Chapter 706 Forbidden Sale
"Apple's shareholders are basically various funds, investment groups, banks and other institutions on Wall Street in the United States, and behind these institutions are Wall Street giants."
"With the fall of Nokia, they must hope that Apple will become the world's largest mobile phone company and take away the biggest profits of the mobile phone industry."
"But now due to the emergence of Honor mobile phones, it is difficult for them to achieve this goal."
"Now that we are going to lose the Chinese market again, this must be even more difficult to accept."
"So basically, you don't have to think about it, our Honor mobile phone will definitely be officially banned in the United States."
"In addition, I estimate that Nanshan Semiconductor's sanctions on the US side will also escalate."
Cao Yang had already thought about the worst-case scenario, so he was not nervous.
That's what it looks like left and right, everyone just hurts each other.
Anyway, those giants on Wall Street and those technology companies in the United States want to kill Nanshan Group, but it is not feasible.
It's just that the loss of the American market is far from the collapse of Nanshan Group.
Even if all the products of Nanshan Group cannot be sold in the United States, the impact is controllable.
Besides, Cao Yang feels that companies such as Ford Motor and General Motors are also inextricably linked to Wall Street.
But they won't do that kind of thing of killing 800 enemies and losing 1,000 themselves.
"Although our products are banned in the United States, the performance of the HONOR 3 is better than that of the iPhone 4S."
"This reminds me of a thing, that is, in the deep city, there are many people who are engaged in parallel products."
"Can we also develop and promote such a practice in Mexico and other places to indirectly seize a part of the American market."
"Although quantitatively, it may not make a lot of sense."
"But it should be very meaningful to promote these things as a case of propaganda in the future."
"Even this can further disgust Apple, so that American consumers also have some dissatisfaction with this ban."
Xia Qingqing came up with an idea of his own.
Cao Yang naturally has no opinion on this.
Although he didn't think it would be a good thing to do in the United States, it didn't hurt to give it a try.
And if they are in the mood to discuss these things, many other companies will completely fry the pot.
"Wang, didn't you tell me that it is impossible for Huaxia to directly sentence the ban on the sale of Apple mobile phones?"
"Why is this result suddenly announced?"
Apple's CEO Kuka called Wang Ziming directly, and his tone was full of questions.
This made Wang Ziming very depressed.
"I think this may be a sequelae of the previous sanctions launched by the United States against the Nanshan Group.
Depressed to depressed, the boss of the company called, Wang Ziming must still explain well.
And he's going to have to find some reason for it.
Obviously, it was the Huaxia branch that suffered the most, and it was his Wang Ziming, but he also explained.
"The previous sanctions have nothing to do with us."
"The consequences of the bad results need to be borne by us at Apple alone?"
Kuka asked rhetorically unhappily.
In his opinion, Apple is indeed a bit wronged.
Qualcomm sued Honor for mobile phones, although Apple is also one of the driving forces behind the scenes, but there are many people who do bad things.
Why is it only yourself who bears the consequences in the end?
"For example, Nanshan Semiconductor is likely to further promote the project of chip localization."
"Other semiconductor manufacturers in China will definitely quickly purchase relevant equipment from China to expand their production capacity."
"In particular, Nanshan Group has broken through the equipment and production process of 28-nanometer chips, and the impact on the global semiconductor industry is very huge."
When Wang Ziming said this, Kuka couldn't help frowning.
Although Apple's main business is consumer electronics, it is now also a company in the semiconductor industry.
Because Apple's mobile phone chips and computer chips are designed by themselves, and then find Samsung or TSMC for OEM production.
In the future, if more and more enterprises in Huaxia have advanced semiconductor technology, it means that in the field of consumer electronics, the competition will become more fierce in the future.
Some of the advantages of Apple mobile phones and Apple computers are estimated to be less obvious in the future.
"We certainly cannot agree with the current verdict."
"The next priority for the Huaxia branch is to continue to appeal, even if it loses in the end, it can't be given up now."
After slowly calming down, Kuka began to plan the next steps.
Although the hope is already a bit slim, especially in the current confrontation background, Kuka does not want to give up yet.
Huaxia's mobile phone market is the world's largest market, and if Apple misses this market, it will be very difficult to become the world's first in the future.
His understanding of this is also very clear.
"I understand that I have arranged for someone to do the relevant preparations."
"Later, I'll ask people to respond to this matter on the official WeChat."
"We regret this result, there is no way to accept it, and we will continue to appeal."
Wang Ziming is also under a lot of pressure now, and the more attention he pays to the headquarters, the more pressure he will have.
If you are confident that you can win the lawsuit, then everything is easy to say.
The point is that he doesn't think the appeal will make any difference to the current outcome.
……
"Mr. Cao, congratulations, in the future, Apple mobile phones will not be able to mix in Huaxia."
"And in order to be able to continue to sell Apple computers and other products in China, in the end, Apple will have to pay for the 1.5 billion yuan."
Seeing that the Internet was full of news discussing the ban on Apple's two mobile phones, Xu Jun also called Cao Yang directly.
Although this incident started because of Honor mobile phones, in the end, all mobile phone brands sold in the Huaxia market can enjoy a little dividend.
Huawei has now slowly attached importance to the consumer electronics business, and even set up a separate related business division.
In this case, it is definitely hoped that the mobile phone business can make a difference.
At present, the Chinese smartphone market is led by Samsung and Honor, followed by Apple, Huawei and Lenovo.
Now that Apple is killed, and Lenovo Warwick doesn't feel any threat to the other party, then in the end, Warwick will sit in the third position, which is not a big problem.
The next step is to continue to challenge the position of the second child and go up step by step.
It is not impossible to challenge the position of Honor phones even in the future.
"Apple will definitely not be so easily caught, and it is estimated that there will be all kinds of tosses in the future."
Cao Yang's words are not modest.
Although he didn't know what Kuka's instructions to Wang Ziming were, he knew that the other party would not accept the verdict immediately.
directly ban the sale of two hot-selling mobile phones, and also pay 1.5 billion yuan in compensation.
Because of this incident, Apple's stock has fallen several points.
The loss in this is far more than 1.5 billion yuan.
No wonder Kuka was so angry.
"No matter how much you toss, it's useless, this time I have made it clear that I want to stand on the side of Nanshan Group, and I can't let you continue to be bullied by American companies."
"Plus we're in the smartphone field now, and we really don't need an Apple phone."
"Even in terms of semiconductors, the dependence on foreign countries can continue to decline."
"Unless those international chip giants are not afraid of their stock prices plummeting, they will not give up the Chinese market."
"Even they can only passively accept competition with Nanshan Semiconductor, reduce the price of chips, and adjust their business policies."
Xu Jun naturally sees the problem very thoroughly.
And this bottom line is the technical level mastered by Huaxia itself.
On the other hand, it is necessary to quickly reduce the price of sales and enhance their competitiveness.
"What you said is right, but in the future, everyone's competition in semiconductors is estimated to be in a white-hot state."
"There's a lot we need to do."
Nanshan Group and Huawei also have in-depth cooperation in semiconductors, so there must be a lot of content on this topic that can be exchanged in depth.
Cao Yang chatted with Xu Jun for half an hour before hanging up the phone.
In the next few days, Cao Yang's phone was basically uninterrupted, and many people called him to communicate about this matter.
Soon, however, a new news came from the United States.
Since Honor Mobile does not have any action to pay the amount of 1.5 billion US dollars, the ban on the sale of Honor Mobile phones has officially taken effect in advance, and any products of Honor Mobile phones will not be allowed to be sold in the United States from now on.
Although everyone had already predicted before, the news of this official ban decision still made many people feel a little disappointed and a little angry.
"Mr. Cao, in addition to Apple's mobile phone business, the computer business is also a core business."
"I think we can release the information of our Honor computer in advance, and let everyone know that our computer configuration is higher than Apple's, but the price has a certain advantage."
"With our computer, it can be a perfect match with a mobile phone."
"At the same time, we have also launched some public opinion offensives on the Internet, so that everyone can see the face of American companies clearly."
"People earn your money on the one hand, but you are not allowed to earn their money on the other side."
"They want Huaxia to only produce shirts and socks."
Xia Qingqing felt that it was necessary for Honor Mobile to come up with more means, otherwise it would not be enough to fight back against the unfair treatment he suffered in the United States.
Anyway, fighting at home, Xia Qingqing is not worried about losing at all, it is nothing more than whether it is beautiful to win.
"You're really right, people want Huaxia to just make shirts and socks, and buy other high-tech products from them."
"People buy shirts from you for a few dollars a piece, so that you can earn a profit of one or two points of hard-earned money."
"The profit of these two points is still after continuous squeezing."
"This kind of face is indeed to let more people see it clearly, and not to be misled by some public knowledge."
In these days, there is simply not much public knowledge on the Internet to tout how good the United States is.
The point is that a lot of people still believe it.
To change this situation, it will obviously take some time, and even more so, some people will need to publicize it.
Cao Yang didn't mind letting Nanshan Group act as this propagandist.
"I think it's just that the iPhone 4 and iPhone 4S are banned, and it's still too gentle with them."
"All of Apple's products should be directly banned, so that they know the market in Huaxia, and it is not something they can knead as much as they want."
Xia Qingqing gritted her teeth and said.
In this regard, Cao Yang is ready to use a more ruthless trick.
"Nanshan Equipment is already working on lithography machines that can produce 14nm processes."
"China Micro Semiconductor is also making the final push for the 14nm process etching machine."
"According to the current situation, a breakthrough can be made next year."
"Therefore, the current equipment technology of the 28nm process can be announced and publicized to the outside world openly, so that everyone knows that we have mastered the world-class chip production technology in Huaxia."
"There is no way for other countries to achieve complete localization of chip production equipment, but we in Huaxia can."
"Through this technology exhibition, more Huaxia semiconductor companies will boldly buy lithography machines and other equipment from Nanshan Equipment."
"At the same time, we also announced that we will start building a 14nm chip factory within next year."
Cao Yang felt that it was not enough to chase Apple all the time.
In essence, behind this matter is the impact of competition after the breakthrough of the semiconductor industry.
In the future, Huaxia's chips will no longer belong to the things they want to sell or sell at a high price.
For any product, once a breakthrough is made, various enterprises in Huaxia must have the strength to rapidly expand production capacity.
Taking this opportunity, on the one hand, the localization of chips has been realized, and on the other hand, Nanshan Equipment has been able to make money by selling equipment.
The 28nm process technology can meet the application needs of the next decade for most fields.
Of course, Nanshan Semiconductor can start to enter the 14nm process field as soon as possible to ensure that it can catch up with the international level to lead the international mainstream level.
This is a very meaningful thing for the future development of Nanshan Group.
"Mr. Cao, if this is the case, then Intel, AMD, Deyi, Samsung, TSMC and other chip manufacturers are estimated to be jumping."
"Not to mention ASML's equipment manufacturers, there will be no good days in the future."
"But if we offend so many companies, it is estimated that the development of the international market will be under great pressure in the future."
Xia Qingqing didn't expect Cao Yang to directly fight with all the chip giants.
Once the equipment is in place, many industries will not be a problem.
Then the scene will be very interesting.
"Even if we don't advertise it like that, we've already offended them."
"Besides, if there is no shadow of these chip companies behind those recent actions, I don't believe it."
"Since everyone is already doing things behind their backs, then we don't have to be polite."
"Flip the table directly, everyone have a good job!"
Cao Yang has already decided, and Xia Qingqing naturally will not object again.
Soon, there was action on the side of Nanshan equipment.
An invitation to a technology conference was quickly sent to mainstream chip companies at home and abroad.
This time, it is equivalent to the official announcement that he has mastered the key technology of the chip equipment with the 28nm process.
"Aren't Chinese people very low-key, and they are reluctant to announce the current technology until the new technology is developed?"
"Why is there such a technology conference all of a sudden?"
Christopher, as the president of ASML, has been paying attention to the movements of Nanshan Group during this time.
Originally, he was very happy to see the Apple mobile phone and the Honor mobile phone fighting you to the death.
But now Nanshan Group has suddenly aimed at chip production equipment, which makes him uncomfortable.
The technological breakthrough of Nanshan equipment has the greatest impact on ASML.
Of course, for chip giants such as Intel, the impact is actually very large.
On the surface, Intel can also purchase equipment from Nanshan Equipment, which is nothing more than a change of source without much impact.
However, the rise of Nanshan equipment is to allow more Chinese manufacturers to quickly buy relatively cheap chip production equipment.
In this way, there will inevitably be a large number of Huaxia semiconductor enterprises to develop rapidly.
In the future, the 28nm and lower-level chip market will be completely changed.
This is equivalent to destroying the basic disk of chip giants such as Intel.
Although they can also use some protection measures to keep their market share from major changes.
However, these methods may be effective in a short period of time, but they will definitely not work in a long time.
After all, if chip technology wants to make a breakthrough, the most important thing is a breakthrough in equipment.
Once this aspect of the problem is solved, the remaining chip design and other issues are not a big problem.
"Nanshan Equipment is going to force other chip equipment manufacturers around the world to death."
"In terms of Huaxia's production costs, even if their lithography machines are only sold at half the price of us, they still have very good profits."
"But for equipment manufacturers, half the price is very attractive."
"Even if we follow the price reduction, it may not be able to turn the situation around."
Pete is also big head now.
Originally, he thought that the current impasse would last for a year or two, and when ASML broke through the lithography machine used to produce chips with 14nm process, he could continue to return to the original situation.
But now Nanshan Equipment doesn't seem to want everyone to spend this time quietly.
"We can get chip manufacturers such as Intel, Samsung and TSMC not to use Huaxia's equipment for the time being, but we can't get Huaxia's manufacturers not to buy equipment from Nanshan equipment."
"Is there anything you can do about it?"
When Christopher asked, Pete felt big.
He's just a vice president of R&D, not in charge of marketing.
Although before that, ASML's internal vice president of R&D was second only to the president and belonged to the company's second-in-command.
On the contrary, the status of the vice president of sales is not so high.
Because ASML doesn't need much marketing, orders will come to the door on their own.
In this way, the status of sales is naturally not so high.
"After all, chips are also related to national security."
"Many military products also need to use chips."
"If the Chinese do something on their own equipment and leave a back door, then the critical moment will have a huge impact on the United States and other countries."
Pete has a big head, but he also has to help find a way.
Fortunately, these methods have not been discussed all the time.
Now it's just a matter of answering.
"This is a good plan for you, I can communicate well with manufacturers such as Intel and Deyi, so that all international chip manufacturers do not use Nanshan equipment products."
"Even all the equipment for the production of chips should not be purchased from Huaxia."
Christopher thought about it and felt that Pete's suggestion was still feasible.
This matter will definitely not be solved by Asml alone, so it is necessary to find someone who can handle it.
At that time, the people of Dongying almost pressed the semiconductor companies in the United States to the ground and rubbed them, and then they were cleaned up.
"We can also come up with further proposals with the American side."
Pete thought for a moment and added, "Hasn't Nanshan Equipment been sanctioned?" ”
"Then in the future, all chips that use equipment produced by sanctioned manufacturers will not be allowed to be sold to the United States."
"Relevant chip design companies are also not allowed to hand over the foundry business to these devices for production."
"In this way, those chip companies in Huaxia will have a lot of concerns when they buy the lithography machine of Nanshan equipment."
"Especially on SMIC's side, it is mainly engaged in the OEM business, and if there are these restrictions in it, it is likely that they will not dare to buy Nanshan equipment products."
In order to suppress his opponent, Pete can be regarded as doing everything.
Anyway, as long as it is for the sake of profit, he is willing to do anything.
Without using all his strength, he felt that this time Asmir was going to have a big fall.
"This is a very good suggestion, I completely agree."
"Even we can go one step further and let the products produced by the chips produced by the equipment using Nanshan equipment not be sold to the United States."
"For example, the various parts produced by Nanshan Auto Parts, the chips in them are all produced by Nanshan Semiconductor, and the lithography machine of Nanshan Semiconductor is now supplied by Nanshan Equipment."
"If this plan can be implemented, then the blow to the Nanshan Group will definitely be very huge."
Christopher is constantly expanding the range of strikes.
Anyway, as long as he can bring down Nanshan's equipment, he is willing to do anything.
(End of chapter)