Behind the construction of every automobile factory is the contribution of various equipment manufacturers.

Of course, there is also competition and game among equipment manufacturers.

Large-tonnage stamping machines in the stamping workshop, various welding equipment in the welding workshop, coating equipment and robots in the painting workshop, and various assembly equipment in the final assembly workshop.

In addition, there are quite a few kinds of equipment.

For example, BMW invested 5 billion yuan to build the Tiexi plant, and Brilliance Group, as one of the shareholders, is equivalent to 5 billion.

Then the investment in this new factory has reached an order of magnitude of 10 billion.

Although it is not necessarily a direct investment, it may be divided into two or even three phases.

But such a large investment is definitely a very attractive thing for the equipment industry.

Generally speaking, more than 50% of the 10 billion yuan investment in an automobile factory will cost more than 50% of the purchase of equipment.

In other words, for equipment manufacturers, this is a big cake with sales of more than 5 billion.

Everyone must want to eat it.

As soon as BMW announced the news, various equipment manufacturers moved.

Cao Yang will think about going out in person, and naturally hopes that Nanshan Group can taste a large piece of this big cake.

"Mr. Zhang, you should have heard about BMW's construction of the Tiexi factory, right?"

Before leaving for BMW, Cao Yang called Zhang Sheng of Jier Machine Tool Factory.

Everyone is an old acquaintance.

The products made by Nanshan equipment are mainly various machine tools and stamping machines and forging presses with a relatively high degree of automation.

For example, the stamping machine used on the four doors and two covers of the car is often a TDM press, which is relatively not so high-tech.

Of course, that's just relative.

In fact, there are few domestic equipment manufacturers that can do a good job in the TDM press used in the stamping workshop of the automobile factory.

Basically, only Jier Machine Tool Factory can compete with Schuler.

Of course, if Nanshan equipment is finished, it can naturally be done.

However, Jier's press, the CNC system is Nanshan equipment, the bearings are Nanshan bearings, and the gears are also purchased from Nanshan auto parts.

There are even some other parts, such as fasteners and the like, which are also purchased from Nanshan Group.

Considering the cooperative relationship between the two sides in the early stage of the company's development, Nanshan Equipment has not entered this market, but has cooperated with Jier Machine Tool Factory every time to get orders together.

This time, Cao Yang is obviously also preparing to pull Jier Machine Tool Factory to go out.

Many things will be easier only if both sides have common interests.

Otherwise, it will definitely not work to rely on feelings alone.

"This is a big deal in the automotive equipment industry, and we've been staring at it for a long time."

"Now we are already making some plans internally, and we are ready to communicate and report on BMW Brilliance's procurement."

"Mr. Cao, there should be a lot of cooperation between Nanshan Group and BMW, and even the Xingchen team was bought from BMW."

"You should be able to be the big winners this time, right?"

Zhang Sheng said with a little envy.

Although Jier Machine Tool Factory is in the "Eighteen Arhats" of the domestic machine tool industry, it is relatively good to mix.

But it also depends on who you compare yourself with.

The current Jier, not to mention the scale compared with Nanshan Group, is also much inferior to Nanshan equipment.

It is no wonder that Zhang Sheng is quite emotional in his heart.

He can also be regarded as witnessing the development and growth of Nanshan Group step by step.

"If the results aren't announced at the end, who knows what it will be like."

"For example, the factories of Mercedes-Benz and BMW, often in order to flaunt their own advancedness, like to use the products of various international equipment manufacturers, whether we have a chance in the end, it is difficult to say."

"This time I am going to visit the people of BMW in person, is Mr. Zhang interested in a perfect cooperation between the two of us?"

Cao Yang pulled Ji Er, and he didn't just want to pull others.

BMW Brilliance is a joint venture, and the relationship between Nanshan Group and BMW is relatively good, but it is more general with Brilliance.

In this case, it is obviously easier for Jier's people to deal with Brilliance than for Nanshan Group to come forward by itself.

After all, people are also a person in the system.

Otherwise, why do you think Cao Yang is so kind?

"Nanshan Group is willing to pull us to help Eryi, I can't ask for it."

"Mr. Cao, I have preliminarily obtained some of the plans of the Tiexi factory, and I will send them to you when the time comes."

"Then you tell me the next step, and Jier will cooperate with the whole process!"

Zhang Sheng is not a person who does not know what to do.

Nanshan Group and Jier work together, which is definitely much stronger than their own alone.

Otherwise, he wasn't sure if he would be able to get an order for BMW's press shop equipment.

After all, just like Cao Yang said, BMW and Mercedes-Benz car companies, in order to flaunt their luxury and high-end, often like to choose to use the products of international equipment giants.

When the time comes, when bidding, we will set some thresholds for you, so that you can't find anyone to cry if you lose your order.

Why does Party A's father have the saying "Dad", that is, people really have many rights.

It's up to people to use those rights!

"No problem, let's go back and visit Phillips, President of BMW Asia Pacific, and Ai Moha, General Manager of China, to get them to approve our plan first."

"Within BMW Brilliance, BMW still has a relatively heavy voice."

"Even after talking to Phillips, he can consider recommending us to BMW headquarters, and then the equipment from BMW's other factories can also be considered to be purchased from us."

The equipment industry has always been an industry that Caoyang attaches great importance to.

Otherwise, he would not have personally rushed out to grab orders for the sake of BMW's new factory.

Nanshan Group has developed to its current scale, and it is really not so bad for orders.

However, the equipment market is relatively fragmented, and the project of BMW's new factory has a strong demonstration significance, if it does not get this order, it will also have some impact on Nanshan Equipment to obtain new factory orders from other OEMs in the future.

The next five or six years will be the peak period for various OEMs in China to frantically build new factories.

Especially since the second half of this year, the automobile market has been in short supply.

The situation is likely to get worse next year.

Due to the impact of the financial crisis, in 2009, with the exception of Nanshan Group, most of the other auto giants' new plant projects were either suspended or cancelled.

Basically, there are no new factories coming into operation this year, and even very few will be put into operation next year.

This means that capacity constraints will continue into 2011.

When the time comes, the OEMs will definitely desperately launch various new factories.

Nanshan equipment is expected to usher in a peak period of rapid development.

This window period is not to be missed.

However, Cao Yang and Zhang Sheng can think of the significance of BMW's new factory, and other equipment manufacturers are no exception.

Schuler, who used to be brilliant in Huaxia but was suppressed by Nanshan Equipment and Jier in recent years, felt that his opportunity had come.

"Xu, BMW's construction of a new factory in Huaxia is already known to the headquarters."

"This time, the headquarters attaches great importance to it, so we must win the order from BMW."

As the sales director of Schuler Huaxia, Lucas has been thinking about returning to Germany in the past few years, but Schuler's performance in Huaxia is really not good.

So in the end, he was also dead, and he mixed in Huaxia with peace of mind.

said that it was mixed, but in fact, he still had a lot to look forward to.

In his opinion, Schuler's press technology is the strongest in the world.

The previous short-term downfall was only due to the relatively low localization rate of Schuler's presses, and there was no way to compare with Huaxia enterprises in terms of cost.

In recent years, Schuler has also made a lot of efforts to make up for this shortcoming.

Not only has the actual localization rate been greatly improved, but the price of parts that still need to be imported is also constantly reduced.

So a Schuler press is now at least 20 percent lower than it was five years ago.

Some models have seen a drop of more than 20%.

Schuler's efforts were not in vain, and some German parts companies were still willing to purchase Schuler's presses like their parent companies.

Thanks to these orders, Schuler was able to continue to survive in the Chinese market.

"Lucas, this time BMW announced such a high-profile announcement of a capital increase of 5 billion yuan to the joint venture company, in order to build a new factory."

"In this way, equipment manufacturers around the world must be aiming at this piece of fat."

"Not to mention Huaxia's Jier Machine Tool Factory and Nanshan Equipment, Dongying's Komatsu and Huitian are estimated to be not idle, and even Hyundai Weiya wants a piece of the pie."

"In this case, I am afraid it will not be so easy for us to get an order from BMW."

Xu Dacheng is now reassuring to retire at Schuler.

Now Chinese New Year's Eve five years old, he has already accepted his fate.

If you can't be promoted, you can't be promoted.

Anyway, the work intensity of the position of Schuler Huaxia sales manager is not very high, let alone 996, not even 995.

Xu Dacheng often arrives at the company at nine o'clock in the morning, drinks a cup of coffee slowly, and after working for a while, goes out to eat before twelve o'clock.

Wait until one o'clock to come back, and squint at the position for a while.

If there is nothing special in the afternoon, after four o'clock, there is often no one to be found.

He also spends a lot of time with Lucas, and as long as he doesn't delay work, he has flexible working hours.

As for vacation, 20 days of annual leave per year, plus 5 days of paid sick leave, and a few other messy holidays.

Basically, you have the opportunity to take a vacation every month.

And in Schuler Huaxia, as long as you are on vacation, under normal circumstances, no one will call you to talk about work.

For example, in many companies, vacations are like working from home, and work calls come one after another.

Xu Dacheng tried to look for job opportunities outside, but after learning about it, he lost interest at all.

Just stay here.

Of course, he also knows that if you want to stay comfortably, it is best to be able to have some performance.

And what is more important is not to make mistakes, not to be caught by obvious handles.

If Lucas had patted his chest with the headquarters and said that he could win the press order for BMW's new factory, the situation would be in trouble.

When the pressure is lowered, Xu Dacheng feels that he will not have a good life in the next year.

That's why he gave Xu Dacheng a preventive shot in advance.

"Of course I know about this, but we have received some information that the new BMW Huaxia plant will be using servo presses, which is a new technology area that Schuler is best at."

"The accumulation of many enterprises in China in this area is relatively weak, even if it is Jier Machine Tool Factory, they have delivered very few servo presses in the past."

"That is, Aida and Komatsu will bring us a certain amount of pressure, but as a Dongying company, I don't think they have an advantage in grabbing orders from BMW with us."

Lucas is full of confidence, because Schuler has always had a good relationship with BMW.

Not to mention that BMW's first factory in China used Schuler presses, BMW's factories in Germany and factories in the United States all used Schuler presses.

Therefore, under normal circumstances, BMW's second plant in Huaxia will also use Schuler's presses.

This is definitely a great thing for Lucas.

Servo presses have many advantages.

The first is the precise control of the servo press.

It adopts a servo motor drive system, which can achieve high-precision pressure control. Through precise control, servo presses are able to ensure the quality and consistency of the product during the production process.

Secondly, the servo press has an efficient production capacity.

The fast response and precise control of the servo motors enable the press to complete pressure machining tasks at higher speeds and with shorter cycle times. This increases production efficiency, shortens production cycles, and thus reduces production costs.

In addition, the servo press is flexible in its operation.

It can be adjusted and set according to different production needs. Operators can adjust parameters and set programs to achieve different pressure machining requirements.

This flexibility makes servo presses suitable for a wide range of different production scenarios.

It can be said that the servo press is Schuler's new generation of flagship products.

"The relationship between the headquarters and BMW is better, can we consider asking the sales director of the headquarters to communicate with the purchasing director of BMW to see if we can get orders directly through the headquarters?"

Xu Dacheng felt that it would definitely not be so easy to get an order from BMW Huaxia.

So he hopes that the headquarters can help with this.

Even if the final credit goes to headquarters, it doesn't matter.

At least he doesn't need to worry about making mistakes and not meeting KPIs.

"After all, BMW Brilliance is a joint venture, and the situation in Huaxia is not completely decided by BMW headquarters."

"Especially when it comes to the procurement of equipment for joint venture factories, theoretically the decision is made by the joint venture company."

"Of course, what you said about communicating through the headquarters is also a way."

"But more often than not, we need to rely on the Huaxia branch to work hard."

"I'm going to go to BMW Brilliance in person to see if I can get the press order from the stamping workshop as soon as possible."

Lucas knows that the headquarters attaches great importance to this project, so he is also ready to go all out to deal with it.

Sometimes, though, you don't get good results, not necessarily because you didn't work hard enough.

It's because others work harder than you do.

Volume, that's how it keeps strengthening!

……

Schuler was so interested in the press order for BMW's new plant that Aida Stamping, which was almost equal to Schuler in the world, naturally did not want to give up without effort.

In that case, there is no way for Huitian Huaxia to deal with the headquarters.

Therefore, Ichiro Kato, the sales manager, also personally took Liu Wenfei, the head of the sales department, to visit customers at BMW Brilliance.

In the northeast in November, snow has already started.

So road traffic isn't particularly good.

Ichiro Kato and Liu Wenfei were on their way from the airport to the hotel when they got stuck in traffic.

Fortunately, the two of them can take this opportunity to talk directly about work, but they are not too irritated.

"Minister, this time we want to get an order for BMW's new plant, but it is very difficult, and we need to find another way to succeed."

Liu Wenfei can also be regarded as an old man who stamped in Huitian.

For the degree of competition in the domestic market, it can be regarded as having a full understanding.

It's not like it's Dongying, everyone just sits down and divides the cake.

If you don't grab it, the thing won't get into your mouth by itself.

"I naturally know about this situation, and the headquarters didn't expect us to definitely win this order."

"But soon Toyota, Honda and Nissan will build new factories in Huaxia, and we will rehearse in advance this time to see how other competitors will play their cards, and then we will know in our hearts."

Ichiro Kato's mood is not particularly heavy.

Because this time the order is not inevitable, but hard work.

Even within the company there is already a psychological expectation of lost orders.

In this way, the pressure on Ichiro Kato is naturally not so great.

"The Chinese auto industry produced almost 10 million cars in the first ten months of this year, and it is expected to exceed 12 million for the whole year."

"This explosive growth is beyond everyone's psychological expectations, and the resumption of construction of new factories by various OEMs should soon be moving."

"We really need to start preparing in advance."

Liu Wenfei has also been in the same position for almost ten years.

As a good employee who is relatively responsible and has good ability, after working in a position for ten years, he must have a better understanding of the information related to this position.

The next few years can be regarded as a few years of explosive growth in the press industry.

After all, if a car company wants to build a new factory, then it must have a stamping workshop.

And then you build a new factory, and the suppliers who supply stamping parts, do they also need to expand their production capacity?

In this way, the demand for press orders will naturally increase rapidly.

Compared with other industries, the equipment industry has a relatively long product preparation cycle.

Everyone's production capacity is also relatively fixed, and there is no way to increase it immediately in the short term.

So even if Schuler doesn't work so hard, there is a chance to eat some orders that others can't eat.

After all, the customer requires delivery at the end of next year, and if other manufacturers can't do it, even if the other party's price is advantageous, people will consider giving up.

That's where the advantage comes in when the market is good.

……

Just when various equipment manufacturers were heading towards BMW Brilliance, Cao Yang, who had taken a shortcut, directly took Zhang Sheng, Pan Jinxing, Li Shigui and Mi Ying to Phillips's office.

The "Audi odor door" some time ago has not been completely eliminated yet.

As the president of BMW Asia Pacific, Phillips also hopes that BMW can have a good cooperative relationship with Nanshan Group.

Even if it weren't for the luxury brands of Xingchen Automobile and Jaguar Land Rover under the Nanshan Group, Phillips would have wondered if he could establish a new joint venture with the Nanshan Group.

Anyway, according to Huaxia's current policy, an auto giant can have two joint ventures in Huaxia.

BMW has now only used up one joint venture place, and one can continue to be used.

So for Cao Yang's visit, Phillips is also very enthusiastic.

"Mr. Cao, according to the current plan, the stamping workshop of the Tiexi plant will be put into operation by the end of 2012, which will be the most advanced, largest and most efficient stamping workshop of the BMW Group."

"As the starting point of the production process, most of the large body parts needed in the factory are produced here, including the roof, left and right side panels and hoods."

"According to the current plan, the stamping workshop will introduce the world's leading 6-sequence servo high-speed stamping machine, with a tonnage of 10,000 tons."

"If Nanshan Equipment and Jier Machine Tool Factory want to get this order, then we must come up with convincing results and quotations in this regard."

"Otherwise, it is likely that Schuler presses will be used directly as at the BMW headquarters."

Phillips and Cao Yang briefly greeted each other, and Zhang Sheng of Jier Machine Tool Factory also explained his press plan as a representative.

In this regard, Phillips is also more sincere to reveal some information he knows.

In this way, Ziji No. 2 Machine Tool Factory and Nanshan Equipment do not need to wait for the formal bidding to start preparing after the bidding.

Maybe it's too late at that time.

In Huaxia, many things have a process.

But they can kick you out if they follow the process.

At that time, you will have no chance to complain.

In this regard, Cao Yang and Zhang Sheng are both Menqing.

"The servo press we cooperated with Jier adopts the latest CNC system researched by Nanshan Equipment, which can achieve high production efficiency, which is three times that of traditional hydraulic presses."

"And our equipment also has the advantage of low noise, which is 12 decibels lower than that of conventional hydraulic presses."

"In addition to this, it is also highly automated and efficient, and it can also stamping high-strength steel sheets to meet the production needs of parts such as flooring."

has already talked about the topic, Cao Yang naturally wants to come out in person to add an explanation.

Otherwise, he would have gone out to grab orders, and he couldn't have been just a platform.

(End of chapter)