Samsung is able to recognize this opportunity, and other businesses are not bad.

Of course, everyone's views are not necessarily the same.

As the largest automotive-grade chip company in Dongying, Renesas Electronics has supplied a large number of automotive-grade chips to Toyota, Honda, Nissan and other car companies.

For them, any new automotive-grade chip manufacturer is their opponent.

Previously, some of the chips of the Nanshan Group were also purchased from Renesas.

Even Renesas sold a wafer fab and packaging and testing plant to Nanshan Semiconductor.

However, seeing that Nanshan Semiconductor is comprehensively promoting the localization of chips in the Huaxia automotive industry, Renesas Electronics is also a little anxious.

However, the situation on the Dongying side is more special, and sometimes Renesas does not have the final say on whether to invest in the construction of a chip factory in Huaxia.

Rather, it depends on the opinion of Toyota, the largest customer and major shareholder.

Many people may not be aware of Toyota's position in the Toei automobile industry, and it can be said that it is a leading big brother.

For example, the price fluctuations of Dongying's automotive steel plates are announced after negotiation between various steel manufacturers and Toyota, and other OEMs and parts are used accordingly.

This is not the case in any market in the world.

In Huaxia, when do you see that Baosteel releases information on the rise and fall of steel prices every month, it will communicate with the OEMs in advance, and even if the OEMs do not agree, they will not release price adjustments?

It's simply not possible!

Of course, it's hard to say whether this approach is good or bad.

But it is an indisputable fact that Toyota has grown with these supply chains.

Because of this, manufacturers in all links of the supply chain also listen to Toyota, the leading brother.

"President, Renesas Electronics came to visit yesterday, and they want to build a chip factory in Huaxia to produce some chips."

"On the one hand, these chips can be supplied to Denso, Hitachi, Panasonic and other companies, and on the other hand, they can also be sold to other parts companies in Huaxia."

"Since last year, Huaxia's automobile market has become the world's largest market, and it is estimated that this pattern will not change in the next ten years."

"Some institutions even predict that Huaxia's automobile market will soon exceed 20 million units, and will remain at the level of more than 20 million units for a long time."

"As a result, the market for Huaxia's automotive-grade chips has reached the level of at least billions of dollars, or even tens of billions of dollars."

"If Renesas does not build a factory in Huaxia, then it is likely that this part of the market will be snatched up by other companies such as Nanshan Semiconductor."

Tetsuaki Kobayashi himself was a little undecided, so he discussed with Watanabe Tetsuaki how to reply to Renesas.

Dongying's semiconductor industry has been in decline over the years.

At its peak, it was possible to compete with all semiconductor companies in the United States, and it was almost impossible to survive.

But in the end, it must be suppressed.

Chips are one of the industries that the United States cares about the most, where does it allow other countries to surpass itself?

Now the few remaining chip companies are the best in Renesas.

So Tetsuaki Kobayashi still hopes that Renesas can get better and better.

"Does Renesas think Nanshan Semiconductor's influence is that great?"

Watanabe is naturally aware of some movements in the Chinese market.

Although Toyota's largest market is in the United States, Huaxia has not even reached 1 million a year.

But Huaxia is the world's largest auto market after all, and it is impossible for any company that wants to become the world's largest car company to ignore the Huaxia market.

Even in the next few years, it will be a period for Toyota to further exert its efforts in the Chinese market and add more car companies.

Therefore, the changes in the Huaxia automobile market are regularly reported to Watanabe Yoshiaki every month.

He himself also looks at relevant news on the Internet from time to time.

"Although many people still feel that Nanshan Semiconductor, as a newly established semiconductor company, is not enough to pose a threat to everyone."

"But Renesas thinks it needs to be taken seriously."

"Nanshan Equipment, a subsidiary of Nanshan Group, can even produce lithography machines by itself, and has also established a chip equipment alliance to promote the localization of various chip processing equipment."

"At the same time, in the past so many years, Nanshan Group has also brought a very big impact to everyone in many fields."

"Engines, gearboxes, auto parts, CNC machine tools, robots and other fields, the strength of Nanshan Group should not be underestimated."

"Today, Nanshan Group takes the semiconductor industry as the next development focus and has invested a lot of manpower and material resources."

"There's no way to compare that with other companies."

"The most important thing is Nanshan Semiconductor's products, there is no need to worry about the market, and a large part of the production capacity can be consumed within Nanshan Group alone."

"Even the development of Nanshan Semiconductor has been endorsed by the Huaxia Government Affairs Yuan, and many companies will consider using Nanshan Semiconductor's chips in the future, whether actively or passively."

"In this way, the threat posed by Nanshan Semiconductor to Renesas Electronics should not be underestimated."

"At present, their production capacity is still very limited, even if they are all used to produce automotive-grade chips, they cannot meet the demand."

"Therefore, Renesas Electronics feels that this is a good time to start the layout of the Huaxia market, so that various Huaxia parts companies can use Renesas Electronics' chips produced in Huaxia, so that the OEMs have no reason to mention the localization of chips."

"Even this can further expand Renesas' business in automotive-grade chips."

Tetsuaki Kobayashi combined the information explained by the people of Renesas Electronics yesterday and reported to Tetsuaki Watanabe.

However, before he could wait for Watanabe to judge this matter, he was asked a new question.

"Many of Denso's components require a variety of chips, and most of them are produced by Renesas, with the exception of some of them, which are produced by Denso itself."

"What does Denso think about this change in the Huaxia automobile market?"

Toyota Motor has a number of related auto parts companies, but Denso is definitely the most trusted one.

At that time, Denso was even spun off from Toyota, and everyone was originally a family.

"Many of the ECUs and other parts that Denso currently supplies to Chuncheng Toyota and Yangcheng Toyota are concentrated in Dongying."

"Their next step is to transfer these parts to the factory in Huaxia for production, but only the assembly is transferred to the past, and some semiconductor components are still purchased from Dongying."

"They still have no plans to invest in building a chip factory in Huaxia in the short term."

When Tetsuaki Kobayashi said this, Watanabe Tetsuaki was also a little confused.

There are also companies that produce chips, why do they do it differently?

As if sensing Watanabe's question, Tetsuaki Kobayashi further explained: "Denso's main business is still parts, and chips are just some attempts to cooperate with the development of parts. ”

"For them, if they can localize their parts, their competitiveness should be improved."

"As for the localization of chips, it doesn't necessarily reduce costs, at least for Denso."

"Besides, Denso's chips are all supplied to itself and have no plans to sell them to other customers."

"So their situation is completely different from Renesas."

As an important affiliated company of Denso, Tetsuaki Kobayashi is naturally more concerned.

So as soon as Watanabe asked, he gave a satisfactory answer.

"In that case, let's let Renesas first choose a few products that are not so high-tech, but have a relatively large market demand and take them to the factory in Huaxia for production."

"Taking this opportunity, we will also see if Huaxia's attitude towards the development of the semiconductor industry is really the same as advertised."

After thinking for a while, Watanabe gave his opinion.

It can be said that the upsurge of various chip companies investing and setting up factories in China was much earlier than the same period in history before the toss of Nanshan Semiconductor.

As the initiator, Cao Yang began to pay attention to other things at this time.

Since buying BMW's F1 team, Xingchen Auto has set up a special division to be responsible for the F1 team.

In March, the first race of the 2010 F1 Grand Prix began.

In the first few races, the Star Racing Team was more about running in their own team.

So the results are also decent.

The first time you participate in the competition, you can have a decent result, which is not bad.

It's just that the F1 race is coming to the Magic Speedway.

The Star Racing Team is also a home game.

For this game, Cao Yang's expectations must be higher.

Xingchen Automobile's F1 car has a certain technical advantage compared with other teams.

As long as you play well, not to mention winning the championship, there is no problem in getting into the top three.

"Mr. Cao, judging from the situation of the previous events, our team's performance is still very good."

"Every time the results are basically moving forward, and that kind of rush has slowly disappeared."

"The quality of our cars has already been highlighted, and we can expect a good result in one or two stages this year."

"This time, together with the FIA, we invited a lot of domestic media to visit the Modu Circuit, and Huaxia TV will also report on the event."

"Even sports channels will broadcast live, and Autohome will do webcasts."

"At that time, the influence of F1 in China should be able to reach a higher level."

Rao Yongxiang, as the person in charge of the Xingchen team, naturally wanted to accompany Cao Yang to the magic capital to participate in the competition this time.

As one of the three major events on a par with the Olympic Games and the World Cup, F1 still has great potential for development in China.

Especially the emergence of the sports car boom some time ago has made more people interested in F1 events.

Even the Jaguar F-TYPE and Star Sports Car Club also specially invited all the owners to visit the competition, which can be said to set off the atmosphere very well.

Now it's just a good result to repay everyone's attention.

"In order to improve our brand power through F1 racing, I don't think we can just rely on one or two races, we need to make a complete plan."

"For example, the training and selection of F1 racing drivers, if there are corresponding racing drivers in China to enter our team, and then further make this racing driver popular through Nanshan Film and Television, then the publicity effect may be much better."

The next few years will be a few years of rapid development of the domestic entertainment industry.

With such good resources and platforms as Nanshan Film and Television, Cao Yang definitely hopes to make greater contributions to the development of the group.

As for how much money Nanshan Film and Television can make, it is secondary.

Sometimes, a celebrity can say a few words, and the effect may be better than what an expert says a hundred times.

This is especially true when it comes to the promotion of various competitions.

"In addition, we can also organize some offline and online activities of the Star Racing Team every year to maintain enough heat."

"You can even communicate with the China Automobile Association and other institutions to see if we can also hold some related events or activities in China, and constantly improve everyone's attention to automobile-related events."

"Of course, it is also very important for Autohome and other media to maintain sufficient publicity and continue to popularize everyone's knowledge of automobile events."

Since Cao Yang let people run the Xingchen team, he naturally hopes to do it well.

Otherwise, why bother spending the money in vain.

"No problem, I'll make an appointment with the sales department, Autohome, Nanshan Film and Television, and we will discuss a complete set of publicity plans for the Xingchen team."

"With the rapid increase in the number of cars in Huaxia and the continuous improvement of people's income levels, there should be more and more people who like F1 events."

"Especially for the younger generation of consumers, I think it's worth promoting it well, and those will be our potential customers in the future."

Rao Yongxiang chatted with Cao Yang all the way to the magic capital.

The 2010 F1 Grand Prix was held at the Modu International Circuit from April 17th to April 18th.

By the time Cao Yang and others arrived, many media had already come in advance.

This year's race has Huaxia's own team participating, and the audience for the event is much larger than before.

Although it can't be described as a sea of people, it is definitely lively.

"Wanihe, look at this crowd, you can see such a lively scene at the Grand Prix in China."

"The quality and scale of the construction of the Modu International Circuit are no worse than other places."

"The new racing track in Yangcheng is also under construction, and it is expected to be officially completed early next year."

"At that time, we can consider arranging some activities to be held in China every quarter, which will greatly enhance the influence of F1 in China."

Since Xingchen Automobile joined the F1 race, the FIA has received several times more advertising business from Chinese manufacturers than in previous years.

It's all about profit.

No wonder Tony was so happy.

For such a large event, it is very important to be able to maintain a continuous profitability.

Otherwise, you won't be able to do it later.

"This year's Huaxia Grand Prix is indeed worth looking forward to, and it will be even more interesting if Xingchen Automobile can win the championship."

Vani and came to the magic capital two days in advance, and he was naturally very clear about the lively scene here.

"I have carefully studied the previous races, and the Xingchen team is fully capable of winning the Chinese Grand Prix."

"Their racers are not bad, after all, it was the BMW team that left them behind."

"And the racing car designed by Xingchen Automobile itself gave everyone a very big surprise."

"If it weren't for the fact that the team didn't coordinate so well in the previous races, they didn't have so much experience, and even they would have won some Grand Prix."

Tony used to be the principal of Scuderia Ferrari, so he has a special affection for Scuderia Ferrari.

But now that he is the president of the FIA, he naturally wants to put the interests of the entire FIA first.

Obviously, the victory of the Star Racing Team at the time of the Chinese Grand Prix was the most beneficial for the FIA.

In this way, it can fully stimulate the enthusiasm of Chinese consumers and stimulate the enthusiasm of Chinese advertisers.

And if it is only the winner of the Chinese Grand Prix, it will not have any substantial impact on the Ferrari team.

After all, the 2010 season is still long.

"When the time comes, I will arrange the parking spaces of each team, and then remind the Xingchen team of some precautions."

"They are very familiar with the Modu Circuit, and I think even if they don't win the championship, the third place will definitely be no problem."

Varney and a very affirmative answer.

In all kinds of competitions, the competition is strength, and the competition is also about interests and relationships.

And just as Varney and Tony were discussing tomorrow's race, the media basically arrived at the Mordo International Circuit.

A well-watched game has officially kicked off.

"This time the Chinese Grand Prix should be the most watched in the past so many years."

"I just saw the live broadcast team of Huaxia TV Sports Channel."

"It seems that the FIA really wants to work with Xingchen Automobile to enhance the influence of F1 racing in China."

Lin Jiayan also visited the competition with Fang Dawen today.

This kind of activity must be actively participated in by all the media who have been invited.

It's like inviting you to watch the World Cup or the Olympics, and how many journalists will turn it down?

What's more, they also arranged room and board for you.

"The influence of Huaxia's automotive industry in the world is constantly expanding, and it is not surprising that the FIA attaches great importance to it."

"As the most special enterprise in China, Nanshan Group not only has a layout in the whole vehicle, but also leads the way in auto parts."

"In this case, they naturally hope that the F1 race can be carried out in a prosperous manner, and the racing culture will be developed, so as to enhance the brand power of Xingchen Automobile and promote the sales of related sports cars."

"It can be said that this is a matter of killing multiple birds with one stone."

Fang Dawen has seen the operations of all parties more thoroughly.

The purpose behind the commercial competition is nothing more than that.

All parties have their own interests, and as long as they can achieve their goals, things can be done beautifully.

"Various car companies are now more and more interested in sports cars, which is indeed worth Nanshan Group to do."

"This time, they also invited people from the F-TYPE Car Club to hold activities in the magic capital."

Lin Jiayan herself is the owner of the F-TYPE, so she is also more aware of the activities of the car club.

Even through this car club, she also met a few high-quality young people, and maybe she was upgraded to a boyfriend after a while.

If this is the case, she feels that she must thank the Nanshan Group well.

"It's still Nanshan Group that can play, and all kinds of operations are one after another, which makes people overwhelmed."

"It's no wonder that people are developing so fast and so competitive."

"In the first quarter of this year, the sales volume of Xingchen Automobile increased by nearly 25% compared with last year, and the overall business can be described as a boom."

"According to this rhythm of development, in a few years, Nanshan Group may be one of the largest enterprises in China."

"We've witnessed history along the way."

Fang Dawen's attitude towards Nanshan Group has changed a lot from a few years ago.

Although they are competitors to Autohome, many times NetEase Auto Channel also stands on the side of Nanshan Group to speak for others.

Even Fang Dawen has now slowly become a fan of Nanshan Group.

In Huaxia, it is really admirable to be able to develop an enterprise into what it is now.

In anticipation, the 2010 F1 Grand Prix officially kicked off.

The event is divided into two days, with the first day being a qualifying session and the second day being an official race.

The main purpose of qualifying is to determine the order in which the next day's official matches will be played.

According to the rules of Formula 1, the drivers of each team are required to race on the track within an hour of the day before the official race.

The fastest lap time is used to determine the position, with each team having a maximum of 12 laps to challenge.

This is a more scientific, reasonable, and fair method.

Soon, with a burst of roars, various teams came out one after another.

Although it was not an official race, the drivers of each team did their best.

In the end, the Xingchen team successfully won the second opportunity to play in the official race with the second place in the qualifying round.

This result is basically the best result of the Star Team this year.

With home advantage, familiarity with the track and a good car, the Etoile team was only 0.12 seconds slower than first-placed Ferrari in qualifying.

In a relatively long track, this gap is acceptable.

After that, it was the official competition that attracted the most attention.

"Mr. Cao, there will be points in every game, the first place is 10 points, the second place is 6 points, the third place is only 4 points, and so on, there are no points from the 7th place."

"So far, we're in fourth place, which is a good result."

"As long as we can get a good ranking in today's official competition, then our overall ranking can be further improved, and it is entirely possible to end up in the top three for the whole season."

Yesterday's qualifying results made Rao Yongxiang breathe a sigh of relief.

So I can watch the game with Cao Yang more relaxed today.

And just as Rao Yongxiang and Cao Yang were talking, the official competition began.

The fiery Ferrari took the lead, rushing to the front.

After that, the bright yellow car of the Star Racing Team came out and chased it bravely.

The entire Magic City International Arena can be described as constantly shouting, and most of the audience couldn't help but stand up from their seats.

It's as if you can see the game better this way.

The entire Modu International Circuit has a track of 5.5 kilometers, with a total of 7 left corners and 7 right corners, and the average speed of each car exceeds 200 kilometers per hour.

The longest straight is 1,175 meters long and the top speed is allowed to reach 327 km/h.

At the turn, the speed is reduced to 87 km/h.

This rapid change in speed brings a very special intense, tense and exciting feeling to the audience.

Especially when the car of the Star Racing Team successfully overtook the Ferrari, there was a fierce shout from the scene.

Even Cao Yang's emotions were a little aroused.

Immediately after that, Ferrari overtook the Etoile, and it was not until the final corner that the Etoile team regained the lead.

Finally won the championship!

This is the first F1 title for the Stellar team.

It is also the first championship of the Huaxia team in the F1 race.

The scene soon became a boil!

Tony of the FIA couldn't help but run over to give Cao Yang a warm hug!

(End of chapter)