that in the future, Yangcheng Aisin can compete with Nanshan Gearbox fairly and justly."

Cao Yang didn't say the second half of the sentence.

If you are not fair and just, then we will not be fair and just when we treat Yangcheng Automobile Group.

(End of chapter)