In the sixties and seventies, many restaurants had "strictly prohibit beating customers", "never beat customers for no reason!", "strictly prohibit scolding, beating and scolding customers!" It's a slogan that makes it difficult for people nowadays to understand.

At that time, the restaurant waiter was definitely a very good existence, but it was not comparable to the current waiter.

However, although there is no such slogan in the store now, it does not mean that there is no such thing.

In the past two days, a video of less than 4 minutes has been broadcast on the Internet, and the number of hits has soared to more than 1 million within a few days.

The title of this video is extremely eye-catching - "Toyota owner 4S shop rights protection was violently beaten, tied hands and thrown on the side of the road".

The video comes from Zhongyuan TV City Channel.

Originally, normal people know that there must be a story behind it, and there is a reason.

But in the context that the car market is very hot, and the attitude of the sales managers of many 4S stores is like a dick, this video has caused many people to be dissatisfied.

Many people have shared their unpleasant experiences of buying a car on the Internet.

This has led to the popularity of this "bundle door" of Toyota cars, which remains high.

For this situation, Toyota did not think about how to deal with it at the beginning, but some domestic competitors began to act.

"Mr. Wang, this year, the market share of Dongying car companies has been declining, and the market share of Huaxia's own brands is rising."

"But everyone's share has reached a certain bottleneck, and it has become a bit difficult to further improve."

"Now Toyota is dying on its own, and the 4S store is actually doing such a thing to treat customers."

"I think this matter can be well guided, arouse everyone's dissatisfaction with Toyota, and thus suppress the share of Dongying car companies."

Over the years, Wu Huabi has also studied some classic marketing cases in the automobile market, especially some cases related to Nanshan Group, which have been taken out for research and study.

BYD's current volume is not small, and there are a lot of strange things that will be encountered every year.

This also forces Wu Huabi to have more flexible and changeable market response methods, otherwise there is no way to survive in this market.

Correspondingly, how to seize the opportunity of competitors' mistakes and expand their market share is naturally what Wu Huabian is good at.

Obviously, this time Toyota's "bundle door", Wu Huacake felt that it was a good opportunity.

This year, Toyota has caused many people to be dissatisfied because of various recalls, as well as the double standard behavior of treating American consumers and treating Chinese consumers.

Now that there is such a thing, as long as it is guided a little, it will definitely make Toyota's reputation drop greatly.

In this regard, Wang Fu is naturally able to have this awareness.

"The use of nature can be used well, but this matter should not only be our BYD rushing out, Chery, Geely, Great Wall, Changan and those car companies are also beneficiaries."

"You can find a way to communicate with people from these companies and see if everyone can do it together."

"It's better to say that even if the news leaks out, it won't make us very passive."

"When the time comes, Toyota will know, even if it wants to retaliate, it won't know how to do it."

As soon as Wang Fu said this, Wu Huabian immediately knew what he should do.

There are some things that don't need to be explained too thoroughly by the boss, just click to the end.

Wu Huacake can realize this opportunity, and people from other car companies are naturally no exception.

So soon, there was more and more news on the Internet about Toyota's "bundle door".

Even the local consumer associations have stepped up.

At this time, Toyota began to get nervous.

"Pony, have you figured things out?"

"Is it the problem of the 4S store or the problem of the consumer?"

Mu Linsen's eyes are a little dark, and the speed of fermentation of Toyota's "binding door" in the past few days is very fast.

Before anyone in the sales department of Yangcheng Toyota fully understood the situation, the matter was already out of control.

In 2010, many joint venture car companies were still slow to respond.

Especially in the face of market problems, it is often necessary to report, discuss, and report again before there is a formal conclusion.

If there was no one behind this, maybe it wouldn't be a big problem to deal with it this way.

But this time the situation is clearly different.

Several independent brands have taken joint actions, and even some other car companies have also taken action, and everyone has worked together to deal with Toyota, which wants to become the world's No. 1 car, and the situation is immediately different.

"Minister, the situation is basically clear, the cause of this incident is that the consumer bought a Highlander, but the feedback said that the brakes could not be braked, for this matter. There should have been many unpleasant exchanges between the 4S store and the consumer, and finally it became what it is now. ”

Ma Hongjian was also speechless about such a strange thing.

I was completely shot while lying down.

"There is nothing wrong with Highlander's brakes, and even the so-called 'brake gate' on the American side is a compromise after several years of tearing."

"This consumer is talking about the brakes and not being able to brake, is this deliberately looking for trouble?"

As a "brake door" that has plagued Toyota for several years, Mu Linsen must have heard of it.

Even the sales departments of Chuncheng Toyota and Yangcheng Toyota on the Huaxia side are very concerned about the impact of this matter on their sales.

On the whole, Toyota's market in China is still growing, but the growth rate is not as good as others.

So if you want to talk about influence, in fact, there is also influence.

"We think so ourselves, but some owners may not think so."

"So from time to time, some car owners go to the 4S store to complain, want to change the car, return the car, etc., but basically they are appeased by the store."

"This time, the other party insisted on returning the car, and also made up for the loss of purchase tax, insurance, etc., and even wanted to get the subsidy of interest on the purchase money, which will definitely not be satisfied in this situation."

Ma Hongjian must look at this issue from Toyota's point of view.

Feel that consumers are making trouble.

But there are some things that are clearly not what he thinks they are.

In this regard, Mu Linsen can see it more clearly.

"Find a way to reconcile the store with this consumer, as long as the other party keeps his mouth shut, any conditions are negotiable."

"The store will advance the money first, and then we will make up this part of the cost to them through sales funds."

Mu Linsen wants to calm down the situation as soon as possible now.

As for the truth of the matter, sometimes it is not so important.

Once this matter continues to ferment, it will definitely not be a good thing for Toyota's sales in China.

"Well, then I'll arrange it, as long as the conditions are met, everything should be fine!"

Soon, Ma Hongjian began to act.

However, what made him very depressed was that just when he was trying to promote the store and reach an agreement with the other party, a 4S store in Gan Province had an accident again.

Although this time it is not Yangcheng Toyota, but the 4S store of Chuncheng Toyota.

But consumers don't care so much, they only know that Toyota's sales attitude towards people is so bad!

"If you don't buy it, get out! What is the name of buying a car for 100,000 yuan! ”

Although this video is only less than two minutes, the arrogant attitude of the sales made the video on the hot search at once.

After such a video was exposed, it must have caused an uproar, and for a time "Toyota" was pointed out by thousands of people, and under the pressure of public opinion, the Toyota 4S store involved in the incident, which caused public anger, quickly issued an apology statement and said that the employees and managers involved were dealt with.

But the heat of the matter did not go down so quickly.

"Mr. Miyazaki, this thing is actually very simple, that is, consumers want to buy cars in full, and 4S stores want customers to take out loans."

Chen Wenzhan, the vice president of Chuncheng Toyota, is in charge of sales, and at this time, he naturally wants to explain the situation to Miyazaki Himasa, the boss of Toyota.

Otherwise, Toyota would not have been able to make an accurate judgment.

"Why is the clerk so rude to customers who pay in full?"

As the general manager, Miyazaki Himasa does not have a special understanding of the situation in the sales line.

"The main reason is that you can get more profits and rebates by taking out a loan to buy a car at a 4S store, while buying a car in full is relatively small."

"Under this kind of business policy, many 4S store dealers and employees don't care about the brand, what the service standard is, and what the customer needs are.

"This time there must be some problems in the management of the store, and we will specially convene various dealers for special training to avoid such a thing from happening again."

Routines and pitfalls such as high fees, inefficient services, opaque prices, forced bundling and false advertising are common, and they have inevitably caused dissatisfaction and distrust among consumers for a long time.

This is also the reason why the complaint of "being routined by 4S stores" has become an "enduring hot topic" on various platforms.

The incident itself has little to do with Japanese, German, domestically produced, or joint ventures, but it has raised questions and reflections on the distribution model of the automotive industry.

The Toyota just hit the muzzle.

And if Toyota is in trouble, other car companies will not show mercy to your subordinates because you are carrying the black pot for the entire industry.

As the world's automobile industry leader General Motors, their joint venture car company in China, Modu General Motors, is ready to take this opportunity to do a good job of Toyota.

"Austin, judging from the current situation, Toyota is the most likely to replace General Motors as the world's highest-selling car company."

"However, Toyota's market position in China still does not match its global position."

"In the next step, they will invest in a variety of SUV models, and thoroughly implement the 'sister car' strategy between Chuncheng Toyota and Yangcheng Toyota, and pursue sales of 2 million units in China."

"So I think I can take this opportunity to let the advertisers and media we work with push behind the scenes, completely stink Toyota's reputation in China, so that Toyota's sales in China cannot grow, but decline."

As the deputy director of the sales department of Modu General Motors, Su Huasheng has no feelings for Toyota.

For him, Toyota has only one concept, and that is the competition.

Since the beginning of the year, Toyota has caused a lot of controversy because of its differential treatment of Chinese consumers and American consumers.

The large-scale recall has also affected Toyota's brand reputation.

Now there is a succession of "bundle doors" and all kinds of scandals, and at this time Toyota is not nailed to the pillar of shame, what are you waiting for?

"Are you sure that you can affect Toyota's sales in China through this matter?"

Austin, of course, did not want Toyota to overtake General Motors.

Throughout the GM world, there is not a single person who wants to be surpassed.

Now that he heard Su Huasheng say that there was a way to pit Toyota, he was naturally very interested.

However, he also knows that if he uses some tricks, it will somewhat break the rules of the industry.

After all, today you can deal with Toyota, and tomorrow there will be other car companies against you.

In the past, everyone tried to avoid such things as much as possible.

But now the situation is starting to change.

So as long as he is sure to hold Toyota back, Austin agrees with Su Huasheng's plan.

"Starting from the 'bundle door', the popularity of this matter is high, and there should be some other car companies in action, not even a certain car company in action."

"The market share of Dongying car companies in China is the highest, whether it is us or Huaxia's own brands, they must be dissatisfied with this situation."

"Now let's take action together to get the prestige of the Dongying system, and then everyone will seize the vacated market with their own abilities."

When Su Huasheng said this, Austin naturally had no opinion, and quickly agreed to the various actions of the General Sales Department of the Demon Capital.

At the same time, Vondel, as the general manager of Volkswagen Huaxia, is also arranging tasks for relevant personnel to take action to nail Toyota to the pillar of shame.

General Motors, Volkswagen, and Toyota, these three car companies are likely to be the main competitors of the automotive industry in the future.

General Motors knows that if it takes this opportunity to engage Toyota, Volkswagen will naturally not give up the opportunity.

Soon, in the public opinion circle of China, Toyota became the target of public criticism.

All kinds of past scandals have been brought out to re-talk about things, and some car owners in some 4S stores even began to hold banners in protest.

All of a sudden, the situation was very lively.

"Mr. Cao, the hottest thing in the automobile industry yesterday is still related to Toyota, according to the information I learned from the Minister of Sales Department Zeng and Autohome, this time Toyota's affairs are so lively, there should be many OEMs behind it."

Early in the morning, Cao Yang came to the office as usual.

Mi Ying, who arrived at the company in advance, has prepared relevant reports and itinerary.

As the focus of public opinion, it is naturally impossible not to mention the matter of Toyota.

"Toyota has been embroiled in various disputes since it snatched the world's No. 1 bicycle sales spot from General Motors in 2008."

"Now General Motors and Volkswagen are not far behind, and it can be described as a three-legged powerhouse."

"At the beginning of last year, Toyota took the lead in recalling 2.3 million vehicles in North America due to gas pedal problems."

"Subsequently, Toyota Motor fell deeper and deeper in the recall door, and successively recalled in China, Europe and other countries and regions, and the total number of recalled vehicles reached 10 million last year."

"Toyota, which has always prided itself on quality and safety, is in an unprecedented crisis."

"Naturally, many competitors will not give up this 'once-in-a-lifetime' opportunity and continue to seize Toyota's market."

"After Toyota held the top spot last year with a narrow margin of 30,000 units, it will be more difficult to continue to be the world's No. 1 seller this year."

"GM, once on the verge of bankruptcy, made a strong recovery in 2010."

"At this time, they will definitely stand up against Toyota."

"Of course, behind this there must be BYD, Chery, Geely and other independent brands in China."

"In recent years, the reputation of independent brands has been rising, the brand influence is also improving, and the brand premium of joint venture car companies is not so high."

"If they want to continue to increase their market share, they need to seize the market from the joint venture car companies, otherwise the cake will be so big that it will not be able to continue to grow at a high speed without limit."

Mi Ying made a serious analysis.

Her views are quite reasonable.

In any industry, as the first company, it will inevitably face the challenge of other competitors behind.

Toyota, of course, is no exception.

"The brand power of Dongying and Goryeo in the Chinese market is not so high, and the best way for independent brands to seize the market is to snatch it from them."

"Then there are the car companies like Ford, GM and Volkswagen."

"This scene seems to be getting more and more exciting."

Cao Yang didn't think about doing anything against Toyota alone, but so many companies are doing things behind their backs, and it doesn't seem to be a bad thing to take this opportunity to rub Toyota on the ground?

After all, Nanshan Group also has Nanshan Hongqi, and if this brand wants to continue to develop, it is also necessary to seize the market with joint venture car companies such as Chuncheng Toyota and Yangcheng Toyota.

Taking the opportunity of Toyota's troubles to press down the sales of Dongying car companies is only good for Nanshan Group, not harmful.

Anyway, the parts supplied by Nanshan Group to the Dongying series are also very small.

"Mr. Cao, now that so many car companies have ended, can we also properly push behind the scenes?"

"For example, Autohome can focus on reporting relevant news, and Weibo can also recommend more relevant information to users."

"Taking advantage of Toyota's weakness, it completely stinks its reputation in China, which should have a direct impact on their sales."

Mi Ying put forward her proposal very directly.

has been by Cao Yang's side all these years, and her ability and vision in all aspects are not bad.

Toyota does not deal with Nanshan Group, and she is very clear about this matter.

Even Toyota's Aisin is the main competitor of Nanshan Transmission.

Denso is also a major competitor to Nanshan Auto Parts.

Almost none of Toyota's products directly use parts from the Nanshan Group.

Therefore, the sales of Toyota cars will have no direct impact on the Nanshan Group.

On the contrary, because the sales of Toyota cars have gone down, the sales of other brands have gone up, and the turnover of Nanshan Group will rise in disguise.

It can be said that dealing with Toyota is a political/politically correct thing for Nanshan Group.

"Yes, let all business divisions cooperate and promote it."

"It is difficult for us to affect Toyota's global sales, but in China, it is still possible to let Toyota go downhill."

With this dialogue between Cao Yang and Mi Ying, various articles and public opinion about denouncing Toyota have become more enthusiastic.

The 4S stores of various Toyota cars can almost be described as crowded.

"Big brother, I'm going to turn one of the 4S stores of Yangcheng Toyota into a general store in Modu."

"In the past week, not a single car has been sold in that Toyota store, and there are not even a few customers who come to the store."

"Although this situation may be temporary, I think Toyota will be very difficult in the Chinese market for a long time in the future."

Guo Shufu is responsible for Huaqiang Group's automobile dealership business.

Naturally, it is possible to obtain the performance of various OEMs directly from the market.

Toyota's car has made a lot of noise, and it has now had a very big impact on sales.

He has a good eye, and he has already begun to think about adjusting the layout.

"Is this so much of an impact?"

Guo Shuyin naturally heard about this period of time, but for him, doing a good job in the hot stamping business is the key.

So there's nothing special to worry about.

Now I heard my brother propose to close a 4S store in Yangcheng Toyota and sell GM cars instead.

This is certainly not the case.

"Big brother, the impact of this matter is greater than you think."

"This time, there is obviously a feeling that the wall is falling down and everyone is pushing it."

"Toyota was the leader of the global auto market last year, and the car companies that want to see it unlucky are grabbing a lot of them."

"Whether it is an independent brand car company or an international auto giant such as GM, Volkswagen, and Ford, it is estimated that they are the driving force behind this incident."

"Nanshan Group, has always been at odds with Toyota, in this case, why do we continue to keep the 4S store of Yangcheng Toyota?"

When Guo Shufu said this, Guo Shuyin didn't get too entangled.

When it comes to the dealer business, he trusts his brother's judgment.

In particular, Nanshan Group did not deal with this matter with Toyota, so he thoroughly supported Guo Shufu's change plan.

"If you think it's feasible, just let it go, I don't care so much."

"However, you must pay attention to the business of Future Automobile, Xingchen Automobile and Jaguar Land Rover."

"Once there is any trouble, feedback to the Nanshan Group in time."

After the two brothers reached an opinion, the relevant arrangements naturally began to act.

The closure of Toyota's 4S store under Huaqiang Group seems to have opened Pandora's box.

Later, there were other Toyota 4S stores withdrawing from the network, and for Toyota, this situation was obviously beyond estimates.

(End of chapter)