As the world's No. 1 car company, General Motors collapsed.

This matter is certainly not a simple media report that will pass away.

Last year, Xingchen Motors bought Jaguar Land Rover back from Ford Motors.

Then Jaguar Land Rover's sales in China continue to rise, and this year it seems that Jaguar Land Rover will be able to turn a profit and its valuation will soar.

This successful case has made many car companies very hot.

Geely, for example, has always wanted to buy Volvo in the hands of Ford.

Now that General Motors is bankrupt, Li Su feels that Ford will definitely be under a lot of pressure internally.

After all, the eldest has fallen, how long can the second one hold on?

Although the situation of General Motors is more severe than that of Ford, the entire American auto market is actually sluggish.

In particular, the three major car companies in the United States can be described as internal and external troubles.

Therefore, Li Su is now full of confidence in the acquisition of Volvo Cars.

"Boss Gao, you can fly with me to Detroit next week, and I want to visit the top management of Ford again."

"We've been in direct contact with Ford since last year, and we've always told them that we want to buy Volvo."

"But they weren't particularly aggressive before, and the offer was very high."

"I think now is a more suitable opportunity to communicate with them again to see if we can finalize the acquisition as soon as possible."

Geely Automobile's development in China has been very good in recent years.

Geely Automobile, which has been building cars for ten years, has now gained a firm foothold in the automotive industry.

Thanks to the assistance of Nanshan Group, Geely Automobile at this time was much stronger than the same period in history.

Especially in terms of profitability and sales volume, there is a significant increase of one step.

This makes Li Su more confident in the future.

Affected by the financial crisis last year, various places in China have very strong support for the development of the automobile industry.

Li Su has communicated with some local banks that if they are going to buy Volvo cars overseas, these banks can help provide a large amount of funds.

This is also an important reason why Li Su now wants to go to the United States to talk to Ford in person.

He has vaguely felt that China's automobile market is about to usher in an unprecedented prosperity scene.

If you miss this great opportunity, you don't know how long it will be until you want to encounter similar good opportunities in the future.

"Now that we're going to look for Ford, will it be a little sensitive?"

"When the time comes, if they become angry, it may not be good for the negotiations."

Gao Songlin interpreted the upcoming negotiations from another angle.

However, Li Su's attitude was very resolute, saying: "Americans don't have so many twists and turns, for them, to sell Volvo cars, this matter is relatively clear, it is nothing more than a question of whether the price is appropriate." ”

"Now that General Motors has fallen, if they don't act soon, no one knows if Ford will be the next one to fall."

"I'm sure Murali doesn't want his performance to be very ugly this year."

"The sale of Volvo cars will make Ford's financial results look much better this year, and even achieve a small range of profits."

"It's a temptation that Murali can't refuse."

Li Su did not analyze and understand the situation of Ford during this time.

Murali is a professional manager parachuted in from outside.

For these people, he must consider the recent changes in business performance.

If Murali can't convince Ford's board of directors that the future is better and shareholders can't see that the earnings are getting better, then he may not be able to keep his position.

Don't look at the fact that he is now the CEO of Ford Motor, maybe he will be fired tomorrow.

"Then I'll arrange it and see if I can find some material that is beneficial to the negotiation."

"But if we can really succeed in acquiring Volvo, it will be very helpful to improve our R&D capabilities."

"At that time, like Jaguar Land Rover, we will set up a factory and R&D center in China to transfer each other's technology."

"No matter how it changes in the future, this acquisition will be a success for us."

Gao Songlin is in charge of Geely's R&D work, and he knows very well how far Geely's R&D strength is from Volvo.

Although after ten years of development, Geely Automobile's sales and profits have reached a new level.

However, in terms of R&D strength, it is actually still relatively weak.

It's not even time for technology to explode.

For Geely Automobile at this time, it is really necessary to acquire a mature car company, and then digest and absorb the other party's technology.

As a result, Geely Automobile has gained a firm foothold in the automotive industry and become the darling of the times.

"When dealing with overseas companies, the relevant lawyers should be found in advance, and the chain should not be dropped when the time comes."

"In recent years, there have been cases of Chinese companies acquiring overseas companies, and many of them have paid tuition fees."

"We must get this thing done well and not be taken as a joke."

Li Su was not carried away, and knew that he needed to be cautious at this time.

However, he was very adamant about buying Volvo Cars.

Similarly, it is not only Geely Automobile that sees an acquisition opportunity through the bankruptcy of General Motors.

Within Chery Automobile, Yin Chuan is also discussing similar topics with Wang Ze.

"Mr. Yin, judging from the information we have compiled and analyzed in various media in the United States, after the bankruptcy and reorganization of General Motors this time, it will definitely cut some brands and models."

"Now GM has a series of brands such as Buick, Chevrolet, Cadillac, GMC, Opel, Pontiac, Hummer, etc., and hundreds of models are on sale."

"In comparison, Toyota, which is relatively close to General Motors, has less than half the number of brands and models under its umbrella."

"So some brands that don't sell so well are likely to be sold by General Motors."

"According to the analysis of our sales department, the brands that have been introduced by GM should be the better brands sold by GM internally."

"Buick, Chevrolet and Cadillac, these three brands will most likely not be sold."

"Several other brands are likely to be abandoned by General Motors after the reorganization."

"It should be a very good time to go to General Motors to negotiate the acquisition at this time."

"After the reorganization, the other party must hope to come up with some cost-cutting plans as soon as possible in a short period of time, so that everyone can see confidence."

"At this time, it is entirely possible for us to buy some brands at a low price."

"Like Pontiac, Saab, or Hummer."

"Especially Hummer cars, the popularity in China is actually quite high."

"Although they produce large-displacement models, Xingchen Automobile can sell large-displacement models so well, I don't think Hummer has no hope in China."

Wang Ze combined the information he obtained and reported the relevant situation to Yin Chuan there.

Chery Automobile is now the boss of Huaxia's own brands, well, if you don't count Xingchen Automobile.

In this case, Yin Chuan must hope to further make Chery Automobile bigger and stronger.

Xingchen Automobile has put a successful example there, and everyone will naturally consider learning from it.

If the acquisition of a certain brand can be successfully completed, Chery Automobile should be able to reach a higher level in China.

Yin Chuan also saw this situation very clearly.

Otherwise, Wang Ze would not have been arranged to sort out this information.

"Do you think GM will be like Ford, taking out a brand to sell to the outside world every year, and stretching the front line very long?"

"If they have that mentality, then our negotiations will be very difficult."

Yin Chuan really doesn't have a special understanding of the situation of General Motors.

Especially for some ideas within General Motors, he has even fewer grasps.

As the general manager of Chery Automobile, he can't keep an eye on the news of GM's bankruptcy on the Internet every day.

The bottom line is that there's a Ford case there, and it's hard not to worry if GM will do the same.

After all, everyone knows that if you sell multiple brands at once, you will definitely not be able to sell them at a price.

It will even form a competition between its own brand and itself.

This is certainly not a situation that the people at General Motors want to see.

"The situation of General Motors is very different from that of Ford this time."

"After Ford changed its new CEO, it took a series of measures to save itself."

"For the new CEO, making things better for Ford every year is the main task."

"In this context, it is more appropriate to sell one brand a year."

"And this time it was mainly the money of the American government and the Maple Leaf Nation that saved GM, and as financial funds, they certainly don't have so much patience to wait."

"So I think GM's self-help plan will have a final result within this year."

"Whether it's shutting down some brands or selling some brands, it's going to be much faster than Ford."

"After all, it's taxpayers' money that is spent, and it has to be seen by everyone that the effect is immediate, so that it is not easy to cause criticism."

"Especially this time, in response to the bankruptcy of General Motors, the United States has also set up a special task force for the presidential office to work on automobiles."

"It's almost inevitable for these politicians to make a drastic move on GM's assets."

Wang Ze gave his judgment very affirmatively.

Whether it is the website of the United States, the websites of Europe and Dongying, or the internal website of Huaxia itself, there are many reports of GM's bankruptcy.

Wang Ze, who has studied it for a few days, has a good understanding of all aspects.

Otherwise, he wouldn't dare to take the initiative to come over and discuss this topic with Yin Chuan.

"If that's the case, what do you think would be the right brand for us to negotiate with General Motors?"

Although Wang Ze has just mentioned his views on some of GM's brands.

But if you really want to start communication with General Motors, you must not be half-hearted, but should accurately aim at a target and explore it well.

"Each GM brand has its own uniqueness, but if you had to choose one, maybe the Hummer or Saab might be more suitable."

Wang Ze pondered for a moment and gave his own judgment.

"Why can't Pontiac and Opel?"

Yin Chuan asked a question that many people wanted to know.

In this regard, Wang Ze obviously has some preparations.

"Pontiac joined General Motors in 1909 and officially used Pontic's automobile trademark in 1932."

"Historically, it's very deep."

"But it's positioned as a sports sedan brand within the General Motors Group, which is a relatively niche market in China."

"Nowadays, consumers like SUV models, and sports sedans have no products other than Xingchen Automobile's Ziweixing."

"If we buy Pontiac, we will probably lose all our money."

Personal preferences and business logic are sometimes contradictory.

Many people may like sneaker sedans, but when they actually buy them, they may not buy them for various reasons.

In this regard, Wang Ze can be regarded as having a clear understanding.

"What about Opel?"

"It's not a sporty brand!"

Yin Chuan immediately continued to ask, and Wang Ze quickly replied.

"Opel's main market is in Europe, and GM should have no intention of abandoning the European market in the short term."

"So I think there's a good chance they're not going to sell Opel, and of course, it's not absolute."

"If you can buy Opel, I don't think it's worse than Saab."

Obviously, Wang Ze is still more optimistic about Opel.

Europe is the birthplace of automobiles, and although sales have not been as good as those of the United States over the years, the heritage is still there.

Although Opel is not well-known in China, its popularity in Europe is still okay.

In this respect, it is somewhat similar to Saab.

"Then you would consider a Hummer car, and what is the reason for that?"

Regarding Wang Ze's explanation, Yin Chuan basically accepted it.

So instead of delving into this topic, I started to get to know Hummer Motors.

"Hummer has appeared in many Hollywood movies, and its popularity is relatively high."

"If it weren't for the idea that I saw on Yahoo in the United States that General Motors had plans to sell Hummer cars, I would have thought that Hummer might not be for sale."

"Although the market for Hummer cars may be relatively niche, I think sometimes it can be compared to Land Rover."

"The domestic SUV market has developed rapidly in recent years, and the sales of Xingchen Automobile's Yangwang and Xingtu are very good."

"Hummer can compete with them for the price of Yangwang and Xingtu."

"Of course, the Hummer is more off-road and may have a stronger competition with Range Rover in this regard."

Wang Ze still has a soft spot for Hummer cars.

In fact, there are very few men who don't like a Hummer car.

Of course, liking is liking, and whether you can afford it or not is another matter.

"Hummers use large-displacement engines, so General Motors shouldn't sell the engine technology with it, right?"

Combined with Ford's previous sale of Jaguar Land Rover, Yin Chuan felt that GM's conditions could not be better.

After all, the engine can be used not only by Hummer cars, but also by other brands.

This technology is the core technology of General Motors.

Naturally, it is impossible to sell with the sale of Hummer cars.

At most, it allows you to continue to buy engines from General Motors.

As for the price, that's hard to say.

"Now Nanshan Engine has opened up its large-displacement engines to all customers, and when the time comes, if we really buy Hummer Motors, the worst-case scenario is to find Nanshan Engine to buy their products."

When Wang Ze said this, Yin Chuan was a little more confident.

However, considering that Nanshan Group has the most experience in foreign acquisitions, Yin Chuan thought about it and felt that it was better to call Cao Yang and ask.

As for whether it will happen that Nanshan Group also wants to acquire Hummer, this question has added trouble to himself, Yin Chuan is not worried.

Not to mention that Nanshan Group is unlikely to acquire Hummer, even if it has the idea of acquiring it, after knowing in advance, it can avoid vicious competition.

If you feel like you, you act.

Yin Chuan immediately called Cao Yang.

After greeting for a while, Yin Chuan cut directly to the topic and asked, "Mr. Cao, this time GM went bankrupt, do you think they will sell some of their brands?" ”

"Definitely, Ford is losing weight, and General Motors is bankrupt and not slimming, that's impossible."

This question, even without God's perspective, can be easily answered.

"Do you think GM will sell the Hummer brand?"

Since he is interested in Hummer, he naturally asks about Hummer directly.

"In the era of high oil prices, the products of American auto companies such as General Motors are forced to transform to more energy-efficient, smaller and more environmentally friendly, following the path of Toyota and Honda."

"Hummer's brand DNA and technical DNA belong to the niche of the niche, and it is an alternative model that goes against the trend."

"In particular, the super high fuel consumption is completely out of line with the trend of the future."

"So General Motors is definitely going to sell the Hummer car, and even if it can't sell it, General Motors will consider shutting down the Hummer car directly."

"After all, when such a big car company goes bankrupt and goes bankrupt, we must always find some reason that everyone can accept."

"It's like a Hummer, it's definitely going to be blamed."

"So being sold is an inevitable thing, and it is also an explanation from the United States to taxpayers."

Cao Yang gave his reply very affirmatively.

At this point, Nanshan Group has little interest in acquiring other car brands.

Not to mention the car companies like Hummer, which have a high probability of acquisition and will not be approved by Huaxia.

There is no harm in selling a good one to Yin Chuan.

After all, Huaxia still belongs to a humane society, and sometimes everyone has a good relationship with a bad relationship, and when things happen, the attitude is completely different.

"Mr. Cao, to tell you the truth, we Chery Automobile have some interest in the brands under General Motors, among which Hummer is the brand we are most interested in."

"What do you think will happen if Chery acquires Hummer?"

The phone calls have already been made, and Yin Chuan will definitely not hide it.

So I directly said my thoughts, and then listened to Cao Yang's opinion.

Although Cao Yang is relatively young, no one in the Huaxia automobile industry dares to despise his existence.

The strength of Nanshan Group is no longer comparable to any Chinese car company.

Not to mention the special status of Nanshan Group.

"The acquirer of Hummer will have to take into account not only the cash involved in the transaction, but also all the debt, which poses a huge challenge for the new Hummer to control costs and improve competitiveness."

"When acquiring, you also need to be wary of some pitfalls that you can easily fall into because you don't know the local regulations."

"It is necessary to be mentally prepared for the friction and resistance between labor and management after the acquisition is reached."

"Companies also need to be prepared for increasingly stringent fuel consumption and emission regulations in the United States, which means an upgrade in R&D costs."

"And whether the acquisition of Hummer Motors can pass the approval of the relevant domestic departments is still unknown."

"According to China's current regulations, the acquisition of foreign enterprises by domestic enterprises is an overseas investment, and more than a certain amount needs to be approved by the Reform Commission and the Ministry of Commerce."

"In addition, according to the estimates of our group's experts, Hummer's current annual loss may be around $200 million."

"In 2007, it sold just over 60,000 units worldwide, which led to low profitability for Hammer cars, and it was important to consider how to change that."

"If you develop new products, then the research and development of follow-up products will involve huge capital investment."

Since you want to sell a good one to Yin Chuan, you naturally have to say a little dry goods.

There are even some contents that have a certain "prophetic" nature, it depends on whether Yin Chuan can understand it.

To put it bluntly, the meaning of Cao Yang's words should not be much to look at the acquisition of Hummer by Curious Motor.

Yin Chuan naturally heard this.

However, he said a little reluctantly: "Hummer models have unprecedented power performance, handling performance and durability, can be applied to a variety of special road surfaces, can drive many roads that sports vehicles cannot drive, and are known as the king of off-road vehicles in the industry." ”

"Nowadays, domestic off-road vehicles are becoming more and more popular with consumers, and I think Hummer should still have some markets in China, right?"

I have to say that Yin Chuan's point of view is still shared by many people in China.

However, none of these people have seen the power of UAW.

Your Hummer is now focused on the United States, and it's not so easy to avoid UAW.

"Mr. Yin, what you said is also reasonable, it depends on whether the amount of acquisition of Hummer is high, what technology can be obtained, and whether it can be approved."

Some of the words are so close that if someone wants to pay the tuition, you can't force yourself to stop it.

Later, it depends on Chery Automobile's own considerations.

(End of chapter)