Chapter 630: Roll up the opponent to death, and the Nanshan Group will go to the next city
There are many domestic manufacturers of wind power equipment, but there are only a few that do better.
These are obviously customers of manufacturers such as thyssenkrupp and SKF.
The profits of wind power bearings are so high, they naturally have enough funds to win over some people in customer companies to speak for their own companies, and even provide some convenience.
Inside Modu Electric, there are naturally people who speak for bearing manufacturers such as ThyssenKrupp and SKF.
Therefore, when Modu Electric officially received the wind power bearing sample sent by Nanshan Group, and then wanted to install this sample directly on the wind power equipment, the relevant news immediately spread to ThyssenKrupp.
"Tox, we have obtained accurate information, Modu Electric has officially arranged three wind turbines to use the bearings provided by Nanshan Group."
"I think the company needs to pay full attention to this situation."
Xu Li, as the sales director of thyssenkrupp Huaxia, has had a very comfortable life in the past few years.
Originally, he thought that his comfortable life should be able to go on forever, but now there was an accident.
"If I'm not mistaken, it's been less than a month since Nanshan Group officially announced that it had mastered the technology of wind power bearings, right?"
"Can you hand over the product to Modu Electric so soon?"
"Don't you need to conduct prototype testing, don't you need to debug the equipment?"
Tox felt that the news reported by Xu Li was very mysterious.
This was completely beyond his comprehension.
Could it be that this is the speed of Huaxia?
"I heard that these machines will be sold directly to Nanshan Group after they are produced, so many of the confirmation processes have taken an abnormal way."
"There are even some projects where the equipment is assembled while confirming."
"But since the final equipment is used by Nanshan Group, even if there is a problem in this production process, it will not cause any bad effects."
"That's why it's so fast."
When Xu Li said this, Tox became even more depressed.
Can there still be this kind of play?
Isn't it normal that the supplier should first provide the sample of the bearing, and then Modu Electric will make various relevant confirmations, and finally start to arrange the installation when it meets the requirements?
According to the information he understands, some test equipment for large-scale bearings is not available in China's domestic enterprises such as Luozhou and ZWZ, and it is necessary to find manufacturers such as Thyssen to commission testing.
The cycle is very long and the cost is very expensive.
Why is this not needed now?
"Do you think the bearings produced by Nanshan Group may meet the technical requirements of wind power bearings?"
Modu Electric now clearly wants to replace thyssenkrupp's bearings with parts from the Nanshan Group.
Tox must confirm how likely this is.
Some time ago, they just sent a contact letter to Modu Electric for a price increase.
The next step is to continue to maintain a tough price increase posture, or to quickly accept the softness and keep the order, which depends on whether Nanshan Group can really produce bearings that meet the requirements.
"If other suppliers do this, I'm sure there will be some problems in the production process."
"The precision and durability requirements of the parts are definitely not as good as ours."
"But in the case of Nanshan Group, the situation is more complicated."
"When they competed with Schaeffler and SKF for bearings on high-speed trains and cars, they gave everyone a lot of unexpected results."
"Among the various manufacturers in China, the technical strength of Nanshan Group is very strong."
"Even Nanshan Special Steel, a subsidiary of their group, is also a special steel manufacturer with the highest technical level in China."
"Although I have not heard that they have researched and produced wind power bearings, it is not excluded that there is a relevant technical accumulation, and now after seeing the rapid development of the wind power market, it has begun to involve wind power bearings."
Xu Li definitely didn't dare to say it to death.
Who knows what the bearing level of Nanshan Group is?
In case there is really no problem with the bearings of others, but they are misleading to the company, they will have to take the blame at that time.
"This practice of Modu Electric is against the rules of the industry, can we find the media to expose their illegal practices?"
Tox said unwillingly.
In his opinion, the part of wind power bearings is the meat in their pot.
Except for the manufacturers who are already playing in this game, other manufacturers should not come in again.
"I'm afraid it's not very useful, and people can find all kinds of reasons to explain this behavior."
"The most important thing is that they did not sell this equipment to other customers, but provided it to Nanshan Group."
"With this kind of operation, we have no way to attack."
"Some people even think that Modu Electric's approach is very creative, and they may imitate it."
As soon as Xu Li said this, Tox's face couldn't help but change.
It's disgusting enough for a magic electric appliance to adopt such a scheme.
If there were other equipment manufacturers who did the same, then thyssenkrupp would not have a good time.
This is absolutely unacceptable.
Thinking of this, Tox immediately said to Xu Li: "You want to find a way to inquire and see what other equipment manufacturers are doing." ”
"And then didn't we have some personal contact with SKF and Timken before?"
"Let's also make an appointment with their people, and everyone will get together in the past two days to exchange industry information and discuss future countermeasures."
With Tox's words, Xu Li immediately got busy.
But the situation is getting more and more unfavorable.
"Lao Xu, the situation is a little not good."
In a clear bar in the magic capital, Xue Wenqiang and Xu Li sat in the corner, drank a few beers, and then began to chat.
The two didn't know each other for the first day, and although the two companies are competitors to a certain extent, they are also partners in many cases.
Especially in the field of wind power bearings, there are not a lot of things that the two communicate privately.
They even gave each other a trust.
So more often than not, they are actually a community of interests.
"Is this Nanshan Group's way so wild?"
"In order to promote their own wind power bearing business, they actually built wind power plants by themselves, and also built supporting energy storage stations for this purpose."
"After this series of operations, those wind power equipment manufacturers will definitely be very interested."
Originally, the beer was a little bitter, but Xu Li now feels even more bitter.
In the past, he also heard that some Chinese manufacturers were tackling wind power bearings, and he was nervous, but in the end it turned out to be a false alarm.
But this time, he felt that the situation was a little bad.
The plan adopted by Nanshan Group is simply foolproof.
Even in the worst case, wind power bearings are not so ideal, and it will not affect the installation and use of others.
It's a big deal, people will continue to improve it later.
This kind of gameplay simply makes people unable to find the point of attack.
"The information that has been determined now is that Modu Electric and Envision Energy have both adopted the wind power bearings provided by Nanshan Group, and Nanshan Group has ordered three wind power equipment from these two equipment manufacturers."
"In the next step, if there is no problem with the verification, then the number of orders will definitely increase significantly."
"In this process, they will confirm the performance of all aspects of the wind power bearings."
"I've even heard that even wind turbine blades will take a similar approach."
"In this way, basically Nanshan Group's wind power bearings began to compete with us, which is a sure thing."
"I am worried that after the success of this plan, Modu Electric and Envision Energy will join forces with Nanshan Group to tackle other wind power equipment buyers."
"As long as Nanshan Group can give some additional warranty commitments, then users will not be too entangled in this change and the problem of wind power bearings."
"After there are more cases of this kind, even if there are some technical problems in the bearings of Nanshan Group, they will definitely be slowly improved, and finally they really meet the requirements."
"When the time comes, it's time for our real trouble."
Xue Wenqiang's statement is obviously not unreasonable, but a true derivation based on the information we have now.
This is the scene that Xu Li is most afraid of.
Could it be that the field of wind power bearings should also be taken down by Nanshan Group?
Then I won't have a good time in the future.
"Brother Xue, the wind power bearing business should be SKF's biggest source of profit in China, right?"
"If this business is also snatched away by Nanshan Group, then what do you think about in the future?"
Anyway, there are only the two of them today, so they all speak more directly, without going around and around.
Regarding Xu Li's question, Xue Wenqiang also didn't know how to answer.
He's already thought about lying flat at SKF, but now he seems to be a little uneven.
What should I do?
He doesn't know either!
"Let's take one step at a time, I hope that Vestas and other foreign-funded equipment giants can continue to use our bearings, and don't easily compromise with Nanshan Group."
Foreign-funded manufacturers must be more cautious than Huaxia equipment manufacturers when using Huaxia parts manufacturers.
Often, only after Huaxia's parts have a large number of mass production performance, it is possible to be adopted by foreign-funded equipment manufacturers.
Based on this understanding, Xue Wenqiang felt that he should have a good life for a while.
It's just that this time the situation is going to disappoint him.
The Nanshan Group's actions were faster and more violent than he imagined!
"Mr. Cao, the promotion of wind power bearings, we checked the relevant policy documents, and found that in 2007, the ministry had issued a regulation, requiring that the localization rate of wind power must reach 70% this year before it is allowed to be put on sale."
"But because no manufacturer can do this, so eventually the regulation will be abandoned."
"I think we can unite with Modu Electric and Envision Energy, which are manufacturers of wind power bearings and wind turbine blades that we have developed with us, and let them promote the implementation of this regulation."
"In this way, they can openly exclude other imported wind power equipment such as Siemens, even Vestas and other wind power equipment manufacturers that have set up factories in China, but because the localization rate does not meet the requirements, there is no way to continue sales, or they are restricted from sales."
Zeng Tingting was busy with wind power bearings during this time.
How to quickly make Nanshan Group a winner in this field is a problem she has been thinking about.
Through the communication with the procurement of Modu Electric, as well as the communication with some personnel of the ministry herself, she was very keen to find a shortcut.
The road is already there, now it's up to us to see if we can go down.
After all, strictly speaking, restricting people's sales without reaching the 70% localization rate may not be fully implemented.
Even some places simply sell first, and the ministry may not be able to monitor it.
But at least it can put a huge pressure on various equipment manufacturers to promote the use of localized bearings as soon as possible.
In this way, the opportunity of Nanshan Group will naturally come.
Wind power bearings and wind power blades, as long as these two core parts are eaten, the fattest piece of cake in wind power equipment will be taken away by Nanshan Group.
"There are many domestic wind power equipment manufacturers, and you are sure that Modu Electric and Envision Energy are willing to risk the world's condemnation to promote the implementation of policies?"
To improve the popularity of wind power bearings of Nanshan Group, Cao Yang naturally supports it.
But whether this plan is feasible, he is a little unsure.
After all, all these years have passed, and now can there be a sudden big change?
"If it's not good, they naturally don't have the motivation to do it."
"But if by promoting the implementation of this policy, they can get more orders from Modu Electric, then the enthusiasm will naturally come up."
"Other wind power equipment manufacturers, even if they want to use our bearings and blades, it will definitely take a certain amount of time."
"And they have begun to use Modu Electric Appliances and have production results."
"At this time, they have taken the lead, they can get more orders, and they can even grab orders directly from foreign equipment giants such as Siemens."
"Besides, promoting the localization of wind power equipment is in line with the policy and in line with the interests of China.
Zeng Tingting has dealt with all kinds of companies and all kinds of people over the years.
The grasp of people's hearts is naturally very thorough.
She feels that the plan she proposed, regardless of whether it can be implemented in the end, can help promote Nanshan Group's bearings and other products into wind power equipment.
In other words, this matter is beneficial to the Nanshan Group.
"In that case, let's do it!"
"Giants such as Siemens, General Motors and Vestas have already made a lot of money on wind power equipment, and it is time for domestic equipment manufacturers to export meat."
With the exchange between Cao Yang and Zeng Tingting, an undercurrent immediately surged in the wind power equipment industry in Huaxia.
"Scott, are you considering producing bearings in Huaxia?"
Anderson, the general manager of Vestas in China, directly called Scott, the sales director of SKF, to communicate about the localization of bearings.
As the first foreign giant to produce wind power equipment in China, Vestas definitely does not want to give up the Chinese market.
But in the past few days, Anderson has heard rumors that the ministries in Huaxia are preparing to strictly investigate the implementation of the previously announced 70% localization rate.
As a foreign-funded enterprise, Vestas has always been cautious about complying with the laws and regulations of the country where the investor is located, and will not easily touch the red line.
Previously, the entire industry could not meet the 70% requirement, and there was no specific follow-up action after the policy was announced.
That's how everyone came.
Now that the wind direction has changed, Anderson naturally has to re-evaluate the impact of this policy on the company.
If it is really because of the lack of localization rate that Vestas's wind power equipment cannot be sold in China, the impact will be great.
"The equipment investment involved in large-scale bearing production is very huge, and the process is very complex."
"Up to now, neither our SKF nor other bearing manufacturers such as ThyssenKrupp and Timken have any plans to invest in these production lines in China."
"Anderson, the things involved in this are relatively complex, and even some technologies are related to military technology, and there is no way to get them to Huaxia to produce."
"Your company does not import our bearings directly from Europe, but purchases them through SKF Huaxia Branch, to a certain extent, this can be regarded as domestic procurement, right?"
Obviously, Scott has not been less involved in this kind of concept change before.
In fact, there are a large number of such cases in the early localization rate of the automobile industry.
It's just that everyone hasn't looked into it.
Even if you are producing and assembling in China, it is not necessarily 100% localized.
People can import all the components from overseas and then assemble them in China, in this case, is it domestic or imported?
If it is looser, it will be localized.
Strictly speaking, only the part that is produced domestically is domestic, and the part that is imported is still imported.
"I understand what you mean, in the past, we did respond to the requirement of 70% domestic production rate in this way."
"But this time the situation is different, and it seems that people are coming for real."
"This kind of situation that obviously does not really realize localization may not work in the field of wind power equipment in Huaxia."
As soon as Anderson said this, Scott's heart immediately cooled.
That doesn't work?
So what to do?
It is impossible for SKF to produce wind power bearings in China, which is not only a problem of equipment investment, but also a problem of technology leakage.
Taking a step back, even if it is produced in Huaxia, it cannot be done in a day or two.
By the time SKF started producing this part in China, it was estimated that the daylily was cold.
"In wind power equipment, the import amount of blades should be more than that of bearings, right?"
"Is there a way to achieve 100% localization?"
Scott didn't know what to say, so he thought about seeing how the other parts corresponded.
However, Anderson's answer disappointed him.
"Nanshan Group can also produce wind turbine blades, or they provide localized raw materials for other wind turbine blade manufacturers, so as to solve the problem of actual localization rate."
"Scott, this time Huaxia should be serious, if you have no way to produce bearings in Huaxia, then we may need to consider buying some products from local manufacturers in Huaxia in the future."
Although Anderson usually has a very good relationship with SKF, he still doesn't dare to mess around when it comes to issues of principle.
At that time, if the factory is shut down, it will be troublesome.
"Is there no other way?"
"If it's a matter of cost, we can communicate again."
"We at SKF can make another step of profit appropriately."
This trick has worked in the past, but this time it has failed.
Anderson sighed regretfully, "Let's not talk about whether your cost can be done by Huaxia manufacturers, even if you can, it is not a cost problem." ”
"Unless you can convince the Chinese ministries to abandon this policy, there is nothing I can do."
Scott:......
The sky is falling!
How will SKF mix in China in the future?
……
The localization rate is a good weapon.
At least it is very effective to promote the development of related industries in China.
Of course, sometimes it depends on whether the domestic manufacturers are competitive, and if you can't get it through no matter how hard you try, then the localization rate will become meaningless.
For example, in the past, high-speed rail bearings and high-speed rail axles, how do you stipulate the localization rate, and other manufacturers such as SKF are not domestic, and there is no suitable manufacturer in China, so what should I do?
Don't you really produce high-speed rail?
The situation with wind power equipment was similar before.
Domestic bearing manufacturers can not do wind power bearings, so can only turn a blind eye, when those parts purchased from the country are considered to be localized parts, everyone has a step down.
But now the situation has changed.
The cooperation of Modu Electric and Nanshan Group, two manufacturers with huge domestic influence, can really achieve a localization rate of more than 70% or even more than 90%.
In this case, the relevant requirements will naturally have to be strictly implemented.
For the promotion of the implementation of this policy, Modu Electric is very positive.
"Mr. Fan, now the information is basically clear, from January 1, 2011 to produce wind power equipment, the actual localization rate must reach more than 70% before it can be sold to the outside world."
"The equipment we produce for Nanshan Group can be officially shipped next week."
"At present, there is no problem with the performance in all aspects, and the bearings provided by Nanshan Group have better performance than we imagined."
"Wait for the next batch, and their wind turbine blades will be supplied to us in the same way."
"At that time, our wind power equipment will basically achieve a localization rate of more than 90%."
"In the future, if some control parts such as IGBT can also be made in China, then it is not impossible to make the entire wind power equipment 100% localized."
Fang Hongmei has been in a very good mood these days.
During this time, Modu Electric has set off a lot of influence in the entire wind power field. There has been a significant increase in the number of customers who have come to inquire about purchases.
Although she is only the head of the purchasing department, she definitely has a share of the credit for this.
"Nanshan Group is amazing!"
"This time, we were able to smoothly promote the implementation of this policy, and I think at least eighty percent of the credit is due to Nanshan Group."
"In the future, your purchasing department will take a good inventory to see which parts can be produced by Nanshan Group, and QCD has advantages."
"We need to improve the closeness between the two sides, which is good for the development of the company."
"Even some technologies that we have been unable to tackle by ourselves can also consider cooperating with Nanshan Group."
"I feel that many parts that other domestic manufacturers can't produce, Nanshan Group may be able to produce."
Fan Huabo is now full of confidence in Nanshan Group.
This is my own lucky star.
(End of chapter)