In 2009, China's automobile market was in the most drastic period of change.

Originally, after the outbreak of the financial crisis last year, sales began to weaken immediately, and everyone was very worried about the economic outlook.

However, in the first quarter of this year, it bottomed out, and Huaxia Automobile's sales immediately resumed rapid growth.

On July 1, 2009, a large number of car companies actively released sales data for the first half of the year.

With the exception of a few brands, most of them are growing year-on-year.

This situation is also quite surprising in the world.

"Mr. Cao, the sales volume of Xingchen Automobile in the first half of this year exceeded 150,000, an increase of 38% year-on-year, and the growth rate is the highest among the mainstream luxury brands in China."

"Although Mercedes-Benz and BMW have also increased, the increase is within 30%."

"In addition, Jaguar Land Rover has also performed very well, and its sales in China have reached a new high."

"Among them, the sales volume of the Jaguar brand in the first half of the year reached 5,022 units, which has exceeded the sales of last year."

"Land Rover's performance is even more outstanding, with sales in China currently reaching 50,134 units, and it is expected to exceed the 100,000 mark throughout the year."

"Although Jaguar Land Rover's performance in markets other than China is not very satisfactory due to the impact of the financial crisis, thanks to the rapid growth of the China market, it has successfully turned losses into profits in the first half of the year."

With such good news, Zeng Tingting naturally wanted to report it immediately.

A few days ago, Cao Yang basically carried out on-site research around Nanshan battery, Nanshan auto parts and other parts companies, and Zeng Tingting couldn't even find Cao Yang's shadow.

So today she came to Cao Yang's office early in the morning.

"Jaguar Land Rover's business is doing better than I expected."

"I don't know if the people at Ford Motor will regret it after seeing this data."

Cao Yang will carefully study the data of each month.

Therefore, although the accurate data for the first half of the year is only known now, Cao Yang knows the general situation.

So after Zeng Tingting reported to herself, his reaction was relatively calm.

"The U.S. market has not been particularly prosperous, and it is estimated that the people of Ford Motor are now busy selling other brands, and do not have much time and energy to consider whether the things sold in the past are selling at a loss."

"However, in the next few years, Ford will definitely pay more attention to the Chinese market, and a series of new models will be launched quickly, which is basically certain."

Zeng Tingting is still more concerned about Ford Motor, the most important customer of Nanshan Group.

However, their performance in the United States is really not very good.

Otherwise, life would not be so difficult.

"Whether it's Ford or General Motors, or Volkswagen and Toyota, they will definitely launch more and more new models in China in the future."

"And their prices will most likely continue to fall, looking for a space that they can accept."

"For example, Yangcheng Honda's Accord basically starts with 200,000 yuan now, but in the future, it is very normal for the entry-level Accord to reduce the landing price by 30,000 or 40,000."

"As a result, the pressure on independent brand car companies will also increase."

Originally, the next few years will be the most lively years in the Chinese auto market.

Now with the promotion of Nanshan Group, this lively scene may become even more exciting.

Cao Yang is naturally confident that Nanshan Group will get the greatest benefit in this wave of sales boom.

But it's hard to say whether other car companies can keep up.

"With the rapid recovery of the Chinese auto market, while the United States still has no signs of growth, it is basically inevitable for various auto giants to increase the launch of new models in Huaxia."

"However, Huaxia's car sales are likely to increase rapidly from about 10 million to about 20 million."

"The market space left for everyone is still very worth looking forward to."

"After all, the world's car sales are over there, and Huaxia can increase the number of units by 10 million, almost adding a US market, which is very scary and very attractive data."

"The automobile industry may not be a sunrise industry in some countries, but in China, it is definitely very promising."

"At least for the next 10 years, I think the automotive industry is still very promising."

In the face of competition, Zeng Tingting is full of confidence.

However, Cao Yang feels that there are still some things that need to be paid attention to.

"With the attention of various auto giants to the Chinese market, auto parts giants will also have a variety of actions."

"Some parts that were previously produced overseas will also be produced domestically."

"The price of related parts will also decline rapidly, bringing some pressure to Nanshan Group."

"In this regard, everyone also needs to be prepared to deal with it."

In Cao Yang's eyes, the automotive industry is definitely not just about automakers.

The most critical thing behind it is the auto parts industry.

Behind the auto parts industry, there are equipment industries and materials industries that have received less attention.

Especially in the area of equipment, there are many thresholds that everyone can't see.

Even some of the equipment is not simply because Huaxia's technology is not good and there is no opportunity, but because the market is too small, everyone has become accustomed to the original equipment manufacturers, and they are unwilling to toss anymore.

"No problem, I'll have a good chat with Mr. Dai when I go back and see how to deal with the competition of international auto parts giants."

"This year, three companies in our group have entered the list of the top 100 global auto parts, and they must have completely entered the field of vision of other parts giants."

"In the future, some of our quotation strategies will also be adjusted to ensure that we can continue to get more orders."

Zeng Tingting's subjective initiative is still very strong.

Cao Yang said that she has also seen these problems, and has begun to think about countermeasures in advance.

Hearing Zeng Tingting say this, Cao Yang was also a little relieved.

He is still confident in the technology of Nanshan Group.

And when Cao Yang and Zeng Tingting were discussing the sales data in the first half of the year, other manufacturers were naturally not idle.

On Weibo, the official micro-accounts of various OEMs are more active than the other, and they have released their own sales data.

Even some advertorials have been written, just waiting for everyone to forward them.

This situation can be regarded as a lively scene that can be seen at the beginning of every month.

In particular, the beginning of July and the beginning of January are basically the most positive times for OEMs to release various data.

"Chery, Geely, Great Wall, Changan and BYD, the sales of the five of them are getting closer and closer."

"According to this development trend, the five of them can exceed 300,000 units today, or even reach 350,000 units."

"We need to continue to work hard, otherwise there may still be some gaps from 300,000."

Yangcheng Trumpchi is a latecomer, but sales have begun to catch up.

Zhang Jiaqi naturally hopes to be on an equal footing with his predecessors.

Yangcheng Automobile Group is now the most successful state-owned enterprise under Yangcheng City.

Zhang Jiaqi's own social status is also rising.

Not to mention that he almost won the title of "Top Ten Economic Figures" before, the identities of various representatives alone are of great significance.

"If electric taxis can give a boost, then it is possible for us to rush to 300,000 annual sales."

"When our GS5 and GS3 are also launched next year, it is possible to challenge 400,000."

"Maybe we'll be in the top 10 of the sales charts too."

Zeng Guangda is still very confident in the future of Yangcheng Trumpchi.

Although it may be a little difficult to completely surpass the big brothers of the previous independent brands, there is still no problem in following closely behind.

In particular, Yangcheng Trumpchi has launched a lot of new projects in the past two years, and they will continue to land from next year.

The contribution to sales is definitely worth looking forward to.

"The sales volume of Xingchen Automobile exceeded 150,000 units in the first half of the year, and it will definitely exceed 300,000 units this year, and even further challenge the number of higher units."

"Compared with the output value, we will definitely never have a chance to compare with Xingchen Automobile, but in terms of sales, if we are also lagging behind, sometimes it is quite ugly."

"After all, people are more than a million luxury cars, and we are basically an economic car of more than 100,000 yuan."

"Although the city has not raised any questions about the performance of our group, it is difficult to say in the future."

Similar enterprises in the same city will inevitably be compared with each other.

Zhang Jiaqi also has a clear understanding of this.

Especially if the leadership changes in the future and does not witness the rise of Nanshan Group, then there will definitely be more questions about Yangcheng Automobile not being able to do Xingchen Automobile.

Just trying to explain these things can be exhausting.

Therefore, in the past two years, Zhang Jiaqi and Zeng Guangda have agreed to let Yangcheng Automobile Research Institute carry out research on several models at the same time.

And, in addition to SUVs, they have also started a comprehensive layout in sedans.

Even in terms of MPVs, it has begun to be considered this year.

Such a large number of stalls are spread, that is, Yangcheng Automobile Group is supported by Yangcheng Honda and Yangcheng Toyota, two more profitable joint ventures, otherwise, it may not be clear when the cash flow will dry up.

If you are not your own company, when you think about the problem, your views will be a little different.

Earning money is sometimes not even the most important, and the effect of scale is more important.

In the end, there are not many cases of losses.

"Nanshan Group is now not only valued by the city and Lingnan Province, but also at the national level, and they have also received high attention."

"I don't think there's any need to worry about the sales of Yangcheng Trumpchi being worse than Xingchen Automobile, and we are not a level of opponent at all."

"According to the turnover, Nanshan Group has reached more than 300 billion yuan last year, and if the output value of Jaguar Land Rover is added this year, there is no problem to break through 500 billion yuan."

"And we are now working hard for the long-term goal of '100 billion Yangcheng Automobile', and the gap is not one or two points."

"The most important thing is that in the eyes of the above, we are not opponents at the same level as Nanshan Group, and even Chuncheng Automobile Group and Xifeng Automobile Group are not opponents."

"So I don't think there is a need to worry about this aspect of the content, on the contrary, in the future, if our sales have not been as good as BYD next door, then it is more likely to be asked by the leaders."

For Zeng Guangda, the current volume of Nanshan Group is no longer something that he can imagine to surpass.

In this way, after giving up the comparison, I figured it out.

Anyway, the freak of Nanshan Group is also one in China.

No matter who it is, as long as you have a certain understanding of Nanshan Group, you know that this is not such an opponent that is easy to surpass.

Do you think that if someone sells luxury cars, the sales volume must be lower than yours?

So if you look at the annual global sales of Mercedes-Benz and BMW, are they lower than those of independent brand car companies such as Chery, Geely and BYD?

"What you said is right, now our cooperation with Nanshan Group has entered the honeymoon period, and I think it is necessary to take this opportunity to improve our own competitiveness."

"Even the R&D personnel of some parts, we can consider digging from Nanshan Group."

"The scale of Nanshan Group is so large now, if there are hundreds of people who change jobs every month, it is a normal thing."

"As long as we don't go too far, it shouldn't make a difference."

Zhang Jiaqi boldly put forward a plan.

Poaching people from the Nanshan Group!

Of course, Zhang Jiaqi definitely didn't dare to go too far.

I just want to improve the R&D strength of Yangcheng Automobile Group to a certain extent.

Otherwise, it will be very embarrassing to compare with Nanshan Group in the future.

No matter how bad it is, when the leader comes to inspect, his company must have a few technologies that can be taken out to blow it well, right?

"In this regard, I will personally explain to the personnel department, do not move the core sensitive personnel of others, and there should be no problem for ordinary engineers."

"However, the treatment of Nanshan Group is very good, and if we want to poach people, the price we need to pay cannot be low."

Zeng Guangda raised a matter that he was more worried about.

In fact, each company has its own compensation system.

This thing may not be very reasonable, but it certainly can't be broken in three days.

Otherwise, it's a complete mess.

Yangcheng Automobile Group is no exception, they learn from Yangcheng Honda and Yangcheng Toyota, and form their own salary system.

In this case, if you want to poach people with high salaries, you have to make some changes.

"Whether it's Honda or Toyota, the treatment of R&D personnel is the best among all departments."

"It is reasonable for our Yangcheng Automobile Group to follow the rhythm of Honda and Toyota and set the salary of R&D personnel a little higher."

"Besides, we can also flexibly add some special subsidies on the basis of the existing salary system."

"There are always more ways than problems."

For Zhang Jiaqi, making Yangcheng Automobile Group bigger and stronger, there are some technologies that can be used, which is the core task.

As for how much profit can be made each year, it is actually not such an important data.

As long as the profitability can support the next expansion plan, the difference between making more money and making less money is not very big.

Anyway, the company is not its own, and the difference between earning more and earning less is not so big.

Just don't lose money every year.

……

In view of the sales situation in the first half of this year, not only Xingchen Automobile and Yangcheng Trumpchi are paying attention, but other car companies are also analyzing the situation of competitors.

For example, Mercedes-Benz and BMW, they analyze the sales changes of Xingchen cars, which is an inevitable thing.

That was this time, they not only analyzed Xingchen Automobile, but also paid rare attention to the changes in Jaguar Land Rover.

Before Nanshan Group acquired Jaguar Land Rover, the popularity of these two brands in China was relatively low.

Although some local tyrants choose to buy Jaguar Land Rover, for example, Jaguar models only sell about 100 units per month, and they do not exceed 2,000 units in a year.

This number of brands, unless your brand reputation can be compared with Rolls-Royce, Ferrari and other car companies, otherwise, the sense of presence is relatively low.

And the changes in Jaguar are not the most worrying for Mercedes-Benz BMW, but the changes in Land Rover are.

In just six months, Land Rover Motors has sold more than 50,000 cars in China, which means that there is no problem with exceeding 100,000 vehicles in the whole year.

After all, it is no secret that the sales volume of the automobile market in China in the second half of the year is much better than that in the first half of the year.

As a result, Mercedes-Benz and BMW are even more nervous.

Forget about losing to the freak of Xingchen Automobile, if you can't even compare the sales of Jaguar Land Rover, which Ford Motor sold off, it will be embarrassing.

"August, we Mercedes-Benz must speed up the pace of localization of SUV models, otherwise we will be crushed by Xingchen Automobile in the future, and Jaguar Land Rover will surpass us."

Yang Ming's mood is relatively heavy now.

Throughout 2009, although Mercedes-Benz's performance was also remarkable.

Putting it in the headquarters report, it is definitely a brilliant achievement.

That's the fear of comparison.

Compared with Land Rover's sales growth, Mercedes-Benz's data is not enough.

The most important thing is that Jaguar Land Rover, a car company that Ford can't even look down on, was acquired by Nanshan Group, and its sales in China actually surpassed Mercedes-Benz cars, which is definitely something that Yang Ming and they find difficult to accept.

"I have communicated with the headquarters, and in the future, we will focus on launching several SUV models in China, so that we can also keep up with the rapid growth of the Huaxia automobile market."

"It's just that whether it's Jaguar Land Rover or Xingchen Motors, their publicity capabilities are too strong."

"We need to invest more in publicity in the future."

"In the Yangtze River Delta, there are still many people who like our brand very much."

"As long as we manage it properly, we can quickly regain control of Jaguar Land Rover and become one of the leaders of luxury cars in China."

Auguste also felt a hint of crisis.

That is Jaguar Land Rover's global business situation and Mercedes-Benz There is a relatively large gap, so August subconsciously feels that Jaguar Land Rover is not worried.

Who knew that this sick cat was no longer what it used to be.

"If there are enough funds, then I am still more confident that our sales can keep up with the growth rate of the Chinese market."

"The brand heritage of Mercedes-Benz is not comparable to ordinary car companies."

"In addition, I suggest that in the future, Mercedes-Benz's trident logo should be designed as suspended as possible, so that it will look more noble and luxurious."

"All of Jaguar Cars' current products are already doing this, and they are very recognized by consumers."

Yang Ming put forward a small suggestion of his own in combination with the market situation.

According to what he learned about the development of the German headquarters, it seems that most Mercedes-Benz cars will cancel the design of the floating logo in the future.

This is a bit mismatched with the market demand in Huaxia.

He naturally hopes to produce more products that meet the needs of the Chinese market.

"All domestically made cars, if we need to change to a floating roof, we can work on it."

"But the view of the headquarters is different from ours, and there will be no special adjustments to the design of imported cars."

August was well aware of the thoughts of the men at the German headquarters.

If you want them to make some adjustments specifically for the Chinese market, it is even more difficult than ascending to the sky.

The so-called pride of the brand is not so much the arrogance of the Germans.

If you look at the situation in the U.S. market, as long as the market needs something, they will be very aggressive in what kind of adjustment.

It's like Huaxia's side, while earning other people's money, but also looking down on other people's consumers.

It's just a matter of wanting and wanting.

"BMW now has a very close relationship with Nanshan Group, and there is a lot more positive publicity about BMW on Autohome and Weibo than before."

"The rise of Nanshan Group is no longer avoidable, I wonder if the company also needs to consider easing the relationship with Nanshan Group in the future?"

"Otherwise, the changes in BMW alone will put us under a lot of pressure."

"In particular, the people at the headquarters don't know about the situation in the Chinese market at all, and they will only simply compare the sales changes between us and BMW."

Yang Ming mentioned a very real problem.

It is also a question that Auguste must consider as a professional manager.

Otherwise, if you are tired and tired, but you will not be recognized, it will be a very tragic thing.

In the workplace, it's not uncommon for things like this to happen.

Yang Ming must have hoped that he could avoid this pit.

"To solve the problem of not increasing sales fast enough, we can just keep reducing the price of entry-level models."

"When our C-Class sedan gets a facelift, we can set a more competitive price."

August came up with his own solution at once.

For a model produced in China, August still has a lot of say in how to determine the sales price.

At that time, the people at the headquarters will just have to see the results.

As long as the result is good, everything is easy to say.

In turn, it is useless for you to say anything.

(End of chapter)