The impact and shock that Daystar 9 has brought to home and abroad will definitely not disappear so quickly.

However, after all, this is just a few pictures and GIFs, and there is no real product yet.

So after a few days of heated discussion, the heat slowly went down.

In the interior of Daystar Aerospace, Zhao Siyu began to make the final confirmation of the relevant drawing data, and then began to arrange for various factories to start producing parts.

At the same time, Zhao Siyu also began to plan for the next step of various tests such as engine ignition.

However, there is one problem that is beginning to be exposed.

"Mr. Cao, where are we going to launch our Daystar 9 when the time comes, do you have any arrangements?"

Since the first test product will be produced this year, the arrangement of the launch platform must be put on the agenda.

Rocket launch, naturally, is different from fireworks, and it is not something that can be done in just one place.

It's not that there are no rocket launch bases in China, but the more mature ones are far away from Yangcheng.

The only relatively close Wenshi launch base is still under construction and has not been officially delivered.

Therefore, where the Daystar 9 is scheduled to be launched is a matter that needs to be considered in advance.

"In the long run, I hope that the group can design and build a sea launch base, or a sea launch ship."

"However, this one has relatively high requirements for control technology, and I am ready to wait for the second generation of Daystar 9 to be officially used."

"At present, rockets still need to be launched from launch sites on land."

"Considering the actual situation in China, I don't think the rocket before the end of next year will be transported to the Jinyang Launch Center?"

Cao Yang didn't particularly bother with this problem.

The requirements for the launch site of recyclable rockets are relatively not so high.

Even the place of recycling can be selected more flexibly.

"Yes, naturally, it is possible, but our rockets are too long, and there is definitely no way to transport them directly."

"Normally, a final assembly plant would be built near the launch site."

"If we only launch there temporarily, we may need to coordinate the leasing of space science and technology related plants."

"When the time comes, we will separate the rocket components of all levels that we have produced, transport them separately, and finally assemble them for launch."

Zhao Siyu is naturally clear about the process of rocket launch.

He couldn't even remember how many rocket launches he had been involved in.

Especially after entering the 21st century, the number of rockets launched by Huaxia has increased significantly.

"No problem, anyway, we're going to find aerospace science and technology to buy rocket fuel."

"When the time comes, let's talk about borrowing from the assembly plant."

Although Daystar Aerospace has its own production workshop in the southernmost part of Yangcheng, the scale will be relatively large after all the completion in the future.

But certainly not everything will be produced in-house.

Especially when it comes to rocket fuel, even if Nanshan Chemical has the ability to produce it, there is not much need to do it by itself.

Just find a professional person to do professional things.

Anyway, there is no way for Nanshan Chemical to produce this fuel by itself.

"Well, with relevant policy support, the aerospace science and technology side should not disagree."

"If it really doesn't work, I'll go to Mr. Qian to communicate, and he should still give us some face."

Zhao Siyu felt that this was the time to stand up and play a role.

However, Cao Yang poached him mainly to be responsible for specific technical issues, and the external liaison, with the current influence of the Nanshan system, it is obviously possible to deal with it.

If the Nanshan system can't handle it, it will definitely not be enough to let Zhao Siyu launch his personal relationship.

"Let the relevant colleagues communicate first, and then ask you to come out when necessary."

"If you have any problems during the trial process, you can report to me directly."

……

Just after the Spring Festival in 2012, Yi Jia of Changan Automobile called Cao Yang.

As the first blockbuster model in the auto market this year, Changan Automobile's Changan MINI is about to be officially launched.

This car is the closest cooperation between Changan Automobile and Nanshan Automobile Group, and it is also a car that Cao Yang attaches more importance to.

Although Changan Automobile does not have a stake in Nanshan Automobile Group, 60% of the cost of Changan MINI is the parts of Nanshan Automobile Group.

In this case, the sales of Changan MINI are naturally closely related to Nanshan Automobile Group.

"Mr. Cao, our press conference is about to be held soon, but I have always been not very satisfied with the few promotional slogans given by the sales department."

"Do you have any good suggestions?"

Yi Jia naturally knew that Cao Yang was very good at propaganda work.

That's why I made this call.

Of course, this is also because Changan MINI uses a large number of parts from Nanshan Automobile Group, which is more appropriate to say Nanshan MINI than Changan MINI.

That's why Yi Jia was embarrassed to make this call.

After all, with Cao Yang's current status, even the launch of Nanshan Automobile Group's own new models will not necessarily think about the slogan, let alone the models of other companies.

However, this time Yi Jia really asked the right person.

Cao Yang thought of Chang'an MINI, and inexplicably thought of Hongguang MINI back then.

When I think of Wuling, I think of "what the people need, we will produce." ”

Changan MINI can learn from this idea.

"Changan MINI, we will produce whatever car the people need!"

"Mr. Yi, what do you think of this slogan?"

Between Cao Yang and Yi Jia, there is obviously no need to sell Guanzi.

So Cao Yang directly said the propaganda slogan he thought of.

This made Yi Jia on the other end of the phone ecstatic.

[Changan MINI, what car the people need, we will produce what car!] 】

This slogan can be completely remembered after listening to it once!

That alone has been a great success.

After all, the slogan of many car companies is that their own employees can't remember what it is.

This kind of slogan, even if it has a lot of meaning, actually does not have much meaning.

If your own employees can't remember it, how can consumers remember it?

Think too highly of yourself!

And the slogan that Cao Yang just said can be easily remembered even by primary school students.

And then there's the slogan that has a high style.

Changan Automobile is a state-owned enterprise, and in the process of business operation, it must also consider social responsibility.

This slogan puts the people in the first place in the development of new models of Changan Automobile, which is absolutely very comfortable to listen to.

Even if it appears in a serious newspaper such as "People's Daily", there is no problem at all.

Yi Jia's mind thought of a lot of things in an instant.

"Mr. Cao, this is the best model slogan in the history of Changan Automobile."

"Just this slogan, it's worth at least 10 million!"

"Originally, I was very confident in Changan MINI, and now it is even more needless to say."

Yi Jia couldn't bear to be excited when she spoke.

I can't help it, this unexpected surprise is really amazing.

He never thought that Cao Yang would bring him such a classic advertising slogan.

Thinking that it will be officially launched in a few days, some promotional advertising stickers and other things still need to be replaced and printed urgently, so Yi Jia said a few words of greeting to Cao Yang, and then couldn't wait to hang up the phone and go directly to arrange various things in the company.

A few days later, Changan MINI was officially launched, the price of this car is 29,900 ~ 49,900, the cruising range is 150km and 200km, the key is that it also launched a convertible version.

It can be said that it attracted countless attention as soon as it was listed.

[Changan MINI, what car the people need, we will produce what car!] 】

This advertising slogan also quickly appeared on Weibo hot search on the same day, and Changan Automobile's 4S stores are even more crowded.

"Mr. Cao, it was listed the night before yesterday, and yesterday each 4S store received more than 5,000 orders, and our Changan MINI is going to be on fire!"

Yi Jia received the good news reported by the people below, and immediately called Cao Yang to share it.

Changan MINI is a model developed by Yi Jia after listening to Cao Yang's suggestion, and it has a close connection with Nanshan Automobile Group throughout the whole process.

According to the previous plan, the annual sales volume was 60,000 units.

As a pure electric vehicle, this sales target is actually not low at all.

After all, the pure electric vehicles sold in Huaxia last year were about 200,000.

Now the annual sales of Changan MINI have gone to 60,000 units, which is definitely very bold.

However, at this moment, Yi Jia was not only excited, but also a little regretful.

At the beginning, Cao Yang proposed that Changan MINI be planned according to an annual output of 100,000 units.

According to the current level of popularity, it is absolutely no problem to sell 100,000 a year.

However, because of early planning problems, production capacity will definitely become more tight.

Whether it will be possible to produce 100,000 cars at that time is a question.

"As long as the cost performance is high enough, there is a market for electric vehicles."

"Our Changan MINI is considered to meet the needs of many consumers, and it is expected to become the world's highest-selling electric vehicle for a long time to come."

Cao Yang raised the results of Chang'an MINI by several notches at once.

This made Yi Jia even more excited.

The world's best-selling electric car!

That's definitely a very high honor.

Up to now, there is no model of any independent brand in Huaxia that can have a similar honor.

"Mr. Cao, there is no problem with the supply of our batteries, motors and other parts, right?"

If there are 5,000 orders in a day, then the orders for the first month must be more than 20,000.

Although this does not mean that more than 20,000 units will be sold every month in the future.

But this achievement can definitely scare a large number of people to death.

At this time, what Yijia needs to worry about is how to deliver Changan MINI to consumers as soon as possible.

The mass production of automobiles is a process of climbing.

Although the plan of Changan MINI is to sell 5,000 units per month, it is actually impossible to arrange so many cars to be produced in the first month of mass production.

When it is full, Changan Automobile can only deliver three or four thousand Changan MINI in February.

It can be increased by a cut next month, but it is also very challenging to exceed 10,000 units.

It's not that there are no orders, it's that they can't be produced.

The automotive industry chain is very long, and there is a 20% difference between your production and planning, and most suppliers can overcome it.

But once this difference reaches more than 50%, although there are many suppliers who can still correspond, there will definitely be some bottleneck suppliers.

The greater the difference between production and planning, the greater the number of bottleneck suppliers.

According to the current situation, Changan MINI must work towards a monthly output of 10,000 units.

This is equivalent to doubling the direct production, and the buffer time required is relatively long.

In this process, the most problematic parts are the large parts.

As the two core parts, the battery and the motor are naturally the first thing Yijia cares about.

"On the side of Nanshan Automobile Group, as long as Changan Automobile places an order for us, we can respond to as many as we want, and it will not lag behind."

"Even if it's three shifts of overtime, we can supply it."

Cao Yang gave an answer very confidently.

Changan MINI was personally recommended by Cao Yang to Yi Jia, and it is also a target model for Nanshan Auto Parts and Nanshan Battery in the field of new energy.

Therefore, when planning internal production capacity, Cao Yang directly reserved more than double the space.

Of course, this is also related to the fact that the battery cells of Changan MINI's battery pack use the standard cells of Nanshan Battery.

Otherwise, it is really difficult to increase the production of battery cells immediately.

As for the motor, on the contrary, it is not so difficult.

"Great!"

"Starting tomorrow, I plan to go to the company an hour early every day, go to the production site in person, and urge everyone to increase the production capacity."

"Together, we will make Changan MINI a classic electric vehicle."

"Let the people need what car, we will produce what car advertising slogan can live up to the name."

Yi Jia spat and said his opinion there.

Since becoming the general manager of Changan Automobile, he has not been as excited as he is today.

It's really fun.

However, he is happy, and some people are not.

"Aimoha, don't you think Changan MINI is a bit similar to our MINI COOPPER?"

Phillips naturally saw the relevant reports on Autohome about Changan MINI.

ALTHOUGH ITS DESIGN IS NOT LIKE THE LIFAN 320, WHICH IS DIRECTLY COPIED FROM BMW'S MINI COOPPER.

But the design style is very similar.

In this case, BMW has no way to fight even if it wants to go to court.

After all, there is really no way to say more about the design style.

"It's true, the key is that it's too cheap, and I heard that Changan Automobile's 4S stores are very popular now."

"I FEEL THAT THIS WILL HAVE A CERTAIN IMPACT ON THE SALES OF THE MINI COOPPER."

"It will even have an impact on our EV strategy."

Aymoha is also a bit big now.

BMW is the most important company among all luxury car companies to focus on the development of electric vehicles.

In February 2011, BMW AG unveiled its new sub-brand BMW i, the latest fourth brand of the BMW Group, after BMW, MINI and Rolls-Royce, at its headquarters in Germany.

Shortly after the launch of the i brand, BMW soon released the first car of the i brand, the i3.

Although the positioning of this car is completely different from that of Changan MINI, it is also a small car.

It is mainly used for transportation.

And the positioning of Changan MINI is also a scooter.

In a way, their positioning is somewhat similar.

In the past, there were tens of thousands of low-end models, and Huaxia was not nothing, and there were even many of them.

But there is no car that can make BMW look at it squarely.

Phillips also doesn't feel that any low-end car poses a real threat to BMW.

But this time was different.

Changan MINI is designed to be very fashionable, although the price is very cheap, but there is no sense of cheapness.

Especially the launch of the convertible version, it makes people feel that there will be no price drop when driving Changan MINI.

It's ethereal, but it's very important.

Once a large number of consumers accept the Changan MINI and even think it is very fashionable, it will have a great impact on BMW's MINI model at that time.

Even the BMW 1 Series and the future BMW i3 will be affected.

Phillips can't imagine what a big impact it will have on the market if Changan MINI appears in the European market one day and sells it for less than 10,000 euros.

"I heard that Changan MINI is a product of all-round cooperation with Nanshan Automobile Group, and all the three-electric parts in it are supplied by Nanshan Automobile Group."

"I think the headquarters can produce the i3 model at the Tiexi plant as soon as possible, and the relevant parts should basically be purchased from Huaxia."

"Only in this way will i3 be competitive in China in the future."

Phillips further expressed his opinion.

The market for new energy vehicles in Huaxia has slowly begun to rise.

BMW, which has always attached great importance to the Chinese market and the transformation of electrification, should naturally not give up the electric vehicle market in China.

And if the BMW i3 is directly imported in the future, the price will definitely not be competitive.

So now is the time to think about the future.

"I'll arrange for someone to make a special document, and then report it to the headquarters."

"I think as long as the sales of Changan MINI really rise, then the attitude of the headquarters should also change."

Aimoha could naturally understand Phillips' concerns.

To further expand the strength of the Huaxia branch, he must also support it.

……

As the first blockbuster model in the 2012 Huaxia auto market, the popularity of Changan MINI has been high these days.

In particular, after individual consumers who have already picked up their cars have posted relevant photos and comments on forums such as Autohome, the popularity is even higher.

The original low-profile version that started at 29,900 yuan, even if the price was increased by 3,000 yuan, there was no way to pick up the car immediately.

According to the feedback from Changan 4S stores to consumers, the waiting time for various models is generally more than 1 month.

It is not even ruled out that there will be a waiting period of 2 months.

In this way, many consumers are naturally thinking about how to pick up the car as soon as possible.

"Mr. Dai, I'm sorry, I didn't disturb your work, did you?"

Dai Hanbiao has been personally staring at the production of related parts of Changan MINI in the past two days.

At this time, you must not drop the chain.

Nanshan Auto Parts' electric vehicle business has been developing for several years, and in addition to orders from customers such as Yangcheng Aion, Yangcheng Nanshan Commercial Vehicle and Future Motor, Changan MINI now has the largest order.

So Dai Hanbiao naturally attaches great importance to it.

In fact, the sales of all auto parts companies are very realistic.

The higher your share, the more resources people will tilt towards you.

On the other hand, it is likely to be ignored directly.

"Work is busy every day, but your phone call is very rare."

was in the same group before, and Dai Hanbiao naturally knew Yu Yu.

Even the two sides have dealt with each other a lot of times, otherwise Yu Yu would not have called him directly.

"Now Changan MINI has a lot more parts orders than expected?"

Yu Yu made this call to Dai Hanbiao, but there were many purposes.

On the one hand, as a popular model now, Autohome must also write some related articles.

And some more insider information is definitely very helpful for increasing the reading volume of the article.

After listening to Nanshan Auto Parts, you can learn about the past and future production scheduling of Changan MINI, so that Yu Yu knows how to grasp the scale of the article.

This news is actually very important for the automotive media.

On the other hand, she also wanted to inquire through the side news to see if Changan MINI was really so popular.

Then it was to help a little girl in the company to see if she could directly find someone to pick up the car first.

Of course, after Yu Yu finished chatting with Dai Hanbiao, he would go to the Changan Automobile Sales Department for help.

In her capacity as the general manager of Autohome, the other party will definitely meet this small requirement.

And Yu Yu also has to judge whether the favor he owes is worth it according to the tightness of Chang'an MINI, and how big it is.

"They originally planned to produce 5,000 vehicles per month, but now the forecast orders issued have exceeded 10,000 units in March, and in April, they will directly hit the production target of 15,000 vehicles."

"This is very different from the initial plan, probably because the terminal sales are very good."

Although some of the information is confidential, it is reasonable not to disclose it to the outside world.

But many things are not absolute.

As long as you don't directly post people's confidential information on the Internet, or leave some handles, then basically nothing will happen.

When the sales of each OEM does the analysis of competitors, they basically know what models will be launched by competitors in the next three years.

How many of these messages were obtained through normal channels?

Normally, there is no normal way for them to gather information about this.

Unless a new model is about to be launched, competitors take the initiative to announce their own model information.

"Then it seems that Changan MINI is really popular, an electric car can have such a high sales."

"It is estimated that the market pattern of electric vehicles in China will undergo very big changes."

Dai Hanbiao's information still brought a lot of impact to Yu Yu.

The pace of electrification in the Huaxia automobile market seems to be faster than I imagined.

(End of chapter)