After returning from Huaqiangbei, Nanshan Group immediately took action.

And this also puts a lot of pressure on the Honor phone.

You can't even compare with copycat manufacturers when the time comes, right?

That's embarrassing!

However, Cao Yang, as the initiator, does not have so much time to care about the cooperation project with Huaqiangbei at this time, because the new mid-level SUV of Xingchen Automobile is finally about to be launched.

This mid-size SUV called Lanyue is the SUV product with the lowest positioning in Xingchen Automobile.

Its styling is borrowed from the 2023 BMW X5.

Of course, BMW's classic kidney front grille must be combined with the family-style front face formed by various models of Xingchen Automobile and make some changes.

But the domineering temperament is well maintained.

This car Xingchen Automobile has been preparing for two years, and now it is finally about to be officially launched.

Judging from some of the information revealed in the previous declaration drawings of the Ministry of Industry / Information Technology / Ministry, everyone on the market is still quite satisfied with the shape of this car.

However, Xingchen Automobile is also abnormal this time, and did not invite various media to test drive in advance, but directly held a listing conference next week.

In this way, the attention received by this press conference is naturally very high.

"Editor-in-Chief Fang, I heard that this time Xingchen Motors' moon-catching listing event is the largest one they have ever held."

"Not only were all major automotive media invited, but also many big-name stars from Nanshan Film and Television were invited to attend."

"Xingchen Automobile, which has never advertised, has also begun to have splash screen advertisements on Weibo and Autohome this time, which can be said to be unprecedented."

"It is estimated that the number of viewers of tonight's live broadcast will also set a record for the launch of new cars of various car brands."

Lin Jiayan drove her F-TYPE and carried Fang Dawen towards Zhucheng.

Xingchen Auto likes to hold a variety of press conferences and test drives here.

It takes less than two hours to drive from NetEase's office location, which is more convenient than other modes of transportation.

So Lin Jiayan and the others did not take the car arranged by Xingchen Automobile, and drove directly to the scene by themselves.

"The market for SUVs has always been very hot, even much higher than in previous years."

"Whether it's Xingchen Automobile's admiration or Xingtu, it's a very successful luxury SUV."

"However, due to the relatively high price, sales have been affected."

"Xingchen Automobile's new plant is now under construction, and it will be able to form an annual production capacity of 600,000 vehicles by the end of this year."

"At this time, it is natural to need a model that can greatly increase sales in order to fully utilize these production capacities."

"Obviously, Lanyue has taken on this responsibility."

"Its appearance, interior, and power are impeccable, and the price will definitely be much lower than Xingtu at that time."

"If we can really completely open up the situation in the mid-level SUV market, then Xingchen Automobile will be a real big tool."

Fang Dawen also watched the development of Xingchen Automobile step by step, and felt quite emotional.

From the original Ziweixing to the current Lanyue, each car of Xingchen Automobile is a classic in the development history of China's automobile industry.

Even each car has its own highlights, which well meets the needs of some consumers.

The most important thing is that under the marketing of Nanshan Group, the impression that Xingchen Automobile is a luxury car brand has been accepted by most Chinese people.

This is very rare.

After all, Xingchen Automobile really has no background.

And the luxury brand is a thing, sometimes it's not that your configuration is high.

Like a Rolls-Royce car, if it were a Zotye logo, absolutely no one would think it was a luxury car.

It is conceivable how much effort Nanshan Group has made to build Xingchen Automobile into a luxury brand.

"Indeed, Mercedes-Benz's global sales last year were more than one million, and if Xingchen Automobile's sales can break through the 500,000 mark, it will be considered a firm foothold."

"In the future, if there are a few more cars to increase sales and successfully rush to 1 million, it will be very remarkable."

Lin Jiayan is now a fan of Nanshan Group.

Therefore, I also hope to see the scene of Nanshan Group creating various miracles.

With honor!

It was a feeling I had never felt before.

To a certain extent, the reputation that Nanshan Group has earned for itself in the fields of machine tools, carbon fiber, and special steel can be regarded as making an indelible contribution to attracting more fans.

Even the U.S. sanctions on Nanshan Carbon Fiber can be regarded as having some additional effects.

"Xingchen Automobile, Jaguar Land Rover, Future Automobile, plus Nanshan Hongqi in cooperation with Chuncheng Automobile, and Nanshan Goat City Commercial Vehicle in cooperation with Yangcheng Automobile."

"Nanshan Group's layout in the automotive industry is becoming more and more complete, and there is no problem in becoming the largest automobile company in China over time."

Although in terms of the turnover of a single brand, Xingchen Automobile is already the largest car company in China.

However, some companies like to count their performance according to the sales volume and sales of each subsidiary of the group, so the sales volume of Xingchen Automobile will definitely not be enough.

Even in terms of sales, there is no absolute advantage.

Therefore, Xingchen Automobile is the largest car company in China, and many people still do not recognize it.

But once Xingchen Automobile's own sales can exceed 1 million units, the situation will be completely different.

1 million vehicles is a very important threshold for many car companies in Huaxia.

Even 1 million vehicles is a curse, and many car companies will have all kinds of problems after reaching or about to reach it.

Later companies such as Hyundai, Changan Ford, Zephyr Nissan, and even Yangcheng Honda are basically the same.

After the independent brand, that is, BYD, breaks through 1 million, it can smoothly rush to 2 million, or even 3 million.

Of course, with the acceleration of electrification, Geely, Chery and other car companies are also quickly catching up.

That's another story.

Now with Nanshan Group, the development of Huaxia's automobile industry will definitely be very different.

However, the annual production of 1 million vehicles is definitely still a very important threshold.

If a car company can't achieve this sales, then it will be difficult to become very influential.

Except, of course, luxury brands such as Ferrari and Porsche.

If NetEase Auto's point of view represents the thoughts of the Chinese people, then BMW's worries represent the worries of the international auto giants.

"McTee, what do you think of the upcoming Lanyue of Xingchen Motors today?"

Aymoha is not a person who likes to work overtime.

However, after getting off work today, he did not leave the company immediately, but followed the sales director McTi and others to the conference room, ready to watch the live broadcast of the listing of Xingchen Lanyue.

Huaxia has a variety of new cars on the market every month, or even every week, and it is naturally impossible for Aimoha to watch every live broadcast.

In that case, he doesn't want to watch anything, just watch others be lively every day.

But Xingchen Lanyue's car gave him a lot of pressure, so he left the relevant personnel of the company to watch it together.

In order to be the first time when the price of Xingchen Lanyue was announced, we discussed countermeasures.

"Judging from the size data of all aspects, Xingchen Lanyue will be our X5's most direct competitor."

"Even its exterior style is somewhat similar to our X5, which is a bit elegant while being domineering."

"In terms of power system, the 3.0T V6 engine and 4.4T V8 engine equipped with Lanyue are a few points stronger than our X5."

"In addition, they are also equipped with two transmissions of 8AT and 10AT respectively, which makes its powertrain even more advanced."

"Although I don't know what breakthroughs have been made in other configurations, it will definitely not be bad."

"Aimoha, I think it's time to speed up the localization of the X5."

"Otherwise, our price is estimated to be much more expensive than Xingchen Lanyue, and consumers are likely to choose to take the moon and give up X5."

McTee's mood was heavy.

BMW's sales momentum in China this year is very good, and the sales of the imported X5 can be regarded as contributing.

But now that Xingchen is coming to the moon, he is worried that the sales of X5 will be cut in half.

After all, in addition to the ethereal thing of brand heritage, BMW X5 seems to be unable to find any advantages over the stars and the moon.

It's a very scary thing.

When has BMW's competitiveness actually dropped to this extent?

"As long as we can sell 150,000 units in Huaxia this year, it should be much easier to convince the headquarters to localize the X5 in Huaxia."

"Even we can use the impact of the moon to further persuade the headquarters to speed up the pace of localization."

"Even I think it is necessary to speed up the launch of the new generation X5."

"Otherwise, our appearance looks a bit old-fashioned, and it is far less fashionable than Lanyue."

In the company's own conference room, Aimoha must face up to the shortcomings of the X5.

Otherwise, you will continue to deceive yourself, and eventually consumers will teach you how to behave.

"Xingchen Automobile originally had Cao Yang as a car design master, and now with the addition of Porsche design director Lai Ping, we are really under pressure to surpass in terms of exterior design."

"But in the Huaxia market, consumers are particularly concerned about appearance."

"If the appearance of a car is ugly, even if the power performance is very good and the configuration is rich, the sales will definitely be greatly affected."

"And Chinese consumers' perception of appearance is not exactly the same as that of other markets in the world."

"'Atmosphere' is a word full of Chinese characteristics, and few designers at the headquarters estimate that few people can fully understand it."

"I think it is necessary to set up a special R&D center in Huaxia to put part of the research and development of new models on Huaxia's side."

"In the past, people didn't want to engage in R&D in Huaxia, on the one hand, they were worried that the technology would be learned by Huaxia people, and on the other hand, Huaxia's sales were not enough to attract everyone to invest in R&D companies here."

"But now the situation has changed very much, and Modu GM has successfully become last year's sales champion by relying on the R&D center of the largest joint venture company in Huaxia."

"It is estimated that this year will continue to be the sales champion of the Huaxia auto market."

"If BMW wants to surpass Audi and Mercedes-Benz in China all the time, I think it is very necessary to have a R&D center with sufficient strength."

McTee's proposal, Aymoha did not directly agree.

Of course, he also knew that this kind of thing was not something he could agree to.

In the past decade, foreign giants have been reluctant to build a R&D center in China.

The factors involved in this are actually more complex.

Although BMW nominally has an R&D center in Huaxia, it is actually an empty shelf.

McTee's current proposal is obviously to really put some of the R&D function into Huaxia.

This is no small matter.

If there are not even 1,000 people engaged in automobile research, there is no research and development at all.

In order to build a R&D center with more than 1,000 people, it is necessary to transfer hundreds of R&D personnel from BMW headquarters in the initial stage, and then recruit a group from the local area to slowly form combat effectiveness.

Otherwise, it's still an empty shelf.

But once a large R&D center is established, it is necessary to think about his specific work.

Is it really necessary to develop some new models based on the Chinese market in the future?

This can be said to be a historic change for BMW.

"You can sort out this aspect first, and when the time comes, we will report to the headquarters."

Either you don't do it, or you have to do it to succeed.

Aimoha thinks it's better to get the preparations started first.

And just when Amoha and McTighy were worried about the development of BMW Huaxia, the listing of the stars and moons in Zhucheng officially began.

The host is Wu Yan, the popular host of Lingnan Station, who has also cooperated with Xingchen Automobile before.

The opening song and dance was sung directly by the popular singer on stage, and the atmosphere was very good.

"In the automotive world, there is one luxury brand that has always been at the forefront of trends, and it is Xingchen Automobile."

"The various models of Xingchen Automobile have won the love of consumers around the world with their excellent performance, luxurious atmosphere and excellent quality."

"Always moving forward, constantly surpassing yourself!"

"Over the years, every new car of Xingchen Automobile has been continuously improving the safety ceiling, technology ceiling and appearance ceiling of the automotive industry."

"Our Xingchen Lanyue also continues the concept of Xingchen Automobile, providing consumers with a perfect mid-size SUV."

Cao Yang stood empty-handed and stood in the middle of the stage to stand on the platform for Lanyue.

This action alone actually brought a lot of traffic to Lanyue.

After all, Cao Yang himself is also a big V with more than 10 million fans on Weibo.

He has won various honors, and his influence among Chinese young people is very huge.

At this kind of press conference, you must not be afraid to talk too much, and the more eye-catching the better.

What is the best SUV within 5 million, the strongest sports car within 1 million, etc., that's all trivial.

At least what Cao Yang said was true in his own opinion.

In the end, these words were also proved to be true.

It's not like some companies that run trains with their mouths full, purely for the sake of publicity.

"Our Lanyue body is sleek and powerful, but it also presents the beauty of elegant curves......"

"The wide wheels, sleek taillights and quad exhaust pipes add a sporty feel to the car."

Although the exterior drawings of the model have been released a long time ago, and there have been a lot of analysis comments on the Internet, it is still necessary to introduce the introduction.

Otherwise, I can't say how much my car sells as soon as I come to power......

Then the event ends!

"Inside, you'll be struck by the all-new Stellar Moon's interior design and luxury features."

"The instrument cluster and centre console feature the latest high-tech features to make driving even easier."

"The seats are made of high-quality leather with delicate wood grain trim to create an elegant and comfortable driving environment."

"In addition, high-end features such as a panoramic sunroof, premium audio system and intelligent connected driving system make driving even more enjoyable."

Although the exterior drawings of Lanyue have been exposed, the interior has not been officially revealed.

This time, accompanied by Cao Yang's explanation, the inner view of Lanyue appeared on the big screen behind, and in cooperation with the actual car at the scene, it can still give you a more intuitive understanding.

Although in the eyes of some American car companies, the interior is the icing on the cake and does not deserve too much attention.

But Cao Yang is very clear that there are many different situations in the Chinese market.

In Huaxia, buying a car is not a matter of one person, but of a family.

You need to think about the whole family's opinion, not just feel good about yourself.

For the hostess, children and other people in the family, their understanding of cars is definitely relatively superficial.

A lot of the time, when you get in a car, feel comfortable, feel good, that's the most important thing.

So the interior is a very important influencing factor.

Lanyue is definitely better than most luxury brands in this regard.

"Xingchen Automobile has always been a representative of high technology, especially in terms of safety, which has always been one of the important characteristics of Xingchen Automobile."

"The all-new Stars Lanyue is equipped with a wealth of active safety systems, including forward collision warning, automatic emergency braking, lane departure warning and blind spot monitoring, etc., to provide all-round protection for drivers."

"In addition, the vehicle incorporates advanced driver assistance systems, such as adaptive cruise control and automatic parking functions, which greatly meet consumer needs for safety and convenience."

"In the future, Xingchen Automobile will work towards autonomous driving to make it more convenient for consumers to drive."

Nanshan Group has set up an intelligent network center, which has consumed so many resources, and naturally has some achievements.

Although there is still some gap between the distance from Level 3 autonomous driving and even Level 2, efforts are already being made in this direction.

This will be one of the characteristics of Xingchen Automobile and future cars.

Sure enough, when Cao Yang mentioned these configurations, some opponents who watched the live broadcast on the Internet began to feel anxious.

"Strauss, the configuration of the stars and the moon is much higher than that of the Audi Q5, especially the electronic configurations of forward collision warning and automatic emergency braking, we have just started to configure it on the Q7, and it will not be promoted until the next generation of Q5."

"Now that Xingchen is doing this, it will be more difficult to sell Q5 in the future."

Vondel looked at the configurations on the screen, a little anxious in his heart.

Originally, Q5 was affected by the reputation of Zotye ZQ5 because of Zotye ZQ5.

Coupled with the previous odor door, the influence of the Audi brand has decreased significantly.

Although thanks to the rapid growth of the entire automobile market in China, Audi's sales this year have not continued to decline, and they can be regarded as stable.

But everybody is growing, and you're not growing, you're actually regressing.

It's just that now consumers don't have so many choices, and even it takes more than a month to buy models from other luxury brands, so some consumers choose Audi.

If the market becomes sluggish, the situation can change immediately.

Vondel also knows this situation.

"The biggest cost of those configurations is the development cost, and now we have actually developed some related technologies, and we can consider applying the relevant equipment to the Q5 when the annual model is renewed."

Strauss felt that the difference in equipment was not so scary.

Your equipment is not something that others can't catch up with, as long as you are willing to spend money, everything is easy to say.

Of course, this is that the current stage of autonomous driving technology is not very high, if in a few years, you just want to add money useless.

In the future, Volkswagen and Mercedes-Benz cars are reluctant to spend money on electric vehicles and carry good equipment?

People are also very skilled, but what you spend a lot of money to get out is very different from other brands.

Consumers are naturally not so easy to deceive.

"That's different, one step behind, one step behind."

"You see, in a few days, there will definitely be various comparisons on the Internet between the stars and the moon and our Audi Q5."

"When the time comes, the places where we are inferior to each other will definitely be constantly magnified."

"In the next few months, there is probably no hope for growth in sales."

Vondel can also be regarded as sober in the world.

Now it's not a report to the headquarters, it's natural to say whatever the actual situation is.

In this way, Strauss can feel the pressure even stronger.

"I think with the current influence of Xingchen Automobile, Mercedes-Benz and BMW, as well as Porsche, should be under greater pressure than us."

"It is estimated that the marketing team of Xingchen Automobile will also focus on those opponents."

When Strauss said this, Vondel did not refute it.

After all, in the eyes of many consumers in China, the influence of the Audi brand is indeed worse than that of Mercedes-Benz and BMW.

Unlike previous years, everyone thought that ABB was a grade.

As for Porsche, there is a more obvious gap.

"Let's watch their press conference first, and then we'll decide on a specific response plan."

Seeing that on the live broadcast screen, Cao Yang is still introducing the power of Xingchen Lanyue, passive safety equipment and other content.

Then it was time to get to the price that everyone was most concerned about, and Vondel had no intention of continuing to communicate with Strauss.

(End of chapter)