BitAuto is a professional car website in China after Autohome and NetEase Auto Channel.

Many of its things are closely followed by the layout of the Autohome.

Even in order to attract traffic, it will have some more daring practices in it.

For example, when auto shows are held in various places, the angles of the photos they take are often more special.

At the beginning, after the module of "daughter-in-law as a car model" was closed in Autohome, it changed its face and continued to develop when it came to Yiche.com.

Coupled with Autohome's strong background of Nanshan Group, websites such as NetEase Auto Channel are only a section of the portal.

In this way, Bitauto has also been favored by a number of OEMs, and its business is actually quite good.

In the past two years, Bitauto has been planning to go public, and in November this year, their dream finally came true.

Bitauto became the first listed automotive professional media in China.

Although the market capitalization is only more than $500 million, it is quite remarkable.

Anyway, it's three or four billion yuan.

This makes Autohome, as the No. 1 professional media in Huaxia Automobile, very uncomfortable.

"Mr. Cao, do we have a plan to go public?"

Yu Yu asked this question not only for himself, but also for other employees in the company.

As an Internet company, many technical personnel are looking forward to the company's listing, hoping to share a little of the original shares, and then achieve financial freedom after listing.

As a relatively independent sector, Autohome naturally does not plan to go public like Nanshan Engine and other car companies.

The gap between the valuations of Internet companies listed and unlisted is very large.

Relying on the profits of enterprises alone, it is estimated that they will not be able to make money from listing and cashing out in a hundred years.

Therefore, Cao Yang actually did not refuse Autohome's listing.

Nowadays, BitAuto can be listed in the United States, with a market value of more than 500 million US dollars, so as a unicorn company, Autohome has a market value of more than 1 billion US dollars, which is not an exaggeration, right?

Even when the market is a little better, it is normal to be directly valued at billions of dollars.

Now stimulated by BitAuto.com, the hearts of people inside Autohome are a little fluctuating, and it is time to start the plan to launch Autohome's listing.

"Of course, there is!"

Cao Yang gave his answer very affirmatively.

"You can start building a team that will be responsible for things like going public."

"The competition in China's automobile market should become more fierce in the next two or three years, the enthusiasm of various OEMs to advertise will be higher, and the financial reports of Autohome will become better."

"So I think the listing of Autohome will be arranged around the next year, and during this time, we will first connect with the investment bank and do some preliminary preparations."

Cao Yang didn't want to go public so quickly.

If a group of rich people are created in this way, it is estimated that many people's motivation to work will not be high.

But it's definitely not okay to not go public all the time.

At least draw the pie for everyone, and actually do some action.

In this way, before going public, Autohome's personnel stability should be very high.

And after the listing, it is not possible to cash out all of it immediately, which can make some of them locked in the autohome.

Over the years, Autohome's business has diversified, and the degree of involution of the program ape is definitely also very high.

Even if someone wants to change jobs, it doesn't matter.

"Great!"

"Mr. Cao, I am going to disclose this news to the management, and let everyone know that the company is preparing for the listing."

"At that time, I will also formulate an equity incentive plan to give equity incentives to some employees with excellent performance."

Yu Yu didn't expect Cao Yang to agree with his idea so happily.

Although she just asked, in fact, Yu Yu just wanted Autohome to be listed, and the company's employees also wanted Autohome to be listed.

There is no company that is engaged in the Internet that is not interested in going public.

Without listing, their valuation is more difficult to reflect.

Of course, if it can be made to the scale of the future bytes, the situation is a different story.

"You can do it, and then you can report the plan."

With this conversation between Cao Yang and Yu Yu, it soon spread the news that the company was going to go public.

Everyone's mood immediately became excited.

The enthusiasm for overtime has increased a lot.

After all, there is an example of Yiche.com put there, and everyone is still very much looking forward to the performance of Autohome after its listing.

However, the people of Autohome are looking forward to it, and the people of BitAuto are also very happy, and as the CEO of BitAuto, Lu Bing has immediately become a billionaire worth more than 100 million dollars, and after he came back from the United States, he did not have the joy of being listed.

When a person's goal is suddenly achieved, the whole person becomes empty.

This is the state of Lu Bing now.

"Lao Lu, congratulations on becoming a billionaire and a proper winner in life."

"But why don't I think you're particularly happy?"

In a private restaurant in the imperial capital, Qin Lihong, an alumnus and friend of Lu Bing, took the opportunity of a business trip to the imperial capital to celebrate Lu Bing.

It's just that what makes him feel strange is that Lu Bing didn't make the whole person high-spirited because of the success of the listing, but he looked a little decadent.

It's completely unconscionable.

So he directly voiced his doubts.

"Lihong, after this easycar online is listed, I don't know what to do in the future."

"Continuing to cultivate Yiche.com, I feel that what I can do is very limited."

"But if you don't do that, it doesn't seem to be the case if you retire directly."

For his friends, Lu Bing had nothing to hide, and directly told his true thoughts in his heart.

He is indeed a little empty in his heart now.

The process of hard work is very comfortable, but after reaching the finish line, there is no such passion.

"If you're tired, you can take a vacation and have a good rest."

"Anyway, the company is now on the right track, so you don't need to stare at it every day."

"The automotive industry is developing so well now, and the business situation of Bitauto in a short period of time also needs to be worried."

Although Qin Lihong is not a person in the automotive industry now, he also worked as a vice president of sales at Chery Automobile a few years ago, and he is still more concerned about things in the automotive industry.

The real estate industry he is in now and the automobile industry he used to work in are all industries that he is more optimistic about.

"No matter how much BitAuto does it, there is no way to bring me too many surprises."

"How about I go get a car?"

"We're working together to set up a company to produce electric vehicles, just like Tesla and Future Motor."

"I think the current policy of Huaxia is very encouraging and supportive of the development of electric vehicles, and the hot sales of the future car W9 also proves that electric vehicles are promising."

When Lu Bing said this, he stunned Qin Lihong.

Entrepreneurship?

He really hadn't thought about it yet.

After graduating from university, he worked at Procter & Gamble in Yangcheng, in a consulting company, and in Chery Automobile.

And now he went to a real estate company, and every company he stayed in has developed very well.

Although he can't be said to be rich, he is definitely a successful person in the wealthy class.

Now Lu Bing suddenly told him that he wanted to start a business or create a car company, and he really didn't think about this idea.

As someone who has been working for more than ten years, he knows very well that starting a business is not that easy.

In particular, it is also the creation of automobile companies.

That's even more difficult.

He is a person who has worked in the automotive industry, knows the complexity of the automotive industry chain, and knows the cycle of a car from R&D to mass production.

It's not an area you can touch at all, is it?

"Lao Lu, Tesla and Future Cars are indeed developing very well, and it is estimated that they are likely to become the benchmark of the electric vehicle industry."

"At least for now, they are the leaders of the United States and China in the field of electric vehicles."

"So you say the industry has a future, I believe it, but if we go and create an electric car company ourselves, the situation is completely different."

"Not to mention whether the production license can be done, even the various investments in the early stage are also very scary."

"Don't look at you now worth more than 100 million dollars, but if you invest in an automobile company, the new model will be burned out before it is mass-produced."

Qin Lihong was not there to scare Lu Bing, but to tell the objective difficulties.

However, after Lu Bing said his thoughts, he felt more and more that his idea was very interesting.

"How many of the current high-end entrepreneurs have been burning their own money?"

"Tesla didn't burn all of Musco's money."

"If we start a new company, I will come up with a sum of money in the early stage and build the structure first."

"Then find venture capital as soon as possible to pull investment, and use the money of investment institutions to develop our new car."

"I already have some ideas about the direction of the new car."

"The W9 of Future Auto has already let everyone know that there is a market for large electric SUVs, and we can also develop a large SUV or a medium and large SUV."

"This kind of model should still be very marketable, not to mention the level of future cars, as long as it can achieve half of their size, the road ahead will be easy."

As soon as Lu Bing said this, Qin Lihong didn't blindly refute it there.

Instead, he began to ponder.

has been working hard in the workplace for more than ten years, and he is actually almost at the ceiling of his career.

If you start a business with Lu Bing, as a co-founder, after the company's success in the future, that status will definitely be completely different from now.

"Lao Lu, the risk of starting a business is very high, especially if you want to engage in the automotive industry."

"You have been running Yiche for so many years, and you are more familiar with the situation of the automotive industry than me, and you know very well how difficult it is."

"It is very likely that when the time comes, you will run out of your money, or even spend some of the investors' money, and you may not be successful."

As soon as Qin Lihong said this, Lu Bing's willingness to share became even stronger.

He wanted to pull the other party to set up a new company together, so naturally he also wanted to find a way to relieve Qin Lihong's concerns.

Soon, he spent more than ten minutes talking about his thoughts.

A lot of things are said and thought about, and changed while thinking.

In the end, Qin Lihong was also moved.

There can be a few beats in life, and now a seemingly good opportunity appears in front of me, and it seems a pity to give up.

"Lao Lu, have you thought of the name of the new company?"

Qin Lihong asked this, which basically meant that he had agreed to Lu Bing's proposal.

This made Lu Bing also become happy.

"The future car is exactly the same as the future car."

"In the future, we will develop towards the development route of future automobiles, and strive to make a car that is positioned slightly lower than that of future automobiles, but the configuration is not worse than them in all aspects."

Lu Bing gave his reply very quickly.

And he couldn't wait to call and arrange for the staff of Yiche.com to help him go through the procedures for registering a company.

Even that night, he couldn't wait to tell him about the establishment of Qiantu Auto on his Weibo.

As the founder of the newly successful Bitauto.com, a new billionaire, Lu Bing also has millions of fans on Weibo.

Lu Bing wanted to set up a new company to make electric vehicles in this case, and as soon as the news came out, it quickly became a hot search.

……

"Mr. Yi, I think the company's electrification strategy needs to be further accelerated."

"I have communicated with Mr. Cao about our unique electrification path before, and I think that the electric vehicles produced based on this idea will be launched within next year."

"Otherwise, there will be no way to take advantage of this boom in the future of automobiles."

As the vice president of Changan Automobile, Zhang Lin naturally hopes that Changan Automobile can become the No. 1 automobile group in China.

However, now the positions of the Chuncheng Automobile Group and the Xifeng Automobile Group in front are very stable, and it is not so easy for Changan Automobile to surpass it.

When Future Auto was just established, Changan Automobile began to consider its own path to electrification.

Yi Jia and Zhang Lin also specially communicated with Cao Yang on this topic.

At that time, Cao Yang's suggestion was that Changan Automobile could give full play to its advantages in micro-cars, on the one hand, to produce electric micro-cars, and on the other hand, to produce particularly cheap electric cars.

As long as it is cheap enough to sell the price within 50,000 yuan, or even within 30,000 yuan, then there is definitely a market for such electric vehicles.

For Cao Yang's suggestion, Changan Automobile also made efforts.

However, as soon as the cost of the three electric parts is calculated, it is found that the cost may not be able to do it.

Naturally, the development of this model has slowed down.

Now Zhang Lin wants to speed up this speed.

"Nanshan Battery has built a battery factory in Chang'an, and the batteries needed for our new models can be transported from the Chang'an factory, and the transportation cost should be saved."

"In addition, the production capacity of Nanshan battery has now increased, and the cost of batteries should also be reduced to a certain extent."

"Let's take a good look at the plan of the new model, and strive to get the first electric micro-car and the first electric car as soon as possible."

Yi Jia naturally hopes that Changan Automobile can have some outstanding performance in electric vehicles.

But he doesn't really want to take risks, he just wants to do something relatively reliable.

Now the development of the entire electric vehicle industry has been relatively clear, so his attitude has begun to change.

"Our electric car, the battery life does not need to be so long, 200 kilometers is enough."

"Even some entry-level versions can be used for 150 kilometers."

"In this way, the cost of the battery pack can be further reduced."

"When the time comes, we will produce a car of about 30,000 yuan, and as Mr. Cao said, we will specialize in a convertible version to make the shape more beautiful, and the sales volume should be very worth looking forward to."

As soon as Zhang Lin said this, Yi Jia immediately raised a question, saying: "The current electric vehicle subsidy policy generally does not support models with a range of less than 200 kilometers, if we can't get the subsidy, if we want to sell a car of 30,000 yuan, then the company will face huge pressure to sell a car with a loss of more than 10,000 yuan." ”

In the early days, unless it was a high-end route, there was almost no one who could make money.

Obtaining subsidies at all levels is an important reason for the survival of various electric vehicle companies.

For this situation, Yi Jia is naturally very clear in his heart.

"We may not be able to change the subsidy policy of the ministry, but I am already communicating with Shuangqing here, and a new subsidy policy will be introduced in the first half of next year, and our models will definitely be in line with the subsidy policy."

Zhang Lin mentioned this topic to Yi Jia a long time ago, so naturally he also contacted the relevant departments.

Now this general direction is basically determined, if it is not for Changan Automobile's electric car has not yet been launched, Zhang Lin has a way to make this new subsidy policy within this year.

Now......

In order to avoid making wedding clothes for other car companies, it will definitely be delayed until the first half of next year.

After the policy is introduced, it is also time for Changan Automobile's electric vehicles to start publicizing. The heat went up all of a sudden.

"Then act as soon as possible, don't wait."

"The future car of five or six hundred thousand large SUV, a month sales can go to thousands of units, we produce tens of thousands of small electric vehicles, there is no reason to sell worse than the future car."

"At that time, even if it can't become the electric vehicle company with the highest sales volume in China, it can become the second in the industry."

Yi Jia is also a very ambitious person.

Otherwise, last year, it would not have fully promoted Changan Automobile to merge with other car companies such as Hafei.

Electric vehicles are now encouraged and supported by policies, and he must go all out to develop them.

When the time comes, when the time comes to report to the leaders, there will be achievements that can be mentioned well.

Changan Automobile has this performance, and some other manufacturers that are already preparing for new energy businesses have naturally begun to think about speeding up the promotion of their own electric vehicles.

I used to be a little hesitant, but now I don't bother with it.

Invisibly, the development speed of Huaxia's electric vehicle industry has been accelerated by Cao Yang.

Tesla, which has been paying attention to the Chinese market, naturally noticed the brilliant performance of the W9 after its launch in the future at this time.

"Max, did we make the wrong choice when we chose the coupe as the first impulse model?"

Musco, which has always been very confident, inevitably has a trace of doubt in the face of the hot sales of W9 in the future.

No way, it's really too successful for the future W9.

A Huaxia electric car brand, the price sold is not cheap at all, but it can be sold?

It's definitely going to put a lot of pressure on Tesla.

After all, the current electric vehicle market is still relatively small.

If other car companies develop well, Tesla's development will naturally be limited to a certain extent.

"I don't think there's a problem with choosing a coupe, in fact, Xingchen Automobile, a subsidiary of Nanshan Group, also chose a coupe to start with."

"This kind of car can take into account sales and performance, enhance brand influence, and at the same time pave the way for the next volume model."

"After the launch of our coupe, we will have no problem launching a mid-to-large SUV in the future."

It's already this time, whether the choice is right or wrong, it must be said to be right.

What else?

Is everything overturned?

Then Tesla is probably going to close its doors.

"Then we can't wait for our medium and large SUVs, and we have to start making proposals now, otherwise we don't know when we will be able to mass produce them."

Musco is naturally interested in SUVs.

After all, the U.S. market has a preference for pickup trucks and SUVs.

"No problem, I'll arrange it later."

Max's execution is very high, and after talking to Musco, he immediately started to act.

"Huaxia's electric vehicles are very hot now, and I think it is necessary for Tesla to set up a branch in Huaxia."

"At that time, our coupe will also be sold in several big cities in China, which can be regarded as cultivating the market in advance."

"If we want to develop and grow in the future, we must not give up the Chinese market."

Musco's thinking is still very clear.

He is also optimistic about the Chinese market.

"If our coupe is sold in the Chinese market, it is estimated that the price will be higher than the W9 of the future car."

"However, there is a significant gap between our configuration in all aspects and the future W9, and it is likely that the sales will not be very optimistic at that time."

Tesla bought two future W9s at a high price to give engineers experience and disassemble them.

Therefore, Max is clear about the difference between the equipment of his new model and the future W9.

Although he thinks that Tesla's brand power is higher than that of future cars, a large SUV sells for five or six hundred thousand, and your coupe will sell for seven or eight hundred thousand, and consumers naturally know how to choose.

People who can buy a coupe have a few dollars in their pockets.

For them, whether it is the cost of gas or electricity, it is not a problem.

People care about other things.

"After all, there is still a gap in everyone's positioning, no matter whether it sells well or not, at least we must put up the shelf first."

"When we have other new models on the market, we can launch them in China faster."

"Otherwise, I don't know when Tesla will be able to enter the homes of the majority of Chinese people."

Musco has said it all to this point, and Max naturally can't say anything.

Just do it!

For Tesla to enter China, the future car is naturally very important.

However, Cao Yang has not had air traffic control in the past few days.

Another more important and special event of Nanshan Group is waiting for him to participate.

Double monthly pass, everyone support it

(End of chapter)