Nanshan Yangcheng Commercial Vehicle Co., Ltd. is a 50:50 joint venture between Nanshan Group and Yangcheng Automobile.

In this company, there are two main types of products.

One is heavy trucks, all of which are products with an engine displacement of more than 10L, or even more than 12L.

The other one is buses and buses.

The buses and buses were born in combination with the introduction of the new energy vehicle policy at the end of 2008.

These models are headed for electric vehicles.

That is to say, the buses and buses produced by Nanshan Goat City Commercial Vehicles are all electric buses and electric buses.

In the middle of this year, the Trumpchi S pushed out by Yangcheng Trumpchi detonated the electric taxi and electric black car market, so that the production capacity of Nanshan battery has a sufficient platform to play.

Immediately afterwards, Nanshan Goat City Commercial Vehicle also began to launch electric buses and electric buses.

As a key enterprise supported by Lingnan Province and Yangcheng City, the electric buses of Nanshan Yangcheng Commercial Vehicle naturally do not need to worry about the lack of market.

In order to allow this part of the model to run on more bus lines as soon as possible, Yangcheng City is a special budget approved.

On this year's new BRT (Bus Rapid Transit) corridor, all new buses will be electrified.

As a result, it immediately brought more than 500 new orders to Nanshan Goat City Commercial Vehicle.

And that's just the first orders.

Yangcheng is the third largest city in mainland China, with a population of more than 16 million.

With the increasingly busy traffic in the city, Zhongshan Avenue, as one of the most congested roads in Yangcheng, is lined with commercial and residential buildings.

Although Metro Line 3 has been built, the surface roads are still very congested. In order to improve the city's transport environment and implement the public transport priority policy, the construction of the BRT began several years ago.

The original plan was to officially open in February 2010, but in order to match the development of commercial electric buses in Nanshan Goat Town, the BRT was moved forward to November 2009.

As a result, the electric buses prepared by Nanshan Goat Town Commercial Vehicle for BRT began to be delivered in September, and by December, the first order of 500 buses had been delivered.

With electric buses, these buses on the road start without the loud noise of the engines and the black smoke coming out of the exhaust pipes.

Needless to say, people in the automotive industry, even ordinary people are full of praise for electric buses.

After all, no one wants to sit in a noisy bus.

No private car owner wants to follow behind a traditional bus that is constantly emitting black smoke.

The news of 500 electric buses being put into the BRT at one time is not particularly fast in China, but it has lasted for a long time.

Even with the development of time, this news has been continuously transmitted overseas.

Especially during the Canton Fair, the number of merchants in Yangcheng is very large.

For the BRT, which had just opened at that time, there were naturally many people who tried it and tried to take it.

Even at the time of the Canton Fair, some merchants asked everywhere whether there were any enterprises that produced electric buses in the exhibition area.

In this context, Nanshan Goat City Commercial Vehicle Co., Ltd. finally received its first large order from overseas today.

Toei's Keihan Bus Company ordered 100 electric buses from Nanshan Goat City Commercial Vehicle Company at one time.

"Mr. Cao, our B5 series electric buses are the most used models on the BRT, with a low-floor configuration, measurements of 10,500 mm x 2,500 mm x 3,360 mm, and a maximum capacity of 81 passengers."

"This time, Dongying Enterprise approached me to order B5 series products, and we also made some customized designs according to the requirements of the other party."

"According to our RMB price, a B5 will be sold for 2.48 million, and this time the order amount is worth 250 million, which is the largest single bus order in China."

Xu Peirui was slightly excited to report to Cao Yang the results of Nanshan Goat City Commercial Vehicle.

She followed Mi Ying to interview Cao Yang's secretary, but ultimately failed.

Fortunately, although she did not become a secretary, she was also taken by Zeng Tingting and arranged to work in the sales department.

Xu Peirui, who has always had an excellent performance, was appointed as the deputy general manager in charge of sales when Nanshan Yangcheng Commercial Vehicle was established, representing Nanshan Group to exercise power in the joint venture.

In the past few years, Xu Peirui has been working hard.

It doesn't even matter if your own personal problems are delayed.

Now these efforts can be regarded as beginning to reap the fruits of victory.

Once the news of this order spreads, it will definitely be a very big impact on the domestic commercial vehicle industry.

Don't look at orders for just 100 cars, but look at who these orders are sold to, at what price, and what products are sold.

Toei is a country with a very developed automobile industry, not to mention the well-known Toyota, Honda and Nissan, there are actually a series of other car brands such as Subaru, Mitsubishi, Mazda, Suzuki, Isuzu, Hino and so on.

Whether it is a passenger car, a truck, or a bus, everyone has a very mature industrial chain and products.

Now the electric bus of Nanshan Goat City Commercial Vehicle can snatch fat from the mouth of Dongying Car to eat, which is absolutely extraordinary.

"Nanshan Goat City Commercial Vehicle has not completely opened up the situation in China, but it has made a breakthrough in the overseas market first, and you have done a very good job."

To put it mildly, Cao Yang really thinks Xu Peirui is doing a very good job.

He is more aware than anyone else of the significance of this achievement for South Goat City Commercial Vehicle.

Although it is already 2009, many times in the eyes of many people in China, foreign products are better than domestic products.

Nowadays, the B5 series buses can be quickly exported to the automobile powerhouse Dongying, and it is still a one-time export of 100 vehicles, which is definitely not the same.

This export will become a reference case for more other countries' exports.

At the same time, domestic auto cities can also have a lot less hesitation when they are struggling with whether to buy electric buses for commercial vehicles in Nanshan Goat City.

After all, even the products that are valued by overseas markets also prove the excellent performance of this product.

Ideally, the range can reach 300 kilometers, and in actual use, it can also exceed 200 kilometers, which is definitely enough for electric buses.

The most important thing is that the concept of energy conservation and environmental protection is still very marketable at this time.

Although the price is higher, the bus company has local subsidies in many cases in China.

Now the development of new energy is in line with the general policy, many places should be willing to give a part of the subsidy policy to encourage the renewal of buses in the jurisdiction to electric buses.

Even if there is no way to replace all the buses on all routes, there must be no pressure to order some in small quantities, right?

That's why this export is of a very different meaning to Nanshan Yangcheng Commercial Vehicle.

"This is mainly because our products are good enough, the lithium iron phosphate battery produced by Nanshan Battery is the best product in the industry, and with other three-electric products produced by Nanshan Auto Parts, our electric buses and electric buses have become the most advanced existence in the world."

Xu Peirui's compliment is really not boasting.

Over the years, Nanshan Group has invested in the research and development of various new technologies in Nanshan battery.

The advanced and safe Nanshan power battery has undergone extreme tests such as "fire, short circuit, acupuncture, impact, high temperature, extrusion, and overcharge" during research and development, so as to ensure the safety of the battery to the greatest extent.

With the all-in-one controller independently developed by Nanshan Group, its waterproof level reaches IP68, and it has multiple safety protection measures such as leakage detection, overcurrent protection, high-voltage interlock, active and passive discharge, and relay sintering detection.

In addition, Nanshan Battery has also designed a professional environmental control system for the battery to help the battery run safely and smoothly.

Such a combination of punches down, so that other electric vehicle companies that are still toddlers do not have any competitiveness at all.

"This is a good opportunity for you to communicate with Autohome and let them make a special report."

"For a long time, ordinary consumers have not paid attention to electric buses, and they have not been fully aware of our technological advancement in this field."

"Then we will help you to have a good understanding, and we can even invite a reporter from Huaxia Station to come and do an exclusive interview with Nanshan Goat City Commercial Vehicle."

For others, it is definitely not so easy to invite reporters from Huaxia TV to come over.

But for Nanshan Group, it is not a big problem.

Not to mention Xia Qingqing's relationship, nor Fang Sisi's relationship, just rely on Nanshan Group's own strength, and easily complete the task.

Xu Peirui is naturally very clear about this.

So after listening to Cao Yang's words, she was also quite excited.

This means that Nanshan Yangcheng Commercial Vehicle Company will also become famous in China.

As a car company, the more famous it is, the better.

In this way, even advertising costs can be saved a lot in the future.

Nanshan Yangcheng Commercial Vehicle Company has made such a big move, and Zhang Jiaqi of Yangcheng Automobile Group is also very active in making an appointment with Cao Yang to discuss the next development of the joint venture.

For Yangcheng Automobile, when they came up with the production qualification of commercial vehicles to come out of the joint venture, they really didn't expect it to be so good in the future.

For example, heavy truck models, although the sales volume is not particularly high, but it is a leader in the high-end field.

Whether it is the Jiefang brand of Chuncheng or Xifeng Automobile and Sinotruk, it is not inferior to Nanshan Goat City Commercial Vehicle in high-end trucks.

Now they are starting to work again in terms of buses and buses.

This is the rhythm that is going to explode.

"Mr. Cao, I think that with this limelight, our electric buses can directly go to major cities such as the magic capital, the imperial capital, Chang'an, and Shencheng to do the promotion work."

"This year's production is estimated to exceed 1,000 vehicles, and we strive to exceed 1,000 vehicles every month next year."

"Coupled with our achievements in the field of heavy trucks, the turnover of commercial vehicles in Nanshan Yangcheng is also expected to exceed 30 billion yuan next year, becoming a pivotal commercial vehicle enterprise in China."

Zhang Jiaqi is in a very good mood now.

It is a great thing that a commercial vehicle that was not taken seriously has now achieved such outstanding results.

Even Dongying people have asked Nanshan Yangcheng Commercial Vehicle to buy electric buses, so is it still a problem to expand exports to other markets?

In the field of buses, Yutong and Jinlong have always been far ahead, and now Nanshan Goat City commercial vehicles are expected to catch up quickly in turnover, and it is not surprising that they will even surpass in the future.

For Yangcheng Automobile Group, it is definitely a surprise.

"It is really necessary to speed up the action, and the BRT here in Yangcheng can also invite some sister units from other provinces and cities to come and visit, so that everyone can see what kind of changes the BRT system has brought to urban transportation after the use of electric buses."

"The magic capital and the emperor are the face cities in China, and they should also be more active in promoting green energy electric buses."

"When the time comes, let the team of Nanshan Goat City Commercial Vehicle contact the other party as soon as possible to see if we can quickly win some orders."

Cao Yang is not worried that the Demon Capital and the Imperial Capital will not give face.

Especially Modu, even if its own automobile industry is very developed, there is no good product to compete in electric vehicles.

And Nanshan Group has a large amount of investment in the magic capital, and the other party will not ignore these influences.

"We at Yangcheng Automobile Group will also purchase 100 electric buses from the joint venture company to serve as transportation vehicles for employees."

"When the time comes, our electric buses will also be able to maintain sufficient exposure on the road."

Zhang Jiaqi also expressed his sincerity in a timely manner.

Yangcheng Automobile Group has three automobile companies: Yangcheng Honda, Yangcheng Toyota and Yangcheng Trumpchi, all of which have their own employee shuttles.

Swap these cars for electric buses, and that's not stressful at all.

Even Zhang Jiaqi is ready to further promote and let Yangcheng City change some reception cars to electric buses.

At the same time, it is natural to give full play to the advantages of Yangcheng Automobile Group as a state-owned enterprise under Yangcheng City, and find other state-owned enterprises to recommend electric buses of Nanshan Yangcheng Commercial Vehicle.

With such a toss, at least a few hundred units have been sold.

And Zhang Jiaqi said so, Cao Yang naturally can't be stingy.

"This is a good idea, our group for the demand for employee transport vehicles is also relatively strong, the initial purchase of 200 units, and then slowly eliminate the existing fuel buses, all replaced by electric buses."

Cao Yang did not plan to hand over the production capacity of Nanshan Yangcheng commercial vehicles to Nanshan Group for digestion in one go.

This kind of propaganda is certainly not the best.

However, the scale of Nanshan Group is much larger than that of Yangcheng Automobile Group, and the other party has bought 100 vehicles, and he is sure that it will not work if he does not say anything.

So let's buy 200 buses to get to and from work.

In fact, the shuttle bus for employees of various enterprises is quite a large market.

Almost all state-owned enterprises have this benefit.

If it is done well, it is completely possible to make the monthly output of commercial vehicles in Nanshan Goat City exceed 1,000 as soon as possible.

"This time, Dongying enterprises purchased electric vehicles from our company, which made me realize that it is not necessarily so difficult to develop foreign markets."

"Our products are excellent enough, and the concept of energy conservation and environmental protection is very in line with the current environment."

"In this case, do I think it is necessary for the company to set up an international business department to focus on expanding overseas markets?"

"If we do a good job, maybe in the future, the number of buses and buses we export will exceed the number of domestic sales."

I have to say that Zhang Jiaqi's suggestion is still very reasonable.

The price of electric buses is relatively expensive, not to mention the B5 series buses sold to Dongying for 2.48 million.

It is the smallest B2 series bus developed by the company at present, and the price has also gone to more than 1 million.

At this price, there is definitely no advantage compared with fuel vehicles.

Some fifth- and sixth-tier cities are impossible to consider, and their fiscal revenues simply cannot support it.

If you rely on first- and second-tier cities alone, there will eventually be times when the market will be saturated.

So we need to find some markets with more purchasing power.

Obviously, the market potential of overseas markets such as Europe and North America is worth looking forward to.

The layout of those places on electric buses and electric buses has not yet caught up with Nanshan Goat City Commercial Vehicles.

Coupled with the influence of Nanshan Group overseas, it is worth looking forward to when the company's bus products become hot.

"No problem, it is indeed possible to set up an international business department to promote our electric buses overseas."

"And we can create certain incentives to make people more motivated to promote the company's products."

"At the same time, we can also participate in some overseas bus exhibitions, so that more people know our excellent products."

"When the time comes, after the situation is opened, some orders will start to come to the door on their own."

Cao Yang naturally has no opinion on expanding the international market.

This kind of expensive electric buses and electric buses, although they can rely on policies to promote in China, is ultimately a matter of consuming people and resources.

If you can rely on the hot sales of overseas markets, let the development of commercial vehicles in Nanshan Yangcheng enter the right track, so as to attract domestic enterprises to take the initiative to buy electric buses, which is naturally a better plan.

As if to verify the dialogue between Cao Yang and Zhang Jiaqi, after Dongying ordered 100 electric buses from Nanshan Goat City Commercial Vehicle, several orders came from Europe at once, and the total number exceeded 100.

This time, the news report is even more lively.

Whether it is Autohome or NetEase Auto and other professional automotive media, they are very active in reporting this phenomenon.

This situation naturally caused a reaction from people with a heart.

"Mr. He, Nanshan Yangcheng Commercial Vehicle has entered the electric bus and electric bus market since this year, and has obtained hundreds of bus orders such as Yangcheng and hundreds of export orders from Dongying and Europe."

"Their products are basically electric vehicles of more than 1 million yuan, and the entry point is very special, which completely avoids our competition."

"I think the company needs to launch more competitive electric vehicles as soon as possible in the next step."

As the head of the sales department of Yutong, the largest bus company in China, Xie Hui's personal ability is still very strong, and his business sense is also very keen.

Yutong has been able to reach today's scale, and he has also contributed to it.

However, during this time, he vaguely felt the threat brought by Nanshan Goat City Commercial Vehicle to the company.

Electric buses are a market that has been supported by policies, and the demonstration projects that are being carried out in various places are basically going towards electric buses.

However, the electric bus products of other companies, compared with the commercial vehicles of Nanshan Goat City, are not at the same level at all.

Xie Hui is also very clear about this.

Otherwise, he wouldn't have felt anxious.

"I've seen news reports as well, and it's really surprising."

"Originally, I thought that the electric buses in various places were just a small fight, and we also produced dozens of prototypes, so basically there is no intention of continuing to expand."

"When an electric car is produced, the cost goes to millions, and there is no market at all."

"If it weren't for a certain policy subsidy, our dozens of electric vehicles would have lost a lot of money to the company."

The electric buses of Nanshan Yangcheng commercial vehicles, which have already begun to be increased, are sold for more than 2 million yuan each, and the production costs of other small enterprises are even higher.

After all, whether it is a battery or a motor and other parts, if there is no quantity support, the depreciation expense of equipment and the amortization expense of mold alone can make your cost very scary.

After all, the investment amount of a single battery pack shell, its molds, fixtures, and inspection tools has gone to tens of millions of yuan.

If there are only a few dozen cars to amortize, the simple amortization expense will go to hundreds of thousands, or even millions.

That's a very scary number.

But if you have tens of thousands of cars to amortize, the pressure can drop a lot.

This is why the automobile industry attaches great importance to scale effect.

If you don't reach a certain scale, it's basically hard to make money.

Of course, a high-end positioning model like Ferrari is not for quantity, so that's another matter.

"Judging from the situation of most other friends, this is indeed the case."

"But Nanshan Yangcheng commercial vehicles are a little different, they are backed by Nanshan Group, the battery is directly supplied by Nanshan battery, and the core electronic control and other parts are supplied by Nanshan auto parts, and the cost advantage in all aspects is obvious."

"Although I don't know if they can make money selling electric cars now, it will certainly not be a large-scale loss."

"To be able to do that is already very powerful."

Xie Hui saw it very clearly.

Electric buses, it's not so easy to make money.

But you can't help it, or others will have it, but you won't.

Invisibly, it will make everyone think that you are not good as a company.

"Find a way to get in touch with each other and see if we can visit and communicate."

"I'm a little curious how the other side did it."

He Yusheng thought about it a little and felt that it was necessary for him to take a look at the situation of Nanshan Goat City Commercial Vehicle with his own eyes, so as to determine the company's next development direction.

Otherwise, you will regret the decision in the end.

(End of chapter)