Chapter 585 - Fiery January, Winning Prizes is Soft
January of each year is the favorite time for OEMs to hold procurement conferences.
This year is no exception.
Just when the automobile industry was shocked by the turnover of more than 500 billion yuan of Nanshan Group, the procurement conference of various OEMs, Nanshan engine, Nanshan gearbox, Nanshan auto parts, and even Nanshan mold and Nanshan special steel all started the rhythm of winning awards and getting soft hands.
However, any domestic independent brand procurement conference, whether it is Chery, Geely, Great Wall, Changan, or BYD and Yangcheng Trumpchi, the companies under Nanshan Group must be rewarded.
And they are often "excellent suppliers", "best suppliers" and other awards with relatively high gold content.
Not only that, several Nanshan manufacturers have even won several awards in one OEM.
This situation is also very rare in the auto parts industry.
Even among joint venture car companies such as Changan Ford and BMW Brilliance, the awards of Nanshan manufacturers are enviable.
This allows everyone to fully see the strength of Nanshan Group.
The most valuable is the annual National Science and Technology Award.
This time, although Cao Yang was at home with Fang Sisi, he did not go to the imperial capital to receive the award.
However, the harvest of various enterprises of Nanshan Group is as rich as ever.
Nanshan Equipment's "New Technology and Application of Ultra-high Performance Carbon Fiber Preparation" and "New Technology and Application of Ultra-fine Wear-resistant Titanate Fiber Preparation" of another company won the first prize of the National Technological Invention Award.
Nanshan Equipment's "New Technology and Application of High-speed and High-precision Battery Automatic Production Line" won the second prize of the National Technological Invention Award.
Nanshan Carbon Fiber's T1100 won the first prize of the National Science and Technology Progress Award.
The first prize of the Galaxy National Science and Technology Progress Award of Xingchen Automobile.
Nanshan Robot's large-load, high-precision and fast robot won the second prize of the National Science and Technology Progress Award.
Nanshan Yangcheng Commercial Vehicle's high-performance electric bus project won the second prize of the National Science and Technology Progress Award.
Although the number of awards this time is not as large as last year, the first prize of the National Technological Invention Award has not been won by Nanshan Group in the past.
And Nanshan Group is still the company with the largest number of awards this year.
The news broadcast of the day also appeared many times in Nanshan Group-related shots.
"Mr. Cao, should we build a special exhibition hall on the side of the new headquarters building to display various awards and honors?"
"Now we can get a variety of awards from the national, provincial, municipal and OEM every year, and it would be a pity not to put them on display."
Mi Ying sorted out the awards of Nanshan Group during this period and gave it to Cao Yang.
Many awards are great for some companies, and it's great to be able to get one.
But the Nanshan Group made a list.
Not to mention the others, just the awards related to the National Science and Technology Award, which have been accumulated over the years, have a long column, which looks very spectacular.
Such a situation can also be seen in Nanshan Group.
Even Huawei Company, which is also a leader in private enterprises, is much inferior to Nanshan Group.
After all, Nanshan Group is involved in equipment, materials, parts and automobiles, and has made breakthroughs in many fields.
This kind of action to build an industrial chain ecosystem is really not comparable to ordinary enterprises.
"Don't worry, when our turnover exceeds 1 trillion, we can build a special Nanshan Museum, on the one hand, to display the awards we have won in the past, and on the other hand, to display some of our main products."
"In the future, there will be more and more reception tasks for the group, and it is impossible to visit all the factories, so let everyone go to the Nanshan Museum to take a turn, which should be able to meet most of the reception needs."
After running a business in Huaxia and getting up in scale, it is impossible for you to refuse all kinds of visits and reception activities.
You can refuse a small team, and there will always be a big one that you can't refuse.
Cao Yang saw this situation very clearly.
In this regard, it is natural to have some preparations.
But for all reception work below the provincial level, Cao Yang almost always does not directly participate.
Even for the provincial reception, Cao Yang has no way to fully guarantee that he will be able to attend.
Of course, the overall reception service must be properly arranged, so that people can't find faults.
To this end, there is also a reception section under the general manager office of Nanshan Group to be responsible for these things.
"Nanshan Museum?"
Mi Ying's eyes lit up, this action is a bit atmospheric.
However, the current scale of Nanshan Group is worthy of building a museum.
"I think that when the time comes, Yangcheng will be very interested in the construction of this museum, and it can even be turned into a museum that can be opened to the outside world."
Mi Ying further put forward her own ideas.
Cao Yang naturally had no objection to this.
However, before they could talk about the Nanshan Museum, Zeng Tingting came over with a smile to report the good news.
"Mr. Cao, the sales data for the first half of January has come out, whether it is the order delivery of various parts companies, or the terminal sales of Xingchen Automobile and Jaguar Land Rover, they are all red."
"Especially in the 4S stores of Xingchen Automobile and Jaguar Land Rover, as long as the car can be delivered before the Chinese New Year, no matter what model it is, it can be sold."
"I feel that the sales in January this year, even if it is because the last few days are the Spring Festival, the final sales will be even higher than in December."
The period before the Spring Festival has always been the peak season for car sales.
After a hard year, many people hope to be able to drive a new car before returning home for the Chinese New Year and show off in front of family and friends.
Wealth does not return to the hometown, such as brocade clothes at night.
This is true no matter what time it is placed.
"The China Automobile Association released the production and sales data for 2009 yesterday, and the country produced a total of 13.82 million cars, sold 14.03 million cars, and the sales volume directly crossed the 10 million mark and jumped to the 14 million mark."
"At this pace in January, this year's sales may directly reach 18 million units, or even challenge 20 million units."
Cao Yang gave his own judgment very boldly.
Last year's market growth rate was more than 40%, and if it can maintain the same rate this year, then it can go directly to the figure of 20 million units.
Even if the growth rate is reduced and the sales increase is maintained by the same magnitude, it can go to 18 million units.
Judging from the situation in January, the target of 18 million units is still very promising.
In this way, it is definitely a once-in-a-lifetime event for the Huaxia automobile industry.
All OEMs and parts companies are basically working hard to increase production and expand production, and they don't need to worry about orders.
It's simply the rhythm of lying down and earning money.
"18 million units is entirely possible, and even 2 million units sold in the month of January."
"At that time, it is estimated that the impact of the Spring Festival in February will be worse, and after the slow recovery in March and April, there is hope that the level of January will continue in the middle of the year."
"Then the final sales are very much worth looking forward to."
When Zeng Tingting said this, she felt that her whole person was about to float.
18 million units!
How much will Nanshan Group's turnover increase at that time?
Summing up the 33% growth target set at the conference, it is expected to be achieved!
After all, in Zeng Tingting's view, the development speed of Nanshan Group will definitely exceed the average speed of the industry this year.
Otherwise, I would be sorry for so much investment and so many bonuses given by the group to various employees.
"The performance of the auto market in 2010 will definitely far exceed everyone's imagination."
"In the first two years, the expansion plans of most car companies have been delayed or tentative, and they will not be able to catch up with the first half of this year, and even the second half of the year may not be able to catch up."
"Therefore, this year's car prices are estimated to be relatively strong, and hot-selling models will even increase the price of the car."
"This is also the reason why I asked all business units to boldly expand production when I concluded the conference."
"In particular, Xingchen Automobile, Nanshan Gearbox, Nanshan Engine and Nanshan Auto Parts, some models of products will definitely have tight production capacity."
"For the sales department, this year's annual price reduction pressure should not be so great."
"The terminal price is relatively firm, the profit situation of the main engine factory will be better, and the demand for price reduction is relatively weak."
For auto parts suppliers, the annual price reduction negotiation with OEMs is an eternal topic.
Different OEMs have different requirements, and the relatively low ones may only need two or three points, most of them will have to drop four or five points, and some will also exaggerate the requirements to reduce the price by ten points.
But in fact, it is very good to be able to really reduce the cost of the whole vehicle by more than three points per year.
If the overall price reduction can be reduced by five points, the boss can definitely give some extra bonuses to the people in the purchasing department.
As for those who say that they have dropped seven or eight points, there may be a question mark.
Could it be that when the procurement is pricing, it communicates with the supplier to set a very high price, and then reduces the price more every year, it seems that the annual price reduction is very cooperative, and the procurement performance is also very good.
In fact, the cost of parts is much higher than that of peers.
Basically, every company has an individual who does that.
However, in some companies, it has become a common practice for all employees.
Even many purchases also enjoy the benefits on both sides.
On the one hand, I set a high price with the supplier, and people want to thank you.
On the other hand, the proportion of annual price reductions is very high, and the company thinks that your performance is very good, and gives you additional performance rewards.
Of course, this situation is certainly not sustainable.
When I met the leader of the expert, the situation was estimated to change immediately.
If you are ruthless, you will be sent directly to step on the sewing machine.
The people who can also feel very strongly that the car market is very hot in January are the people in various 4S stores.
Fuqiang Group, which has dozens of 4S stores of various brands, has fully felt this change.
"Big brother, it is almost difficult to find models with a discount of more than 10,000 yuan for the models we sell in various 4S stores now."
"Even the CRV of the Westwind Honda has begun to increase the price, the Volkswagen Lavida has not had a penny discount, and the Ford Focus has to add money to buy thousands of dollars in fine products before picking up the car."
"Some hot-selling cars, consumers in order to pick up the car as soon as possible, are proposing to take the show car away, it's crazy."
Guo Shufu is in a very good mood now.
Huaqiang Group's performance last year was very good, and it earned money in the past few years in one year.
Now they are the largest car dealers in South China, and are even ready to further expand into markets outside the province.
At the same time, their hot stamping business also began to spread to various OEMs, and four branches were built across the country.
Even now, they are considering whether to build factories overseas in order to better support customers.
Such a scale is absolutely unimaginable before.
"Originally, everyone was worried about the impact of the financial crisis on our economic development, but now it seems that except for the first few months, everyone was a little flustered, and there is no impact at all."
"Even under a series of stimulus policies, all walks of life are now developing faster than before the financial crisis."
Guo Shuyin is also very satisfied with the current situation.
The simultaneous development of the group's two major businesses has made him very confident.
"Fortunately, we listened to Mr. Cao's words before and boldly invested in production lines, otherwise there would be no way to cope with such high-speed market growth."
"Even last year, due to the lack of production capacity of BENTELER and Cosma, we also received additional orders for some production models of Modu GM."
"For some new models in the future, it is much easier for us to obtain orders than before."
Guo Shufu felt that the most correct thing they did in their lives was to choose to cooperate with Nanshan Group and choose to listen to Cao Yang's arrangement.
Choice is more important than effort, and that makes sense.
They are also very excited with Guo Shufu, and there are a lot of them.
"Mr. Zhang, 1,200 Trumpchi S have been sold in half a month, and there is hope that more than 2,000 will be sold this month."
"If we continue to develop at this pace, we will be able to sell more than 20,000 Trumpchi S this year."
"This is definitely the best electric car sold in China."
"Especially now the domestic support for electric vehicles seems to have the meaning of increasing the weight."
"The electric vehicle association is constantly encouraging the above to formulate relevant incentives, and even to reduce the purchase tax of electric vehicles across the board."
"So far this month, we have sold more than 100 Trumpchi S in the imperial capital alone, which has a lot to do with the imperial capital's implementation of the lottery license plate policy."
"Both the magic capital and the imperial capital have now implemented an open policy for the licensing of new energy vehicles, and the attraction to many people is rising."
"I think the establishment of Yangcheng Aion needs to be further accelerated, so that it is completely independent, and then further launch new electric vehicles, so that the company will become the largest electric vehicle company in China."
Zeng Quanta has been busy with the preparations for Yangcheng Aion during this time, and at the same time, they are also considering building the development capacity of electric vehicles.
"Taking advantage of the fact that other car companies have not yet reacted, we will first occupy the markets of the imperial capital, the magic capital and Yangcheng, where there is at least tens of thousands of potential units that can be tapped."
"After these markets are cultivated, we will enter other cities, and then the demonstration effect will be completely different."
"This January, it's really off to a good start."
Zhang Jiaqi is also very happy now.
At first, he only regarded the electric vehicle project as a political achievement project, and did not have many expectations.
But judging from the current situation, they have become the first car company to eat the dividends of electric vehicles.
The most important thing is that not only has it gained a lot of fame, but due to the addition of several levels of subsidies, Trumpchi S can be sold without losing money.
The confidence this brings to Zhang Jiaqi is very huge.
After all, in the past few years, it has not been an electric vehicle that has not been studied by car companies, but due to the high cost, basically no company has made money on electric vehicles.
Nowadays, in the whole of China, it is estimated that only Yangcheng Trumpchi and Nanshan Goatcheng Commercial Vehicle, two companies that produce electric vehicles, are profitable.
While this profitable situation may not last forever, it is at least a good start.
For an emerging track, whoever can rush to the front first will be the easiest to eat all kinds of dividends.
Zhang Jiaqi is naturally very clear about this.
"Most of these people who buy our electric cars, except for taxi companies, still run black cars."
"For these people, the pressure of one-time payment may still be relatively large, if we can launch a preferential policy of zero down payment or low down payment, then I think the sales of Trumpchi S can further rise."
"Maybe by the end of this year, it's not surprising that there will be more than 3,000 vehicles a month."
Zeng Quanda's reaction to the market is still very keen.
The consumer portrait of Trumpchi S is relatively clear, and for these consumers, loan to buy a car is an important means to lower the threshold.
Especially if you buy a car and run a black car, if you buy a car with zero down payment, and the money you earn every month is enough to repay and have a surplus, then you can definitely attract a group of people to buy a car.
In these years, although it is still relatively easy to find a job, it is difficult to get a good job at any time.
Some people also don't like to be disciplined at work, and buying a car to run a black car is a good choice.
"This is a good proposal, we can find a financial institution to cooperate."
Zhang Jiaqi is also a person who knows the goods.
As soon as he heard Zeng Guangda's proposal, he felt the benefits of this policy.
So naturally there will be no objections.
"There is another question, which may need to be communicated with the Nanshan Group."
"After the automotive industry conference was held, the enthusiasm of the entire Chinese OEMs for electric vehicles exploded."
"In this case, the production capacity of the core battery in electric vehicles may become tight all of a sudden."
"We have to talk to Mr. Cao and ask him to help urge Nanshan Battery to expand its production capacity and give priority to ensuring the supply of battery packs for our Trumpchi S."
Before last year, no one would have thought that China's electric vehicle industry would start to flourish so quickly.
But in just one year, Trumpchi S and Nanshan Goat City Commercial Vehicles have given everyone a full glimpse of the prospects of electric vehicles.
As long as the entry point is found well, electric vehicles can also sell well.
No 10,000 electric vehicles have been produced in the past few decades, but this year alone it will surpass the production of the past few decades.
The opportunities brought by this kind of leap and bounds are also very huge.
Even after the formation of this outlet, not only will various OEMs go out one after another, but also some people in other industries will not help but start to enter the market.
Of course, people who are not in the automotive industry will have to wait and see for a while before acting.
"As far as I know, Mr. Cao attaches great importance to Nanshan Battery, and now the production capacity of Nanshan Battery should be the largest in the country, that is, even BYD, which is a battery, cannot compare to Nanshan Battery."
"Now that the industry is developing so fast, Nanshan Group's own future car will soon launch new products."
"I don't think I need to worry about the production capacity of Nanshan battery, Mr. Cao will let people arrange it."
For so many years, Nanshan Group has never held anyone back on the issue of production capacity.
So Zhang Jiaqi also chose to believe in Nanshan Group this time.
Trust is such a thing that has been accumulated bit by bit.
Of course, if there is one exception, this relationship of trust is immediately diminished.
"That's right, this time Nanshan Group won the award again, and all banks should take the initiative to come to the door to lend money to Nanshan Group, so that they don't have to worry."
"Lingnan Province and Yangcheng City also have high expectations for Nanshan Group, and hope that Nanshan Group can make more contributions to economic development in the future."
The two chatted and chatted, and couldn't help but talk about Nanshan Group.
They are also very happy about Nanshan Group's award.
Because this year, the high-performance electric bus project of Nanshan Yangcheng Commercial Vehicle won the second prize of the National Science and Technology Progress Award.
Of course, half of the honor belongs to Yangcheng Automobile Group.
Although it is only a second prize, it is also a zero breakthrough for Yangcheng Automobile Group.
They've never won an award of this caliber before.
Behind this award, in fact, it is more the credit of Nanshan Battery and Nanshan Auto Parts, Nanshan Yangcheng Commercial Vehicle is just an assembly plant.
Even the fact that this award is directly awarded to Nanshan Battery is reasonable.
After all, the main reason for the success of electric buses is that Nanshan battery provides high-performance, high-safety, low-cost lithium iron phosphate batteries.
If there is no Nanshan battery, everything else is floating clouds!
And when Zhang Jiaqi and Zeng Guangda were discussing the Nanshan Group, as the boss of the Nanshan Group, Cao Yang rushed from Yangcheng to the magic capital with the Spring Festival army.
Nanshan Semiconductor's Modu Wafer Factory, which has been built for more than a year, is finally about to officially start mass production.
For Huaxia, this may not be of any special significance for the time being.
But for Nanshan Semiconductor, it is an absolutely important step.
From now on, Nanshan Group has taken a solid step on the road of chip localization!
(End of chapter)